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HANOI UNIVERSITY

ENGLISH DEPARTMENT

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SECONDARY RESEARCH

Why E-commerce is encouraged more in

the United Kingdom?

Supervisor: Do Thi Thu Huyen

Students: Hoang Van Huy

Pham Hoang Linh

Class: 9A-19

Hanoi, June 10, 2021

Why E-commerce is encouraged more in the United Kingdom?

OUTLINE

I. Introduction

- E-commerce technology has influenced business operations

- Many British businesses have adopted internet trading, with the

debt-to-income Ratio (DTI) reporting that as many as 27% of

United Kingdom enterprises transacted online in 2000.

II. Body

1. The restrictions and disadvantages of E-commerce in the UK.

(Teo (2002) and Lokken et al. (2003), Helander & Khalid
(2000), Morganosky & Cude (2000))

2. Reasons why people make purchases on the Internet. (Lokken

et al. (2003, p.130), Park & Kim (2003), Morganosky & Cude
(2000), (Weltereden & Van Rietbergen 2009), Rohm &
Swaminathan (2004))

3. The advantages to conduct business electronically. (Office for

National Statistics (2002), DTI (2005))

4. The characteristics that encourage internet shopping. (Rohm &

Swaminathan (2004), Lokken et al. (2003), Teo (2002))

III. Conclusion

- The disadvantages of the e-commerce trend are outweighed by

the advantages of modern technology of the United Kingdom.

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Why E-commerce is encouraged more in the United Kingdom?

Topic: Why is E-commerce encouraged more in the

United Kingdom?

Since the new high-tech era, e-commerce technology as well as the

processes have significantly influenced business operations. Many British

businesses have adopted internet trading, with the debt-to-income Ratio

(DTI) reporting that as many as 27% of United Kingdom enterprises

transacted online in 2000.

Despite this development, numerous academics (Rohm and

Swaminathan, 2004; Teo, 2002; Lokken et al., 2003; George, 2004) have

inferred that the possibility for tremendous development in e-commerce has

yet to be fulfilled, and the great bulk of people who use the internet will

continue to make purchases offline. Converting information searchers into

online buyers is a major concern for businesses, as it is increasingly evolve

one of the most critical factors for success in the present cutthroat market.

“For commercial web sites, it is necessary not just to attract as many visitors

as possible to visit their sites, but also not to lose them and make them

customers,” according to Helander and Khalid (2000, cited in Konradt et al.

2003, p.165). Many academics point to security as a major element in why

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Why E-commerce is encouraged more in the United Kingdom?

people avoid purchasing online. According to Teo (2002) and Lokken et al.

(2003), the main obstacles to internet buying are security concerns and the

perceived risks connected with it. According to Handa and Gupta (2008),

India teenagers do not rely on online buying. According to Martin, Camarero,

Hernandez, and Vallis, a prominent issue in dispiriting Spanish internet users

was risk (2009). Other prominent reasons for not shopping online, according

to Teo (2002), are the desire to inspect things [stated by Gupta, Handa, and

Gupta (2008)], worries about internet access bills and response time, as well

as a hatred of surfing in general. Morganosky and Cude (2000) identify Food

product descriptions and information are lacking, as are website technical

issues and information presentation, and additional costs as the primary

dangers while shopping for groceries. Even though the problems of E-

commerce appear to be numerous, the advantages of purchasing online much

exceed the cons.

To commence with, there are a variety of reasons why people buy

things on the internet. Lokken et al. (2003, p.130) discovered that

“convenience, other shoppers’ opinions, vendor information availability and

lack of sales pressure” as the perceived benefits of online purchasement.

Consumer loyalty to an online store is determined by how well their

information needs are addressed, according to Park and Kim (2003). Teo

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Why E-commerce is encouraged more in the United Kingdom?

