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Media and
Information
Literacy
Quarter 4 – Module 4:
Power, Impact, and Implications of Media
and Information
Department of Education • Republic of the Philippines
Media and Information Literacy – Grade
11 Alternative Delivery Mode
Quarter 4 – Module 4: Power, Impact, and Implications of Media
and Information
First Edition, 2020

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Published by the Department of Education

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Undersecretary:
Assistant Secretary:
Development Team of the Module
Author/s: Mary Antoinette M. Magallanes

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11

Media and
Information
Literacy
Quarter 4 – Module 4:
Power, Impact, and Implications of
Media and Information

This instructional material was collaboratively developed and reviewed

by educators from public and private schools, colleges, and or/universities.
We encourage teachers and other education stakeholders to email their
feedback, comments, and recommendations to the Department of Education
at action@deped.gov.ph.

We value your feedback and recommendations.

Department of Education • Republic of the Philippines
 INTRODUCTORY MESSAGE

You have learned in the previous modules that all media messages are constructed –
creators make choices each step of the way, from their work’s purpose and focus to the point
of view they use to relay their message. Media, as a vehicle of these constructed messages,
hold substantial influence on the opinion or belief of a person or even of the public, as
humans are, intrinsically, easily persuaded by the views or choices of the majority. Moreover,
the revolution in media, information, and technology has had direct implications in the
shaping of a society’s systemic landscape both in positive and negative ways.

In this module, you will further look into the media’s impact and contribution
particularly the opportunities and advancements media and information puts on the table as
well as the risks and challenges that come with it. In addition, this module will discuss in
detail the overall implications of media and information to you as an individual and to the
society as a whole.

Specifically, this module consists of the following lessons:

• Lesson 10 – Opportunities, Challenges, and Power of media and information
• Lesson 11 – Current and Future Trends of Media and Information
• Lesson 12 – Implications of Media and Information to You and the Society

GENERAL INSTRUCTIONS

For the learners: For the teacher:

To be guided in achieving the
objectives of this module, do the
following:
1. Read and follow
instructions carefully.
2. Answer the pretest before
going through the lessons.
3. Take note and record points
for clarification.
4. Compare your answers
against the key to
answers found at the end
of the module.
5. Do the activities and fully
understand each lesson.
6. Answer the self-check to
monitor what you learned
in each lesson.
7. Answer the posttest after
you have gone over all the
lessons.
To facilitate and ensure the students’
learning from this module, you are
encouraged to do the following:
1. Clearly communicate learning
competencies and objectives
2. Motivate through applications
and connections to real life.
3. Give applications of the theory
4. Discuss worked-out examples
5. Give time for hands-on
unguided classroom work and
discovery
6. Use formative assessment to
give feedback
7. Introduce extensions or
generalizations of concepts
8. Engage in reflection questions
9. Encourage analysis through
higher order thinking prompts
10. Provide alternative formats for
student work
 Lesson Opportunities,

10 Challenges, and Power of

Media and Information
The world is changing at a startling pace. Developments in information,
communication, and technology in the past decades have enabled society to transform the
mechanisms of how information circulates and how people interact, access information,
create new knowledge, learn, and work. This information revolution has opened new waves
of opportunities and challenges not only for media and information but also in social
systems, commercial and economic approaches, and citizens’ engagement.

Over the years, media has evolved to be more than just a vehicle of information, but
an influential instrument powerful enough to transform established systems. However,
despite the fact the access to information and knowledge has increased during the last
decade, significant challenges and obstacles still remain. In this lesson, we will look into
these opportunities, challenges, and power of media and information.

What I Need to Know

Learning objectives

Particularly, at the end of this lesson, you will:

1. Realize the opportunities and challenges in media and information
(MIL11/12OCP-IIIh24); and
2. Research and cite recent examples of the power of media and information
to affect change (MIL11/12OCP-IIIh25)

What I Know
Pretest

Direction: In a separate sheet of paper, write the letter of the correct answer.
1. What composes of the New Media?
a. TV and radio c. Books and newspapers
b. Internet and Social Media d. AIs and robots
2. All are cybercrime offenses EXCEPT one:
a. Content-related offenses c. Copyright infringement
b. Computer-related offenses d. Profile stalking
3. Businesses will always be connecting with customers, both actual and potential ones,
and social media enable for a more fast and __________ mechanism.
a. Cost-efficient c. Amazing
b. Hassle d. Challenging
4. This refers to the kind of education where students need not attend classes physically.
 a. Modular c. Distance learning
b. Mobile Education d. Summer class
5. The media assists the working of a __________ system through facilitating free speech
and unrestricted public debate .
a. Unfair c. Dictatorial
b. Balanced d. Democratic
6. Refers to ABS-CBN’s citizen journalism arm.
a. Ipaglaban Mo! c. It’s Showtime!
b. Bayan Mo Ipatrol Mo! d. TV Patrol
7. Media, as a vehicle of these targeted contents, brought about action and mobilization
a. True c. Maybe
b. False d. Doubtful
8. What is the revolution in Egypt called?
a. Libyan Revolution c. Ukrainian Revolution
b. Arab Spring d. Million People March
9. Who was the Philippines President when the Million People March was actualized?
a. Erap Estrada c. Benigno Aquino III
b. Gloria Arroyo d. Rodrigo Duterte
10. Refers to using business and marketing techniques to encourage people in adopting
certain behaviors that would lead to better physical and mental health, and eventually to
wide-scale social change.
a. Social Marketing c. Promotions
b. Business Marketing d. Protests

What’s New
Activity

What you will do

Activity 10.1: Imagine a World without Media

Media and information has definitely evolved throughout the decades. With the
advent of technology, human life has been continually influenced, shaped, and
improved. In this warm-up activity, illustrate how you would imagine yourself and the
society without all the media instruments we have today. Submit your output on an A4-
sized bond paper and be ready with a brief explanation of your illustration.
What
is It
Discussion
 There are both endless opportunities and countless challenges in the information
age. As a digital native, you ought and be able to make the best use out of the media’s
opportunities and hurdle over its challenges. Read and reflect on how these opportunities
and challenges exist and affect some of the different aspects in society.

