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Evidencia 2 Workshop products and services

Mercadeo Internacional (Universidad Nacional de Colombia)

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ACTIVIDAD DE APRENDIZAJE 2

EVIDENCIA 2: WORKSHOP ?PRODUCTS AND SERVICES?

INSTRUCTORA YUDY ALEJANDRA OVALLE MELO

BLANCA LORENA LONDOÑO RODRIGUEZ

TECNÓLOGO EN NEGOCIACIÓN INTERNACIONAL FICHA 2175826

SERVICIO NACIONAL DE APRENDIZAJE (SENA) CENTRO DE FORMACIÓN

AGROTURÍSTICO SENA SAN GIL

REGIONAL SANTANDER

COLOMBIA 2020

Actividad de aprendizaje 2

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Evidencia 2: Workshop “Products and services”

La lectura es una de las habilidades más utilizadas en el mundo, pero a la vez es la

menos motivante, dado que en ocasiones hay textos muy extensos y con vocabulario
complejo que dificulta su comprensión y le resta interés al texto; afortunadamente
existen nuevos métodos que facilitan obtener la información necesaria y con ello
aumentar el léxico personal.

En este orden de ideas y con la finalidad de cumplir con el propósito de esta evidencia,
consulte el material complementario denominado Integration of products and
services.

Luego de esta consulta, resuelva el siguiente taller sobre comprensión lectora:

1. Find the main idea of paragraphs 1, 2, 9, 10, 11, and 12, and write them in a
paragraph.

Paragraph 1
The evolution of growth and change of model in trade was established, given the
relevance of the consumer as the main actor and of technology as a co-participant and
fundamental tool.

Paragraph 2
It is evident how the markets of services and products converge, where a product
necessarily has an added value which is a service, raising the value and attractiveness
of the same

Paragraph 9
Technology brings with it the need for adaptation, and companies must always keep up
with market demand. Today, digital companies are required and the average is far below
what is required and expected.

Paragraph 10
The lag of a digital adoption is the reflection of stagnant industries in time, therefore the
European Union faced the challenge and is betting on this change with a digital
implementation looking for better services and high quality jobs.

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Paragraph 11
A clear example of adaptation and evolution is Tesla, a company that has just emerged,
starting from a technological model, and arriving at the creation of electric cars with
state-of-the-art technology, and robust automation in its production and assembly lines.

Paragraph 12
Testa's products will bring with them a service, where the vehicle will fully comply with
the diverse functions required by the consumer, from a walking office, to an
entertainment center, all pointing to an integrality.

SUMMARY OF THE MAIN IDEAS

The evolution of the growth and change of model in the commerce is established, given
the relevance to the consumer as main actor and to the technology as co-participant and
fundamental tool we appreciate as it is evident that the markets of services and products
converge; where necessarily a product has a value added which is a service, elevating
the value and the attractiveness of the same one. Technology brings with it the need for
adaptation, and companies must always be on par with market demand, today digital
companies are required and the average is far below what is required and expected
today the lag of a digital adoption is the reflection of industries that are stagnant in time,
therefore the European Union faced the challenge and is betting on this change with a
digital implementation looking for better services and high quality jobs, A clear example
of adaptation and evolution is Tesla, a company that has just emerged, starting from a
technological model, and arriving at the creation of electric cars with state-of-the-art
technology, and robust automation in its production and assembly lines. Thus, Testa's
products will bring with them a service, where the vehicle will fully comply with the
diverse functions required by the consumer, from a walking office, to an entertainment
center, all pointing to an integral approach.

2. Write a summary of ten lines from the text.

The need for a close relationship between technology and industry becomes more
evident with the passing of time, where as a principle the digitalization of processes
helps to give added value and implicitly provides services, which in the long run will end
up being the purpose of the product, since the service requires qualified labor and will
last longer in time. The investments in research and technology become a focus, where
the profits for the developed activity must have a percentage of reinvestment in the two
fields already mentioned and the growth of the companies that develop this plan in the
medium terms, and train their personnel to carry it out, will be directly proportional. The
technology will determine the growth and evolution of the economy, therefore its
importance and necessary adaptation should not be ignored, if it is desired to transcend
in the time.

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3. Choose a paragraph and translate it with your own words.

China as a world power projects an ambitious development plan, and bets on

sustainable growth where the key is investment in development and research, with
added value in products and services, since for the years 2000 to 2010 the lack of
development and research was taking them out of the market, as well as Europe, which
led them to take measures to increase their participation with greater dynamics of their
competitiveness and productivity.

4. Choose ten words from the text and organize them alphabetically. Look for the
meaning of each word.

1. Change: Organizational change is that strategy to the need of a change. This

need is based on the organization's vision for better administrative, social,
technical and improvement assessment performance.

2. Development: Business development refers to the progress experienced by the

company as a result of its evolution over time ... Therefore, business
development does not always imply growth or increase in size, but under certain
circumstances it can mean the opposite.

3. Digital: is a type of organization that bases its competitiveness on the use or

development of technology.

4. Economy: Science that studies resources, the creation of wealth and the
production, distribution and consumption of goods and services, to satisfy human
needs.

5. Globalization: Globalization is an economic, technological, political, social, and

cultural process on a global scale that consists of increasing communication and
interdependence among the different countries of the world, uniting their social
markets through a series of social and political transformations

6. Industry: Economic and technical activity that consists of transforming raw

materials into products suitable for human needs.

7. Research: Business research is a process of acquiring detailed information from

all business areas to maximize sales and profits of the organization. This study
helps companies to determine which products and services are the most
profitable or the most demanded.

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8. Product: In economics, a product is a benefit, a yield, an economic gain, a profit,

a profit or a fruit that is obtained from trade, from a thing that is sold or yielded.

9. Service: A service, in the economic field, is the action or set of activities

designed to meet a particular need of customers, providing a product immaterial
and personalized.

10. Technology: all the technology that can be applied in the business sector in
order to make the company's activity more competitive and efficient. In this
sense, business technology can be divided into two main sectors: hardware and
software.

5. Match the term with the corresponding meaning.

a Client d Things created by projects.

b Solution e A series of tasks to be done in a specified sequence.
c Engagement a A customer.
d Project b Products and services that solve a client’s problem.
e Deliverable c An agreement between client-service provider.

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BIBLIOGRAPHIC REFERENCE

https://sena.territorio.la/content/index.php/institucion/Titulada/institution/SENA/Venta
s/122702/Contenido/OVA/Material_Reading_comprehension_and_reports_in_Englis
h/index.html

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