3opnya Koctuh NOC/IOBHA KOMYHUKALWJA SINUS h elas Ke) :y Wel Call] coy o ana1. mony rocsoBHA yoMyHAKALIAD aya 5 ot Aa. Tojant y ppcTe nocroeHOr VOMeyHauuparea = 3412 Pearna vou warm a! i . 9 1.2.1. F0B0P tne oom ee : 10 >. Canpya FoBPe Beg a c oS 3.2.3. FIMcaHO NOS O78 | ONY MAMAS = = . : : B 13, iegep6al nO oyrnansse = — = 2 5 1a, Mirrepta HOME ha SU ae : : ae 14.1. opMaie Hata - : : 19 7.42. Hed a woMyHarsauvya: 3 4g 15. ExcTepra rial cone te 34 75.1. anata npaswna €' cTEPHe Homynaraunie. 26 516 Hapanrepncan® nocnoBbHor RonaynnurpaHod : 38 16.1. Passe. eye ROo oo pyr or OTM 23 V8.7, Bpenwoct Neer euunja 3a opraH say Homynnnauinje 30 AA 17. cpenctaa naan OPN AVAHALAE o-* =” 31 717.1. Tenedonila = TAOOVUTTHA V1 OHHH = 32 34 34 ye. Baree 35 2. MOBY : 36 AHO 110! OBHO HOMYHUUPARDE 1 Tiojant MMCAHON nocnoBHor xomynnunpare? 77, Mocnowa wom é : : 4 7.1. Moja : 44 522. 06a8e3™ eo6anesHn nenoeyt OCAOBHNK 1 44 3, O6rmKonate HocsOBHOr MMCMe. cama 44 37.4. BpcTe no grax TCAME = 45 3, rhoceba OOM We or noc nOBHOT KOMYHMLMPA a7 74, Dupenta Fowra (aMPeKTM wapxeTuHr) 7 52 7.4.1.vine} 53 75. CN. npwiaee 39 noca 56 36 TocnoaHa HOF Teron y pooHoM npomety 57 6.1. Yqut 57 362. nowaa 60 \ 263. TopywonH> 61 Bea. HoMNcnich 3anncHn 62 sips. Pexnamaue 66 566. yerenus 66 267 Bonuanaurle 68 368. Yro80P © nposiaim pose 70 seo, o1mpemnn? 70 0 72 B 76.10. Pay3. Moayn KOMYHUKAUWE Y TPrOBUHU 3.1. Yeon y nponajHn wactyn w dase npoueca nponaje 3.2. Texte nponajHor wactyna 3.2.1. Caapemene merone nponaje 32.2. Daze nponajror pasrosopa 3.3. Bapujepe y Komybikauinjn 33.1. Yeon 332. Vssops Gaprjena eqpunacne KoMyHimalune y opraniaaunjana 3.3.3. Npewasinaixeise KomyHnkauHoHhx bapnjepa Bapujepe y ueTeprymrypannoj KomyaiKaunji 3.4 Tunosu kynaua 4 KoMyHUMpare 3.5, Mapkernruai nonazaTern yonewHocTH KoMyHAyHparea 35.1. Vay upme kao enemerT KoMyHAuNparea 35.2. Nlocnosho papueaise 386, Tenedorinpaibe 1 enexponcka KOMyHHKaLINja 3.6.1. Banwioct Tenedonupatna 3.6.2. Mobwnnn Tenedonn 3.6.3. EnevTporcra KoMyHnKauiyja 4. moayn NPOAAJHE CNOCOBHOCTH M BELUTUHE 4.1. Cnoco6Hoctu npogasua 4.2. Beunvita KoMyHvunpaina 43, Beummna roaopa w nicalna. 4.4, Bewrmvtia aktuBHor Crywatba 4 nocTaspoaia nvtamea 45, Bewrita o6navewsa 46, Beurria Hesepbanie Komysimaunje 47. Fpynna nponaja Oneha v varneg sanocnerx 5. Moayn NOCAOBHU BOHTOH. 5.1. Yeon y nocnoaun 6oHTOH 5.2. Nowawatee — mannpin 5.5, Ocnosmasatse ~ o6pahatse 5.3.1. Ttynncarse 5.3.2. Nosnpasmatbe 5.3.3. Mocnopya eTueuuja ~ nporoKon 79 80 82 83 87 89 89 90 92 95 98 104 106 107 110 10 113 14 19 120 122 122 123 125 127 128 132 133 134 136 137 137 138 1395.4, MocnosHin wopan 5.5. MocnosHo opebarse 1 NOHOHN 5.6. BoHTOH — cacTasiin eo nocnoBkor crHna Kyntyponowe pasnuuuroctn meby HapoAMma Yeon Espona Tlocnoenu o64ajn y Hopsewko) Nocnoshn o6uajn y Hemao} Nocnosnn o6uajn y AycTpHjA Tlocnosnn o6vuajn y Pycja Meaurepatcka Esponia Tlocnoenn o6imaju y Vrranujn NocnosHn o6suajn y Fp4Ko} TocnosHn o6uajn y TypcHo) CesepHa Amepnka Flocnoskn o6viajn y CALL Jlatuncka Amepnka Asnja Mlocnoenn o6sajn y Knwn Mocnoshn o6vuajn y Janay Apancke 3emme Kako nocayjy Yjenmisexn apancku emupata BoHToH nperosapatea Viveta u tutyne Pasmena eis/TKapTn Hasiike 3a CTo/ioM Baxwwu Boje Noxpetw Toxnon Pasmnuinaiba Kano paaroeapamo Mocnosta KomyHiwauvja ~ Hacrapma ce Tena AMrMTannsaunje Tproenva u ornawasarse: nemo, ngemo, jou Mano na HecTano!” MebynaponHn npastnut Jwreparypa 139 140 142 147 148 156 149 151 153 155 156 156 158 160 162 162 164 166 167 169 71 174 176 177 77 178 178 179 179 180 181 183 187 188 191NPEgropop Osaj yyGeHnK HaNHCaH je npeMa HoBOM HacTaBHOM nnaHy W nporpaMy 3a NPBH Paspen TproBasKe UIKONe, O6paz0BKH Npodwn TproBaL, AYTOp je CanpMMHy Yubenmia npwnarono oB0M npoduny, ann YybeHiK MOMe ROCKY KATH H KAO rpa- NBO 3a