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    1. The document outlines an exam for a Strategic Management course, providing questions to test students' understanding of key concepts. It includes short answer questions defining terms like vision, environment scanning, core competencies, and the Balance Scorecard. Longer questions require analyzing Reliance Jio's strategy using SWOT analysis and discussing strategic evaluation techniques. 2. The exam tests both conceptual understanding of strategic management steps and frameworks as well as their practical application. Students must discuss Porter's five forces model with examples, expansion strategies like diversification, and tools for global product analysis including the BCG Matrix and GE Screen. Continuous improvement using Six Sigma is also assessed. 3. A variety of

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    1. The document outlines an exam for a Strategic Management course, providing questions to test students' understanding of key concepts. It includes short answer questions defining terms like vision, environment scanning, core competencies, and the Balance Scorecard. Longer questions require analyzing Reliance Jio's strategy using SWOT analysis and discussing strategic evaluation techniques. 2. The exam tests both conceptual understanding of strategic management steps and frameworks as well as their practical application. Students must discuss Porter's five forces model with examples, expansion strategies like diversification, and tools for global product analysis including the BCG Matrix and GE Screen. Continuous improvement using Six Sigma is also assessed. 3. A variety of

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    © All Rights Reserved
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    8 views1 page

    NIR/KW/18/5273

    Uploaded by

    ankita dahake
    1. The document outlines an exam for a Strategic Management course, providing questions to test students' understanding of key concepts. It includes short answer questions defining terms like vision, environment scanning, core competencies, and the Balance Scorecard. Longer questions require analyzing Reliance Jio's strategy using SWOT analysis and discussing strategic evaluation techniques. 2. The exam tests both conceptual understanding of strategic management steps and frameworks as well as their practical application. Students must discuss Porter's five forces model with examples, expansion strategies like diversification, and tools for global product analysis including the BCG Matrix and GE Screen. Continuous improvement using Six Sigma is also assessed. 3. A variety of

    Copyright:

    © All Rights Reserved
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    of 1

    NIR/KW/18/5273

    Master of Business Administration (M.B.A.) Semester-III (C.B.S.) Examination


    STRATEGIC MANAGEMENT
    Compulsory
    Time : Three Hours] [Maximum Marks : 70
    Note :— (1) Question No. 1 is compulsory.
    (2) Attempt any FIVE questions from Question No. 2 to 10.
    (3) Solve questions as per the instruction given below.
    Question No. 1
    Note :– (1) Attempt any TEN questions from Question No. 1.
    (2) Write each answer in 30 words approximately.
    (3) All questions carry 2 marks each.
    1. (a) How mission is different from vision ? 2
    (b) What do you mean by environment scanning ? 2
    (c) What are core competencies ? 2
    (d) Define the term Balance Scorecard. 2
    (e) What is Retrenchment Strategy ? 2
    (f) What are strategic alliances ? 2
    (g) What is the necessity for companies to go globally ? 2
    (h) What is meant by Portfolio Analysis ? 2
    (i) Define operational level strategy. 2
    (j) What do you mean by SBU ? 2
    (k) What is 7S framework ? 2
    (l) Why leadership is importanat in Strategic Management ? 2
    (m) What do you understand by organisation culture ? 2
    (n) What is vertical integration ? 2
    (o) What is Turnaround Strategy ? 2
    Question Nos. 2 to 10 :
    Note :– (1) Attempt any FIVE questions from Question Nos. 2 to 10.
    (2) Write answers in 300 words approximately.
    (3) All questions carry 10 marks each.
    2. Define Strategic Management. Discuss in detail the various steps involved in strategy formulation process.
    10
    3. Do a SWOT analysis for Reliance Jio 4G services in Indian market and analyse the strategic approach of
    reliance communication in this regard. 10
    4. What does Porter's five force model convey ? Elucidate it with suitable examples. 10
    5. What are various strategies of expansion through cooperation ? Discuss. 10
    6. Explain various dimensions of Diversification – concentric and conglomerate. 10
    7. Describe briefly Global Expansion Strategy. 10
    8. Discuss techniques of strategic evaluation and control. 10
    9. You are appointed as a marketing advisor by an FMCG company to promote its products at global level.
    You are required to provide them with knowledge of BCG–Boston Consulting Group Matrix and GE screen
    so that they can analyze the products. 10
    10. Discuss fundamentals of Six Sigma Approach for continuous improvement. 10

    BKR—11020

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