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Stakeholder Management
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Stakeholder Management
Agenda
• Overview of Stakeholder Management
• Stakeholder Management Processes
• Identify Stakeholders Process
• Stakeholder Register
• Plan Stakeholder Engagement Process
• Stakeholder Engagement Plan
• Manage Stakeholder Engagement Process
• Monitor Stakeholder Engagement Process
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Stakeholder Management
Overview

Definition: Processes required to identify the people, groups, or


organizations that could impact or be impacted by the project, to
analyze stakeholder expectations and their impact on the project,
and to develop appropriate management strategies for effectively
engaging stakeholders in project decisions and execution.
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Stakeholder Management

Stakeholder Management
• Stakeholder satisfaction should be managed as a key
project objective.
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Stakeholder Management
Stakeholder Management Processes
• Identify Stakeholders (Initiating)
• Plan Stakeholder Engagement (Planning)
• Manage Stakeholder Engagement (Executing)
• Monitor Stakeholder Engagement (Monitoring & Controlling)
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Stakeholder Management
Identify Stakeholders
• Process of identifying the people, groups or organizations that
could impact or be impacted by outcomes of the project.
• Key benefit of the process is identifying the appropriate focus
for each stakeholder or group of stakeholders.
• Project stakeholders are individuals, groups or organizations
who might affect or be affected by the outcomes of the project.
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Stakeholder Management
Identify Stakeholders
• Stakeholders may be at different levels within the
organization and might have varying authority levels.
• Identifying stakeholders early in the project and
analyzing their interest and expectations is crucial for
project success.
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Stakeholder Management
Identify Stakeholders
Tools & Techniques of Identify Stakeholders
Stakeholder Analysis
• Identification of all stakeholders is done
• Systematically gathers and analyzes whose interests
should be taken into account.
• Defines how, what, when to communicate with each
stakeholder
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Stakeholder Management
Identify Stakeholders
Tools & Techniques of Identify Stakeholders
Stakeholder Analysis
• Steps of stakeholder analysis are:
1. Identify all potential stakeholders and relevant information
(e.g. roles, departments, interest, knowledge, influence,
authority etc.)
2. Analyze the potential impact or support of each stakeholder.
3. Assess how key stakeholders are likely to react in various
situations.
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Stakeholder Management
Identify Stakeholders
Tools & Techniques of Identify Stakeholders
Stakeholder Analysis Models
• Power/Interest Grid: groups based on authority (power) and
their level or concern (interest)
• Power/Influence Grid: groups based on authority (power) and
their active involvement (influence)
• Influence/Impact Grid: groups based on involvement
(influence) and their ability to affect the project (impact)
• Salience Model: describes stakeholders based on their power,
urgency and legitimacy (or involvement)
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Stakeholder Management
Identify Stakeholders
Tools & Techniques of
Identify Stakeholders
Power/Interest Grid
(Example)
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Stakeholder Management
Identify Stakeholders
Tools & Techniques of Identify Stakeholders
Expert Judgment
• Experts can identify stakeholders for a project.
Meetings
• Power, authority, influence, involvement etc. of
stakeholders can be discussed during meetings.
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Stakeholder Management
Identify Stakeholders
Stakeholder Register
• Main output of Identify Stakeholders process.
• Contains details of identified stakeholders
Includes:
– Identification Information: name, organizational position, location, role, contact
info etc.
– Assessment Information: major requirements, main expectations, potential
influence in the project etc.
– Stakeholder Classification: Internal/external or supporter/neutral/resistor etc.
• Stakeholder register must be updated regularly since new
stakeholders might be added, change during the project.
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Stakeholder Management

