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EVIDENCIA 2

BARRERAS DE INGRESO A LOS MERCADOS

Robinson David Tabares Morales

Noviembre 2021

Servicio Nacional de Aprendizaje SENA

(2374630)

Negociación Internacional
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Find the main idea of paragraphs 1, 2, 9, 10, 11, and 12, and write them in a paragraph

1- The modern economy grows thanks to technology, increased employment and innovation.

2- innovation one of the biggest growth factors of companies.

9- technology transforms economies, however there are companies that do not opt for this

method.

10- For the recovery of the economy in Europe, the technology must be adopted more quickly.

11- shows that the technology can also be applied in the automotive industry resulting in a very

productive business.12-cars have become more useful tools thanks to the application of new.

Write a summary of ten lines from the text.

In summary, Europe has everything going for it in this new, hyperconnected, interoperable

economy: traditional strength in manufacturing must now urgently be complemented by world-class

services.

As the European Commission ponders the future of the single market, a more holistic and all-

encompassing view must guide the upcoming strategy. Building on the global reputation that

European goods are superior in quality, there is a unique opportunity to provide additional value –

and gain international competitive advantage – by accelerating the integration of technology,

services and design.

It is the only way that Europe can succeed and excel in the ‘race to the top’ that leading

competitors are pursuing in a quest for sustainable prosperity and highquality Jobs.

Choose a paragraph and translate it with your own words.

the paragraph From Tangible to Intangible Investment:

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The traditional economy, marked by incremental innovation, is reflected in investment patterns.

Today, it is invested in modern knowledge such as design, software, data, organizational capital,

which are specific skills for brand development and marketing.

They are intangible investments, which serve to encourage other types of investments. The

goal is to reinvent continuously to follow the technological frontier, the preferences of users

and the evolution of global value chains. At present, influential companies interact with

constant innovation and specific investment in capital. Managers understand the importance

of knowledge-based capital.

Choose a paragraph and translate it with your own words.

Change: Organizational change is that strategy to the need of a change. This need is based

on the organization's vision for better administrative, social, technical and improvement

assessment performance.

Development: Business development refers to the progress experienced by the company as a

result of its evolution over time... Therefore, business development does not always imply

growth or increase in size, but under certain circumstances it can mean the opposite.

Digital: is a type of organization that bases its competitiveness on the use or development of

technology.
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Economy: Science that studies resources, the creation of wealth and the production,

distribution and consumption of goods and services, to satisfy human needs.

Globalization: Globalization is an economic, technological, political, social, and cultural process

on a global scale that consists of increasing communication and interdependence among the

different countries of the world, uniting their social markets through a series of social and

political transformations

Industry: Economic and technical activity that consists of transforming raw materials into

products suitable for human needs.

Research: Business research is a process of acquiring detailed information from all business areas

to maximize sales and profits of the organization. This study helps companies to determine

which products and services are the most profitable or the most demanded.

Multinationals: A multinational or international company is one that was created and registeredin a

country.

Products: It is an eligible, viable and repeatable option that the offer makes available to

thedemand, to satisfy a need or meet a desire through it’s use or consumption.

Preferences: Allows to point out the advantage or primacy that something or someone has over

another thing or person.

Match the term with the corresponding meaning.

A Client D Things created by projects

B Solution E A series of tasks to be done in a specified

sequence.
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C Engagement A A customer

D Project B Products and services that solve a client’s

problem.

E Deliverable C An agreement between client-service

provider