M.B.A.

(Management) – 4th Semester Class Test (22/06/2020)

Subject: Corporate Strategy 576411(76)
Time: 3 Hrs. Maximum Marks: 80

Note: Attempt all five questions as per given internal choice. Each question carries 16 marks.

Q. No. Questions Marks CO

1 (a)
Define Vision
03 CO1

(b)
Define Mission statement and Features of a Mission.
05 CO1
OR
What do you understand by the terms Goals and Objectives? Explain features of Goals
and objectives

(c)
Give a detailed note on the role of strategist in strategic decision making.
08 CO1
OR
What do you understand by Strategic Decision Making? Explain the various stages in
the process of strategic decision making.

2 (a)
How does SWOT analysis helps in Strategic Planning?
03 CO2

(b)
What is meant by environmental scanning? Explain the various factor considered for
05 CO2
doing environmental Scanning?
OR
Explain the specifications (assumptions) of a valid Theory of Business.

(c)
What is Blue Ocean Strategy? Explain the difference between Blue Ocean and Red
08 CO2
Ocean.
OR
What do you understand by Value chain analysis? Explain it with the help of a
diagram. How it is used for organizational appraisal

3 (a)
Give an overview of Stability Strategy.
03 CO3

(b)
Give a short note on BCG matrix.
05 CO3
OR
Give an overview of Shell’s directional policy matrix.

(c)
Give an overview of Expansion strategies and its types.
08 CO3
OR
What do you understand by Industry level Analysis? Explain the porters five force
model.

4 (a)
What do you understand by Strategic Implementation
03 CO4

(b)
What is meant by resource allocation? Explain the various methods of Resource
05 CO4
allocation.
OR
Explain the various procedural issues involved in strategic implementation.

(c)
Give a detailed note on Functional and Operational Implementation
08 CO4
OR
Explain the major themes in strategic Implementation.

5 (a)
What do you mean by Strategic Control System?
03 CO5

(b)
Explain the various steps involved in Strategic Control Process.
05 CO5
OR
Explain the various levels of Strategic Control.

(c)
Explain the four basic types of Strategic Control
08 CO5
OR
Explain the techniques of Strategic Evaluation and Control.