Plan Stakeholder Engagement


• Process of developing appropriate strategies to effectively engage
stakeholders throughout the project life cycle.
• Key benefit of the process is that it provides a clear, actionable plan
to interact with stakeholders.
• This process generates the stakeholder engagement plan which
contains detailed plans on how effective stakeholder management
can be realized.
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Stakeholder Management
Plan Stakeholder Engagement
Tools & Techniques of Plan Stakeholder Engagement:
Expert Judgment
• Experts can decide level of engagement required at each stage of
the project. (e.g. senior stakeholders must be highly engaged at the
beginning of a project)
Meetings
• Engagement level of stakeholders can be discussed during
meetings.
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Stakeholder Management
Plan Stakeholder Engagement
Tools & Techniques of Plan Stakeholder Engagement:
Analytical Techniques
• Engagement levels of all stakeholders needs to be
compared to the planned engagement levels.
• Stakeholder engagement throughout the life cycle of the
project is critical to project success.
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Stakeholder Management
Plan Stakeholder Engagement
Tools & Techniques of Plan Stakeholder Engagement
Analytical Techniques
• Classification for stakeholder engagement level
– Unaware: unaware of project and potential impacts
– Resistant: aware of project and potential impacts and resistant to change
– Neutral: aware of project but neither supportive nor resistant
– Supportive: aware of project and potential impacts and supportive to
change
– Leading: aware of project and potential impacts and actively engaged in
ensuring the project is a success
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Stakeholder Management
Plan Stakeholder Engagement
Tools & Techniques of Plan Stakeholder Engagement
Analytical Techniques
• Current (C) and Desired (D) engagement levels can be shown in a
Stakeholders Engagement Assessment Matrix.
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Stakeholder Management
Plan Stakeholder Engagement
Stakeholder Engagement Plan
• Component of the project management plan and major output of
Plan Stakeholder Engagement process.
• Can be formal, informal, highly detailed or broadly defined
depending on the needs of the project.
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Stakeholder Management
Plan Stakeholder Engagement
Stakeholder Engagement Plan Includes
• Desired and current engagement levels of stakeholders
• Stakeholder communication requirements
• Information to be distributed to stakeholders
• Time frame and frequency for the distribution
• Method for updating stakeholder engagement plan
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Stakeholder Management
Manage Stakeholder Engagement
• Process of communicating and working with stakeholders
to meet their needs/expectations
• Key benefit of this process is increasing support and
minimizing resistance from stakeholders and increasing
the chances to achieve project success.
Includes:
– Engaging stakeholders to obtain or confirm their commitment to success of
the project
– Managing stakeholder expectations
– Ensuring project goals are achieved
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Stakeholder Management
Manage Stakeholder Engagement
Includes:
– Addressing potential concerns between stakeholders and anticipating
future problems.
– Clarifying and resolving issues regarding stakeholders
– Ensures that stakeholders clearly understand the project goals, objectives,
benefits and risks.
• Ability of stakeholders to influence the project is highest
during the initial stages and gets progressively lower as
the project progresses.
• Active management of stakeholder involvement
decreases the risk of the project failure.
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Stakeholder Management
Monitor Stakeholder Engagement
• Process of monitoring overall project stakeholder relationships and
adjusting strategies and plans for engaging stakeholders.
• Maintains or increases the efficiency and effectiveness of
stakeholder engagement
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Stakeholder Management

Question #1
Stakeholder Management knowledge are has processes in all process
groups EXCEPT:
A-) Initiating
B-) Planning
C-) Executing
D-) Closing
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Stakeholder Management

Question #1
Stakeholder Management knowledge are has processes in all process
groups EXCEPT:
A-) Initiating
B-) Planning
C-) Executing
D-) Closing
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Stakeholder Management
Question #2
All of the following about Identify Stakeholders process is true
EXCEPT:
A-) Stakeholders can be groups or organizations
B-) Completed and finalized in initiating process group
C-) Different stakeholders can have different level of authority
D-) Stakeholders might have competing requirements
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Stakeholder Management
Question #2
All of the following about Identify Stakeholders process is true
EXCEPT:
A-) Stakeholders can be groups or organizations
B-) Completed and finalized in initiating process group
C-) Different stakeholders can have different level of authority
D-) Stakeholders might have competing requirements
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Stakeholder Management

Question #3
Which of the following is NOT a step for Stakeholder Analysis
technique?
A-) Identify all potential stakeholders
B-) Analyze the potential impact of stakeholders
C-) Eliminate stakeholders who have low level of authority
D-) Assess how sponsor is likely to react in various situations
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Stakeholder Management

Question #3
Which of the following is NOT a step for Stakeholder Analysis
technique?
A-) Identify all potential stakeholders
B-) Analyze the potential impact of stakeholders
C-) Eliminate stakeholders who have low level of authority
D-) Assess how sponsor is likely to react in various situations
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Stakeholder Management
Question #4
You want to group your project stakeholders based on their authority
and involvement in the project. Which of the following is appropriate
model for this?
A-) Power/Interest Grid
B-) Power/Influence Grid
C-) Influence/Impact Grid
D-) Salience Model
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Stakeholder Management
Question #4
You want to group your project stakeholders based on their authority
and involvement in the project. Which of the following is appropriate
model for this?
A-) Power/Interest Grid
B-) Power/Influence Grid
C-) Influence/Impact Grid
D-) Salience Model
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Stakeholder Management
Question #5
You are managing a project that will bring a new technology to your
customer. During your project, you need to replace the existing system
and your team has to get support from the engineers knowing existing
system. However, engineers of existing system are not collaborative
since they will be replaced after introduction of new technology.
Engineers of existing system are:
A-) Resistant
B-) Neutral
C-) Supportive
D-) Leading
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Stakeholder Management
Question #5
You are managing a project that will bring a new technology to your
customer. During your project, you need to replace the existing system
and your team has to get support from the engineers knowing existing
system. However, engineers of existing system are not collaborative
since they will be replaced after introduction of new technology.
Engineers of existing system are:
A-) Resistant
B-) Neutral
C-) Supportive
D-) Leading
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