Professional Documents
Culture Documents
En este orden de ideas y con la finalidad de cumplir con el propósito de esta evidencia,
consulte el material complementario denominado Integration of products and services.
1. Find the main idea of paragraphs 1, 2, 9, 10, 11, and 12, and write them in a
paragraph.
The modern economy is having substantial changes in many aspects, digital evolution has
drastically increased the scope, flexibility and agility of small and large companies.
Technology is transforming the way we interact and communicate by putting new skills at
hand for each situation.
The products and services in the market must be attractive for the consumer and generate
the majority of the added value in growth and employment. New technologies allow the
creation of different tools, through innovation it is now possible to mangle mobile phones
from a computer. Technology plays an important role in the development of small and large
companies in the future.
Three factors combine to reshape the foundations of the modern economy. First, the digital
revolution dramatically augments the reach, flexibility and agility of companies, big and
small, creating new economic actors, such as ‘micro-multinationals’: technology-intensive
companies that are born global. Second, international competition draws millions of new
workers and consumers into what is increasingly a ‘race to the top’, rather than a ‘race to
the bottom’, with emerging countries becoming champions of innovation, engineering
ingenuity and skills acquisition. Third, cultural and structural trends change the nature of
socio-economic interactions by transforming people’s aspirations and preferences, such as
the expectation of instant gratification offered by one-click services or the seamless
interoperability between products and electronic devices.
Apprendiceship: aprendizaje
Behavioral: comportamiento
Branding: Marca
Consumers: Consumidores
Disrupt: interrumpir
Emerging: Emergentes
Innovations: innovaciones
Manufacturing: manufactura
Tangibles: tangibles
5 Match the term with the corresponding meaning.
c Engagement a A customer.