EVIDENCIA 2 WORKSHOP “PRODUCTS AND SERVICES”

SERVICIO NACIONAL DE APRENDIZAJE. SENA

CENTRO DE SERVICIOS FINANCIEROS

MARÍA PAULA ALVARADO LEIVA

NEGOCIACIÓN INTERNACIONAL 2282673

DOCENTE EDWIN ALEJANDRO MARTINEZ AGUIRRE

BOGOTÁ D.C

2021
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TABLE OF CONTENTS

1.FIND THE MAIN IDEA OF PARAGRAPHS 3

2. WRITE A SUMMARY OF TEN LINES FROM THE TEXT 3

3.CHOOSE A PARAGRAPH AND TRANSLATE IT WITH YOUR OWN WORDS 4

4.CHOOSE TEN WORDS FROM THE TEXT AND ORGANIZE THEM

ALPHABETICALLY. LOOK FOR THE MEANING OF EACH WORD 5

5.MATCH THE TERM WITH THE CORRESPONDING MEANING 6

6. REFERENCE 6
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1. FIND THE MAIN IDEA OF PARAGRAPHS

The key factors in the positioning of any company are configured by the

adaptation that those have in the faced of the imposition of cyber culture in the

entire global and behavioral field. It all comes resume to the agility of any

purchasing process and the preference that consumers adopt for it. As a

consequence, globalization has generated massive competition, where creative

freedom has merged products and services, with the aim that what is offered has

an added value. However, studies reflects a minimum percentage of adapted

companies to faced what is required. This delay has put pressure on the

governments, like the UE to adopt incentive for the use of these tools and the 4.0

industry; viable, fast, sustainable and high quality Jobs and results, which

generates a more versatile economy. All this experimentation and evolution of the

manufacturing and design processes in the market have led to the interactivity and

intelligence what is offered; it’s about constant technological innovation and its

international influence.

2. WRITE A SUMMARY OF TEN LINES FROM THE TEXT

The text is based on how the incorporation of digital media such as web sites,

social networks, plataforms, and other electonic tools are being recognized by

potential markets or consumers, due to the ease in the making online consultation,

purchases or transfers of certain products, services and their respective

payments. In addition to its development in the entertainment and innovation

sector. However, despite to the demand of target in the incorporation of machinery

and advanced software for the industry, studies recognize the delay in such

restructuring. This in turn has generated that different governments with

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international impetus like the EC 1, or emergents in the economy to adopt measures

or incentives for the implementation of these technologies, such as the

enhancement of various jobs and support in the advice of export logistics, including

the importance of innovation and balanced mix in the offer of products and

services.

3. CHOOSE A PARAGRAPH AND TRANSLATE IT WITH YOUR OWN WORDS.

“From Static to Interactive: The fusion of product and service markets will

continue to have a profound impact. The world economy will move from

static products and services to smart and interactive ones. This means that

new ways need to be explored with respect to the design and labelling of

products. Products are becoming ‘smarter’, more capable of autonomously

addressing and responding to evolving consumers’ needs. ‘Smart’ coffee

machines, for example, have built-in sensors that automatically signal to the

local brand store the need for repair. The user therefore does not only

purchase a product – a coffee machine – but also a service, the promise of

maintenance whenever necessary.” (p.4).

Ans: I decided to choose the paragraph titled “From Static to Interactive”. The

technology has become intelligent with the constant need for innovation, not only

within the economy, but also in fields such as politics and culture. It is throgh

technological, interactive machines and with a certain degree of Independence that

markets are changing and as a result, the products are automatically

compensating the consumers needs.

1
EC: European Commission
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And it’s here, where companies achive an integration between product and

service. In other words, the consumers acquires a technological device, and these

have a guarantee or a plus, as is the case of repair or assistance service, exclusive

to the aforementioned product’s brand. So now, the purchase includes a tangible

artifact, and for a more complete experience, an assisted service, if this requires it.

Rta: Decidí escoger el párrafo titulado “From Static to Interactive”. La

tecnología. La tecnología se ha vuelto inteligente con la constante necesidad de

innovación, no solo dentro de la economía, sino también en campos como la

política y la cultura. Es a través de máquinas tecnológicas, interactivas y con cierto

grado de independencia que los mercados están cambiando y como resultado, los

productos están compensando automáticamente las necesidades de los

consumidores.

Y es aquí, donde las empresas logran una integración entre producto y servicio.

En otras palabras, los consumidores adquieren un dispositivo tecnológico, y estos

tienen una garantía o un plus, como es el caso del servicio de reparación o

asistencia, exclusivo de la marca del producto mencionado. Así que ahora, la

compra incluye un artefacto tangible, y para una experiencia más completa, un

servicio asistido, si así lo requiere.

4. CHOOSE TEN WORDS FROM THE TEXT AND ORGANIZE THEM

ALPHABETICALLY. LOOK FOR THE MEANING OF EACH WORD.

WORD MEANING
1. Chains. Restrictive use element.
2. Headquarters. Building or structure from which an
organization operates.
3. Hierarchically. Order established by a classification.
4. Hitherto. Until a particular time.
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5. Leapfrog. Improve, missing out some stages.

6. Pursuit. Act of following and catching
someone or something.
7. Reshape. Change the behavior of a system.
8. Startups. The inauguration of an emerging
business.
9. Tailored. Made to measure.
10. Thriving. To be very successful, healthy or
happy.

5. MATCH THE TERM WITH THE CORRESPONDING MEANING

a. Client e. Things created by projects.

b. Solution d. A series of tasks to be done in a specified sequence.
c. Engagement a. A customer.
d. Project b. Products and services that solve a client’s problem.
e. Deliverable c. An agreement between client-service provider.

6. REFERENCE

—Cambridge Dictionary (s.f) Diccionario. Recuperado de:

https://dictionary.cambridge.org/es/