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How Does Societal and Cultural Conformity Contribute to the Development of Conspiracy
Within the United States?
Introduction
In the United States, more than 21% of surveyed U.S adults ‘somewhat’ or ‘strongly’ believe
that the Illuminati secretly controls the world. Another 29% believe that a “deep state” exists and
is in works with the former U.S president and his supporters (Statista 2019). Those who accept
these ideas often fall between a line of factual reality and illusioned experiences. In recent years,
the evolution of groups such as QAnon, an elaborate conspiracy group with ties to former
President Donald Trump that supports undertones of antisemitism and xenophobia, have
dominated the world stage with their bold and excitable nature. (ADL 2021) These groups are
most notoriously recognized as conspiracy theories, defined as “A secret plot by two or more
institutions.” (Douglas 2019). Moreover, “Those who subscribe to conspiracy theories may
create serious risks, including risks of violence and the existence of such theories raises
significant challenges for policy and law.” (Douglas 2019) As defined by Karen M. Douglas, a
professor in Social Psychology at the University of Kent, in her 2019 report titled Understanding
Conspiracy Theories, Conspiracy theories are, in nature, products and causes of violence nature
in their followers. This becomes evident in events such as the 2021 Jan 6th Insurrection in which
QAnon supporters alongside President Trump supporters gathered to protest the ceremonial
process of affirming the presidential election results. The protest itself was founded on
conspiracy, as both groups argued that the 2020 presidential election was founded on extreme
bias and fraud. Ultimately, the protest escalated, and many protestors succumbed to violence as
the U.S Capitol building became overrun with QAnon and Trump Supporters alike, ultimately
causing over $1.5 million worth in damage (Department of Justice 2021) As noted, events such
as the Jan 6th insurrection reveal the violence correlated with conspiracy, however, the question
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arises as to how a conspiracy theorist can devolve to violence or more specifically, how does a
To analyze these observations, it may become known that the ability to conform and the
action of conformity play a vital role in the creation of conspiracy theories across the United
change in belief or behavior to fit in with a group.” (Mcleod 2016) However, more specifically,
the struggle between social conformity and personal individuality must be analyzed to determine
the linked behaviors between believing and not believing an idea such as a conspiracy theory.
Given as one of the source materials, Democracy in America by Alexis de Tocqueville is a prime
example of a source that describes the differences between Egotism (In place of Social
perspective of foundational culture in the Americas that would ultimately evolve into the ideas of
today from the perspective of French philosopher Alexis de Tocqueville. In mentioning Egotism,
mature and calm feeling, which disposes each member of the community to serve himself from
United States democracy and its essential difference from its European counterparts. Moreover,
Tocqueville states, “If each citizen did not learn, in proportion as he individually becomes
consequently more incapable of preserving his freedom single-handed, to combine with his
fellow citizens to defend it, it is clear that tyranny would unavoidably increase together with
equality.” (Tocqueville) In short, Tocqueville recognizes the relationship between tyranny and
individualism to be inverse. In retrospect to the actions of the Jan 6th insurrection, the results
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seem to be true. The collective loss of individualism and the gathering of misinformed like-
minded individuals resulted in tyranny to a great degree. Altogether, the question of “How
societal and cultural conformity contributes to the development of conspiracy within the United
States?” must be raised. To analyze the given point, it may be critical to understanding the topic
It is worth noting the complexity and multitude of facets and paths one can take to reach
a point in which relating and subscribing to beliefs are classified as conspiracy. However,
through discretion, the analysis of the factor of epistemic motives plays a vital role in the
creation and development of conspiracy theories. epistemic motive is defined as the desire to
