Professional Documents
Culture Documents
Behaviour Report
Stage 1
2
Values
Definition :-
Values are different for each person. These can be defined as ideas or beliefs that a person
holds desirable or undesirable.The variability in that statement is, first, what a person could
value, and second, the degree to which they value it.
● These are extremely practical, and valuation requires not just techniques but also an
understanding of the strategic context.
● Most of our core values are learned early in life from family, friends, neighbourhood
school, the mass print, visual media and other sources within the society.
● Values are loaded with effective thoughts about ideas, objects, behavior, etc.
● They contain a judgmental element in that they carry an individual’s ideas as to what
is right, good, or desirable.
● Values can differ from culture to culture and even person to person.
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● Values play a significant role in the integration and fulfillment of man’s basic
impulses and desire stably and consistently appropriate for his living.
1. Terminal Values.
2. Instrumental Values.
1. Terminal Values:
2. Instrumental Values :
Instrumental values relate to means for achieving desired ends. It is a tool for
acquiring a terminal value.
Sources of Values
● Familial Factors- The child-rearing practices that parents use shape the
individual's personality.
● Personal Factors- Personal factors like aptitude, look, skill, and individual
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● Role Demands- Role demand refers to the behaviour which is associated with
the particular position or role profile in an organisation.
● Social Factors- Social factors like schools and others plays major role in
molding personality.
● Life Experiences- Man learns most from his own experiences and
sometimes from experiences of others too. The values which an individual
learns from own experiences of life are relatively long lasting and difficult to
change.
Literature Review
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business; it will probably distribute savvy, creative, and effective examination of
global business.
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Introduction:
BoAt set sail in 2014 when Aman Gupta and Sameer Mehta discovered that the dopest
people of our land were in search of affordable , durable and ultra-fashionable electronic
gadgets to groove to like wireless speakers , earbuds , wired and wireless headphones &
earphones , home audio equipment, premium rugged cables & other accessories.
Self-discovery as an Indian.
The company follows the tagline ‘Plug into Nirvana’. Nirvana means a state of complete
peace & Freedom which the company aims to extend to the audiophiles of the country &
other users.
History of BoAt:
BoAt Lifestyle is a company that has just started to sail in the deep sea of audio devices
market. However, the numbers are promising for them as they continuously rise amidst all
the competition. The company struggled in its initial two years. Aman and Sameer had
started with a capital of around 3 million, coming from the two founders.
In 2018, Kanwaljit Singh of Fireside Ventures invested 60 million in the company. Singh
was impressed with the founders’ ability to white spots, the product quality, and right
targeting.
The company is continuously performing in the market. It has clocked more than Rs 100
crore in domestic sales alone. From just two founders, the company is now a 35-member
team and has its offices in the top two metro cities- Mumbai and Delhi.
According to filings with the Registrar of Companies (RoC), boAt’s FY2018 revenues
grew to Rs 108 crore from only Rs 27 crore in FY2017. That is more than three times
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growth year on year. The young consumer electronics player claims that it now sells over
6,000 units per day with four units sold every minute.
It also adds one boAthead to its family every three minutes. boAt is now projecting sales
of Rs 500 crore over the next five years. boAt audio was ranked as the leading brand in
the ear wear segment, as per the market data released by leading IT market research and
advisory firm International Data Corporation (IDC).
In 2019, boAt audio was the leading brand with a 27.3 percent market share in the ear
wear category. In FY 2020, it clocked a revenue of Rs 500 crore, up by 108.8 percent
from Rs 239.44 crore in FY 2019, while the business has been profitable for five years
straight.
In its initial days, boAt sold its products mainly on e-commerce platforms- Amazon and
Flipkart. Today, the company is present in 5,000 retail stores, supported by 20
distributors. The company claims to be selling 10,000 units a day and four million units
per year. It says it has served more than 20 million Indians till now.
TYPE OF OWNERSHIP:
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Products & brands
Wireless earbuds
BoAt distributes a line of wireless earbuds under the brand name Airdopes. As of
mid-2020, the manufacturer's suggested retail price (MSRP) for BoAt's Airdopes line
ranges from ₹3,999 (approx. $53) to ₹6,999 (~$92).