Informational (Social Media and the Web)

Whether we like it or not, the advent of the Internet has forced practically almost
everyone to migrate to the virtual world especially when most of the information we need
now is available via the Internet. Today the World Wide Web is at the forefront of information
providers given its multimedia format which have “enriched information through synergy of
text, audio, image, and video (Liquigan, 2016).” The new media has enabled audiences to
faster, easier, and more efficient access and utilization of data and information especially
that search engines have made information seeking and retrieval more interacting,
engaging, and convenient. It also links users through the vast networks of communication
platforms such as e-mail, Internet search, and messaging application. Moreover, the Internet
has afforded the audiences to a world that connects people and share cultures transcending
physical boundaries.

Aside from the Web, one of our most accessed source of information is social media.
Study the table below for the challenges and opportunities that you as a netizen face in the
midst of your engagement with social media (Liquigan, 2016).

Table 10.1. The Challenges/Opportunities of Social Media

In terms of:
Collaborative • Projects enable the joint and
projects simultaneous creation of
content by many end-users
• Wikis-Websites which allow
users to add, remove, and
change text-based content
e.g., online encyclopedia
Wikipedia currently available
in more than 230 different
languages
Blogs • Special types of websites
that usually display date-
stamped entries in reverse
chronological order.
• The social media equivalent
of personal web pages and
can come in a multitude of
different variations, from
personal diaries describing
the author’s life to
summaries of all relevant
information in one specific
content area
In terms of:
Content • Main objective of content
communities communities is the
Challenges/Opportunities
• The joint effort of many actors
leads to a better outcome than any
actor could achieve individually.
• From a corporate perspective
firms must be aware that
collaborative projects are trending
toward becoming the main source
of information for many
consumers.
• Many companies are already
using blogs to update employees,
customers, and shareholders on
developments they consider to be
important.
• [It is risky because] customers
who turn out to be dissatisfied with
or disappointed by the company’s
offerings may decide to engage in
virtual complaints in the form of
protest websites or blogs which
results in the availability of
potentially damaging information in
online space.
Challenges/Opportunities
• From a corporate viewpoint,
content communities carry the risk
 sharing of media content of being used as platforms for the
between users sharing of copyright-protected
• Exist for a wide range of materials
different media types • While major content communities
including text, photos, have rules in place to ban and
videos, and PowerPoint remove such illegal content, it is
presentations difficult to avoid popular videos
being uploaded only hours after
they have been aired on television.
• On the positive side, the high
popularity of content communities
makes them a very attractive
contact channel for many firms.
• Other firms rely on content
communities to share recruiting
videos, as well as keynote
speeches and press
announcement, with their
employees and investors.
Social • Applications that enable • High popularity, specifically among
networking sites users to connect by younger Internet users
creating personal
information profiles,
inviting friends and
colleagues to have
access to those profiles,
and sending e-mails and
instant messages
between each other
• Can include any type of
information, including
photos, video, audio files,
and blogs
Source: Media and Information Literacy (Liquigan, 2016)

On the other hand, still because of all the information and data right at the audience’s
disposal, Cybercrime has also been one of the greatest challenges in media and
information. According to the Department of Justice, Cybercrime is “a crime committed with
or through the use of information and communication technologies such as radio, television,
cellular phone, computer and network and other communication device or application.”

According to the 2001 Budapest Convention on Cybercrime, criminal offenses in

cyberspace include:

1. offenses against the confidentiality, integrity and availability of computer data and
systems;
2. computer-related offenses;
3. content-related offenses; and
4. offenses related to infringements of copyright and related rights

Economic (Business and Marketing)

To put up a business means having to disburse money. It’s an expensive endeavor.
Starting a business is one thing, but sustaining and marketing your business is another. In
the old days, traditional marketing mediums such as print and broadcast were very costly,
and actually even until now. Due to the impact of social media as a new medium, the
relationship between brands and consumers have changed a lot. Now, through social media
marketing, business owners can connect with their target consumers for free through using
social media platforms like Facebook, Twitter, etc., and can significantly lower their
marketing costs.

The New Media also allows them to see what potential customer’s opinions are and
network with them as well. It creates a platform for discourse and lets the business owners
respond to customer grievances, questions, and concerns almost instantly. Businesses will
always be connecting with customers, both actual and potential ones, and social media
enable for a more fast and cost-efficient mechanism.

However, its opportunities are also its disadvantages. First, because connection to
customers is put on a priority, you may have to spend more time being active in social media
answering queries, responding to feedbacks, and updating your online presence with
creative marketing content. This may be a challenge for some as this is time-consuming and
may compromise the time you get to use for actual work or production instead. Moreover,
the ability for new media to cater online feedback may also pose a challenge as they can
also spread bad things from your product or brand. Competitors may also be lurking around
studying your business.

Educational
Media and information have made a radical impact on education (Gonzales, 2016).
Today, learning has never been easier and faster. When we talk about education, we usually
refer to its most technical sense, “the knowledge, skill, and understanding that you get from
attending a school, college, or university (Merriam-Webster’s Dictionary).” In the past
decades, society has been limited with the idea that people can only learn and get education
through sitting and listening lectures in a classroom, passing exams, or making projects.
Today, learning and education has taken a whole new meaning with media and information.

