ACKNOWLEDGEMENT

Learning and acquiring knowledge has no leap and bounds. It

is one resource that never gets exhausted, the more you
preach the better it get and the more you preach the better it
get and the more it lives down through the ages.
Through these lines I would like to show my sincere gratitude
to all the individuals and the organisations under whose
guidance and support this project is possible.
I would like to devote my sincere thanks and gratitude to the
(BRANCH HEAD OF INDUSIND BANK at Vikas NagarLlucknow)
MR.RAJEEV GUPTA for giving need and opportunity to
undergo summer training in one of the leading financial
institution of India.
I would also like to show my sincere gratitude to Dr. J.K.
SHARMA SIR for providing me support and guidance and help
me in completing my report and making it a good sample.
 DECLERATION
I ANWESHA student of MBA (finance) 3rd semester of
LUCKNOW UNIVERSITY hereby declare that all
information facts and figures produced in this report is
based on my own experience and study during my
open market research on FINANCIAL INSTRUMRNT OF
INDUSIND BANK
I further declare that all the information and facts
furnished in this project report are based on my
intensive research findings. They are first hand and
original in nature.
 EXECUTIVE SUMMARY
The project is based on the sales strategies for the banking products
with a special reference to INDUSIND BANK and the consumer
perception about the same

 First and foremost, the purpose of indusind bank is to fulfil the

needs for investment under one roof
 This project shows the common man has started capital market
term like bull and beat explode new time
 It gives the details view of the regulatory framework for the
indusind bank
 The focus shift to various product of indusind bank to caters the
needs such as return explanations financial positions risk
tolerance etc
 The next phase look up the investment in growth oriented
stock which are available at attractive relative valuation
 Further to this project proceed with the research designated in
the light of the core objectives of the study along with the sub
objectives that are given due consideration throughout the
research. It also enlists all the data sources as to by which
means the study has gained momentum. the data has been
collected by virtue of questionnaire and
websites ,respectively .the scope of the study is suggested in
favour of the company striving to emerge as super power
drawn out by the survey. these companies can fine tune their
prospective ones and can grab the opportunity of the
transforming the weakness of other into their own strength.
 RESEARCH OBJECTIVES
Various objectives for conducting the research and
analysis are listed as under. access the market potential
of indusind bank savings accounts with the help of a
survey conducted on a total of 50 respondents study
how new distributions channels such as internet banking
ATM facilities phone banking have changed the face of
the new banking industry study the impact of a
customer centric approach being followed by the bank
and what its benefits compare the service offered by
indusind banks and the customer satisfactions level of
the same with that of other banks in the private sectors
and the access where the banks has improved
considerations of various promotional and market and
advertising strategies of indusind bank to the
satisfaction among its ultimate users and consumers
finally to draw various conclusions and
recommendations on the basis of the study conducted
on specifically taking to considerations the services
advertisings and marketing’s.
SCOPE OF PROJECT REPORT
 Indusind bank increases its customer base
 Provide more value additions in its services to get
the customers
 Provide knowledge and ideas about the internal
figure of the bank
 Customers development process
 The study also helps in findings the effectiveness of
human resource policies in organisations
 The study also helps to learn the work culture of
the organisations
 The study also helps the company to be aware of
important that it has to make in its incentives
plans.
 CONTENTS
 COVER PAGE
 ACKNOWLEDGEMENT
 DECLARATIONS
 CERTIFICATE
 ORGANISATIONS DETAILS
 EXECUTIVE SUMMARY
 INTRODUCTION
 OBJECTIVES OF INTERNSHIP PROJECT
 RESEARCH METHODOLOGY
 DATA ANALYSIS AND INTERPRETATIONS
 RESEARCH METHODOLOGY
 DATA ANALYSIS AND INTERPRETATIONS
 FINDINGS AND CONCLUSIONS
 RECOMMENDATIONS AND SUGGESTIONS
 LIMITATIONS AND FUTURE DIRECTIONS
 REFRENCES
 APPENDICES
 HISTORY OF BANKING
Banking is nearly as old as civilization. The history of banking coild be said to
have started with the appearance of money. The first record of minted metal
coins was in Mesopotamia in about 2500 BC. The European banknotes, which
was handwritten appeared in 1661, in Sweden. Cheque and printed paper
money appeared in the 1700’s and 1800’s , with many banks created to deal
with increasing trade.

