A PRESENTATION ABOUT

MARKETING RESEARCH
Created by Group 2
WHAT IS MARKETING RESEARCH?
Marketing research is the systematic gathering,
recording, and analysis of qualitative and quantitative
data about issues relating to marketing products and
services.

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 WHAT IS MARKETING RESEARCH?
Market research, also known as "marketing research," is
the process of determining the viability of a new service
or product through research conducted directly with
potential customers.

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MARKETING RESEARCH
Importance of marketing research.

Provide valuable data

Studies consumer behaviour
Selects promotional techniques
Supplies marketing information
Evaluate marketing performance
Miscellaneous needs and
importance
 STEPS IN MARKETING RESEARCH

Step 1: Identify the Step 2: Develop a Step 3: Conduct the

Problem Research Plan Research

The first step for Once you have a

Conducting
problem definition,
any marketing research begins to
research objectives,
research activity is generate
and a preliminary
to clearly identify information that
set of research
and define the helps answer your
questions, the next
problem you are urgent marketing
step is to develop a
trying to solve. questions.
research plan.

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 STEPS IN MARKETING RESEARCH
Step 4: Analyze and Report
Findings
Analyzing the data obtained in
a market survey involves
transforming the primary
and/or secondary data into
useful information and insights
that answer the research
questions.
Principles of marketing
Step 5: Take Action
Once the report is complete, the
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