ACTIVIDAD DE APRENDIZAJE 2.

Evidencia 2: Workshop “Products and services”

Presentado Por:

Blanca Patricia Rodriguez Ovalle

Programa.

Tecnólogo Negociación Internacional.

Ficha.

1565316

SERVICIO NACIONAL DE APRENDIZAJE.

SENA.
2018
 Actividad de aprendizaje 2

Evidencia 2: Workshop “Products and services”

La lectura es una de las habilidades más utilizadas en el mundo, pero a la vez es la menos
motivante, dado que en ocasiones hay textos muy extensos y con vocabulario complejo
que dificulta su comprensión y le resta interés al texto; afortunadamente existen nuevos
métodos que facilitan obtener la información necesaria y con ello aumentar el léxico
personal.

En este orden de ideas y con la finalidad de cumplir con el propósito de esta evidencia,
consulte el material complementario denominado Integration of products and services.

Luego de esta consulta, resuelva el siguiente taller sobre comprensión lectora:

1. Find the main idea of paragraphs 1, 2, 9, 10, 11, and 12, and write them in a
paragraph.

In search of reshaping the global economy we are looking for a digital revolution, to have
international competition and to implement cultural and structural trends. These three
factors must always be linked with the search to mix products and services in such a way
that it generates an attraction for the consumer and therefore an added value to the
companies. In favor of the first factor all companies must prepare for a digitalization. The
above is done by helping companies generate competitiveness and productivity but
considering the perspectives and minimum needs of consumers.
2. Write a summary of ten lines from the text.

The text talks about export strategies, traditional policy tools that allow us to make a
balance at the business level. Deindustrialization on the other hand has had an increasing
tendency playing an important role in services in advanced economies. Undoubtedly, a
versatile and creative economy is achieved with the combination of three factors of great
importance such as digitalization, globalization and sociocultural transformations. The aim
is to move from static products and / or services to interactive and perhaps intelligent
ones. It is there where the service also has relevance because a consumer is already
conceived buying a product but also a service that could be a given example promise of
maintenance whenever it is necessary for a machine. Europe must implement these
strategies to continue with the reputation of quality but offering a promise of value and
gaining a competitive advantage.

3. Choose a paragraph and translate it with your own words.

Selected paragraph title: From Static to Interactive.

The needs of consumers are constantly changing, which is why the global economy must
seek to address and respond to these changes by exploring innovations whether in
design, in product labeling or even in the service as such. It should be sought that the
customer acquires a product but also in turn a service that will allow companies to have a
competitive advantage in a certain business unit
4. Choose ten words from the text and organize them alphabetically. Look for the
meaning of each word.
a. Advantage: A condition or circumstance that places one in a favorable or
superior position.
b. Balance: Periodic examination of a company’s accounts.
c. Economy: the system of trade and industry by which the wealth of a country
is made and used the global economy.
d. Employment: the status of having a paid job.
e. Growth: Experiencing natural development by increasing in size or region
on a large changing.
f. Innovation: a new idea or method
g. Investment: The action or process of investing money for profit.
h. Products: something that is made to be sold, usually something that is
produced by an industrial process or, less commonly, something that is
grown or obtained through farming
i. Provided: With the condition or understanding of that.
j. Preferences: the fact that you like something or someone more than
another thing or person

5. Match the term with the corresponding meaning.

a Client D Things created by projects.

b Solution E A series of tasks to be done in a specified sequence.
c Engagement A A customer.
d Project B Products and services that solve a client’s problem.
e Deliverable C An agreement between client-service provider.