Project Activity 9

Learning activity 1: Structure the contingency plan and the necessary resources
for its implementation according to endogenous and exogenous risks and their
impact on the distribution Flow

Discussing what went wrong

Apprentice:

Blanca Flor Roa Pisso

Instructors:

Roberto Jesús Brochero Cujia

Mónica Marcela Rodríguez Sierra
Laura Yaneth Jiménez Castillejo
Carolina Arciniegas Fandiño
Irma Lilian Rodríguez López

National Learning Service SENA

Chía Agribusiness Development Center International Physical Distribution
(2455360)

Year 2022
 Introducction
Regardless of the size of a company and how many years of history it has, you should
never give up or rest when making decisions. The following organizations did not think
very well when bringing these products to market and this resulted in a total fiasco.
Organizations must first have a well-defined mission and vision. A company in which its
objectives are organized according to its mission and vision, will be able to flow towards
success.

Control is an important part of this process, to achieve and maintain a company where it
is desired, it is necessary to identify the risk factors and thus use a correct action plan so
as not to deviate from the objectives and act appropriately on them. unfavorable
situations. , which will always exist.

When you don't have a good organizational plan and the team that makes up the
company doesn't have a well-defined what it has to do, carelessness can lead to major
business failures. of the most notorious commercial failures in history, and if you did not
know them, it is time that you know a little about the subject:
 Coca-Cola Company

Perhaps you did not know it, but the iconic flavor of Coca-Cola, which has caused
millions of people to be immersed in morbid obesity, was modified on April 23, 1985
after almost 100 years working with its classic formula, this unleashed a corporate
stir. and marketing a nightmare without precedent in the company and even in
history. It's not clear what the directors of the organization were thinking, but why
did they decide to change something that was perfectly fine like this?

Threatened by the narrowing gap between colas (particularly with Pepsi), Coca-Cola
decided to change its classic flavor and offer "New Coke." This one promised so
much that the expectation they created in people was such that everyone was
eager to give this sugary delight a taste.

If something works fine, it should not be drastically altered.

With slogans like "The Great New Flavor". "Better than ever". "The best can only get
better" (these are excellent slogans, in fact), in April 1985 Coca Cola cans were
replaced by New Coke cans, this change was not improvised, in fact consumer
tests were carried out in which New Coke surpassed the classic flavor in the tastes
 of 200 thousand consumers.

But if something works well, it should not be drastically altered. Some consumers
panicked and made nervous purchases to ensure they didn't run out of their supply
of "Coca Cola Classic" and even the community organized to create groups such as
"Society for the Preservation of Real Coke" and "Old Coke Drinkers" . . Tail". Yes, it
sounds crazy to be true, but we already know what consumerism takes away from
people.

Some experts assured that everything had been a marketing strategy despite the fact
that the company's representatives flatly denied it.

Haunted by failure, and even after receiving hundreds of consumer complaint letters,
Coca Cola reintroduced its classic flavor to the market in July of the same year;
From then on, sales skyrocketed to such an extent that some experts claimed that it
had all been a marketing strategy, although company representatives flatly denied
this. The "New Coca-Cola" disappeared definitively in 2002, remaining as that bad
decision of Coca Cola that nobody understood.