www.icecreamlab.

ae icecreamlabmena
Mission
Vision
Mission Statement
To be one of the most liked and recognized top fortune 500 Companies by Customer & Employees in the
span of 5 years.

Vision
To be known for most innovative and courageous organization providing Best Quality, Best Products & Best
Services in Food & Retail.

Core Values
Provide the best quality products at the best affordable price.
Provide the best working environment for the employees to get the best productivity.
Provide simple yet exclusive, personalized customer service that would create customer loyalty.
Provide a lucrative work environment, technology and support for achieving higher
profitability and greater success.
Provide strong support to our surrounding and society, by actively participating in CSR activities
(Corporate -Social Responsibility) around the Globe.
ICE CREAM LAB
DUBAI MALL
Satisfy your
cravings
with less guilt
The World has a high rate of Obesity & Diabetes. The Ice Cream lab creates ice-cream with much
less on calories which is a great alternative compared to the other over-processed dessert options
which are available in the market today. Liquid nitrogen allows us to freeze ice cream on the spot.
Instead of eating ice cream left on the shelf for a few weeks, we make it fresh in front of you,
making it healthier, smoother and tastier! As we may know that 70% of the air we breathe has
Nitrogen. While we make our Ice Cream using Liquid Nitrogen, during the process the Liquid
Nitrogen gets evaporated in the air, leaving behind the fresh Ice Cream.
Creation of Ice cream
A frozen mixture of milk and rice was used in China 200 BC and
this was a beginning of the invention of Ice Cream. At various
stages the process of making the Ice Cream went through different
evolution's to reach the stage of Ice Cream we all eat today.

As the Ice Cream making process went through various stages of

evolution, lots of individuals from different nations, participated in
this process and hence the true and accurate information about
the Origin of Ice Cream Invention is still a secret.

Creation of Liquid
Nitrogen Ice Cream
According to the book "Kitchen Mysteries: Revealing the Science of
Cooking" written by French physical chemist Herve This, it stated
that the process of making ice cream using liquefied air was
invented in 1901 by an English culinary entrepreneur, cookery
writer and namely "Queen of Ice" Agnes B. Marshall.
 The Story of

This is a story of 2 childhood best buds

who loved ice cream...

but didn't love what came

with it preservatives,
ice crystals,
same old flavors...
... so they totally re-invented
the ice cream process,
devised their own crazy
flavors at home

and it was DELICIOUS !

Thus was born
Concept
Ice Cream Lab is famous for
its innovations and endeavor
to bring new exciting flavours
for its clients.
“We use the liquid Nitrogen as a Medium only
to quickly freeze the ice cream base and let it
get dissolved in the air back. Our machines
are made with very sophisticated
technology using aircraft metal and
developed with state of art technology.
We make each cup FRESH as the
customer desires. Within a minute’s time,
our state-of-the-art machines instantly
freeze all natural liquid base in the
bowl into ice cream”
Company Ownership
RASHED SAEED HAREB AL MHEIRI
Managing Director
Ice Cream Lab LLC.
Bachelors in Business Administration (Management), MBA in Global Business.
Presently the Co-Owner and Managing Director of ‘’The Ice Cream Lab LLC’ with 15 branches across MENA region in 7 countries.
Worked at PwC Dubai & UK in Assurance with significant clients such as Emirates Airlines, L'Oréal Middle East, RTA, Richemont Group,
Haribo, Dnata, Trane, Galadari Group and Emaratech. Then moved to PwC London as Transaction Service Deals Consultant for
huge companies, Americana, R&R Ice Cream and Nestle.

VIKRANT TOMER
COO - International
Ice Cream Lab LLC.
Bachelor of Science - Zoology.
Hotel Management Graduate - IHM Pusa.
Management Development Program, Retail Management - IIM Ahmadabad, Year 2011.

17 years of Experience in F & B Industry from India & Middle East in the areas of Operation Management, General Administration, Facilities Management, Franchisee
management, Managing the entire Operations including Resource Planning, Procurement and Maintenance of Inventory levels for smooth functioning of all
departments. A leader with excellent communication, interpersonal, liaison and problem solving skills with the ability to work in multi-cultural environment.
Have worked with various F & B organization such as Taj Group of Hotels, McDonalds, Apparel Group (Cold Stone Creamery, Tim Hortons, & Sbarro), Landmark Group.

SACHIN PRADHAN
Operations Director
Ice Cream Lab LLC.
Bachelor of Arts (Economics) from Mumbai University.
International Travel Management, IATA, Geneva, held in Mumbai in 1995.

