ARIES T - Communication Plan D.3.1.1 - March 2021 - Final

Urban Innovative Actions, Les Arcuriales, 45D rue de Tournai, F59000 Lille, France
www.uia-initiative.eu
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2.1. Why....................................................................................................................................... 7
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2.4. How..................................................................................................................................... 17
2.5. Where & When ................................................................................................................... 20
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5.1 DOCUMENTS PROVIDED BY UIA ........................................................................................ 30
5.2 DOCUMENTS OWNED AND CREATED BY THE PARTNERS ................................................. 35
* ............................................................... 37
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2.1. Why
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OBJECTIV When Communicati
ES and on Mix
where Who What How MEDIA ONLINE PR OUTDO ONLINE PRINTS PARTNERS
OR MARKETING
Awarness Initial All partners dissemination of online media Spire.city site - Implenentatio Awarness
for the plan the project channels partnerships development n of the for the taking over
project at launching at local and and updating online project at the
local, national level with channels- local, messages
national information Facebook, national throughout
and when Twiter and the project
internatio appropriate Linkedin internatio on the
nal level nal level partners'
communicat
ion channels
Initial ARIES, MUA + all texts+visual+conc online online International - connection
plan epts channels appearance PR: with the UIA
specialized project
online press projects
Initial ARIES+all presentations, online Frequent - identifying
plan texts, visuals channels making posts on the
presentation Social Media stakeholders
s and channels and actors
distributing (twice a
them to the week) based
online public, on an
due to the editorial plan
current that will
situation focus on the
topics:
presentation
of project
members,
examples
with other
similar UIA
projects,
Initial ARIES, URBASOFIA developing the online PRESS - questionnaire

plan questionnaire, channels International RELEASES
promoting the PR:
activities, press specialized
releases written press
Project During ARIES, MUA, developing a Project

leadership the URBASOFIA, Television community leadershi
project INDECOSOFT +all appearances, with people p
interviews, interested in
concrete the project
presentation
of the Hub
plan and iLeu
During MUA + ARIES + all mails, texts, Webinars
the visuals Identifying about iLEU,
project the right HUB
ambassadors
for
disseminatin
g information
- people to
talk about
the project
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During MUA + ARIES+ all offline Launch Frequent Event
the conference posts on for iLEU Separate
project for iLEU Social Media communicati
channels on strategy
based on an for iLEU, HUB
editorial plan
that will
focus on the
topics:
actions
taken, Hub,
iLeu,
decontamina
tion
During MUA+ARIES+all offline Press short videos / Event Create the
the conference photos from for visual identity
project for the hub the actions SPIRE
carried out in HUB
the project
During GREEN online Launch of the Disseminatio - Events with
the CLUSTER+ARIES+M channels Mentoring n and the target
project UA+all programe promoting audience with
the actions discussions
about iLEU,
decontaminat
ion, HUB
During MUA+ARIES+all Press release, online+offli Launch of the
the bilboards ne Planthathon
project
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Transfer Results ALL invitations, texts, onnline Press project Transfer
and visuals channels/ofl conference Frequent communicati
diseminati ine with the end posts on on
on of the project Social Media
- the results channels
obtained based on an
after the first editorial plan
part of the that will
decontamina focus on the
tion - topics:
forecasts - project
iLeu - how it results,
was research and
implemented public
, the HUB - reports
what reach
did it have?
Results ARIES+all texts, visuals onnline Press release
and channels whit the short videos /
diseminati results photos from
on the actions
carried out in
the project
Results All the use of
and infographics
diseminati to convey the
on results of the
project and
the forecasts
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2.4. How
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2.5. Where & When
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This chapter of the communication plan details the actions and the indicators of the communication
(Work Package 3). The first part of the chapter will describe the indicators that we want to reach
until the end of the project. The second part of the chapter will explain the actions that will be taken
in order to achieve the preset indicators. This section will have to parts, the overall activities and the
specific activities taken by the consortium.
A. Indicators
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including SPIRE START-
UPS in the official webpage
http://spire.city/
Awarness for the Before the launch
program at local of the program/ first
and national level day
posts on social media
press release channels
press release posts on social media

channels
press release
press release
with the
results
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Below
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5.1DOCUMENTS PROVIDED BY UIA
1
ANNEX I – THE UIA STYLE GUIDE FOR PROJECTS
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● The LOGO
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UIA Brand Book
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5.2DOCUMENTS OWNED AND CREATED BY THE PARTNERS
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ARIES T - Communication Plan D.3.1.1 - March 2021 - Final

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ARIES T - Communication Plan D.3.1.1 - March 2021 - Final

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Urban Innovative Actions, Les Arcuriales, 45D rue de Tournai, F59000 Lille, France

Initial ARIES, URBASOFIA developing the online PRESS - questionnaire

Project During ARIES, MUA, developing a Project

press release posts on social media

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