At present, the advancement in media tools and information dissemination has made
learning and education resources more open and free for public use. What we had to
research in the library before can already be sought through your laptop or phone today.
Thanks to the internet, a learner may also get information from a wide variety of sources like
e-books, articles, videos, and the like.

Furthermore, it has also opened the opportunity for various modes of learning to
exist, both in formal and non-formal arrangements. One of the growing trend in education is
distance or online learning where students need not attend classes physically, instead,
register to online courses or programs and attend in such even in the comfort of their homes.
This is especially beneficial to people who are constrained by their schedules or due to
some personal reasons. The convenience, abundance, and interconnection, aspect of media
and information for education are opportunities worth taking advantage of (Gonzales, 2016).

However, the opportunities that media and information brought has also opened
several challenges. For instance, the problem with overflowing information available for
public use is people having to assess and evaluate the usefulness and credibility of the
information on their hands. It is unfortunate though that people in some communities,
especially rural ones, doesn’t even have the chance to evaluate information because they
have no access to such technology and data in the first place. As the world and education
rapidly progresses, people who have been left behind are even stuck at a farther distance
making it more difficult for them to catch up.

Political (Politics and Governance)

The communication of political information is an important process in the political
system, and the mass media play a central role in this activity (Coxall, et al, 2003). Media, as
a vehicle in communication, can provide the audience with news and information which will
help them develop more informed opinions and choices. For instance, during the election
period, most of what the people would know about political candidates and political parties
are information we get from media which often affects how they perceive a certain candidate
or party, both positively and negatively. The media also acts as a watchdog which monitors
the conduct and governance of elected government officials. In today’s politics and society
at large, media is essential to safeguarding the transparency of democratic processes.

Through media and more information provided to the public, a bigger platform for
political discussions has also been opened. This validates that “the media assist the
working of a democratic system through facilitating free speech and unrestricted
public debate (Coxall, et al, 2003).”

On the other way around, politics can also have an effect on media as, at times,
although not explicitly, powerful political figures and even the government can manipulate or
influence media’s content. This kind of media regulation can be best seen in communist
systems like of North Korea’s where the government enforces rules and regulations
governing the media industry and prescribing the kind of information they are allowed to
broadcast. This is one of the challenges of media as an element in politics, the truth or
information the media disseminates may be manipulated by external factors. In example of
this is what we call propaganda, a communication that is primarily used to influence an
audience and further an agenda thus, information may be made incomplete, twisted or
presented selectively.

The interrelationship between media and politics provides a fair foundation in the
function of media as a source of information (Gonzales, 2016). However, today, the
widening gap between the media, the government, and the public’s trust is becoming a
pressing challenge.

Social (Citizen Engagement and Social Change)

Have you ever heard of ABS-CBN’s “Bayan mo, IpatrolMo!” Program where ordinary
citizens send reports, photos, videos, of problems in their communities, issues they want to
put the spotlight on, or advocacies they want to promote. How about this, have you ever
noticed that news organizations now are using photos and footages from ordinary citizens
when reporting for a story? Have you ever wondered at what point did ordinary citizens take
part in providing information for mass broadcast? This trend is brought about by
advancements in technology and the fast and widespread dissemination of information. This
is what we call citizen journalism.
 As defined by Encyclopedia Britannica, citizen journalism is “journalism that is
conducted by people who are not professional journalists but who disseminate information
using Web sites, blogs, and social media.” Citizen journalism is one of the biggest
opportunities in media and information as it encourages ordinary citizens to take part in the
news production process. It gives the then-receivers an opportunity to become news
producers as well. Moreover, it also urges them to be more wary and mindful of the things
happening around them and gives them the confidence to speak out when they see
something wrong.

According to TCC Group, their work revealed that media influences an audience (i.e.,
affects change) through a flow, illustrated in the diagram below.

Source: Gasper, 2016. How Media Affects Social Change. Retrieved from https://www.tccgrp.com/insights-resources/insights-
perspectives/how-media-affects-social-change/)

As opposed to the traditional communication process where the message to be sent

is usually found at the middle, this flow reveals that there may be several entry points of
targeted contents and media audiences may start at various points along the flow. This
means that some may just be aware of an issue or topic, some may actually understand it,
or some are just acquainted with it because of emotional connection. Whatever the case is,
“content can individually and collectively (as part of a campaign) serve to affect an increase
in audience understanding and help foster an emotional connection between the audience
and the issue being presented (Gasper 2016).”

Several events in history proved this to be true, that media, as a vehicle of these
targeted contents, brought about action and mobilization. In fact, history have concretely
showed society how media can be a powerful tool for social change and mass revolution.

The speed at which information is spread through social media is the main reason
why platforms such as Facebook or Twitter have had increasingly large roles in civil society,
even fueling revolution. Check out the powerful ways social media has been used to create
change around the world.

1. Libyan Revolution – When official media outlets like television and print media were
controlled by the state, social media became the reliable source of information for the
revolutionaries and even a platform used to distribute information and firsthand
accounts of what was going on within the country. As a result, media tools like tablets
and phones played crucial roles in the revolution.
 2. Arab Spring – In 2011, an online frenzy of activity commenced a revolution in Egypt
which saw more than 3 million tweets on Twitter, hundreds of hours of Youtube
video, and countless posts on Facebook and blogs which told stories of the
revolution from citizens who needed to get their voices heard.

3. Ukrainian Revolution – In Ukraine, much like traditional revolutions, protesters line

the streets to call for social change. Nonetheless, social media still played a role in
the movement as protester used socmed as a strategic tool for communication, using
platforms such as Twitter and Facebook to organize thousands of like-minded
individuals.

Apart from mass protests, calls for social change may also be in the form of what we
call as social marketing. Social marketing refers to using business and marketing
techniques to encourage people in adopting certain behaviors that would lead to better
physical and mental health, and eventually to wide-scale social change.

