STRATEGIC MANAGEM ENT

22611 VL OP Code : OL-18357

[ TotaiMarks : 60
(2 hours)

N.B.: (1) Attempt all questions.

(2) Figures to the right indicate full marks.
1. Attempt any three of the following : 15

(a) What is the imporance and purpose of strategic management ?

(b) Explain 7-S framework by Mckinsey in brief.
(c) What is Corporate Social Responsibility ? Explain it in brief with examples.
(d) What is Mission Statement ? Explain its scope.

2. Attempt any three of the following : 15

(a) Explain External factor evaluation matrix.

(b) Explain SWOT Analysis.
(c) Explain in brief the external factor analysis as a part of environmental scanning.
(d) Explain in brief Industry Analysis (M. E. Porter's Five Force Analysis).

3. Attempt any three of the following : 15

(a) Explain in briefthe strategic Evaluation process.

(b) Explain the Intensification strategies.
(c) Explain the Diversification strategies.
(d) Explain the Integrative strategies.

15
4. Attempt any five of the following : Write short notes on :
(a) Sample Action Plan and Budgets
(b) Goals and objectives
(c) Internal Factor Evaluation Matrix
(d) Competitive Profile Matrix
(e) Joint Venture
() Mergers and Acquirstions.

Con. 10203-14.
 Q. P. CODE: 33932
QTRATEe
|Time: 2.30 Hours] | Marks:75|
Please check whether you have
1. Attempt all questions. got the right question paper.
N.B:
2 Figures to the right
indicate full mark.

Q.1 Attempt any three of the following: 15

a) What is strategy? What are different
levels of strategies?
b) Define mission statement. Whatt are the components of mission statement?
c) Define goals & objectives. What are the characteristics of objectives?
d) What is Corporate Social Responsibility?
Q.2 Attempt any three of the following: 15
a) Whatis ervironmental scanning? What is the importance of environmental scanning in strategy
formulation?
b) Explain 7's framework by Mc Kinsey.
c) Explain in brief SWOT analysis.
d) Explain '5 force Analysis' by M.E porter.
Q.3 Attempt any three of the following: 15
a) Explain Marketing and Personnel capability factors.
b) Explain Financial and Production capability factors.
c) Explain General Management capability factors.
d) Explain strategy evaluation process.
Q.4 Attempt any three of the following: 15
a) Explain Intensive Growth Strategy.
b) Explain Integrative Growth Strategy.
c) Explain Diversification Strategy.
d) Explain Restructuring Strategy.
1
Q.5 Attempt short notes any Five:
a) Technological Environment
b) Liquidation
c) Retrenchment
d) Divestment
e) Innovation
f) Vision statement
g) Product development
k

6312D56E778ESE465DA920C90B4IEFAD
 Paper / Subject Code: 87702 /Strategic Management

Time: 2% Hours Total Marks: 75

NB: 1) Alquestions are
compulsory.
2) Allquestions carry equal marks.
3) Figures to the right indicate full marks.

Q1. Attempt All Questions (15 Marks)

A. Fill in the blanks: (05 Marks)
Globalization can be discussed under ënvirónment.
II. The word strategy derived from a Greek word
III. A favourable location and highly qualified staff remains as for an
organization under the SWOT analysis.
IV. When new products are sold in the same market itis called as
V. mairix shows the summary of strengths & weaknesses of an
organization.
B. Define the following:
(05 Marks)
a Vision Statement
b. Super ordinate goals
c. External environment
d. Product development
e. Strategic evaluation

C. Match the following: (05 Marks)

A B
1. Industrial policies and licensing a. Measurement of performance
2. Low employee commitments and b. Diversification growth strategy
inadequate finance
3. Threat of substitute and new entry C. Weakness
4. Strategic evaluation d. Competitive environment
5. Joint venture e. Regulatory environment

Q2. Answer any three of the following questions: (15 Marks)

a. What are the various levels of strategies?
b. What are the characteristics of objectives?
C. What is strategic management? Why is it important in business?
d. Explain McKinsey's 7-S framework.
e. What is CSR?
f. What is vision? What are the benefits of having a vision?

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 Paper /Subject Code: 87702 / StrategicManagement

Q.3. Answer any threeof the following questions: (15 Marks)

a. Write a note on SWOT analysis.
b. Explain any two external environmental sectors affecting the business of an organization.
Write a note on EFE matrix.
d. Discuss the financial capability factors in the internal environmeDt of an organization.
e. Discuss Porter's 5 force industry analysis.
f. Discuss the general management capability factors of an organization.

Q.4. Answer any three of the following questions: (15 Marks)

a. What is horizontal integration? What are its benefits?

b. Explain concentric and conglomerates diversifications.
C. Why is strategic evaluation needed?
d. Write a note on Taking corrective action' in relation to strategic evaluationprocess.
e. Explain merger and acquisition.
f. Explain disinvestment and liquidation.
(15 Marks)
Q.5. Answer any three of the foilowing questions:
a Write a note on strategic deeisicn making.
b. What are the characteristics of mission statement?
C. What are the characteristics of eDvironment?
d. How can an organization get strategic and competitive advantage?
e What are the marketing capability factors
f. Explain 'setting of standards? in the strategic evaluation process.

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