Like competing brands and models of wireless earbuds, BoAt's Airdopes line features
Bluetooth connectivity, which enables truly wireless use, as well as carrying cases that
include built-in batteries to charge the wireless earbuds when not in use.
BoAt distributes a line of teathered wireless earbuds under its Rockerz and BoAt brands.
As of mid-2020, the undiscounted MSRP of BoAt's tethered wireless earbud offerings
range from ₹2,990 ($39) to ₹4,990 ($66).
Like truly wireless earbuds, tethered earbuds do not connect directly to an audio source
(like the audio-out port on a mobile phone, computer, or stereo). However, tethered
wireless earbuds are connected to one another via a wire, or are connected to a band
which houses the batteries, controls, and onboard processors which drive the speakers in
the earbuds. Depending on the model, the connecting wire or band is worn behind the
head or around the neck of the wearer, as if it was a lanyard.
Wireless headphones
BoAt also distributes a line of wireless headphones in both on-ear and over-ear form
factors. Its headphones are marketed under the company's BoAt, Rockerz, and Nirvana
brands and undiscounted prices range betwen ₹2,990 ($39) and ₹7,990 ($105) depending
on the model and its features.
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Like other wireless headphones, BoAt's devices do not connect to an audio source via
wire or cable. Its devices feature Bluetooth connectivity to play audio from the audio
source (such as a mobile phone, computer, or stereo system). In wireless playback mode
over Bluetooth, BoAt's headphones draw power from lithium ion batteries which are
integrated into the headphones.
Many of BoAt's wireless headphones come with an auxiliary audio cable that can plug
into standard headphone jacks (or other audio jacks using adapters, which aren't
included). On many models, connecting headphones to an audio source using the
auxiliary audio cable does not draw down battery charge.
BoAt distributes a range of wired headphones and earbuds under the company's
BassHeads brand. Like with most wired headphones and earbuds, BoAt's devices connect
to a standard headphone jack on mobile devices, computers, stereo systems, and other
audio-output devices. BoAt's devices draw power from the audio source into which
they're plugged in and do not require power from a dedicated amplifier. The company's
over-ear and on-ear headphones, as well as its in-ear earbuds offer a degree of passive
noise cancellation by partially occluding the wearer's ear canals from external sound.
Smart watches
BoAt offers a line of smart watches that offer a variety of fitness modes, health
monitoring features, and call, text, and social media notifications.
BoAt sells a range of portable wireless speakers under its Stone and Rugby brand names.
Its speakers wirelessly connect to an audio source using Bluetooth and are powered by
built-in batteries. As of mid-2020, devices are priced between ₹2,490 (~$33) and ₹12,999
MSRP ($171), discounts, depending on the model and features, discounts, depending on
the model and features.
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Home audio equipment
BoAt distributes home audio equipment under its Aavante brand. The company's home
audio offerings primarily consist of sound bars and subwoofers for use with televisions
and other home theater equipment.
BoAt's home audio equipment features multiple input modes, including Bluetooth,
USB-A, and auxiliary audio cable. Certain models are Bluetooth-only.
Mobile accessories
The company distributes BoAt-branded mobile device accessories such as USB cables
(including USB-a to Lightning, USB-A to Micro USB, USB-C to Lightning, and USB-A
to USB-C connections) and auxiliary audio cables.
It also sells a range of portable external batteries under the brand Energy shroom. These
batteries can be used to charge a mobile device when there is no access to a power outlet.
Special editions
BoAt produces limited editions of its various audio hardware products as part of promotions or
collaborative tie-ins with other brands.
Major Competitors :
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design, performance yet so easy on pocket, that every household in the country can
afford.
● Boult Audio: Boult Audio is a company based in India, but its products are
manufactured in China. They later export their product to India. Varun Gupta founded
the Boult Audio Company in 2017. Boult Audio's products are well-designed,
attractive, and of excellent quality.
● Xiaomi: Xiaomi Corporation was founded in April 2010 and listed on the Main
Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a
consumer electronics and smart manufacturing company with smartphones and smart
hardware connected by an IoT platform at its core.
● GoNoise: Noise started out selling smartphone cases but Amit & Gaurav saw the
smartphone revolution and realised that with a phone at the centre of most people's
lives, smartphone accessories would be the next big thing in India. Noise diversified
into smart wearables and wireless headphones. Noise was one of the first brands in
India to offer truly wireless earbuds; the Noise SHOTS.