On the other hand, although media has the ability to bring people together,
conversely, it also has the potential to bring people apart, attitude and ideology-wise. As
earlier mentioned, social media and the World Wide Web offers the audience a wider
avenue for intellectual discussion and productive conversations. However, due to the influx
of various differing ideas, the broadening problem of polarization has been one of the
undeniable challenges in media and information. Because of the differences of views and
opinions of the audience, a culture of social division is becoming evident and is taking a toll
on unity and even social trust.

What’s More
Enrichment

What you will do

Activity 10.1: Fill in this table with your personal view and experience regarding
the opportunities and challenges of media and information in the following aspects:

Aspect Opportunities Challenges

Informational

Economic

Educational

Political

Social
Activity 10.2: A Look into the Past

As mentioned earlier, many events in the past showed us how media play a pivotal
role in bringing awareness and action addressing social and political issues around
the world. In the Philippines, an example of these events is the Million People March.
In this activity, you are to read the article below about the Million People March – what
is was, how it came to be, how it ended, and what role media and information played
in between. Read, reflect, and answer the guide questions that follow on a separate
sheet of paper.

The Million People March

August 17, 2013, a day after the Commission on Audit (COA) released a special report
on the Priority Assistance Development Fund (PDAF), saw how social media became a
springboard for a mass protest. Calls for protest began circulating on Facebook and Twitter
after a series of exposés by the Philippine Daily Inquirer about a mammoth scam involving
Congress’ PDAF.

PDAF or more popularly known as the “pork barrel”, the term used to mean funds
allocated to senators and congressmen to be used in their pet development projects, sparked
online outrage from the Filipinos because of how, by nature, vulnerable it is to corruption and
how it has become a fund source for some legislators. What enraged citizens more was that
then-President Benigno Aquino III earlier maintained that he wanted to keep the PDAF.

Consequently, friends Arnold Pedrigal, Peachy Bretana, and Bernardo Bernardo,

created a Facebook event page to gather people who wanted the PDAF scrapped. They said
they wanted a "massive pocket picnic" and to bring one million people at the Luneta Park
on August 26. Astonishingly, the #MillionPeopleMarch surfaced by August 18 and immediately
dominated Twitter.

This hashtag, together with #PDAFKalampag and #ScrapPork, flooded Twitter and FB
feeds with over 140,000 social media mentions as of 8PM of August 26. Many Filipinos
expressed their anger through creating blogs, pages, advertisements and even memes to
show that they agree to the idea of stopping the Pork Barrel Fund.

Although the movement originally called to bring in a million people to march against
the graft-tainted pork barrel fund, it has still been deemed a success as the online campaign
was actualized with 80,000-100,000 people at Luneta according to the police. This number
included professionals, students, workers, priests, nuns and even civic and showbiz
personalities. The movement was even emulated on a smaller-scale in other cities across the
country and in various cities around the world where there are concentrations of Filipinos.

In the face of the mass’ growing collective anger, President Aquino announced that he
was suspending the releases of money and vowed to reform the system. After the protests,
senators also released statements acknowledging the legitimacy of protesters’ call to abolish
lawmakers’ Priority Development Assistance Fund (PDAF) or pork barrel.

This was the Million People March – a tale of how a group of 3’s call to reform in social
media sparked a crusade against corruption, a movement actualized on the ground.

Sources: Hundreds of thousands join people’s march against pork barrel

(https://newsinfo.inquirer.net/475165/tens-of-thousands-join-peoples-march-against-pork-barrel),
#MillionPeopleMarch: Online and offline success (https://www.rappler.com/nation/37360-million-
people-march-social-media-protest-success
Guide questions for Activity 10.2:

1. What was the “Million People March” all about?

2. Who initiated the movement?
3. What role did media play in the conception and actualization of the Million People
March?
4. What was the outcome of the Million People March movement? Was it successful in
terms of achieving its goals?
5. What can you recommend for the betterment of mass media-assisted
campaigns such as the Million People March?

What you will do

Activity 10.3: Cartoon Analysis

Instructions: Analyze the cartoon below and answer the guide questions that follow.

Source: Truth and Media. 2009. Retrieved from

https://www.toonpool.com/cartoons/truth%20and%20media_57496 (May 30, 2020)

Guide questions:
1. What is the message in this cartoon?
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________

2. Is the situation about media depicted in the cartoon true in the Philippines?
Why or why not? _________________________________________________
_______________________________________________________________
_______________________________________________________________

3. Does the cartoon show a challenge or an opportunity? Why do you say so?
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
 What I Have Learned
Generalization

Complete the sentence stem below. Write your answers on a separate sheet of paper.

1. The advancement of media and information brings society countless

opportunities such as
___________________________________________________________________
____________________________________________________________.

2. However, along with these opportunities are risks and challenges such as ________
___________________________________________________________________
___________________________________________________________________.
3. The media is considered a powerful catalyst in a way that ____________________
___________________________________________________________________
___________________________________________________________________.

What I Can Do
Application

Understanding the opportunities and challenges of media and information is best

done by reflecting on how it exists in your life. With this, in the table below, write what you
think are the opportunities (positive effects) or challenges (threats or negative effects)
brought by media (new and traditional) and information citing personal experiences or
examples.