APyrH paspea ~ npodun KoMepunjancra, Kao M CBHM ApyrMM npodunn- Ma 3 nofipyuja pada TproBnla, Typy3aM M yrocTHTeRSCTBO y KOMMa ce WayuaBa Tpaneo one cagpMuHe Hoam wasn nocnosatba qaHac HaMehy HoBe CTaHflapae y NocnoBHOM noHa- uaiey. Bes o63upa Wa pa3e0j TexkMKe H TexHonorvje, jow YBEK Ce MHCHCTHpa Ha AMMO) KOMyHMHaLjM. Byayhn Tproaun, anl v Cee Apyre npodecuje Koje cy y HenocpeaHOM KOHTaKTY Ca KyNUMMa Mopajy cTehn HeOnxonHa 3HaHba VM BeLITHHe Y KOMyHMKaLY)H, LITO he 4 nioMoh a NpodecnoHanHo M Of|rOBOPHO paste CBO) Syayhn nocao. Osaj yybeHnk he um noMohn ga creksy Teopijcka, ann n npaK- THYHa 3Hatba WM BeUITMHe M3 NOCROBHE KOMyHHKaLIMje. Aa 6n ce y4erMun Bore npynpemmnn 3a npaKTHMaH pan, YUGeHIIKy cy Rona 7 Opoja npwnosH w NpvkasH NyTeM AOKYMeHTaLMje M uAyCTpA\Ija. MulZiarba u 3agayu nomohu he y4eHMunma a nposepe cTeneH YCBOjeHOCTH 3Hatba 13 CBaKe O6nactu, au a 6o/be oBnanajy NOCnoBHMa M AOKYMeHTaLIMjOM y Be3M ca nHCa- HOM NOcnOBHOM KOMyHitKaLINjoM, YueHMUVAMa KOjM Cy 3aMHTepecoBHn 3a fonaTHa 3Halba, NPINPEMMeHH Cy, y3 CArNACHOCT peyeHseHaTa, 3aHMM/HBN AOLaLM (3a pagosare) ¥ Aogatiny ce anase KynTyponowKe pasnmuntoctn Meby Hapoguma’, re Je pos wiTepecanTan TeKCT O6yxBaheHo MHOrO 3emarba, ca CeUMMYHOCTHMA HeHXOBe KOMYHMKaLINje MW MOcnoBHIKx obnuaja. Hopucknynma oBor yy6eHinKa ayTop he 6uTH 3axeanaH 3a Ao6poHaMepHe cyrectuje y uney Nobomuatea KBanuTeTa yuGeHMHa y Cnenehem v3fiatay, Pe- UelseHTi¢Ma, KOjM Cy CTpy4HMIM cyrecTujama noap»Ka/n OBaj PyKONHc, ayTOp 13 parkasa BenviKy 3axpanHocr. Beorpan, e6pyap 2014. rogue AyTOPNPBU MOAYsI KOMYHUKALIWJA Tlojam u epcre nocnopHor KoMyHMuMparba Bep6anva KomyHiKaunja Hesep6ania KomyHnKaunja UnTepria KoMyHMKaynja Ekctepua KoMyHMKauija KapakTepiicruke nocnosHor KOMyHHuMpatba Cpenctea n HaNMHH KOMyHHKaLje Y BoM feny KisHre o6jacHithemo OCHOBHE NojMoBe Ml BPCTe KOMYHHKALIMje, kapakTepvcTiKe, KaO M CpepCTBa MW HaMMMe KOMYHMUMpatba. PaayMeBalbe OcHOBHiNx cbopMn Ha4inHa 4 npoYeca KOMyHMHAUMje, Ky4HH Cy TlOAaSHMLM ka ycnewHo) pasMeHH vHopMaunija Meby 3anocneHuma y HeKo) opraHiiza- uyjv. Jo6pa exctepHa 1 “HTepHa KOMyHiKalija Hije Camo Opa ycnewWHe nonvtuKe u No6pyx MebyMyAcKHx OAHOCA Beh je jefak of ycnoBa icine ¢byHKLWOHVCarba W CTanKor pasBuTTKa NPHEPeAHMK opraHvsalinja. —NOCNOBHA KOMYHMHALIJA 1.1. lojam u spcre nocnosuor KOMyHuupatba pC) eet Le QUI nom one Si daunemonentrtey GN Ree Ce eee ORT ne ety eT Ure Mut Malec chant SEU Vaey laconentne Komyrnnaunje cy 8eoma BarHaH acnekT ApyUITBeHMx aKTHBHOcTA soya Homyrmyapatee (nar. communicato - orureive, caonuiravaise, esa, onxoberte) YrelurpeMt clwcny pew npencrasmea cnopasymeparse Meby yavera Mocnosto Kowyriuparse je Noce6ua apcra KoMyxnwaunje noja ce cnposoan Pall o6aamakba NocnoBHNK akTHaHOCTH Hue NOCHOBHOF KoMYHAUNparea CaCTojM Ce y ToMe fa ce yenocragn eneania NoMHKauvicka HTepanunja vaMeby nocnosHix naprHepa y wumy ycnewHor o6aB/arsa onpeberior nocna Eexrn nocnosnor Komynnympatea wierudunyjy ce ca edexrima cera och Pann Kora ce ycnocTasmea KoMyHmaunicKa TepaKuyja, a Mory CE wapaavTM KPO3 OCTBapeHy HoGuT, ocTArHyTA nocnoBHH yrnea, OCBajarLe Hope nn KoHConngauniy nocrojehux Tpoxvaura up TocnosHo KoMyHnuypatse je DenesanTHa aKTMBHOCT MapKeTuHra Ykonnno je edexrusHo — java nocnosve se3e, noGonaea npobecnonarran vay, nosehasa npozykrusHocr, oMoryhasa ycneumuy npomounly nponseona 1 yenyra, Spike pewlazaibe npoGrema n AOHOWIeHSe OAK, Tyre tera ce o6nmyje yricax Hom nojeamHay M KoMnaHja ocTaprealy Ha Fane YA Ca KOjhwa ona3e y KOHTaKT ~ capanHime, cnyGeHKe, MHBeCTuTOpe noTpowate up. Bes edextiste KomyHnmaunje, ryan Norpewo pasymejy jeaHn ppyre v Teresi TyMave witbopMaune. Vineje ce He cxeaTaly win He npvenave nary, a NojeAMHUN 1 dupme He ocTeapyly wereHe pesymrareCrpyxtypa KomyHHUnpatea — Kako wyaqu Haj“ewhe nposone speme