Titi/Kiki/Ramli/Hifzan

Resv/ FOS/GSA RESERVATION & FRONT OFFICE AC

Actions completed The Trawang
Actions delayed

Objectives Action by Plans & Actions

1 2 3 4 5 6 7 8 9 10
1. Create promo
1a. Create Stay 3 Pay 2 promo (based on publish/rack rate),
Weekend Promo, Snorkeling Package, Discounted promo, x x x x
minimum stay promo.
Revenue
1b. Create room package include return cidomo transfer x x x x
development action Titi/Kiki
plan 1c. Stay in certain number of the room on same period stay, get
x x x x
disount for meals
1d. Upselling hotel service when we receive any booking x x x x x x x x x x
1e. Contact guest cancelation and give them some special deal x x x x x x x x x x
1. Tacticals
Titi/Kiki/
Tacticals to increase 1a. All FO team must well known about the promotion and
Ramli/ x x x x x x x x x x
revenue informative, interactive and up selling.
Hifzan
1b. E-blast hotel promo to repeater guest. x x
1. Siteminder
1a. Discuss about the booking engine statistic x
1b. Get the information about the new feature for siteminder
x
booking engine
1c. Discuss about the marketing strategy to increase the
x
booking from website
2. Top 3 B2C Channel
2a. Get the information about their campaign / promotion
x
schedule
2b. Discuss about the possibility to get more exposure /
x
improve the posisition
Key Account
Management Titi/Kiki 2c. Get the information about the current booking pattern x
Development
2d. Get the information about which promotions are often
x
booked
2e. Find what they needs from us to increase the bookings. x
 2f. Weekly calls and remind in their mind about Trawangan
Resort and make sure we are well positioned propertys are x
included in their newsletter
3. Travel Agent
1. Europe
1a. Telemarketing to Europe Agents based on databased or
x
new Europe Agents
1b. E-Blast Europe Promo to Europe Agents x
1. Online Travel Agent
1a. Do Promotion using low BAR for low occupancy x
x
2. Offline Travel Agent
Tacticals To 2a. Weekly telephone call with key account to maintain
Increase Titi/Kiki relationship, follow up a promotion, investigating about x
Reservation marketing oportunity.
2b. Maintain relationship, monitoring production and update
x
information about all Travel Agents
2c. Monitor production and call partners on a weekly basis x
2d. Update key account on any news about our hotel. x
RONT OFFICE ACTION PLAN - SEPTEMBER 2022
The Trawangan Resort

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