The history of banking in each country runs in lines with the development of
trade and industry, and with the level of political confidence and stability. The
ancient Romans developed an advanced banking system to serve their vast
trade networks, which extended throughout Europe, Asia and Africa.

Modern banking began in Venice. The World bank comes from the Italian word
‘’ban co’’, meaning bench, because the moneylenders worked on benches in
market places. The bank of Venice was established in 1171 to help the
government raise finance for a war.

At the same time, in England merchant started to ask goldsmiths to hold gold
and silver in their safes in return for a fee .Receipts given to the Merchant
were sometimes used to buy or sell, with the metal itself staying under lock
and key. The goldsmith realized that they could lend out some of the gold and
silver that they had and charge interest, as not all of the merchants would ask
for the gold and silver back at the same time. Eventually, instead of charging
the merchants, the goldsmiths paid them to deposit their gold and silver.

The Bank of England was formed in 1694 to borrow money from the public for
the government to finance the war of Augsburg against France. By 1709,
goldsmith were using bank of England notes of their own receipts.

New technology transformed the banking industry in the 1900’s round the
world, banks merged into larger and fewer groups and expanded into other
country.
 BANKING STRUCTURE IN
INDIA
In today’s dynamic world banks are inevitable for the development of a
country. Banks play a pivotal role in enhancing each and every sector. They
have helped bring a draw of development on the world’s horizon and
developing country like India is no exception.

Banks fulfils the role of a financial intermediary. This means that it acts as a
vehicle for moving finance from those who have surplus money to (however
temporarily) those who have deficit. In everyday branch terms the banks
channel funds from depositors whose accounts are in credit to borrowers who
are in debit.

Without the intermediary of the banks both their depositors and their
borrowers would have to contact each other directly. This can and does
happen of course. This is what has lead to the very foundation of financial
institution like banks.

Before few decades there existed some influential people who used to land
money. But a substantily high rate of interest was charged which made
borrowing of money out of the reach of the majority of the people so they
arosed a need for a financial intermediate.

The bank have developed their roles to such an extent that a direct contact
between the depositors and borrowers in now known as disintermediation.

Banking industry has always resolved around the traditional function of taking
deposits, money transfer and making advances. Those three are closely related
to each other, the objective being to lend money, which is the profitable
activity of the three. Taking deposits generates funds for lending and money
transfer services are necessary for the attention of deposits. The bank have
introduced progressively, more sophisticated versions of these services and
have diversified introduction in numerable areas of activity not directly relating
to this traditional trinity.
 INTRODUCTION
IndusInd bank is a Mumbai based private sector bank founded in
April 1994.The bank was promoted by Mr.Srichand P Hinduja a
famous non resident Indian businessman and head of the Hinduja
group .This bank offers wide range of banking as well as financial
product and services to the customers and its headquarter is in
Mumbai Maharastra. The bank has over 745 branches with a total
network of over 1653 operating ATMs .It has two representatives’
offices outside located in London and Dubai.

The bank started its operations with a capital amount of Rs.1 billion
among which Rs 600 million was raised by the Indian resident and Rs
400 million was raised by the non-residents Indians .The bank has
specialized in retail banking service and continuously upgrades its
support system by introducing newer technologies .It is also working
on expanding its network of branches all across the country along
with meeting the global benchmark. According to the bank its name
is derived from Indus valley civilisation.