y KoMyHHKauHjA Eom aay a ae ace IE VAnTZ) Wera 1.1, Crpyxtypa KoMyHnympara ean Bpcte KomyHnkaunja OcoaHi npvHKIM, onHOCHO 3naTHO npaBMno AO6pe KOMyHHHAUINje, rach -Tnegajre npgo Aa cxeaTure, a 3aTHM a GyneTe cxeahenn. Vimare gpa yxa u jentia ycra v y UcTO} nponop\jM Hx M KOpACTHTe.” Tloctoje ase epcre KomyHnKauja: Bep6anna w Hesep6anva J unAOCROBHA KOMYHAKAUH)A + Komyruparse + Bep6anna komyHnKaunja + Heep6anva KoMyHiKauuja LS nleeie Vieni) ) Mapkeraur (exrn, marketing) - wspas HojimM ce obyxparajy coe oanyke W Mepe Koje Ce mpeaysnwaly y oxeupy npenyseha pan Haj6oner nnacMana pote FTocnoBo KoMyHiuHpaibe je noce6va BpcTa KOMyHKaLNje Koja ce cnpoBoaN Pani o6aBratea nocnosHix akTHBHocTH Edenru nocnosvor Komysnunparca unenTubunyjy ce ca edpextuma camor ceaaeaalOry ce MspaaHTH KDo3 OcTBapeHy noOuT, nocTurHym nlocnoBla yrnen, CcBajatbe HOBHx Hn KOHCONARaLMy NOcTojehwx TpmMnuTa HW ap Mocroje ase epcre Komynnkaunja: sepéania u HesepGana JeyaM npoBone 70% spemena y KoMyHHKaLujn, UTAHA Vi 3A AU 1. O6jachnTe nojam nocnosHor KomMyHnuuparoa. $ QmumTe Wako ce Mory HapaaiTH e*berTu nocnoBHor HOMyHHUNpatba, 3. Haseaure crpyktypy KoMyHiunpata, 4, Koje Bpcre Komyrmkaunja paaninyjemo?1.2, Bep6anHa KomyHnkayyja (ey fosop Er VN Gre Wouseno a oe@noys itu lyets Tere te ie ean eure re eee Mae ne necCuMie Ces n NE ectacs Ron euorecne ste Mae SSE EMME N eae une ss MnO nes Beret Tee iLcey li tol cetea Te ec ection Pent WON NSE NT elec ramet arvensis 1.2.1. Fopop Jean je nocpenHiik uaMeby mncaw W 3ayka, na je TOK Bep6ankor KOMyHH- kauujckor npoueca cnenehi: MMcao, 3B¥K, Na KMBA PeY, OAHOCHO Jesh. [acto Mory 1a Ce W3pa3e OCHOBHE NPMMapHe eMoUWje Kao WTO Cy KpMiK, CMeX M nna Cnoco6voct ao6por rogopa je Hajaviue npMPOAHH Aap, Nopen Kora je HeonKOAHO yhanpebrearbe KynType HapanaBaiba M YCKpahuBarbe smuHor crania Je3ux je ocHoBHo cpencTBo cnopa3yMeBatba, al NpesCTaBrea Kako 60- FaTCTBO M BpNMiy, TaXO A MaHy MogepHor ApywTea. Hane, cee Matbe je BaHHO pasymera ce, cee je Beha oryheHocT y KoMyHHNaLIA)M, He NOKNaHba Ce Nahtba WBOOpY PeNM M KOHTeHCTY, cMMCAY 1 3HaYeHSY Nopyxe. OcHoBHe ognnKe CrMna rosopeiba yore Cy; JACHOCT, TaYHOCT, MBOCT y Manararby W CKNaAHOCT.. Ynorpe6a n w360p onpebeHm peun w wapa3a WaMeby OCTanor caunbacaly savin CTA Hekor FoBOpHHKa. Tlaivie, sepGanha KomyHnKauja npegcTabsba cnopasyMeBatbe MyAN NPeHo eu, onHOcHo Jearka, M oH, anne, Moe 61TH, —nucaa 1 ~yemeHa, 13NOCNOBHA KOMYHHKAUIYA Y MpoUuecy npevowerea NOpyHe, CAHOCHO MxbopMaUIja, MOMeMO yourTi pn OCHOBHa Bia CaOnUTaBatba: io 1. MoxHonor, 2. aujanor, 3. aMcnycuja. Morionor, Kao ochosin tun caonurTasarea, xpencrasyea oKpeHyrocr roBopHiKa Na ce6n. On 3axrepa vapasimy KoHTpONy AVaMNNe roB0pa, Kao M CTyLlaiue Npahere Peakuvje carosopria WM BME Crywi@dya. HeorxonHo je a MOHOnOr rave ~ JacaH, npeynsaH H KBONHCAH Cran, ~ HICTAHHYTY TeMy, oRHOCHO orycupatee came Teme, ~ WapanKery BoKanHy eKcnpecniy, ~ ozrosapajyhu Temno vanararsa, ~ MoryhHocT wmnposiaaunje = noeHTuparbe 1 ~ 3aknmyuaK Y MOHONOUKOM KasBatey NOCTOjM NosparHa peaKuja Koja Ce ToKOM robop- Zor sna Mome YONNTH Kao Hepa3yMeBaibe, Heriparbe un pasymepance, ce. Sreetee, cynpoTcTaemarbe, oTNop npema USHETHM HnejaMa v1 cn Anjanor nn auckycuja je y caspemenom apyurrey ocHoBHn o6nun Homy [itinpatea, TO je bopma Hojoj ce Temn u y Kojo) wuecrayly Hajwaree Be ocobe a "eeHa Choweroct ce nogehaea nopacrom Gpoja yechuia u caroBoprinia Ceakh avjanor sopa na canpit ~ OCHOBHH KOHLIeNT, OAHOCHO Manaratbe TeMe, ~ MoMeHaT cnywatsa, ~ pasMeHy mawrerba, Nperozapatce, ~ KOHTpony CaroBopHika, — yOebuBarse ~ MoryhHOCT 3aKreyunBatba ¥ AujanOuKOM npouecy KoMyHHUMpalba, uay3eTHN GaKTOp je npouec cny- tiatea,Y ToKy MMBOr HoMyHMUpaiba Hinje Ao6po 3a6opasuTn Ha CaroBopHin 14ka Octopa ycnewHe KoMyHKaunje je fa je CBaKo OA CarOBOpHVKa