● pTron: PTron rose to the fourth spot with a 5% share driven by its strong presence in
the entry-level price band (less than INR 1,000 or $13). Value-for-money products,
domestic manufacturing and multiple alternatives were the major factors that pushed
its growth.
● Mivi: Mivi, a full-fledged domestic brand, maintained a position in the top 10 list due
to its focus on domestic manufacturing and introducing feature-rich devices at low
price points.
● Oppo: Guangdong Oppo Mobile Telecommunications Corp., Ltd, doing business as
OPPO, is a Chinese consumer electronics and mobile communications company
headquartered in Dongguan, Guangdong. Its major product lines include smartphones,
smart devices, audio devices, power banks, and other electronic products.
● Apple: Apple took the leadership position in the premium segment driven by its
recent launch of the Airpods 3.
● Nothing: Nothing maintained a position within the top five premium brands due to its
competitive pricing and innovative design.
● Dizo: Dizo captured a spot in the top five for the first time. The company introduced
an OLED display with its recently launched model Watch R. The brand also expanded
its offline presence this quarter.
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● Samsung: Samsung grew 78% YoY in Q1 2022. The Galaxy Watch 4 series had the
highest contribution here and higher shipments this quarter owing to promotional
offers along with the Galaxy S22 Ultra smartphone.
● Amazfit: Amazfit declined 35% YoY in Q1 2022. The GTS 2 Mini contributed over
30% of its shipments. With the newer GTS Mini 2, we expect it to gain back some of
its market share in the coming quarter.
For a number of years, the consumer electronics firm BoAt has been one of India's top
providers of audio accessories and wearable technology .The company has been profitable
and generated more over Rs 1,500 crore in sales in FY21. Additionally, it intends to launch
an initial public offering with a valuation of more than $1.4 billion. From Rs. 700.44 crore in
FY20 to Rs. 1,511.7 crore in FY21, boAt's operating revenues climbed by 2.2X. BoAt made
Rs 1,120 Cr from the sale of headphones and earbuds in FY21. The majority of the
company's product range and 62.7% of its operational revenue in FY21 came from sales of
wireless earbuds and headphones. These sales climbed by 2.5X, from Rs 375.7 crore in FY20
to Rs 947.4 crore in FY21. The most recent fiscal year saw a 2.6X rise in sales for boAt's
wireless speakers from Rs 113.2 crore in FY20 to Rs 297.4 crore in FY21. With a share of
almost 20%, the company's wireless speaker product line was its second-largest source of
income in the most recent fiscal year. During FY21, however, the yearly growth of wired
earphones and other associated accessories (such as cables and chargers) was quite moderate,
rising by 30.4% and 19.3%, respectively. boAt imports goods worth Rs 1,316 Cr in FY21,
mostly from China. In 2021 they raised funding from two big firms Warburg Pincus (January)
and Qualcomm Ventures (March) of about Rs 750 crore and Rs 50 crore respectively.
They have recently declared the revenue of Rs. 1547.8 crores for the first half of FY22
(April to September) with a profit after tax of Rs. 118.3 crores. This figure is greater than its
revenue for all of FY21 (Rs 1,313.7 crore) which was more than twice that in FY20 (Rs 609.1
crore). perhaps more importantly, it has been profitable across all the three periods, clocking
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in Rs 118.3 crore, Rs 86.5 crore, and Rs 47.8 crore in net earnings respectively. Audio
product sales accounted for 93.5% of the total sales. After recording INR 226 Cr in sales in
2019, boAt saw its numbers nearly triple to INR 609 Cr in 2020, even though the pandemic
disrupted supply chains and impacted the demand curve. The business maintained its stellar
performance in 2021 and experienced a 2.2x growth, resulting in sales that increased to INR
1,314 Cr. The consumer tech startup's bullish run continued in FY22, with sales in the first
half of the fiscal year climbing 18% from the total revenue of FY21. Third-party ecommerce
marketplaces, which accounted for more than 85% of the company's revenues in FY21,
emerged as the largest revenue-generating channel, according to the company's financials.
These e-commerce sites generated INR 1,128 Cr in sales, which were followed by INR 162
Cr in offline sales. In FY21, sales made through their website were a pitiful INR 24 Cr.