Media and Information

Opportunities Challenges
 Assessment
Posttest

Direction: In a separate sheet of paper, write the letter of the correct answer.
1. What composes of the New Media?
a. TV and radio c. Books and newspapers
b. Internet and Social Media d. AIs and robots
2. All are cybercrime offenses EXCEPT one:
a. Content-related offenses c. Copyright infringement
b. Computer-related offenses d. Profile stalking
3. Businesses will always be connecting with customers, both actual and potential ones,
and social media enable for a more fast and __________ mechanism.

b. Hassle d. Challenging
4. This refers to the kind of education where students need not attend classes physically.
a. Modular c. Distance learning
b. Mobile Education d. Summer class
5. The media assists the working of a __________ system through facilitating free speech
and unrestricted public debate .
a. Unfair c. Dictatorial
b. Balanced d. Democratic
6. Refers to ABS-CBN’s citizen journalism arm.
a. Ipaglaban Mo! c. It’s Showtime!
b. Bayan Mo Ipatrol Mo! d. TV Patrol
7. Media, as a vehicle of these targeted contents, brought about action and mobilization
a. True c. Maybe
b. False d. Doubtful
8. What is the revolution in Egypt called?
a. Libyan Revolution c. Ukrainian Revolution
b. Arab Spring d. Million People March
9. Who was the Philippines President when the Million People March was actualized?
a. Erap Estrada c. Benigno Aquino III
b. Gloria Arroyo d. Rodrigo Duterte
10. Refers to using business and marketing techniques to encourage people in adopting
certain behaviors that would lead to better physical and mental health, and eventually to
wide-scale social change.
a. Social Marketing c. Promotions
 b. Business Marketing d. Protests

Additional Activity

What you will do

Great work! You are done with Lesson 10.
Have a break! You deserve one
Research work
Now off to Lesson 11! Read on!
Instructions:
1. Research a news article (2015 up to present)on the internet about an event
that that shows the power of media and information to affect change or an
event where media and information was instrumental in making a change.
2. Copy and paste the article on a short bond paper.
3. Cite the source of the news using APA style.
4. Write a summary and a reaction about the article.
5. Answer the following guide questions:
o What media is important or instrumental in the course of event?
o Why do you think the identified media was instrumental or very
important in this event?
o Was the outcome a positive or a negative change? Explain your

Lesson Current and Future

11 Trends of Media and

Information

Technological advancements, digitization, and the Internet is swiftly changing the

nature of information production, consumption, and sharing. With this, even the economic,
societal, political, and educational landscapes of society has been aligning its mechanisms
and policies to the realities in the Information Age. In a fast-paced era of information and
technology, society is left with only two choices: adapt to change or get left behind. As such,
MIL encourages us to learn the current trends in Media and Information as well as anticipate
what may come in the future so that we may understand, as consumers, in what ways we
can adapt to and maximize the innovations of these changing times.

In this lesson, you will identify the latest advancements in media and information
technology and realize how they shape people’s media experience and influence information
needs.

What I Need to Know

Learning objectives

By the end of this lesson, you will:

1. Evaluate current trends in media and information and how it will affect/how
they affect individuals and the society as a whole (MIL11/12CFT-IIIi-26);
2. Describe massive open on-line (MIL11/12CFT-IIIi-26); and
3. Predict future media innovation (MIL11/12CFT-IIIi-27)

What I Know
Pretest

Let’s see how much you already know before we tackle the next lesson. Write the
letter of your choice on a separate sheet of paper.
1. Another term for MOOC.

a. Distance Learning c. Online Information Hub

b. E-school d. Internet School

2. It refers to the model delivering content online to any person who want to take a course,
with no limit to attendance.

a. Education Model c. Massive Open Online Course

b. Model of Online Learning d. Electronic Learning Model

3. The letter M is MOOC stands for?

a. Media c. Market
b. Massive d. None of the Above

4. Which of the following is not a material suitable for 3D printing?

a. Concrete c. Glass
b. Plastic d. Human tissue

5. Which of the following is not a type of wearable technology with health applications?

a. Pedometer c. Calorie Tracker

b. Heart-rate monitor d. None of the Above

6. A technology that helps instructor evaluate their students’ learning.

 a. Analytics c. Online exams
b. Learning trackers d. All of the above

7. This refers to a society’s characterized by the shift from letters to e-mails, newspapers to
news web pages, books to e-books, and so on.

a. Electronic Society c. Paperless Society

b. Internet Society d. Digital Society

8. Which of the following is not an element of the 3D environment?

a. Height c. Length
b. Width d. Depth

9. Which of the following is not an example of modern wearable technology?

a. Smart Watches c. Smartphones

b. Fitness Trackers d. Headsets

10. Refers to a type of learning that happens anytime, anywhere, and with anyone.

a. Ubiquitous Learning c. Wide Learning

b. Global Learning d. None of the Above

What’s In
Review

In Lesson 10, you have learned that media and information open both opportunities
and challenges for you as an individual and to the society in general. Media as well carry
with them meaning – even powerful ones – that can influence media and information
consumers’ attitudes, behavior, and views. As a digital native and a media and information
literate individual, you are expected to manage its challenges and make the best use of its
opportunities. In this lesson, we will focus on these developments, specifically the current
trends of media and information and how it plays a role in the Digital Era.

What’s New
Activity 11.1

What you will do

Activity 11.1: Identifying Technologies

Instructions: Identify these technological tools. Name as many as you can and give a
guess as to how and for what purpose it is used.
What 1 2 3 4

is It
Discussion

Media and information, much like almost anything in the world, is a dynamic and
developing entity. It is ever-changing in nature – a product of continuous improvement. The
photos above are just a few examples of the many technologies and innovations that have
emerged throughout the recent years. Here, you will explore more of these developments
and visualize what the future may bring in terms of the trends in media and information.

Massive Open Online Courses

EDUCAUSE, a nonprofit organization composed of IT leaders and professionals,
defines MOOC as “a model for delivering learning content online to any person who wants to
take a course, with no limit on attendance.”