develop and maintain a rich and thorough understanding of a situation (in which) utilizing one’s
beliefs towards knowledge and the process of building knowledge. (Amit 2013) It is, essentially,
the motive to know and learn everything that pertains to the topic of choice, the motive that seeks
to fulfill one’s curiosity to the most extreme degree. At first glance, epistemic motive can be
compared to extreme passion, however, when mistreated, extreme passion can take a moral high
ground or low ground. Epistemic motives, for example, fail to consider misinformation and its
effects on the human mind. Ultimately, the misuse of epistemic motive can lead to extreme
Conspiracy Theories by Karen M. Douglas, “The projection of one’s own personal beliefs onto
others is associated with conspiracy belief—that is, the belief that ‘they conspire’ is in part the
result of the belief that ‘I would conspire’,” (Douglas 2019) Thus, at the foundation of the
epistemic drive is the suggested idea that ‘they conspire’ so ‘I conspire.’ Epistemic motives are
completed through the epistemic drive, the process of fulfilling the epistemic motive. The
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process of the epistemic drive follows the logical process of knowledge product to social action
to the social environment and ultimately to the evolution of an epistemic drive. To give an
example, one may find a source on social media that intrigues he/she. However, this source is
misinformed and lacks any objective truth, yet the recipient of the knowledge is still intrigued,
nonetheless. He/she is so intrigued that they must complete some sort of social action, such as
sharing what they find with relatives or friends or attending some sort of rally in support of this
idea. He/she then reaches the social environment in which they believe that ‘they conspire’ so ‘I
must conspire’ and the faith of the individual within the conspiracy grows to a degree where
epistemic motives are in complete effect (Bineth 2021) This sequence of events defines one way
in which epistemic drive, in which conformity is the basis, can drive conspiracy theories to grow
at alarming rates.
synchrony functions by attacking the absence of identity and purpose within one’s belief
systems, therefore persuading individuals to believe an idea as the individual simply yearns for
any idea to find relatable (Michele 2020). Michele et al study of the cultural evolutionary trade-
off of ritualistic synchrony help to expose the power of conformity to hinder creativity and
they walked around a college campus either in step with the experimenter or at their place. Both
groups would then be asked to write a collaborative story and measures of creativity were then
measured (Michele 2020) The findings of the study revealed that the experimental group, in
which synchrony was performed, noticed a sharp significant decrease in creativity. Michele
stated, “(the) darker side of synchrony include(es) higher groupthink and destructive obedience
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and lower creativity.” (Michele 2020) Moreover, Michele also stated, “Experiences (with)
synchrony tend to feel more trusting towards and united with their group members, feel more
similar, and report more liking towards group members.” (Michele 2020) These collective results
paint a brighter picture of the role conformity holds within the development of ideas and mass
gatherings when mixed with faulty rituals and culture. These findings also further demonstrate
A report done by Daniel Funke, a fact check reporter who covers online misinformation
and is affiliated with USA TODAY, explores the actions taken by governments across the world
to hinder the spread of misinformation (Funke 2018). These actions may take the form of law,
bills, investigations, task forces, reports, court rulings, threats, internet shutdowns, failed
legislation, or efforts in achieving media literacy. In the creation of these actions, it is worth
noting the balance between the ability to hinder misinformation and the ability to guarantee
freedom of speech. The spectrum on which these actions fall must align with standards that
appeal to the public. As mentioned in Funke’s report, “ Spanning from Brazil to South Korea,
these efforts raise questions about infringing free speech guarantees and are frequently victims of
uncertainty,” (Funke 2018) The scope, as limited by the United States, helps to recognize actions
done within the United States to hinder the spread of misinformation. The most notable
distinction found within the Unites States includes the development of the Honest Ads Act.
