Actividad de aprendizaje 2

Evidencia 2: Workshop “Products and services”

La lectura es una de las habilidades más utilizadas en el mundo, pero a la vez es la

menos motivante, dado que en ocasiones hay textos muy extensos y con vocabulario
complejo que dificulta su comprensión y le resta interés al texto; afortunadamente
existen nuevos métodos que facilitan obtener la información necesaria y con ello
aumentar el léxico personal.

En este orden de ideas y con la finalidad de cumplir con el propósito de esta evidencia,
consulte el material complementario denominado Integration of products and
services.

Luego de esta consulta, resuelva el siguiente taller sobre comprensión lectora:

1. Find the main idea of paragraphs 1, 2, 9, 10, 11, and 12, and write them in a
paragraph.
1. Three factors combine to reform the foundations of the modern economy. The
digital revolution, international competition, and cultural and structural trends are
changing the nature of socio-economic interactions, transforming people's
aspirations and preferences.
2. Historians can see our time as a determining factor in the redesign of economic
rules such as the industrial revolution of the 19th century. If the industrial era was
marked by standardization, the digital era is about personalization.
9. Despite the slowdown in growth in emerging markets, the next few decades are
likely to be marked by a continuing process of convergence. As emerging countries
move up the value chain, they are increasingly competing
producers and service providers of advanced industry
economic.
10. China's 12th Five-Year Plan for 2011-2015 explicitly shifts the focus to research
and development and high-end
manufacturing and services. This means that China and Europe will compete
increasingly in the same markets, such as clean energy, among others.
11. La razón de ser de la nueva economía es en gran medida
influenciado por los cambios culturales y estructurales, algunos
de los cuales son inducidos por la tecnología, mientras que otros de las tendencias
sociales del momento. En particular,las perspectivas de los consumidores y usuarios,
que son fundamentales.
12. Products are increasingly adapted to the individual needs and desires of
consumers through processes such as
as "additive manufacturing". This trend is already underway, as exemplified by the
growing importance of "prosumers". To illustrate, the energy system is changing from a
centralized system to a demand oriented model.

3. Write a summary of ten lines from the text.

● At this time there are three factors that change the basis of the economy.
Trade flexibility, international competition and cultural trends.
Marketing managers visualize that changes in infrastructure and technology as well
as cultural changes have a profound effect on the market and the reinvention of the
market.
Thanks to international competition, the market has been focused on innovation
through demand versus supply.

4. Choose a paragraph and translate it with your own words.

Marketing managers visualize that our time is decisive in the reinvention of the
market and the economy.
We take the consumer as a starting point in the creation of products and services,
making them more personal.

5. Choose ten words from the text and organize them alphabetically. Look for the
meaning of each word.

● Behavioural
the way in which one acts or conducts oneself, especially towards others.the way in
which one acts or conducts oneself, especially towards others.
● Business
Occupation, activity or work that is carried out to obtain a profit, especially that
which consists of carrying out commercial operations, buying and selling goods
or services.
● Consumers
Who consumes goods and products in a market society.
● Competition
Test or set of tests in which a series of opponents fight for victory, especially in
sports and games.
● Countries
Social community with a common political organization and its own territory and
governing bodies that is sovereign and politically independent from other
communities.
● Digital car
 It is the Digital version of the physical card that lives in your mobile device
through Super Wallet and is a secure means to make purchases online, by phone
or mobile applications
● Economy
Science that studies resources, the creation of wealth and the production,
distribution and consumption of goods and services, to satisfy human needs.

● Electronic
Part of physics that studies the changes and movements of free electrons and
the action of electromagnetic forces and uses them in devices that receive and
transmit information.
● Market
Public place with shops or stalls where you trade, especially with food and other
essential products.
● Manufacturing
Manufacture or elaboration of a product from the combination of its components,
especially in series and by mechanical means.
● Multinational
That has businesses and activities established in several countries
6. Match the term with the corresponding meaning.

a Client d Things created by projects.

b Solution e A series of tasks to be done in a specified sequence.

c Engagement a A customer.

d Project b
Products and services that solve a client’s problem.

e Deliverable c An agreement between client-service provider.

Desarrolle esta evidencia con la herramienta de su preferencia y envíe el archivo al

instructor a través de la plataforma virtual de aprendizaje.

Pasos para enviar evidencia:

1. Clic en el título de la evidencia.

2. Clic en Examinar mi equipo y buscar el archivo previamente guardado.
3. Dejar un comentario al instructor (opcional).
4. Clic en Enviar.
Nota: esta evidencia es de carácter individual. Recuerde revisar la guía de aprendizaje
con el fin de verificar que ha realizado todas las evidencias propuestas, saber cómo
desarrollarlas y entregarlas correctamente.

Criterios de evaluación

● Puede extraer información adecuada y precisa, y tomar nota de una conversación,

programa, clase, etc.; referido a su profesión.

● Puede completar frases basado en información leída previamente en un texto.