MPBeHCTBeHO nobap cryuranau, CyHo6 y nperosopnma HaCTaje yoneA Hechywatba win nOrpeU- Hor pasyMeBalba CarosopHiika, BaxkHo je OMT cnpeMal Ha TO Aa ce NpeKMHe CONCTBeHO Wanaratbe cacnywa NpHMenba, OAHOCHO NpHrOBOP WM NivTakbe Ca- ropopHvika. CnocobHOCT Cnylwatha 3HauH OfaBarbe MW YKasMBalbe NOWTOBArSa M Noxasyje ery Aa ce cacnywa Apyra CTpaka y Avjanory, GES ObSUpa Ha TO aa. aa nocTojM cnararbe Wii He. i 1.2.2. Cagpmaj ropopa OctosHa npunpewa npnnikon cauntbazatsa KoHLIeNUNje roBopa, oRHOCH ce wa ~ canpoxaj, onvocio ura pehn_ — HTepnperaunjy, OAHOCHO Kako pehu, Haun Ha HojM4 rOBOpHMO. Ceanu rosop, y norneay canpixaja, canpyxn cneaehe nenose - yBon, - o6pasnaratbe Teme, = ucTnuaibe oxyca, OAHOCHO GirTHor aprymenTa, — nopesnBaibe Ca CnMuHNIM eneMeHTiMa, = onrosapalyhe npumepe, = noewty 4 ~ 3aKmyuak Oso je Hajumpa sapwjana rosopa no AyiKiiH, a MoMe Ce jaBuTH M Kpaha, ca yBonoM, npuMepom 1 3akrsy\IKOM. 15FOCMOBHA KOMYHUKAUHJA 1.2.3. Mucano nocnosHo KomyHvunparwe Flitcalo nocnosHo KoMyHiunpaise je Beoma 3HaNajan acneKT uTepnepcoHan- HOF KOMYHMUNparba M OMOryhaga NpeHOC MHOpMaUWija M3Meby aBa Win BME cyBjenara y Urey OcTBapHBarsa NOCNOBHMK AKTHBHOCTH, W TO ViCKTeyuNBO NMCAHHM nytem. Caunteasaly ra CBe NocnosHe npeniicke usMeby nocnosHHx napTHepa - Kako Mpenvicka Koja je O6aBesHo ABOCMepHa Ht 3axTeBa oproROp, TaKO UM NpenHcKe oje He npemnocrasrealy un Hemajy noTpeGy a “only nospaTHn ogrosop. To Cy MOcnoBHa NicMa V Cen Apr AOKYMEHTH KOjM ce Wary y Wey OCTBApH- Barba NOCOBHMK ar Tw. {l0.pyMaoua Mory cTuhn nowToM, efeKTPOHCHOM ‘TOWITOM HW axcom, “Yeenikin HoMnatinjama yceojenn cy ISO cranaapan, oj jaco Aedunny Hadi KOMyHKalnje, KAKO NMCMeHe TaKO M ycMeHe. FlocToje nucaHe npouenype KojMx ce CBr 3anocneHn Mopaly npMgp»KaBaTu y pay ca KoneraMa W CnOrsHHIM capagHnunma, 7 Y onHocy Ha yeweHy KOMyHAKaUIMy, NMCAHO NOCROBHO KOMyHIMUApaiee Noce- Ayje HeHONMKO NpegHocTH: a - eee ~ fiucalte nopyke ocTajy Kao TpajH AOKYMEHTH WOjM ce MOry CayyBaru w Kac- Huje usHoBa ynoTpe6uTa (‘iépwaHeHTHO Benemerse nogarakal, ~ nucana nopyka, 3a pasnnmy on w3roBopeHe, He HacTaje y TpeHyTKy KOMyHN- kauuje, 8eh Ce no MoMeHTa Chara MoiKe MetaTiA, fonyrbapaTH, npenncu bar MTA, (Kana Cy uAopmaunje Koje Ce npeHioce BeOMa KOMMNeKCHe, Kaa CY Npmmaoun nopyka pollu reorpadckn yaawenn, Kana je anpertua MHTepaKunja ca npHMao\MMa Win HeBaXKHa Win HenoMerHa MTZ) Amu niicaHo KoMyHnunpaibe y OAHOCY Ha yCMeHo KapakTepnWy 4 ogpebene cna6octn: ~PasroBop onysuMa Maibe BpemeHa, jep He nocTojM noTpeba 3a CacraBmarbem nopyke, KyarbeM nn cnarbeM, 7 YeMetia HoMyHvKauinja creapa MoryhHOCT 3a,peatuunjy carosopunKa, ~ YoMeHa KOMYHHKaLINja MHoro jave Aenyje Ha Crywiaole, jep je npare He- Bepbankn crriann Koja yrnuy Ha HenDCpeAHO npeHoUlerse uHopmaunia. BarkHoct nucavor nocnosHor KOMyHMUMpatba npov13/a3/ V3 HeeroBMK yniunja, 09 KojMK ocHOBHe oMoryhyjy:4e 3a WK. 1. HenocpegHo craapaibe nocnosHnx Be3a My BenMiKOM Bpojy cnyvajena More @ 3aMeHM AMYHM HOHTAHT, 2. KoHTHHyupaHo VN opéuicatbe 4 yHanpebusatbe mebycobHe capantee, 3, pauoHanko nocnoBatbe 3yiauaj oBe BpcTe KOMyHMUMpaiba Moe Ce NocMaTpaTH Ca BuWe acneKaTa — Homeplivjanlo-nlocnoskor, peknaMnor, KiSHroBOACTBeHOT, NPABHOF HM . Komepunjanvio-nocnosHn aHa¥aj ornena ce y ToMe WTO Ce AOnMCHBaHeM onprasaly Crape nocnoske Be3e, cHnianajy HoBe, pewanaly HeCnopasyma Mra, Pexnamn 3Ha¥aj npenctabra MoryhHocT uapane KaTanora, NOHyNa, Ue HOBHMNKa M Apyror nponaraHgHor MaTepyjania, a Takohe CBAKO MMCMO CryrK HAO ceojespcHa peknama u rapatunja curypHor nocnosatba KibnropogcTBeHM 3Ha¥aj n/caHor KOMyHiUNparba orienta Ce y KIWKeHy foxyMenara y NOCROBHMM HibHIraMa Ca npasiie TauKe rneqnusra nivcaHit HcKa3M Mory fla NOCYDKe Kao OKASHa cpencrea y cnyuajeemma cnoposa. Ockosra npasima nucaor nocnoaHor KoMyHMuNpatba: 