Furthermore, MOOCs can be characterized by the following:

1. A revolutionary approach to education that transitions from physical setting to

a virtual set-up
2. A kind of learning that is facilitated online, breaking the norm of having to
physically go to traditional schools or universities for higher education
3. Utilizes information technologies like analytics to help instructors evaluate their
students’ learning
4. Emphasizes connectedness (Gonzales, 2016)

MOOCS are asynchronous, open-access, Web-based courses geared toward

enrolling hundreds or thousands of students at a time. MOOCs deliver content via recorded
video lectures, online readings, and online assessments, as well as various degrees of
student-student and student-instructor interaction (Kurt, 2018). People enroll in MOOCs for a
range of purposes including: Career development, college preparations, supplemental
learning, lifelong learning, corporate training, and more.

There is a distinction though as to whether an online learning material or program is

considered as a MOOC. Here are a number of features that are typically required for a
course to be considered a MOOC:

1. Massive - It should allow access to a very large number of students, much

larger than a face-to-face class, or a traditional online course. It can even
reach up to 500,000 learners or more!
2. Open – It does not have an admission process nor qualifications to be able to
register or enroll. MOOCs being open also means free and open access to
educational resources hosted in varied online places.
3. Online – Thecourse is done remotely via the Internet and does not require
physical attendance at a classroom which also means that anyone from
anywhere around the world with an Internet connection can avail of these
courses.
4. Courses - It should have learning objectives to be achieved by students after
certain activities within in a given period of time.

MOOCs are made and hosted by universities and companies through open
enrollment or open registration. However, most of these institutions do not host MOOCs
under their organization per se but rely on course providers such as Coursera, edX, Udacity,
and many others. They range in length from 1 to 16 weeks (Bowden, 2019). While others
run on a schedule, MOOCs remain flexible letting you progress through them at your own
pace, that means you are able to study and go through the lessons and activities according
to your time, schedule, and pacing. Like in a traditional classroom, students will also be
graded through quizzes, assignments or activity. However, these may come as peer review
which are graded by other students according to a rubric or automatically-marked tests
which are graded directly upon submission.

MOOCs offer a strong starting point for a number of reasons, including:

1. Lack of entry requirements – a MOOC can be taken by anyone who is
interested in the subject matter and able to access the course, regardless of
age, background, or location
2. Repetition – a MOOC will often run two or three times a year, ensuring that
students won’t miss their chance
3. Highquality – MOOCs are led by subject matter experts (SMEs) and
supported by teaching assistants, so that students have access to first-rate
educational resources
4. Feasibility – a MOOC usually necessitates around 1-2 hours of study a week
for about 5 weeks, making learning doable for students with busy lives
5. Self-paced but supported learning – a MOOC enables students to work
through the course materials and assessments at their own rates while also
interacting with a global learning community (Kurt, 2018).

In sum, MOOCs are a game-changer for higher education. The large scale
availability, the low cost to students, the questions raised around credentialing, and the
analytics that MOOCs provide all create a momentum for new pathways to education. Check
out an example of a MOOC in the next page.

Example of a MOOC from course provider edX:

Course title

Course
provider

Registration link

Other details about

the course

Course description

Course objectives
 Screenshot from edX Online Course: How to Write an Essay (Retrieved from
https://www.edx.org/course/how-to-write-an-essay) May 30, 2020

What have you learned so far?

Activity 11.2: Question and Answer

Instructions: Answer the questions briefly in your own words. Write your answers in a
separate sheet of paper.
1. What is the impact of MOOC in information access?
2. Can MOOCs replace the traditional mode of information and knowledge
delivery? Expound your answer.
3. Are MOOCs potentially harmful to copyright? Why or why not?

Wearable Technology
Also known as wearables or fashion technology, wearable technology is a general
term which encompasses a field of smart devices that are worn on the body. This technology
is also considered as a trend in media and information as with it, people and access
information through media in a much faster manner.

Earlier versions of wearables were devices clipped to the body or on pieces of

clothing. Today, however, advancements in technology allowed powerful sensors to have
direct contact with the skin. Thus, the tech gravitated to other body parts: the wrists, fingers,
chest, forearms, ears, eyes, forehead, temple and anywhere else you can think of (yes, even
those parts).

According to Wearable Devices magazine (Liquigan, 2016), the characteristics of

wearable include the following:
• Performing computer-related tasks such as laptops and mobile phones
• Provide sensory and scanning features
 • Have some form of communication capability and will allow the wearer access
to information in real time
• Data-input capabilities
• Local storage capabilities

Wearable technology is growing to be one of the fastest-rising innovation in the ICT

industry. The new age of wearables are loaded with smart sensors that track our movements
and biometrics, often using Bluetooth to sync wirelessly to a smartphone. Others also rely on
Wi-Fi connectivity and standalone mobile 4G LTE data connections.Wearables also use
sensors to connect to you as a person, helping you to achieve goals such as staying fit and
active, losing weight, being more organized or tracking your overall mental and physical
health. In the case of VR and AR heads-up displays, they’re providing a wealth of new
entertainment and educational opportunities, as well as enhancing the world around us
(Smith, 2019).

Different fields such as in gaming, music, entertainment, health and medicine, fitness
and wellness, education, transportation, and many others, have slowly started to adapt to
the use of this technology. Let’s look at these examples of wearable tech:

1. Smartwatch

Smartwatches are wrist-worn devices that connect to

your mobile phone. As they are synced to your smart phone, it
allows you to see notifications on your wrist at a glance. This
technology eases the burden of having to constantly open and
check you smartphone text messages, e-mails, or other
notifications. It can even track your physical activity!

Most smartwatches rely on a smartphone to function, which also means the model you
choose will depend on your phone. For example, the Apple Watch can only be synced with
an iPhone, while Android
Wear devices—such as the Moto 360 and Samsung Gear—can only be connected to
Android phones.