As on December 31 2018 Indusind bank has 1558 branches and 2453

ATMs spread across in different geographical location of the country.
It also has representatives offices in London Dubai and Abu
Dhabi .Mumbai has the maximum number of banks branches
followed by New Delhi and Chennai. The banks has also prepared to
double the branches count to 1200 by march 2019.
 PRODUCTS AND SERVICES
 Car loan
 Credit card
 Debit card
 Fixed deposit
 Home loan
 Gold loan
 Loan against property
 personal loan
 savings accounts
 business loan
 PRODUCTS AND SERVICES
Car loan:- banks are profit-oriented business
organisations .so they have to advance a loan to the public
and generates intrest from them as a profit.
After keeping certain cash reserves banks provides short
term medium term and long terms loan to needy borrower.
banks are profit-oriented business organisations .so they
have to advance a loan to the public and generates intrest
from them as a profit.
Some key documents required when apply for a car loan:-
 identify and address proof documents
 signature proof documents
 income proof documents
 proof of business continuity
 any other document specified by the lender
Credit card:- a credit card is a payment card issued to users
to enable the cardholder to pay a merchant for goods and
services based on the cardholders’ promise to the card issuer
to pay them for the amounts plus the other agreed charges.
The card issuer creates a revolving account and grants a line
of credit to the cardholder, from which the cardholder can
borrow money for payment to a merchant or as a cash
advance.
A credit card is different from a charge card, which requires
the balance to be paid in full each month. In contrast , credit
cards allow the consumers to build a continuing balance of
debt, subject to interest being charged. A credit card also
differs from a cash card, which can be used like currency by
the owner of the card. Credit card differs from a charge card
also in that a credit card typically involves a third party entity
that pays the seller and is reimbursed by the buyer, whereas
a charge card is simply defers payment by the buyer until a
later date.
Debit card:- A debit card is a plastic payment card that can be
used instead of cash when making purchases. It is similar to a
credit card, but unlike a credit card, the money is
immediately transferred directly from the customer’s bank
account when performing a transaction.
Some cards might carry a stored value with which a payment
is made, while most relay a message to the cardholder’s bank
account when performing a transaction.
In many countries the use of debit cards has become so
widespread that their volume has overtaken or entirely
replaced cheques and, in some instances, cash transactions.
The development of debit cards, unlike credit cards and
charge cards, has generally been country specific resulting in
a number of different systems around the world, which were
often incompatible. Since the mid-2000s, a no.of initiatives
have allowed debit cards issued in one country to be used in
other countries and allowed their use for internet and phone
purchases.
Debit card usually also allow instant withdrawal of cash ,
acting as an ATM card for this purpose merchant may also
offer cash back facilities to customers so that a customer can
use it.
Fixed deposit:- A fixed deposit is a financial instrument
provided by banks or NBFCs which provides investors a
higher rate of interest than a regular savings account, until
the given maturity. It may or may not require the creation of
a separate account. It is know as term deposit or time
deposit
In Canada, Australia, New Zealand, and the US and as a
bond In United Kingdom and India. For a fixed deposit is that
the money cannot be withdrawn from the FD as compared to
a recurring deposit or a demand deposit before maturity.
Some banks may offer additional services to FD holders such
as loans against FD certificates at competitive interest rates.
It’s important to note that banks may offer lesser interest
ratesunder certain economic conditions.
The interest rates varies between 4 and 7.50 percent. The
tenure of an FD can vary from 7.15 or 45 days to 1.5 years
and can be as high as 10 years. These investments are safer
than Post Office Scheme as they are covered by the Deposit
Insurance and credit Guarantee Corporation (DIGCC) .
however, DIGCC guarantees amount upto rs 100000 per
depositor per bank. They also offer income tax and wealth
tax benefits.
Gold loan :- Gold loan or loan against loan is a secured loan
in which a customer pledges his/her gold ornaments as
collateral with a gold company. The financial company, in
turn gives a loan amount as per the market value of gold to
the customer. It is a very quick and easy way of fulfilling one’s
financial needs as compared to other loans.
Home Loan :- a home loan is a very common type of debt
instrument,used by many individuals to purchase hosing.in
this arrangement,the banks lends money to the borrower to
purchase the property
In return tha bank is given security –a lien on the title to the
house –until the loan on the title is paid off in full.if the
borrower default on the loan the bank would have the legal
right to repossess the house and sell it to recover sums owing
to it.
There are different types of housing loans :-
 home purchase loan
 home construction loan
 home extension loan
 land purchase loan
 loans to NRI
 loans to SHGs and micro finance company
Personal loan :- A personal loan is an unsecured loan
meaning the borrower does not put up any collateral or
security to guarantee the repayment of loan for this reason
personal loan tend to carry high interest rate.
A personal loan may be the only option for people who have
established little credit or for those who didn’t own a house,
real estate or other assets to use as collateral a personal loan
may be a sensible alternative to financing a major charge
even higher interest
Personal loan can also be used to consolidate debt. if the
interest rate on the loan is lower than the interest rate on
your credit card it may make sense to pay off your debt with
a personal loan.
Saving account:-
 COMPETETORS
 The majors competitors of indusind banks are:-
 HDFC BANK
 KOTAK MAHINDRA BANK
 AXIS BANK
 ICICI BANK
 FEDERAL BANK
 YES BANK
 ING VYASA BANK
.