(2006) have realized that giving shoppers more information of the things they

were buying piqued their interest. Morganosky and Cude (2000) identified

convenience and time savings as significant motivators for purchasing foods

online in the context of grocery shopping. The convenience of not having to

go to city centers was determined to be an essential convenience factor

(Weltereden and Van Rietbergen 2009). According to Rohm and

Swaminathan (2004), significant motivational influences differ depending on

the shopper's personality kind. There were "convenient shoppers," but there

were also "variety seekers," who were motivated by a need for more variety

and choice in terms of items, pricing, and so on. The shopping method was

time-consuming. As contrast to individuals who are "shopping process

apathetic" and more likely to be motivated by what is most convenient, the

term "shopper" refers to someone who is actively concerned and engaged in

the purchasing experience, and who may be more interested in variety.

There are also several advantages to conduct business electronically.

“E-commerce has the potential to lead to growth in trade, boost markets,

enhance efficiency and effectiveness, and revolutionize corporate processes,”

according to the Office for National Statistics (2002). Furthermore,

according to the DTI (2005), internet trading helps both customers and

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Why E-commerce is encouraged more in the United Kingdom?

providers since it frequently offers "more market penetration, improved

customer responsiveness, more flexibility, and reduced prices".

Finally, a few characteristics that encourage internet shopping can be

identified. To boost the chance of online grocery purchasing, according to

Rohm and Swaminathan (2004), delivery services, such as same-day

delivery, should be enhanced. According to Lokken et al. (2003),

enhancements in credit card security, as well as the ability for consumers to

compare things among many catalogues (improvements in information), will

boost online purchase. According to Teo (2002), the most important issues

that must be addressed in order to enable online purchase development are

security and trust. The above-mentioned study findings, all of which were

undertaken outside of the United Kingdom, guided this survey and served as

the foundation for developing questions to investigate UK consumer attitudes

about online grocery shopping.

To conclude, the disadvantages of the e-commerce trend are

outweighed by the advantages of modern technology of the United Kingdom.

It is undeniable that online buying is one of the most significant

advancements in the way people conduct business because it saves time and

provides more possibilities.

(782 words)

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Why E-commerce is encouraged more in the United Kingdom?

REFERENCES

1. DTI, (2000). The UK is a globe leader in online trading [online]. London:

Department of Trade and Industry. Available at:
<http://www.dti.gov.uk/industries/ecommunications/online_trading_statistics.h
tml> [Accessed 11 Feb 05].

2. DTI, (2005). EBusiness [online]. London: Department of Trade and Industry.

Available at:
<http://www.dti.gov.uk/industries/ecommunications/ebusiness.html>
[Accessed 11 Feb 05].

3. George, J.F., (2004). The theory of planned behaviour and Internet purchasing.
Internet Research, 14 (3), 198-212.

4. Gupta, N. Handa, M. and Gupta, B (2008) Young Adults of India Online

Surfers or Online Shoppers. Journal of Internet Commerce, Vol. 7 Issue 4.

5. Konradt, U., et al., (2003). Usability in online shops: scale construction,

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Information Technology, 22 (3), 165-174.

6. Lokken, S. L., et al., (2003). Comparing online and non-online shoppers.

International Journal of Consumer Studies, 27 (2 March), 126-133.

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grocery shopping. International Journal of Retail & Distribution Management,
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& Distribution Management, 16-29.

9. Rohm, A. J., and Swaminathan, V., (2004). A typology of online shoppers

based on shopping motivations. Journal of Business Research (2004), 748-757.

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Why E-commerce is encouraged more in the United Kingdom?

10. Teo, T. S. H., (2002). Attitudes toward online shopping and the Internet.
Behaviour & Information Technology, 259-271.

11. Teo, T. S. H., (2006) To buy or not to buy online: adopters and non-adopters of
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12. The Office For National Statistics, 2002. 2001 online trading by UK business
[online]. London: National Statistics. Available at:
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13. Weltevreden, J. and Van Rietbergen, T. (2009) The implications of e-shopping

for in-store shopping at various shopping locations in the Netherlands.
Environment and Planning, Vol. 36, Issue 2