Evidencia 2: Workshop “Products and services”

MAYERLY PARRA FLOREZ

SERVICIO NACIONAL DE APRENDIZAJE

TECNOLOGIA EN NEGOCIACIÓN INTERNACIONAL

06 DE AGOSTO DEL 2021

La lectura es una de las habilidades más utilizadas en el mundo, pero a la vez es la menos
motivante, dado que en ocasiones hay textos muy extensos y con vocabulario complejo que
dificulta su comprensión y le resta interés al texto; afortunadamente existen nuevos
métodos que facilitan obtener la información necesaria y con ello aumentar el léxico
personal.

En este orden de ideas y con la finalidad de cumplir con el propósito de esta evidencia,
consulte el material complementario denominado Integration of products and services.

Luego de esta consulta, resuelva el siguiente taller sobre comprensión lectora:

1. Find the main idea of paragraphs 1, 2, 9, 10, 11, and 12, and write them in a
paragraph.

Integration of products and services

Main idea paragraph 1:

There are three factors that make up the modern economy, these are:
the digital revolution, international competition and cultural and structural trends.

Main idea paragraph 2:

It’s evident how the markets of services and products converge, where a product
necessarily has an added value which is a service, raising the value and attractiveness of the
same.

Main idea paragraph 9:

Technology brings with it the need for adaptation, and companies must always keep up
with market demand. Today, digital companies are required and the average is far below
what is required and expected.

Main idea paragraph 10:

The lag of a digital adoption is the reflection of stagnant industries in time, therefore the
European Union faced the challenge and is betting on this change with a digital
implementation looking for better services and high quality jobs.

Main idea paragraph 11:

Tesla is a company that has just emerged, starting from a technological model, and arriving
at the creation of electric cars with state-of-the-art technology, and robust automation in
its production and assembly lines.

Main idea paragraph 12:

Tesla's products will bring with them a service, where the vehicle will fully comply with
the diverse functions required by the consumer, from a walking office, to an
entertainment center, all pointing to an integrality.

2 Write a summary of ten lines from the text.

The modern economy is having substantial changes in many aspects, digital evolution has
drastically increased the scope, flexibility and agility of small and large companies.
Technology is transforming the way we interact and communicate by putting new skills at
hand for each situation.

The products and services in the market must be attractive for the consumer and generate
the majority of the added value in growth and employment. New technologies allow the
creation of different tools, through innovation it is now possible to mangle mobile phones
from a computer. Technology plays an important role in the development of small and large
companies in the future.

3.Choose a paragraph and translate it with your own words.

Three factors combine to reshape the foundations of the modern economy. First, the digital
revolution dramatically augments the reach, flexibility and agility of companies, big and
small, creating new economic actors, such as ‘micro-multinationals’: technology-intensive
companies that are born global. Second, international competition draws millions of new
workers and consumers into what is increasingly a ‘race to the top’, rather than a ‘race to
the bottom’, with emerging countries becoming champions of innovation, engineering
ingenuity and skills acquisition. Third, cultural and structural trends change the nature of
socio-economic interactions by transforming people’s aspirations and preferences, such as
the expectation of instant gratification offered by one-click services or the seamless
interoperability between products and electronic devices.

Tres factores se combinan para remodelar los cimientos de la economía moderna. En

primer lugar, la revolución digital aumenta drásticamente el alcance, la flexibilidad y la
agilidad de las empresas, grandes y pequeñas, creando nuevos actores económicos, como
las “microempresas multinacionales”: empresas intensivas en tecnología que nacen
globales. En segundo lugar, la competencia internacional atrae a millones de nuevos
trabajadores y consumidores a lo que cada vez es más una “carrera hacia la cima” que una
“carrera hacia abajo”, y los países emergentes se convierten en campeones de la
innovación, el ingenio ingenieril y la adquisición de habilidades. En tercer lugar, las
tendencias culturales y estructurales cambian la naturaleza de las interacciones
socioeconómicas al transformar las aspiraciones y preferencias de las personas, como la
expectativa de gratificación instantánea ofrecida por los servicios de un solo clic o la
interoperabilidad perfecta entre productos y dispositivos electrónicos.
 4. Choose ten words from the text and organize them alphabetically. Look for the
meaning of each word.

Apprendiceship: aprendizaje

Behavioral: comportamiento

Branding: Marca

Consumers: Consumidores

Disrupt: interrumpir

Emerging: Emergentes

Frefront: primer plano

Innovations: innovaciones

Manufacturing: manufactura

Tangibles: tangibles
5 Match the term with the corresponding meaning.

a Client e Things created by projects.

b Solution d A series of tasks to be done in a specified sequence.

c Engagement a A customer.

d Project b Products and services that solve a client’s problem.

e Deliverable c An agreement between client-service provider.