1. excneauTMeHocr, Koja nonpasymesa ga ce cBaka nocnoaHa nopyka 6p30 npocnenu, ysepum notpebar yana y canpmaj v o6e36enn NoBpatHa wHop Mauja. YkONHKO OffroBop 3axTeaa Ene BpeMeHa u LOAATHE KOHCynTaLWie, To je HeorxogHo HaroBecTuTH nowMbaoLy Nopye 2. TAYHOCT M NPeyW3HOCT M3paMaBata, Koje Nopen Jeske KOMneTeHT- HOCTH, yeseyMyly CTpyHHOCT W NOWTOBaMbE NocnoBHor napTHepa 3, aRMMHMCTpaTMBHO-TexHA4Ka o6pama, Koja Noppa3yMeBa He CAMO npvnpemy 4 eKcnegmumiy Beh v opnaratbe M YyBatbe NOCNOBHMx HcKa3a, 4, BpeaHocr M ecTeTCKn Harnen NOCHOBHE NopyHe, KojM GiuTHo yTvMy Ha verpaaty uma dupe. PasyMeBatbe OcHOBHMx POpMH Hau H NpOUeCa KOMYHIKaLIWje K/eYUH cy nonasHiun Ka ycnewKo) pasMeHn vindbopmauivja Meby 3anocneHiima y HeKO} Op ranusauniv. Jlobpa excrepna u HHTepHa KOMyHHKauijja Hije cao onpas ycnewHe nonwrime v1 AO6pux Mebysyackux opHoca Beh je To jemat on ycnoBa nobpor ysnupoHncaisa 1 CTanHor pa3BvTHa NpvApeAHMKX opraHvsaunia. W7NOCTOBHA KOMYHUKALI)A + Moxonor + Aujanor + Ducryenja + Tlucatio nocnosHo KoMyHiMunparbe 6 Excneaurusan ~ x#Tap, 6p3, oxperat y cepwiasarsy nocnosa Y - BS Bepfanva KomynuKayuja npeacTasma cnopasyMesatbe M3Meby myAN npeKo peun, opHocko jesmKa ¥, nakne, wore OMT: nMcaHa M YeMeHa Y npouecy nperiowersa nopyke, onHocHo uMcbopMaunja, MOMeMO YOUHTH Tpit ocHosha Busia CaonuTaBatba: MoHOnor, gujanor M AuUcKycHjy. Tcavio nocnosko KomyHiuparse oMoryhasa npeHoc Hudopmauija HaMeby Apa Win BHWe cybjeKaTa y Uy OCTBApHBatba NOCNOBHMX aKTUBHOCTH, MM TO WcKreyHMBO NiiCaHMM nyTeM, Caunrbasaly ra cee nocnoBHe npenwcKe H3Meby NocnosHnx napTHepa, Koje Ao NpuMaoua Mory CTH NOLITOM, esleKTPOHCKOM nowToM 1 dpakcom, PUAN yey VEEN E 1. O6pasnoxkue sao je anjanor y CaspemeHom npywrey OCHOBHH OGnKK KomyHiunpatba, 2. HapeguTe ocHoske oanite crina rosopeiba 3. O6jachitTe 3auiTo je nHcaHo NocnOBHO KOMYHMuMpatbe 3Ha4ajaH acnexT wiTepnepcokantor KoMyHMuMpatea, Ha6pojre ocHosHa npaBina nucaHor nocnosHor KOMyHMUMpatea. Hagequre npeavoctn m cna6ocTH niicae nocnosHe KOMyHHKaLinje. Nosvasajyhn simsenuy Aa CBakm roBop y norneny cagpmaja Mopa na canp»Kn onpebere senose, Hanmuunre Kpahu roBop Koj hete npe3eHToaaTn Ha Wacy. un es eeee1.3. Hepep6anHa KomyHuKauyja (eT TCE) CenectMerem nun anemic) rere aro ee eekac ance eee ease eM nineteen aero cao a eet etary Means unmet Sree eu ee uee oo deste an no Ren BP Pe oreec teu neuen Maine nts Hesep6anta KoMyHHKaunja, OAHOCHO TaKO3BaHH FOBOp Tena noKasyje MACHA w emoupie, CTaBoBe VW OcoGmHe roBopHiKa. OHM Cy NoApWKa Bep6aNHoj KOMyHK- Kaui nnn 3ameHa 3a Hy. Tloxperv orkpnealy ropop 0 pacnonomely 1 CTatey roBopHiKa, oMoryhaBaly fa ce wapaan cCharatbe nnn Hechararbe, NpUCTajarbe Win op6yjarbe. Behnna caB- PeMeHinx VCTpayKnBalea Ha Nomy KoMyHitKOnorMje AaHac noxayje Aa je HeBep- Ganka KoMyHiKaliija npecyava y NpBOM KOHTaKTy. YaK 60% KoMnneTHor yTHckKa, NOroTOBy NPHAMKOM ynosHaBatea, bopmupa ce Ha OcHoBy HeBepbanve KOMyHiMMauMje. TOBOp TeNla BeOMa YeCTO NpegCTaBra HOMYHMKaUjCKM MOCT M Npy»Ka MoryhHOCT fa Ce npeBasMby Hecnopasymn Koja cy HacTann y Bep6anHoj KoMyHMKaLIAjA, Kao Ha NpMMep, lowe dopMmpava Win norpeuio AeKonMpana nopyka OcHosHu enemenTu Hesep6anHor onwretsa Cy NoKper, recr, no3a, cTae OcHOBHi MUMMUKH NOKPETH Cy NOKPeTH AMUA, KOje YHHMO Nog yTHUajeM Mnuihinx rpyna, opraa 3a O6MKOBatbe rnaca. Mopea THK noKpeTa, Koje 4AHAMO CBECHO 1 BOPBHO, NojaBsEyjy Ce pyr HeCBECHH NoKpeTH Wn NPMCHNHE HpeTIbe, KO] 4eCTO HeBORDHO yHECTBY)y y HOMYHIKaLKiM, HAO LUTO Cy MpWLTetbe, noAVBarbe o6pea, Mpfiatne, Tp3akbe ycaHa M Cn. 19TOCNOBHA KOMYHMKALHIA Vispaauro HeraTMBny nojapy npeacTaBmajy TakosBaHH THKOBH, HenpujaTHH Maru yuecTani HEBOreHM NoKpeTH, MIpvcMHe papibe, Kao UITO Cy NpeTepana re- CTunynaunja, waparoe nornegoM, pacejaH nornen, 6auiaise nornega oBaMo-CHa- Mo, yHeaBepeHo KpeTarbe, oMeTajy BepGanky