Although yet to pass through the Senate and into law, the bill plans to subject online political ads
to guidelines, allow voters to know who is trying to influence their vote, and safeguard politics
from foreign interference. However, the bill would not restrict online political advertising, chill
first amendment rights, or target specific audiences. (Ottenfled 2018) Ottenfled states, “(The
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Honest Ads Act) is the best first step to combat the problem of hidden forging disinformation
campaigns targeted at the United States by implementing a disclosure system for paid, online
political advertising.” (Ottenfled 2018) A bill such as the Honest Ads Act is set to eliminate
misinformation on a new transforming scale in the United States. However, the bill still requires
support from major tech companies such as Google and Facebook to support the bill for the bill
to receive any traction within the senate. Additionally, when complete support is garnered from
these corporations, there still lies the question as to the extent of power that can be held by these
such as Pre-bunking and positive conformity may be introduced. Pre-bunking is defined as the
process of debunking lies, tactics, or sources before they strike and spread across large
populations (First Draft 2021 ) “’ Prebunking’ is more effective. Like a misinformation vaccine,
this technique warns people that they might encounter misinformation before they buy into it…
(it helps) to nudge people to consider accuracy discourages them from sharing fake news.”
(Cichocka 2020) Prebunking is essentially the motive to fact-check sources and facts from
articles, known figures, and other sources of information. Prebunking is exhaustive as one tries
to become perfect in their ability to regurgitate factual and credible information but helps
Prebunking can be based on facts, logic, or sources and all are critical to ensuring
misinformation is hindered. An example of positive conformity lies within the leadership of New
Zealand Prime Minister Jacinda Arden in which Jacinda’s comprehensive, committed, and
Prebunked plan during the Covid-19 Pandemic helped to hinder speculation and the spread of
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misinformation. (Wilson 2020) “Prime Minister Jacinda Arden stressed solidarity and
Acknowledgment and replication of success from figures such as Prime Minister Jacinda Arden
describe one of many steps that the U.S government may take towards progressing towards a
society that values factual and credible information, over misinformation that breeds conspiracy
Conclusion
Conspiracy has accumulated to a great scale within the United States and as a result,
violence has grown to be of concern for national security. In recent news, the acceptance of
legislatures such as the Critical Race Theory Bill and the “Don’t Say Gay” Bill has shown a step
in the complete opposite direction of a system that fosters genuine and accurate historiographies
(Cramer 2022). Misinformation is, arguably, at the highest peak of existence in this generation
and its growth and development must be stopped before tyranny unavoidably increases
Work Cited
Armstrong, Martin, and Felix Richter. “Infographic: Belief in Conspiracy Theories in the United
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“One Year since the Jan. 6 Attack on the Capitol.” The United States Department of Justice, 30
Mcleod, Saul. “What Is Conformity?” What Is Conformity? | Simply Psychology, 1 Jan. 2016,
https://www.simplypsychology.org/conformity.html#:~:text=Conformity%20is%20a%20ty
pe%20of,norms%20%2F%20expectations)%20group%20pressure.
Tocqueville, Alexis de, 1805-1859. Democracy in America. New York :G. Dearborn & Co.,
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Amit, Adi. The Role of Epistemic Motivation in Individuals’ Response to Decision ..., 2013,
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the Epistemic Drive Notion - Theory and Society.” SpringerLink, Springer Netherlands, 8
J., Gelfand Michele, et al. “The Cultural Evolutionary Trade-off of Ritualistic Synchrony.”
https://royalsocietypublishing.org/doi/10.1098/rstb.2019.0432.
Funke, Daniel. “A Guide to Anti-Misinformation Actions around the World.” Poynter, 14 Aug.
2019, https://www.poynter.org/ifcn/anti-misinformation-actions/.
Ottenfled, Evan. “Here's What the Honest Ads Act Would and Would Not Do.” Issue One, 10
not-do/.
Cichocka, Aleksandra. “To Counter Conspiracy Theories, Boost Well-Being.” Nature News,
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Cramer, Maria, and Amanda Holpuch. “A Bill Proposed a New Way to Teach History. It Got the
History Wrong.” The New York Times, The New York Times, 14 Jan. 2022,
https://www.nytimes.com/2022/01/14/us/virginia-lincoln-douglas-debates-bill.html.