Multi-Talented individual leading business operations across the world. 28 years of quality experience in Strategic Planning, Retail Operations, Learning and
Development, Human Resource Management, Franchise Development, Concept Designing, P & L Accountability, Costing, Business Development, Client Servicing and
Team Management with key focus on profitability and optimal utilization of resources proficient in financial planning, budgeting and management reporting. Worked
with various industries from Aviation, Wholesale & Retail, Retail, and F & B Retail, with Brands such as East West Airlines, Qantas Airways, AMADEE Technology GMBH,
Metro Cash & Carry GMBH, Apparel Group, Major Brands, Managing brands such as Starbucks, Tim Hortons and Cold Stone Creamery and at present Ice Cream Lab.
The Freshest
ICE CREAM
You’ll Ever Have
 Satisfy Your Cravings with Less Guilt
Ice Creams

Rodeo Road Salt Lick Crunch Lotus Experiment Cookies & Cream Strawberry Vanilla Blue Velvet
• Nutella Chocolate • Fresh Natural Base • Fresh Natural Base • Fresh Natural Base • Fresh Natural Base • Fresh Natural Base • Fresh Natural Base
• Butter Biscuit • Caramel Sauce • Lotus Biscuits • Oreo® Cookies • Fresh Strawberries • Natural Vanillbeans & seeds • Blue Velvet CupCake
• Marshmallows • Pretzels

Vanilla Croke Mix Fruit Bosco Chocolate Yogurt Ice Cream Lava Mud Affogato Vanilla Pistachios
Chocolate Strawberry • Chocolate Ice Cream • Fresh Natural Base Chocolate Crunch • Pistachio Ice Cream
• Vanilla Ice Cream
• Vanilla Ice Cream • Fresh Natural Base • Chocolate Chips • Fresh Strawberry • Chocolate Ice Cream • Pistachio nuts
• Espresso
• Gianduiakrok • Fruiti De Bosco • Fresh Kiwi • Gianduiakrok

Milkshakes

Vanilla Croke Mix Fruit Bosco Lotus Experiment Chocolate Cookies & Cream Yogurt Ice Cream Strawberry Lava Mud Vanilla Affogato Vanilla Pistachios
Rodeo Road Salt Lick Crunch
Chocolate Strawberry Chocolate Crunch
 Espresso your heart with our
Fresh Coffee

Espresso Cappuccino

Cafe Latte
Americano Caramel Macchiato
Pastry
 Spreading happiness around the globe
Innovation Already Discovered
UAE
Bahrain
Oman
Nigeria
Iraq
Europe (Portugal, Sweden)
Malaysia
India

Innovation Spreading Soon

Manchester, UK
Australia
Netherlands
Birmingham, UK
Singapore
Russia
Denmark
Lebanon
South Africa
Baghdad, Iraq
Kuwait
Egypt
Riyadh & Dammam, KSA
Ecuador, South America
Tanzania
Ireland
Vietnam
Mauritius

UAE - Malaysia - Oman - Iraq - Nigeria - Bahrain - India - UK (Manchester) - Europe (Portugal, Sweden) - Australia
 WE FRANCHISE !
Ice Cream Lab Franchise Opportunity
Are you exploring an innovative opportunity?
Ice Cream Labs offers a revolutionary product with
the super delicious taste. Our state of art innovative
technology creates a theatric experience, while your ice
cream is made right in front of your eyes, completely
fresh. At Ice Cream Lab your ice creams are made
with all natural ingredients, without use of any
artificial colours, flavours or ingredients.
It’s completely free of preservative and low on calories.
We are looking at franchise partners across the world,
if you wish to be part of our team, do let us know at
info@icecreamlab.ae
Ice Cream Lab Stores
Ice Cream Lab Stores
Ice Cream Lab Stores
Catering Services
Let us be the life of your party! We have
portable machines specially designed to
bring to your event. We work with you to
create a special flavor named after the host
that you will never see anywhere else.Ice
Cream Lab typically offers an extensive
range of Ice creams along with amazing
shakes and smoothies to suit the taste of all
kind of customers, of-course in a healthy
way! We do catering in

Wedding Services Catering

Buffet Catering
Corporate Catering
Cocktail Receptions & many more
Events & Catering
Our Fans
+971 4 455 7029 | info@icecreamlab.ae | icecreamlabmena | ® All rights reserved