APPLE CASESTUDY

The following data had been recorded from the external business environment of "APPLE"
corp. while releasing its Smartphone product "I phone 4s":

SAMSUNG Corporation released the "GALAXY S3" - with nickname "I phone killer"- in
economic price which affects negatively an estimated market growth of Apple Smartphone by
15%. Otherwise, APPLE Chinese manufacturers namely "Foxconn" & "Inventec" developed
high technological program for controlling operations processes that enhanced production
capacity by 3%.

For encouraging the domestic SILICON VALLEY products, the US government suggested
tax relief that positively affects APPLE profitability by 2%. On the other hand, the results of
latest AIO survey conducted by APPLE administration revealed a sever decrease in
consumers’ demand estimated by 22% compared with the previous year records.

The latest annual report of "Apple" performance had been summarized as in the following:

Core Departments Progression portions

Operations dept. 68%

Supply chain dept. 65%

Financial dept. 41%

Human resources dept. 47%

Marketing dept. 45%

Based on information provided about APPLE Corp.

A) Analyze the external business environment using PEST model B) Analyze the internal
business environment. C) Reveal a company situation according to the results of your
analysis. D) Set a report for CEO about the desired modifications.

Good Luck,,,,,,,,Tarek M. Ali