They registered for an IPO of Rs. 2000 crores with Securities and Exchange Board of India
on 26th January,2022. The draft red herring prospectus (DRHP) states that Rs 900 crore will
be raised through the issuance of new shares and Rs 1,100 crore will be raised through the
sale of existing investors' holdings in an offer for sale (OFS). Private equity major Warburg
Pincus, the single largest shareholder in Boat with around 36% stake, will divest shares worth
Rs 700-800 crore in the IPO, which will be of fresh stock and an offer for sale. Cofounders
Aman Gupta and Sameer Mehta, who own around 56% of the firm, are expected to dilute a
minor part of their holding.
A high churn rate means that the employees leave the company at a high volume. To solve
this problem the organisation has to regularly hire new employees to fill their roles. This
takes up company resources and time and causes delays. Reasons for high churn rate are:
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2. Productivity
The amount of work that people successfully finish on schedule is referred to as productivity.
A company that is very productive will be meeting its production goals, running its
operations smoothly, and completing all orders on schedule. A company may have decreased
production because:
Managers may find it advantageous to add more staff or provide workers breaks so they may
relax in order to address this organisational problem. Slowly acclimate your team to
impending changes so they can plan ahead and establish deadlines that are reasonable and
doable.
3. Process management
Process management is a tool used by managers to make sure that their teams adhere to the
best procedures for accomplishing tasks quickly and effectively. The management must
establish the rules and regulations, choose which practises to uphold, and determine which
ones don't bring value. Poor process management may happen as a result of:
4. Role specification
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Role specification refers to the process of selecting the best candidate for a position and
delegating tasks to that individual. Role specifications that aren't up to par might stymie
processes, cut productivity, and hinder teamwork. Role specification problems may arise as a
result of:
To address this organisational difficulty, managers must become familiar with the talents and
passions of the team members in order to give tasks to the most qualified team member or
provide the necessary training. In order to hire people who are a good fit for open positions at
the company, managers must also undertake a thorough hiring procedure for new applicants.
They could seek the assistance of recruiters, who are better at locating competent individuals
for particular positions.
Relationships with consumers are one of a successful company's most critical components.
Customers that are happy with their experiences make more purchases over time, which
increases revenue. Poor customer service or subpar products or services may cause customers
to lose faith in a business.
Retraining staff on how to deliver the greatest customer service and interact with customers
through surveys, social media, and market research could be one organisational issue's
solution.
6. Innovation
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Businesses create new ideas and enhance their offerings through innovation. Innovative
businesses embrace new possibilities, incorporate modern technology tools, and take the lead
in their field. Low innovation causes businesses to stagnate and flourish
By paying attention to your team members' ideas and fostering an environment where people
feel free to express themselves honestly and openly, you can promote creativity in your
business. It's also beneficial to carefully examine current business procedures and make the
required adjustments so that fresh concepts and innovations can be readily incorporated into
the operations of the organisation.
7. Teamwork
Employees who are in a team work together to accomplish a common objective. Effective
cooperation makes everyone's job easier to complete and enhances production and income.
An organization's teamwork may suffer when:
Try organising team meetings so that everyone can voice their concerns and develop ways to
fix this organisational problem. Avoid being favoritistic so that everyone feels appreciated
and encouraged to express their opinions. Additionally, you can hold private sessions with
each team member to determine how best to advance the group in light of their particular
feedback. When personalities clash, it's critical that the persons concerned have a courteous
discussion of their concerns in order to find a peaceful solution.
Employee Issues:
● Communication Issues
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Communication problems—or lack of—is among the most common employee
problems. Because of poor communication, deadlines are missed and work is done
ineffectively—or not done at all. That’s why it’s important to have clear channels of
communication
● Interpersonal Conflict
● Gossip
● Ask any business owner and they’ll tell you to never underestimate the power
of the grape vine. Most organizations prefer issues to be discussed or handled
via the formal communication channels. However this may not always be the
case as unofficial communication channels are present.
● Compliance Training:
● Onboarding Training:
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Onboarding training is another type of employee training that typically starts after a
new employee is hired and continues until they can start working independently in
their assigned role. During this process, they’ll be introduced to the structure and
culture of the company and they’ll also gain a deeper understanding of their new
responsibilities. Onboarding also dives into the relevant topics that they’ll need to
perform their jobs well, some of which might include an overview of products,
services, and target customers, as well as an introduction to resources needed to
perform everyday tasks.
