CAP484:DESCRIPTIVE ANALYTICS

L:2 T:0 P:4 Credits:4

Course Outcomes: Through this course students should be able to

CO1 :: remember the various categories of data analytics concept.

CO2 :: understand the descriptive analytics-related statistics and probability distribution

techniques.

CO3 :: apply different methods to solve real-time industrial applications.

CO4 :: analyze the data preparation and tools available for data visualization.

CO5 :: evaluate the analytical results to support decision support system.

Unit I
Introduction : Introduction to analytics, Descriptive and Inferential statistics, Classifying data,
Analytics for Decision Making Support, Decision Needs and Analytics, differentiating types of analytics
Unit II
Descriptive analytics : Introduction to descriptive analytics, Understanding Descriptive Analytics,
How Does Descriptive Analytics Work?, Steps in Descriptive Analytics, Benefits and Drawbacks of
Descriptive Analytics, Examples of Descriptive Analytics, Exploring Data, Descriptive Statistics,
Probability Distribution for Descriptive Analytics, Analysis of Descriptive analytics
Unit III
Descriptive Analytics for Industry Applications : Industrial problem solving process, Model and
modeling process, Different types of models, The Role of Descriptive Analytics in Future Data
Analysis, Case study
Unit IV
Business Intelligence & Analytics : Data infrastructure, analytics and BI, data warehouse, data
stewardship, correlation and causality, Regression, Hypothesis testing, ANOVA
Unit V
Analytics in a Big data world : Types of descriptive analytics, Association rules, Association Rule
Mining, Applications of Association Rules, Clustering, Self-Organizing Maps
Unit VI
Descriptive Analytics in Data Visualization : Basic Concepts in Data Visualization, Presenting
Data, Organizing Data, Histogram: A Graph of Frequency Distribution, Data visualization:
Conventional and Simple Techniques, tools available for visualizations, Applications of Box Plots

List of Practicals / Experiments:

Installation of R and R studio

• Installing R on Windows, and R Studio, Data Types - Vectors and Lists

Data import and export in R

• To perform data import/export (.CSV, .XLS, .TXT) operations using data frames in R.

Basic statistical operations

• To perform statistical operations (Mean, Median, Mode, and Standard deviation) using R.

Data pre-processing operations in R

• To perform data pre-processing operations i) Handling Missing data ii) Min-Max normalization.

Linear regression with R

• To perform Simple Linear Regression with R.

ANOVA model with R

• To perform ANOVA with R.

Clustering operation
• To perform K-Means clustering operation and visualize.

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 Classification operation in R
• To perform KNN classification and plot the results.

Association rule in R
• To perform market basket analysis using Association Rules (Apriori).

Data visualization in R
• Basic Plotting techniques with R

Text Books:
1. FUNDAMENTALS OF BUSINESS ANALYTICS by R N PRASAD AND SEEMA ACHARYA, WILEY

2. BIG DATA ANALYTICS FOR BUSINESS INTELLIGENCE by N. AYYANATHAN, GUFRAN AHMAD

ANSARI AND VENKATESAN SELVAM, Shanlax Publications
References:
1. DATA ANALYTICS by ANIL MAHESHWARI, MCGRAW HILL EDUCATION

2. STATISTICAL ANALYSIS USING R SOFTWARE by DHAVAL MAHETA, EXCEL BOOKS

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