lOMoARcPSD|10091164

lOMoARcPSD|10091164

ACTIVIDAD 3 – EVIDENCIA 6: SEGMENTATION DESCRIBING POTENTIAL

CLIENTS

Ficha 2348384

Instructor: Jose

Yesid Gutierrez

Aprendiz:

Esteban Ramos Garcia

SENA – 2022

Tecnólogo en Negociación Internacional

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RESUELVA EN INGLÉS LAS PREGUNTAS QUE SE LE PRESENTAN A CONTINUACIÓN.

✓ Where do you usually buy your cleaning products?

I buy cleaning products at the supermarket.

✓ Do you consider yourself an orderly person? Why?

Yes, I consider myself a very orderly person.

✓ Are you satisfied with the cleaning products you buy?

The products we use at home are very good and we like how it leaves where they are used.

✓ What type of cleaning product would you like to see improved? Why?

All cleaning products fulfill their role in the market and consider that they should remain the
same.

✓ Mention 5 brands of cleaning products that you consider to be the best: Fab.

Dove.

Nivea.

Ariel.

h&s

✓ What are the most important aspects to take into account when choosing a brand
of cleaning product?
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To choose a cleaning product, it is important that this product is in working order, which is
sometimes for different functions.

✓ Imagine you are promoting a new product. Describe it and write on the lines the
reasons to convince your potential customers to buy your product.

Avocado is a product which gives so many benefits in addition to providing multiple ways
of using it, such as food, providing vitamins and minerals, as an ingredient in cosmetic
processes.
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DESCRIBA EN INGLÉS EL TIPO DE POBLACIÓN A LA QUE PRETENDE

PROYECTAR EL PRODUCTO O SERVICIO, DE ACUERDO CON EL PAÍS YA
SELECCIONADO.

Holland is a vast country where you can enjoy a great tradition and culture, as well as its
gastronomy and its unique drinks; In addition, here you can learn a little more about the
peculiarities of this country that has many things to offer.

In this tab you will find the necessary information and directions for the trip to the Dutch
country, important tourist information and relevant details to fully enjoy your stay.

SEGMENTATION VARIABLES Features

BASES
Geographical Country Netherlands
Region Netherlands (Dutch: Holland) - Two
provinces, North Holland (North Holland)
and South Holland (South Holland).
Population (N. º of inhabitants) 17.407.585 People

Population density 419 inhabitants by Km2

Average temperature in July: 17.4 'C

Geographical conditions
(climates and relief)
Average temperature in January: 2.8 'C.
Three large European rivers (the Rhine, the
Meosa and the Scald) flow into the sea
passing through the Netherlands and
creating a huge delta. 26% of the
Netherlands is below sea level

Demographic Age 0 to 90 years old

Gender the majority female population, with
8,701,077 women, representing 50.35% of
the total, compared to 8,581,086
men who make up 49.65%.
Marital status singles- married - widowers
Family size Between 1 and 3 members, between 4
and 6, between 7 and 10 between 11
and 20
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Income The average salary in the Netherlands in

2019 was 53,198 euros for year, i.e.
4,433 euros per month, if we make the
calculation assuming 12 pays for year. The
average adjusted household disposable
income per capita is $29,333 for year
Education Education is compulsory from the age of 5
to 16 and when they already have a high
school diploma they are forced up to 17 go
1 time a week, education and books are free.
78% of adults ages
25 to 64 have completed higher middle
education
Race the black and white frisona
Religion 29% Catholics, 19% Protestants, 6%
Muslims, 1% Hindus, 1% Buddhists
Nationality Dutch and 13.11% of the Netherlands’
population are immigrants
Occupation about 68% of the working-age population
(15 to 64 years old) have paid employment.

Generation First and second generation

Psychographic Social class 40% in upper class and 59% in middle
class
Lifestyle they usually obtain the first positions in the
happiness index worldwide, they know how
to enjoy small and great pleasures. A
cappuccino with foam on the terrace of the
cafe with an exquisite decoration; a rosé at 5
in the afternoon while chatting with friends
or even in perfect solitude; a walk along the
canal in a boat that they have rented or
owned, wearing the Dutch flag, of which
they
are proud. Dutch culture has a lot to do with
having and doing things in the right order
and in the right place. They are not afraid to
cast a gray hair, once in a while, and have a
wild moment at the right time and place. The
most popular sports in the Netherlands are
football, hockey, tennis, cycling, golf,
volleyball, korfbal, handball, swimming and
ice skating.
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Personality are creative, tolerant and pragmatic.

They are also quite direct, sincere and open
in their relationships with others. The Dutch
are famous for their tolerant attitude towards
issues such as abortion, euthanasia and (soft)
drug use.
Values Kindness, love for your country, sociable,
workers to contribute to the development of
the country,
Behavioral Frequency of use Frequent
Loyalty to the brand Absolute, medium
Occasion of use Usual, special occasion.
Usage rate small user, great user.
User types Regular user, former user, new user,
potential user.
Attitude towards the product Positive
Expected benefits Hass Avocado, also known as "the fruit of
the heart", not only because of its similarity
to the vital organ but because its oils are
beneficial to lower cholesterol
and protect the cardio-circulatory system, is
rich in healthy fats and characterized by its
good taste and rich texture, allows to be
consumed in different recipes and for any day
of the day, they contain
more potassium than bananas, rich in
antioxidants, they can help prevent
cancer.
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A PRODUCT RECEPTION

PRODUCT: Avocado

OBJECTIVES: Measure the degree of acceptance of the product in the Netherlands.

This survey was carried out based on the evidence sampling plan, collecting information
from activity 2, in which, through several questions, it is intended to reach the specific
audience and the final market.

These are the survey questions:

1- Do you think it is difficult to open an avocado?

2- Do you consume avocado or avocado products?

3- Have you tried freeze-dried or dehydrated avocado?

4- Do you know how to cut, slice and remove the seed from an avocado?

5- Have you had a home accident when cutting an avocado?

6- Would it be more practical for you if the avocado was already sliced and ready to eat?

7- How often do you consume avocado in the week

8- Do you think it is an easy product to find in stores or is it scarce.

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9- Is avocado part of the family basket?

10- Do you know the benefits, properties and uses of avocado

11- Did you know that consuming avocado is healthy

12- Why you or your family group consume avocado.

13- Buy avocado for food, beauty or both