2. Fitness trackers and sports watches

Whether for formal training or just trying to be active

and fit, fitness trackers and sports watches help you get a
better understanding of your fitness activities. According to
GCF Global, they can track the number of steps you
take, your average heart rate, how long you sleep, and
more. This data can then be synced with another device,
which allows you to see trends and patterns in your activity.
For example, you could find out how far you've walked over
the past week or estimate how many calories you've
burned in a day.

3. Smartglasses
No longer do your specs just help you see things
more clearly: smart glasses can link up with your phone,
control the volume of your music and even take
photographs (Stevens, 2018). Google Glass was the first to
launch this technology in 2013. Basically, it brings wireless connectivity and imaging into the
frames and lenses of our eyewear, controls that we can only usually do on our smartphones
and computers. So instead of a keyboard or mouse, you can control smart glasses by
tapping or swiping control built into the frame or even verbalizing your commands as you do
with Alexa and Siri.
4. Hearables

Most have had or known earphones and

headphones throughout their lives. Today, these devices,
like the ones we previously discussed, have now also
utilized wireless connectivity as well. These hearables work
just like the traditional earphones and headphones but are
already wireless and are worn in the ear. The most popular
example is Apple’s AirPods, those true wireless earphones
that offer quick access to the Siri voice assistant. However,
these hearable aren’t only for music or entertainment but
some are actually used as smart hearing aids.

5. VR Headsets

VR or Virtual Reality headsets are devices

connected to a PC/games console and show you a
computer-generated virtual reality that fools you sight and
your brain into thinking you are in a different scenario.

Today, many industries and fields are using and developing more innovations of
these wearable tech especially in the health care industry where they’re looking into devices
that could be used to monitor things like blood pressure, vital signs, or blood sugar levels for
diabetics.From the basic fitness trackers and highly-advanced sports and smartwatches, to
virtual and augmented reality headsets, wearables are definitely establishing their names.
As such, wearable technology will most likely continue to have an impact to modern society
especially given its efficient use and aesthetic quality.
3D Environment
3D or three-dimensional in its literal sense refers to anything that has a width, height,
and depth (Gonzales, 2016). The physical world, the realm we live in including us humans,
are examples of 3D environments. This technological concept of a 3D environment is
explored to imitate and simulate the physical world through media. Most common examples
of this are computer animations in video games and TV shows. Films have been also among
the most common media modalities that employ 3D. 3D films make objects in their material
appear solid to the audience through the illusion of perception (Gonzales, 2016). If you have
been to one of these 3D films, you are made to wear special 3D glasses which directs each
of your eyes to see a slightly different picture. According to American Paper Optics, a
manufacturer of 3D eyewear, “this is done in the real world by your eyes being spaced apart
so each eye has its own slightly different view. The brain then puts the two pictures together
to form one 3D image that has depth to it.

Another 3D technology, which have existed for actually quite a while now, is 3D
printing. This innovation brings digital data and design to the physical world – literally.
Simply put, it brings your design to life! According to The University of Tennessee Knoxville,
3D printing “creates objects by bonding the print material one layer at a time. They work by
making use of 3D design files, such as those created in AutoCAD or similar applications.
These files are processed by specialized software that slices the data into cross sections.
The printer uses this data to build the desired object from the bottom up one layer at a time.”
Unlike laser printers that utilize inks, 3D printers “prints” in layers of material like plastic,
metal, and concrete.

Overall, 3D environment has been already widely used because it gives the audience
or the users a more engaging and enjoyable media experience because the images and
videos are in three-dimensional rendering – meaning it’s as if we’re looking at something
real!

Ubiquitous Learning
Ubiquitous Learning or u-learning is a kind of e-learning experience that “implies a
vision of learning which is connected across all the stages on which we play out our lives.
Learning occurs not just in classrooms, but in the home, the workplace, the playground, the
library, museum, and nature center, and in our daily interactions with others (Bruce, 2009).”
Compared to mobile learning and e-learning, it is a more context-based approach and more
adaptive to the needs and pacing of the learner.

U-learning is a kind of wireless modality where learning takes place at anytime,

anywhere, and with anyone. It benefits from the use of technologies to implement the
learning activities and achieve learning objectives. These technologies incorporate learning
materials such as videos, audios, PowerPoint presentations, or notes with embedded source
data in them (Liquigan, 2016). It is a very personalized and dynamic mechanism that uses
devices integrated into the students’ environment. Furthermore, u-learning maximizes the
use of any form of media like media like mobile phones and computers for an efficient use.

However, in the Philippine setting especially in the public education system, most u-
learning tools fail to endure because of the lack of resources and thus, not effectively
sustaining the actual needs of the students. It is, nevertheless, still a promising endeavour
that both private and public education institutions hope to embark on.

What have you learned so far?

Activity 11.3: Question and Answer

Instructions: Answer the questions briefly in your own words. Write your answers in a
separate sheet of paper.
1. How has wearable technology revolutionized the way people access
information?
2. How does a 3D environment affect the audience’s media experience?
3. How does ubiquitous learning (u-learning) impact the traditional mode of
learning?

Paperless Society
 A call for faster transactions and greener mechanisms brought paperless
transactions as a viable and useful practice in society. A paperless society is a society
where communication and transactions are done electronically or digitally and all forms of
printed communication have become obsolete. It is characterized by the shift from letters to
e-mails, newspapers to news web pages, books to e-books, and so on (Gonzales, 2016).
Paperless transactions also include cashless dealing which are often done through credit or
debit cards or through virtual wallets like PayMaya and GCash.

