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Chapter Approximate
Title
No. No. of Pages
Title Page (Front) 01
Certificates: 02
i. From organisation
ii. From Faculty Guide
Declaration 01
Acknowledgement 01
Table of Contents As required
List of Tables
List of Graphs
Executive Summary 02
PART I – ORGANISATIONAL PROFILE
1 Introduction 01
2 The Company / Organisation 05
 Evolution and History
 Mission and Vision
 Governance / Management Structure
 Products
 Geographical Spread of facilities
3 Functional Areas 20
 Markets and Marketing
 Production / Operations
 Supply Chain and Logistics
 Human Resources Management
 Finance and Accounts
4 Decision-making 10
 Strategic Decision Areas and Decision-making process
 Tactical and Operating Decisions and Decision-making
process
 Formal and Informal power relations
5 Financial Analysis 10
 Profitability of the firm in the last five years
 Asset build-up in the last five years
 Key financial ratios and their interpretation
 Financial Health and future of the organisation
5 My learning from the study of the organisation 05
PART – II – PROJECT STUDY
6 Overview of the Project 03
 Background of the study
 Importance of the study to the organisation
 Objectives of the study
7 Research 10
 Hypothesis, if any, and its basis
 Research Design
 Data Sources and Data Collection Method
 Sampling Plan (wherever necessary)
8 Data Analysis, Findings and Interpretations 05
9 Conclusions and Limitations 03
10 Recommendations & Suggestions 02
Appendices As required
References

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 CERTIFICATES
It is mandatory on the part of the student to obtain certificates from:
i. The company/organisation in which he / she has undergone summer
training and carried out the project work; and
ii. The faculty member who has guided him/her for the summer training
and project work.

Leave two blank pages.

DECLARATION

I / We, ____________________________, student(s) of the two-year MBA programme

at SIGMA Institute of Management studies (SIMS) hereby declare that the report on
summer training and project work entitled
“___________________________________” is the result of my / our own work. I/we
also acknowledge the other works / publications cited in the report.

(Signature)
Place: Baroda
Date: 31.07.2008 (Name of the student)

ACKNOWLEDGEMENT
This section should bring out your acknowledgement of efforts/ support/
contribution provided by the managers/ executives of the organisation where the
training was undertaken, as well as of the respondents who helped you carry out
your research/project work successfully. You should also acknowledge any support
you have received from academic staff like faculty members, library staff, research
personnel, publishers, consultants, etc. for the completion of your training and
project work.

TABLE OF CONTENTS
 As per the requirements of report
 To be divided into two parts, namely PART-I on the Organisational Profile and
PART-II on the Project study.
 List of Tables / Graphs / Diagrams on a separate page.

EXECUTIVE SUMMARY
The Executive Summary is an important section that has to be carefully drafted. It
has to be brief but comprehensive, interesting and should motivate the reader to
look into the rest of the report. Generally, executives and academics will first go
through the executive summary and decide whether to read further or discard it.

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 FRAMEWORK FOR THE REPORT ON SUMMER TRAINING/
PROJECT WORK
(Total Project Duration 6 Weeks)
PART – I – ORGANISATIONAL PROFILE
1. Introduction
In this chapter, you are expected to present the following:
 Name and other broad details of the organisation, such as the
economic sector(s) where you can place it, its age, its geographical
coverage, its brand equity, and such other details as would encourage
the reader to probe further in your report.
 Basis of your decision to carry out summer project in the selected
organisation.
 What the reader can expect to know about the organisation in the rest
of this part of the report.

2. The Company/Organisation
 A Brief History of the Company, its evolution and a broad picture of its
current status.
 Vision and Mission statements and their explanation.
 Milestones since inception.
 Governance and Organization structure.
 Present Product/Service Mix/Profile
 Geographical Spread of the organisation (i.e. areas of operation)

3. Functional Areas
3.1 Markets and Marketing Function
 Products and Markets, Demand Patterns and Market Behaviour
 Competitors and their products, and the competitive priorities of the
company you are studying.
 Market segments consciously chosen by the company, with reasons.
 Market share for the various products/product groups of the company
and the pattern of product launch, market development and growth of
market share over time.
 Position of the company’s products in the Product Life Cycle.
 Product-wise Sales volume and sales revenue over the last few years.
 Organization structure for effective distribution and customer feedback
(Draw a comparison with competitors’ networks).
 Brands available and their competitive priorities.
 Promotional measures.
 Strategy of the company for new product development, launch and
market development.

3.2 Production / Operations Function

 Major Products and Product Groups (Visualise and present in the
typical Input-Operations-Output Framework)

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  The competitive priorities for the above products (cost, quality,
delivery, flexibility) consciously adopted by the firm with their
reasons.
 Production/Manufacturing Capacity for each product/product group
location-wise.
 Organization structure of production/operations.

 Considerations in the choice of the following in relation to other

competitors in the industry in which the firm operates:
 Location
 Capacity
 Technology
 Lay-out
 Brief explanation of production processes with flow charts, where
possible.
 Types of material handling equipments used.
 Raw materials used and their sources.
 Inventory management for raw materials, WIP and finished goods,
including the inventory policies.
 Coordination between Materials Management and Production to
ensure timely production and despatch, without undue accumulation
of inventory.
 Quality Management measures.

