1

Actividad de aprendizaje 2
Evidencia 2: Workshop “Products and services”

Presentado por:

Esteban Ramos Garcia

Fase
análisis

Instructora:
LYNDA QUICENO FORERO

SERVICIO NACIONAL DE APRENDIZAJE

SENA

Negociación internacional
N° de ficha 2348384

2021
 2

Actividad de aprendizaje 2

Evidencia 2: Workshop “Products and services”

1.Find the main idea of paragraphs 1, 2, 9, 10, 11, and 12, and write them in

a paragraph.

In general, there are 3 factors that combine to reshape the foundations of modern

economy. First of all, the digital revolution increases the reach, flexibility and agility

of companies, large and small, as multinational microenterprises. Second,

international competition attracts a million new workers and consumers who earn a

living in a downward career, and emerging countries become innovators and

acquire skills. Finally, culture changes the nature of socio-economic interactions by

transforming people's aspirations and preferences, such as the expectation of

instant gratification offered by one-click services.

On the other hand, traditional policies are obsolete in the face of the integration of

products and services in the market. The increasing value of border markets, given

the integration of the product service, is more valuable. Companies can move from

one business model to another to the ease of use of the new data protection

regime - they are under close scrutiny by companies that have more options than

ever: digitization gives companies agility. terms of location, outsourcing and use of

global value chains to their maximum advantage.

The single market should not be seen in isolation.

Another factor such as 3D printing, also known as "additive manufacturing", could

lead to the relocation or nearshoring of the industry, since it increases the speed

of production while reducing costs and satisfying consumer demand with greater

speed and greater influence on´production. Both can make production at or near
 3
headquarters cheaper than production abroad. It requires decisive political actions

that encourage the adoption of technology by all the corporate actors that compete

internationally. However, it is likely that the relocation of some high-end

production processes is related to the construction of a stronger link between

products and services.

Developing innovations that are not easy to replicate Adding sophisticated business

services to advanced manufactured products leads to innovations that are not

easily replicated by the competition and, therefore, provide a significant competitive

advantage. In comparison, it would be difficult to maintain that competitive

advantage with a standard product manufactured empty of an additional service

component. This story also plays

2. Write a summary of ten lines from the text.

In summary, Europe has everything going for it in this new, hyperconnected,

interoperable economy: traditional strength in manufacturing must now urgently be

complemented by world- class services.

As the European Commission ponders the future of the single market, a more

holistic and all- encompassing view must guide the upcoming strategy. Building on

the global reputation that European goods are superior in quality, there is a unique

opportunity to provide additional value

– and gain international competitive advantage – by accelerating the integration of

technology, services and design.

It is the only way that Europe can succeed and excel in the ‘race to the top’ that

leading competitors are pursuing in a quest for sustainable prosperity and

highquality jobs.
 4
3. Choose a paragraph and translate it with your own words.

English:

I am choosing the paragraph called, From Tangible to Intangible Investment:

The traditional economy, marked by incremental innovation, is reflected in

investment patterns. Today, it is invested in modern knowledge such as design,

software, data,

organizational capital, which are specific skills for brand development and

marketing. They are intangible investments, which serve to encourage other types

of investments.

The goal is to reinvent continuously to follow the technological frontier, the

preferences of users and the evolution of global value chains. At present,

influential companies interact with constant innovation and specific investment in

capital. Managers understand the importance of knowledge-based capital.

Spanish:

Seleccioné el párrafo llamado, Desde la inversión tangible hacia la inversión intangible.

La economía tradicional, marcada por la innovación ascendente, se ve reflejada en

los patrones de inversión. Hoy en día, se invierte en conocimiento moderno, como

es el diseño, software, datos, capital organizacional, que son habilidades puntuales

para desarrollo de marca y marketing. Son ellas, inversiones intangibles, que sirven

para alentar (promover) otros tipos de inversiones.

El objetivo es reinventar continuamente para seguir la frontera tecnológica, las

preferencias de los usuarios y la evolución de las cadenas de valor mundiales. En la

actualidad, las empresas influyentes interactúan con la innovación constante y la

inversión específica en capital. Los gerentes entienden la importancia del capital

basado en el conocimiento
 5
4. Choose ten words from the text and organize them alphabetically. Look for the

meaning of each word.

apprenticeship aprendizaje

Behavioral Comportamiento

branding marca

Disrupt Interrumpir

forefront primer plano

Hardly Apenas

Innovations Innovaciones

Manufacturing Fabricación
Tangibles Tangibles

Thermostat Termostato

5. Match the term with the corresponding meaning.

a Client Things created by projects.

b Solution A series of tasks to be done in a specified sequence.

c Engagement A customer.

d Project Products and services that solve a client’s problem.

e Deliverable An agreement between client-service provider.