KOMYHMKaUIy, ofaly HECHrypHy W 3acTpaueHy ocoBy wnv nak ocoby noTnyHO Henprnpemmeny 3a paaroaop. Manyenva rectimynaynja je cBakaKo sHavajHa, ann je CaCBMM CiTypHo na NpeTepaxa recTukynaunja OMeTa TOK KOMyHMKaUMje. TloKpeT Moe Ja CKpeHe Nankiby Ca pe, Teme M Bep6anHor Aena Npoueca ca MHopMarHBHor ToKa, TaKo Ce doxyc naraho ry6u y HenpexiijHOM KpeTaisy, Mpalaiey, NoMeparsy, MiLiatby, KonkpetHu recToey, KaO LTO Cy CMeX, OCMEX, OCMEXNBatbe, CBAKAKO YVHe KO- MyHNKauHjy HeyCHmeHOM, npujaTHOM, NpupOAHOM, ANH CAMO y Ciyualy Kala CMO 3avicTa MCKpeHH M BeApH, MOTHBNCAHM 3a PASTOBOP M pacno/lomeHM 3a KOMyHH- kauniy. ¥ cayvaly Aa ce, Ha npuMep, ninuita HECHTYPHOCT NpHKpHBa OCcMexnBaHseN Ww Memeo 3a AONaRaHeM, O84) HN3 NOKpeTa WOKE sla Ce NPETBOPH y rp, MaCky, a KomnneTax yrucak onaje ocoby cHnoHY TaKO3BaHOM HOMyHAKaLIAjcKoM dnepTy. 3aTHM nocTojM rnemarse CarosopHviKa win ayauTopyjya KOMe noceehyje- Mo CBoje Pen MAM MUCK H NOKpeTe KOjMMa HE NPHAAjeMo AOBORHO sHauaja y CeaKonHeBHo) KoHBepsaLinjn. [nenaise je noKpeT HojM y NOTRYHOCTH Onaje jest uMHOCT. YCMepeH Ka CarOBOpHHKY, 3HAYH a My je CTAMO 0 KOMyHNKaUje. uik- Cpatbe NornenoM npencTaBiba HECOBOAHO TPYEBHTO NOHauarbe, Kao MA AyTAHbe nornesom He*oHycuparo rnenaibe Cee To waaanea Henarony KOA CaroBopHia. Terkiba CBaKor roBopHika je aa ce yeknage ocHoBHa CpeacTsa M3pantaBatba, a TO Cy rac, NoKpeT, peuN, recr uckas W nosa. Hexaga NokpeT noKywaBa 2a AonyHM, objacHn v unycTpyje TeKCT. a HeKafla Moe 6HTH y NoTNYHOj cynpoTHOCTH ca HMM, Mlocroje oapebexn noxpeTn Hoje HvKama He 61 TpeGano YnHuTH y TOK ro- Bopa, OAHOCHO Avjanora Win npenaBatsa. To Cy NoKpeTH Knahetba, H3qHZaNA Ha npcTe, Wapatba Nornegom, AOAMpUBarba ConcTBeHor Tena, npennuTatbe H yBrjarbe Hory, nyniatbe pyvom rio crony, vecTo npexpusTakse pyky 4 cnHuHO, To cy Taxo3aHH 3Hain Gapnjepe. OHM oMeTaly KoMyHHKauAjy 1 nogIMKy HeEMpReHEN 202M y Ty. ty Hy be su vameby yueceiKa y HOMyHIKaLWjA, Mory 3HaviTA recToBe on6pave, Kao M BMA vomynmiauyjcke HaneTocTy, Vis6op cpenctasa Hesep6anve KoMyHMKauje 3aBvICH Of NPOCTOPa, OKONMHE, pacnonovknBor epeMeHa, 6poja caroBopHinka, opHocHo Cnywranauia. O6paharee luwpem ayanropniysy Ha Behem npocTopy uSHcKyje BehH M WHPH rect Hero AMja- yor ca jel CaroBopHiiHoM y Ma/oM npocTopy. WATT Pactojatea Vinrumita o6nacr 0-045 m (Kena, Aeua, napTHepM 4 pobaun) Sinaia o6niact 0,45-1,20 m (npujarerscu unn nocnosHy cacraHuM) Dpyureexa o6nacr 1,20-3,60 m (cacranyn ca HenosHaTHma) JasHa o6siact 3,60 (o6pahate sehem 6pojy myau) 3a uuTamiy oGnacr ce cMarpa aMcTaHya HenpyneHe PyKe. Tosop tena Crpyurbaum y nowy KoMyHMKaunje 4ecTo HaBone npasuno 55/38/7 Vicrpakveatsa nokazyjy a yan uaenaye camo 7% 3Havetba 13 pei Hoje HeKO KOPHICTH, OKO 38% 3 TOA KOjMM HeKO roBOpH M HajemWe 43 roBopa Tena - 55%. 21NOCROBHA KOMYHAKANIJA Towop Tena - Kpatk caser Harwre ce nanpen ~ axo ce Pyke w Hore onyurretin — nana ‘onmnuere noKaayjere "Pexpurrenn HesanuTepecopatoct n onGauneane, Ornenano - o6pature nanwey Karo be au carosopiin roeopi, fia mt ps0 Aenea HOHTakT o4nMa — Kpenpa wiv NONaKO 4 OHA ra Konupajre. e Pyxosatee — Hn npejaxo, Hv npecnabo Hareropyje nocnosrnx KoMyHunaunja Mocroje TpH Kareropuje nocnostisx KoMyHHKauWja, a To cy ~ wurepnepconanna (usmeby mya), ~ maTepHa (y jenHoj oprannsaynjn), ~ eXCTepna, Ca OKPYMetbeM, CnomHMe CBETOM, nTepnepconanta KoMyantauja je Bepbanka KoMyHAKaUinja Kon Koje ce evn npevoce yCMeHO, T). panto unn nxcako. Noctojn ycmena, nucana w eneKTPOHcka KomyHnKauyija. >= 8 8 ~~ + Heeep6antia Komynnnauuja + Tosop tena + Mipasnno 55/38/7 66 Ee oe Ayawropuj(yy) ~ cnyuiaonnya, yamonnya, cyannua, cnywaoun ~ HooKa, MapHusTeHesep6ania KOMyHUKaUNja, oHocHO TaKo3BaHH rosop Tena nowaayje MUCTM M i emounje, cTaBoBe H OCOMHe roBOpHHKa. 