Going paperless offer several benefits like acquiring savings on costs on materials,
printing, labor, and storage. In addition, paperless transactions minimizes the risk of losing
or misplacing a digital document and allows employees to access and edit a digital
document, whether remotely or in the office, then electronically manage or send it. These
documents can also be accessed simultaneously, eliminating the need for multiple copies
and thus saving time and adding to work efficiency.

However, for a country like the Philippines where many places are still without
electricity, even more so Internet, going entirely paperless is still a far-fetched aim.
Bureaucracy in several companies and organizations, both public and private, also hamper
the actual realization of a paperless society. Despite such, societies are positively gearing
towards going paperless as places and people who are capable of carrying it out have
already adapted such procedures.

MOOCs, Wearables, 3D, U-Learning – these are only a few of the many
technological advances that we can only expect to shape our daily life now and in the future
– the way we communicate, conduct business, and even have fun. From virtual worlds,
wireless devices, artificial intelligence, holographic images and videos, and so much more.
All these trends will continue to advance, empower, and transform every aspect of our lives.

Now, let’s further harness your knowledge on these trends and technologies by
answering the following enrichment activities!
 What’s More
Enrichment

Activity What you will do

11.4:
Identify
the important details of this MOOC. Write your answers on the activity matrix found in the
next page.

Screenshot from Coursera Online Course: Journalism Skills for Engaged Citizens (Retrieved from
https://www.coursera.org/learn/journalism-skills) May 30, 2020
Activity 11.4 Matrix
Component Answer
1. Course title
2. Course brief description
3. Course provider
4. Host institution
5. Course instructor/s
6. Course duration
7. Cost of enrollment

What you will do

Activity 11.5: Weighing Pros and Cons

Instructions: In the table below, write down what you think are the pros (advantages)
and cons (disadvantages) of the previously discussed trends in media, information,
and technology.

Trend Pros Cons

1. MOOCs

2. Wearable
technology
3. 3D
environment

4. U-Learning

5. Paperless
Society

What I Have Learned

Generalization

Complete the sentence stem below.

4. Current trends in media and information include _____________________________
___________________________________________________________________
___________________________________________________________________
5. These developments change society’s way of life by __________________________
___________________________________________________________________
___________________________________________________________________
6. However, these advanced technological tools also pose disadvantages such as ____
___________________________________________________________________
___________________________________________________________________
 What I Can Do
Application

Essay: Tech Then and Now

Technology isn’t what it is now compared to what our parents, grandparents, or elder
Asses relatives have grown up to. In this activity, you will discover how our tech now differ
from what they have used before. On a separate sheet of paper, answer the following
sment questions:
Posttest
1. Choose a current media and information technology you know or currently own or
I. patronize and create a review about it.
MULTIPLE 2. Ask an elder (parents, aunts or uncles, grandparents) for their opinion of a similar
CHOICE.
Identify the yet earlier version of the technology you used for your own review.
correct 3. Write an essay comparing the difference between their technology and yours.
answer to
the
following questions. Write the letter of your choice on the space before the number.

______1. The letter M is MOOC stands for?

a. Media c. Market
b. Massive d. None of the Above

______2. A technology that helps instructor evaluate their students’ learning.

a. Analytics c. Online exams

b. Learning trackers d. All of the above

______3. This refers to a society’s characterized by the shift from letters to e-mails,
newspapers to news web pages, books to e-books, and so on.

a. Electronic Society c. Paperless Society

b. Internet Society d. Digital Society

______4. Which of the following is not an example of modern wearable technology?

a. Smart Watches c. Smartphones

b. Fitness Trackers d. Headsets

______5. Refers to a type of learning that happens anytime, anywhere, and with anyone.

a. Ubiquitous Learning c. Wide Learning

b. Global Learning d. None of the Above
II. IDENTIFICATION: Identify the term/s being referred to below. Write your answers on the
space provided before the number.

_______________ 1. The unabbreviated term for a model delivering learning content to any
online person who wants to take a course, with no limit on attendance.
_______________ 2.Refers to the eyewear used to watch 3D films.
_______________ 3. A transaction that is done electronically or digitally without the use of
physical documents.
_______________ 4. A kind of technology that brings digital data and design to the physical
world.
_______________ 5. Refers to the obsoleteness of printed communications in society.
_______________ 6. Refers to the material used in 3D printing aside from plastic and
metal.
_______________ 7. Broadly defined as any gadget that is worn instead of being carried.
_______________ 8. An example of a wearable technology that tracks your wellness and
physical activity.
_______________ 9. The sense tricked in 3D films.
_______________ 10.Refers to the device that shows you a computer-generated virtual
reality.

Additional Activity

Exploring More Online Courses

To further expand your knowledge on MOOCs, this activity will let you explore
on the various online courses available on the Web. So here’s what you have to do:
1. Research for two (2) specific MOOCs of your choice.
2. Take note of the following details for the two MOOCs and write them on a
separate sheet of paper:
a. Course title
b. Course description
c. Course objectives (if any)
d. Host institution
e. Course provider
f. Course Duration
Key g. Cost
h. Certificate
Answ 3. Answer the following questions:
a. Would you be willing to enroll yourself for a MOOC?
ers b. How effective do you think are MOOCs in providing training and
education?

Awesome! You are done with Lesson 2.

Relax and take a break
Then let’s take off to Lesson 3! So, read on!
 .10 A .10 A
C .9 C .9

B .8 C .8

A .7 C .7

B .6 A .6

D .5 D .5

C .4 C .4

A .3 B .3

D .2 C .2

B .1 A .1

Pretest/Posttest Lesson 11 Pretest

Lesson 10
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For inquiries or feedback, please write or call:
Department of Education – Division of Misamis Oriental
Don A. Velez St., Cagayan de Oro City Contact
number: 0917 899 2245
Email address: misamis.oriental@deped.gov.ph

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