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Roll No. ........-. Total pages : 03

MBA/M-l7 11620
BUSINESS POLICY AND STRATEGIC
MANAGEMENT
MBAD-2OI
lime : Three Hours] [Ma.rirnrun Marks : 80

Notc : Attempt Five questions in all, selecting oze question

from each Unit. Ilach question ftom 2 to 9 canies 15
marks. The length of each question should be upto
G7 pages. Q. No. I is cornpulsory antl each part of it
carries 4 marks.

1. Explain the lbllowing questions in up to two papss length

each
(a) Corgxste mission
o) Stability stratelsy
(c) Industry environment analysis
(d) Concept of Sinelgr
(e) New modes of leadenhip.

Unit I

2. What Cr you me.1n by tire term strategies decision

rnaking? Di.-rfcr..rrtiatc betrtccn Corporate planning,
Strategir Plrrrurinl; and irug Range Planning. 6il e
ex".r:,ple" to sh.srr the dilfe rence.

t
ll { I/4 L-1i626 P.T:(.).
 3. What is the dif;Ference betucen corporzrte mission and 7. Discuss functional policies in the areas of production,
sorporate objectives ? Wirte four imporlant guidelines for nrarketing and finance including maior issues involved.
objectives setting. Give one example each of good
objective setting and bad objective setting. Lrnit IV

Unit II 8. Describe various quac.titative criteria for pertbrmance

evaluation of companies. What role do the qualitative
4. Explain the terms-Core competence, Capability,
criteria play in strategic evaluation ?
Corporate resources, Demographic environment and
internal. environment of a corporate. Describe the 9. Describe the following :

significance of these terms in strategic management. (a) Balanced score card approach
(b) Sir Sigma
5. Distinguish between related or concentric diversification (c) New directions in strategic thinking
and related or conglomerate diversification. Mention the (d) Premise control.
rnajor guiding factors for these t$'o typ€s of diversification.
Also explain difference between strategic alliance and
joint venture.

Unit III
6. \lrhat are the factors that determine the structure of an
organisation '? Describe brietly the following t)?es of
slructures :

(a) Divisionalstructure
(b) Virtualorganisation
(c) Matrix structure
(d) Network shucture.

L-tI620 , (341/el L-11620 35{,,