4 OchoBHn enemeHT HeBep6ankor OnusTerba cy NoKpeT, recT, no3a, CTaB. Wis60p cpeactasa Hesep6anke KoMyHnKaunje 3aBHcM OA NPoCTopa, oKONMHE, pacnonomusor epemena, 6poja caroBopHiKa, oHOCHO cywanalia. i Mipaauno 55/38/7 Hanane na myAM w3anave caMo 7% aHaXetba M3 peuHt Koje HeKo KOpHCTM, KO 36% M3 TOHa KOjMM HeKO rOBOpH M HajBHue M3 roBOpa tena - 55%. NVM soy Ass .N EN) 1. OjacnuTe wra Ham noKasyje Hesep6anlia KoMyHHMHaLija. 2. Hapenwre ocHosHe enemeHTe HesepSanvor onuTelba. 3. Onnwmre wira cee m3a3vBa Henarony KOA CarOBOpHHKa M KakBe edpeKTe TO MMA Ha nocnoBHy KOMyHAHaLijy. 4, O6jacewrre npasnno 55/38/7. 5, Ha YacoBnMa 8exK6M KpO3 Urpy ynlora cHMynupajre nojeanHe enemeHTe Hesepbanve KoMyHHKAUWe. ce in 23NOCTOBHA KOMYHUKALIMJA 1.4. VntepHa KOMYHUKalnja (erry) oe MeU eMC Van REC RY Gievo eevee Wace eth ye SIV oecunies on cannes Bree aa eran une tone Vetere eet ites ERR ecc rs entrants Hana rosoprwo 0 MiTepHo) KoMyHiaL a, dakne, KOHALA yHyrap jenke Oprakvsaunje, nocroje nea ocHoBHa o6niKa: 1. COPMASIHA KOMYHIKALIMJA, Hoja ce genu Ha: + BepTHKanHy, Hoja abe Mone Gut ~ cunaata u ~ yanaaia; + xopu3oHTanny, * aujaronanny: 2. HEDOPMANIHA KOMYHUKALIJA, 1.4.1, Oopmaniia KomynnKaunja Konynnauivonin xanann cy anpexTHo y 8esH ca opraHusauizoHoM Crpykty- POM, Hoja je xwjepapxnjckn opmanta, TaKo fa Ce TauHO 3Ha KO Hora WaBeULTaea, Haarnena w wa cy 4uje oprosopHocti, Odmunjenie nuauje ayropmtera cy crporo nocraarbeHe W nyreM Honx Kpehy Ce Miopmaunje. Matuue opraHi3aue cy TaHBe fa Bpule aupeKTHo oabeu, Tabalbe Ka pa3nvaTaM nocnoBHnM jeqnnyava, OBaKae Haun ObasewTapaiea NapakTepiicrital je 3a cnoene opraiaunje ca wHoro 3anocneHx v nonpaay- MeBa Pasniune OArOBOPHOCTH KOMyHIKAL|e, Cane YecTo Moke Ahi f0 yMarseiba ayTopuTera M ogroBopHOCTH, na TaKO M0 onpebennx npoGnema. Oprakivaaunona CTpyxTypa Mode Gum BUCOKA ~ ca MHoro sa mocreri#x pacnopebeHnx no sepTianava, m pasta - ca MHoro Hwe0a pacnopebenne *opraouTanio. Tpmrunn je fa urro je ena opratwsaunora crpyxTypa, KOMyi¥Kanja Je Teka jep ce teeta Kanan Nponyasaiy. Pasha opraHySalvona CTpyTypa yépsasa "POTOK WekbopMauja, CaMnM THM H eCbyHaCHOCT HiTepHOr KOMyHILYADaRKa, 24Wema opranusaunone crpyktype Ton-MenaumenT Npencennik uni aupextop KomnaHije, M3Ep_H AvpexTop 4 noTnpeacenHHuH ’ Cpeaten menaymenr Aupextopn noppyuja, anpexropi cexropa, Mehallepn onerbetsa (uHaHcHicka cay6a, Kanposcna cnyik6a, Mapxetmnr-cnym6a, Cryni6a Ha6asKe n nponaje, cKnagmure u TpaxcnopT) Y Nocnosyn Kagap Nocnogobe nnn pykosogvoun onereisa ‘ Vsepwmoun nocna Nponasun no operersuma, 8o3auu, cKnagMusTepA Wma 1.2. Opraknsauviona crpysrypa Vixdbopmaunje npeo Havana Mory na ce npeHoce: BepTvKanHo ~ 07103290 Harope, BepTHKanHO — of103r0 Hagone, XOpH30HTaNHO, Aujarovanko m4 nyTem mpexke ca a ae Beptuxanna KomyHukaunja ~ 071030 Ha rope, Teve on noapebeHnx Ka Hanpebenuma M fa/be y3 opranvsalwony xxjepapxriy. Osa spcra KoMyHAKalynje je yrnastom vagypextHor KapakTepa 1 O6MMHO Ce Ha/asM y {eMOKpaTCHOM Op- Tal3auoHoM OKpynetby. TuninHia CpeqcTBa oBe KOMyHMMaUje Cy CHCTeM cyre- Civja, san6y, CaBeTOBarba, 3ajenHV4KO NOCTaBrbalbe UNeBA, rpynn CaCTaHUN n cnmuno. CHicTeM uAtbopmucatea je paannunt u Kpehe Ce of nepnopuuHor waBeU)- Tapaiba, npeKo cacTahava M npeseHTauje, No CBaKORHEBHOr Pehepucarca, BiTHo je na ce He npeHoce camo T38, JoGpe BeCTH Wn OHO WTO MeHaUMeHT Henn a uyje, Hero W738, OWE BECTH, KOje Cy 4ECTO MHOrO BadkHije 3a KOMnaHy, Komynniayuja Hanwxe Wik BepTHKaNHa KOMyHMKauja — 0,)03°0 Ha Aone, o3Ha4aBa NPOTOK HEKbopMayVja Ca BLINK Ha HME HiBOe y OpraHnsalHOHO)NOCROBHA KOMYHHHAUHYA xujepapxnja. OB BPCTa KOMyHHKauIje NpBeHCTBeHO er3ucTupa yHyTap OpraHA- 3auinje Ca ayTopHTapHom crpyxTypoM, MpeHoc oBaKaMK MH>opMauMja BDL ce MPeKO MHCTPyHUWja, FoBOpa, CacTahaKa, Tenedona 4 mmKpodora Tprmepn nacave mubopmauinje oBor THina cy MeMopaHayin, OfayKe, PeuleHba, OBaBeurTetba, nica, NpHpy¥HnuN, 6powlype, NonuTHAKe H3jaBe Ui cn, Hamanocr, MHiPopMauiuja ce YecTO v3ry6u Wink NpoMeHH AOK Aohe AO OHMx KOjMMa je Ha- MetbeHa, 7). 