3.3 Supply Chain and Logistics

 Organization of Supply Chain.
 Raw materials, consumables, spares and other material suppliers and
supplier partnerships
 Purchase/supply procedure.
 Stores management.
 Modes of despatch and logistics, distribution network partnerships.
 Role of the company in optimising the returns to suppliers,
distributors, retailers, consumers and all members of the supply chain.

3.4 HRM Function

 Organization structure for the company, covering all functions and
activities.
 Human Resource Planning, Recruitment and Selection.
 Performance Appraisal system for different levels.
 Training and Development activities including feedback process.
 Types of training programmes.
 Average training man-days / employee level wise.
 Promotion and Retention Policy.
 Employee Welfare Measures.
 Wage and Salary structure.
 Industrial Relations environment.
 Activities carried out towards organization development.
 Computer Applications in HR.

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 3.5 Finance Function
 Investment in various assets.
 Long-term and Short-term financial management.
 Capital Structure and its variation over time
 Management/Promoters’ stakes
 Sources of finance
 Share value (book, market, P/E)
 Weighted Average Cost of Capital
 Working Capital Management.
 Operating cycle
 Sources of working capital
 Cash Management – cash budgeting, control and monitoring of
cash flows, investment management of excess cash
 Credit Management – Credit policy, Analysis of credit, control of
receivables
 Accounting method / system.
 Budgetary Control System / Process.
 Budget Manual
 Budget Period
 Principal Budget Factor
 Budget Centres
 Organisational structure from the point of view of profit / cost
 Delegation of powers
 Tax compliance mechanisms.
 MIS.

4. Decision-making
 Board Meetings, frequency, nature of decisions
 Senior Management Decisions
 Middle Management Decisions
 Decisions by operating staff
 Coordination among different layers and functions, and alignment of
decisions to market needs and shareholder wealth.

5. Financial Analysis
 Costing of the main product.
 Break Even Analysis
 Financial analysis of the company through ratios of last three financial
years, and your interpretation of the results.

6. What is your learning from the study?

PART – II
 Research work related to any functional area of business or any given
problem faced by the organization.

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PART 2 : RESEARCH PROJECT
Ch:1:Topic of study (pages 2-3)
1.1: problem statement
1.2: title of study
1.3: significance of study

Ch: 2: Objectives Of the Study(pages 1)

2.1: Objectives ( Broad & Specific)
2.2: Hypothesis formulation

Ch: 3 Literature Review

3.1 theoretical aspects
3.2 Review of literature
Example:Literature Review:
 The Icfai Journal of Management Research, vol. VII, No. 12, 2008 has covered the
study of service quality and service features related factors influencing the customer
satisfaction.
 Advertising Express Magazine January 2010, has helped studying about the awareness
of retail super store and the Buying behavior pattern of customers, who purchase
from Non-Traditional retail super store.
 A book titled Service marketing (4th Edition) by Zeithaml; Bitner; Gremler, is great
help to understand the service sector, the important dimensions of service quality ,
importance of the physical evidence of the retail outlets and the customer
satisfaction at retail super store.
 Marketing Research book by Naresh K. Malhotra has provided insight for research
work.

Ch:4: RESEARCH METHODOLOGY (pages 2-3)

NO THEORY OF RESEARCH TERMS
4.1: Research design (Which type used, Why?)
4.2: Data Collection
A. source of data
 Primary data
 Secondary data
B. Data collection method
 Survey method

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 C. Tool / Instrument for data collection
 Structured questionnaire
4.3: Scaling Techniques
4.4: Sampling Design
a. Population
b. Sample size
c. Sampling method

Ch: 5: Data Analysis & Interpretation (pages 30-35)

Ch:6: Hypothesis solution(Pages 2-3)
Ch: 7: Findings & Recommendations (pages 3-4)
Ch: 8: Conclusion( ½ Page)

ANNEXURE
Questionnaire
Bibliography

PROJECT FORMAT SPECIFICATION

The total marks for the SIP project will be 100 and it carries 6 credits.
The marks will be awarded for the following aspects:

i) Introduction: Clear understanding of the topic/subject; understanding of the

organisation/unit//field.

ii) Literature Review: Published studies, review of similar studies

iii) Details about the study: Objectives, formulation of the problem, scope, and
rationale of the study.

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iv) Methods/methodology adopted for the study: Analytical, Survey, Field Work or
any other method with appropriate justification and reasoning.

v) Analysis and conclusions: The logic of analysis, source of data, whether the
conclusions are in line with the objectives, etc.

vi) Contribution and learning from the project: Details of the contribution of the
study, the benefits to the organisation, the learning from the study for the student,
etc.

vii) Acknowledgements: References/Citations and Bibliography and help, if any,,

received from other individuals/organisations.

viii) Presentation of the report, format of the report, flow of the report, style,
language, etc.

ix) Presentation of the report to the examiners: Substance and treatment of

the topic, style of presentation, performance in the question answer session,
time management, language, etc.

x) Overall impression.