● Technical Training:
Every day, there are new technologies and software applications being used in
different fields of work. In order to avoid the risk of falling behind industry standards,
employees need to be able to adopt new technologies or update their knowledge of
existing ones. Technical training enables your employees to build core technical skills
and master the technical aspects of their roles. Even employees who are already
competent in their jobs can still undergo further technical training to gain new skills
or stay current with the latest technological advancements.
Questionnaire
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1. Do you feel your opinions are heard in your organisation?
● Strongly agree
● Agree
● Neutral
● Disagree
● Strongly disagree
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8. Are you satisfied with the quality of communication in your
team? *
● Strongly agree
● Agree
● Neutral
● Disagree
● Strongly disagree
9. Tell me about a disagreement you had with a teammate. How did you
handle it?
● Avoid engaging in conversation.
● Confront the teammate
● Compromise
10. Will you be okay working extra time with no incentives for the
betterment of company?
● Strongly agree
● Agree
● Neutral
● Disagree
● Strongly disagree
11. Do you feel telling a lie to save a good friend is okay?
● Strongly Agree
● Agree
● Neutral
● Disagree
● Strongly disagree
12. What would you do if you had to work with a person you didn’t get
along with?
● Try to make the bond better
● Surface acting to keep things smooth
● Compromise
13. How would you react if your team received negative feedback about a
part of the project that was entirely assigned to you?
● Take the blame
● Stay quiet and work hard for future projects
● Ignore the feedback
14. How would you reply to a customer who enters the store or calls just
as your shift ends?
● Avoid the customer
● Entertain the customer
● Tell the customer politely to come next day
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15. Will you welcome a new learning program which completely changes
the way you work
● Strongly agree
● Agree
● Neutral
● Disagree
● Strongly disagree
16. Will you Accept credit for some work alone which was actually a group
task
● Strongly agree
● Agree
● Neutral
● Disagree
● Strongly disagree
17. Do you think one should listen to all the orders given by the boss as it is.
● Strongly agree
● Agree
● Neutral
● Disagree
● Strongly disagree
18. Do you think growth is more important than work life balance?
● Strongly agree
● Agree
● Neutral
● Disagree
● Strongly disagree
19. What according to you is the best way to deal with conflicts?
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References:
● boAt Dominates India's TWS Market For The Third Consecutive Quarter
(boat-lifestyle.com)
● https://www.counterpointresearch.com/q1-2022-boat-leads-india-neckband-mar
ket-followed-oneplus/
● https://zebronics.com/pages/about-us#:~:text=Founded%20in%201997%20in%2
0Chennai,household%20in%20the%20country%20can
● https://www.counterpointresearch.com/india-tws-shipments-grow-66-yoy-q1-202
2-local-brands-capture-4-top-5-spots/#:~:text=Four%20out%20of%20the%20to
p,this%20segment%20in%20Q1%202022.
● https://www.boultaudio.com/pages/about-us
● https://www.indiatoday.in/technology/news/story/boat-top-true-wireless-brand-in
-india-in-q2-oneplus-realme-and-noise-among-top-five-reveals-counterpoint-184
1059-2021-08-15
● India Smartwatch Market Grows 173% YoY in Q1 2022; Noise Leads, Fire-Boltt
Takes Second Spot for First Time - Counterpoint Research
● https://startuptalky.com/boat-success-story/
● https://www.boat-lifestyle.com/
● https://golden.com/wiki/BoAt_(company)-9MR3
● https://www.indeed.com/career-advice/career-development/organizational-issues
● https://web.s.ebscohost.com/ehost/detail/detail?vid=4&sid=b0ab2f6a-1bea-4ed1-
96e9-1b7069b8ac44%40redis&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#
AN=43284102&db=bsu
● https://web.s.ebscohost.com/ehost/detail/detail?vid=5&sid=b0ab2f6a-1bea-4ed1-
96e9-1b7069b8ac44%40redis&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#
AN=5775872&db=bsu
● https://web.s.ebscohost.com/ehost/detail/detail?vid=14&sid=b0ab2f6a-1bea-4ed1
-96e9-1b7069b8ac44%40redis&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#
db=bsu&AN=125205778
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