20K npohe oBM HAopMaTHBHHNM KaHanoM ogo3ro Hasjone. OBaKas TOK nicbopMayja Ony3HMa MHOrO BpeMeHa, y CTeapy, MHOre aNpeKTHBE ce He pasymely, a Heke ce uak He npourTaiy. XopwsonTania KoMyHkalynja je KoMyHimaunja Koja noBeSyje myae Ha MCTHM Xujepapxnjchim HMBOMMa YHYTap OpraHHsaunje. Tora HajBMuue HMA y op- ranuaaunjaMa y Kojima Cy NocnoBHe dyHKUWe OnBOjeHe M He3aBNCHe M TaMo rae onemerba mano capabyly. Aujarovanvia KomynnKaynja Min TaKoseaHa yHaKpcHa KOMyHNKaUja, Yyareyyje XopmsoHTaniy HOMyHAKaLInjy YaMeby fey Ha CIMHIAM HM HCTUIM op- TAHMZAUMOHMM HHBONMA, KAO M AMjaroHanHy KOMyHHKaUMjy uaMeby ocoba Koje Hucy y AMpeKTHoj Bean. Osa spcra Komynnkaunje ycnoctaBra ce Kaa ce »kenn yp3aHn npoTOK mbopMauinja 2a 6H ce noGorwano Mebyco6Ho paaymesalse M KOopaMMUpann Hanopn y nocTas/barby YneeBa opraHialuja Aakne, Ta KoMyriauivja HacTaje Kana ce nyTeM npojekTHor 3agarKa noaerKe BMW KMBOa y OpraHn3alMoHy CTpykTypy. TunmuaH Npumep je THMCKH pag, Koj J@, PeuMMo, HenprxBaTrenB y Crpornt xvjepapxnicrhm opraHuaynoHMiM CTpyATy- awa, Te ce usepulerbe aafaraKa 3acHuBa Ha opManHoM ManaBalby HapenGu, Mocroje MHTepnepconanHe KOMyHMKaKWoHeE Mpeme Hoje cy Mozen KOMyH/KaLMOHOT TOMA, LaKNe, TOK FoBOPHIK, NICAHIKX H HeBepbanHix curHana, OAHOCHO NofaTaka, uaMeby NojenuHaLia TOKOM BpeMeHa. KoMyHIMaLIMOHe MpeHie 3achnBaly ce Ha MHTepaK\njn 4naHoBa opranvaauinje, 6e3 O63npa Ha TO fa nu je TON HaBHUNe, HaHMDKe, XOPAZOHTANHO WH y HeKOM ApyroM npaBuy. Ha Taj HaunH opmupaly ce wa6noHu pasnnautix THnoBa. Noctoje TakosBaHe- a) _ueHTpanvzosaHe Mperxe (y o6nMKy Nanya, cnosa Y Win 3ee3ne), 6) neyerTpanaopane MpeiKe (y o6nnky Kpyra n BHWeKaHanHe) 1.4.2. Hebopmaniia Komynuaunja Y MocnosHum opHochMa HedbopManHH KOMyHHKALOHN KaHann YeCTO Cy MHOrO aKTABHII OR opMaNHiK, Koj Cheae 3BaHMuHy OpraHH3aLWoHy cTpykrypy. Opi vanann wacTaly cBaKonWesHin KoHTaKTHMa y jenvoj OpraHN3auijM W cacTaBHn cy 26 ‘ tws ce ba, 1, 4a- “ap He Ha 2p- rae 4a op oje FoK wn oe on Wy 6u. yen na, one aje 4H oro en ay % 66 neo no6pnx mebyreyackin opHoca cAMK YnaloBa oprannsauje, 3apase NOCOsHE anmoctbepe y Kojoj 3anocnevn KOMyHMUNpaly y nay3/ 3 pysak, B&H nocna, Kao A ha HeKiM 3ajenHiuKiM NpocraBana Vixbopmaunje ce 081m nyTem npeHoce MHoro OpxKe Hero O6uUHO, arm y Crysajy own onHOca Mone HacTaTH W 6rloKafa HenoBOreHa No NochoBalbe opraHnaaunie. Flouo cy 08” Hann KoMyHAUMpaksa MHOrO ednHacinjn, WCnopyka MH\pop- wauija Bpwh Ce EKCTPEMHO 6piKe Hero nyteM 3BaHMuHMx HBBOpA, Na 6M Mx TPe- Gano W UCKOpHCTTIM 3a NOBehaHbe edeKTBHOCTH KOMyHMUMpatba. ExlekTPOHCKa noua aje jou Behe yOp3arse HehopManiom KOMyHHUMparby, a Koje ce 0 cama ocTeapviBaro yrnaBHoM sIMHMIM KOHTAKTOM. aa ESET + @opmana KoMyHHKaUNja + Hegopwanva KoMyHnKayinja + Beprunania, XopH30HTanva M aujaroHania KOMyHMKALAja reg NE eal a) Xwjepapxuja ~ nogereHoct HeKor apyuraeHor pena No cTapewnHcTBy, HNP. Bojla, CBeEWTeHMMKa, KOMNAHjcka, 4AHOBHHYKA Xiijepapxnja Virrepanunja ~ webynejcrso, Meby3aBvcHocr ) Vivrepra KoMyHnkaunja je KoMyHMKaunja yHyTap jenHe opranusauije. Mocroje ea OcHOBHa O6nMKa KOMyHHKauUje y OpraHnsauinil, a TO cy: bopmanta M Hedopmanta. @opmaniia KOMyHKayivja MOMKe GUTH: BepTHKANKa, XOPA3OHTANHa awjarowania Opn kattanu Hactajy caaHopHeBHMM KOHTaKTMMa y jenHo} opraknsaunjn 4 fe0 cy anpane nocnosHie atMocdepe y Kojo} 3anocneHn KOMyHMUMMpaly y nay3M 3a pysan, Bal nocna, Kao M Ha HeKHM 3ajeqHMHKMM npocnaBana NYY We d.VALANE LZ) See. 1. Hanpasnre pasnnky HaMeby opmanve m HedopManne KoMyHikKauinj. 2. ObjachuTe 3awiTo ce KaKe a Cy HepopMaNHH HaNMHH KOMyHHUparba MHOFO ecblachinjm Hero dopmannn. 3, Haseavre npumep jeaHe opranvaaunoHe weme npenyseha. 4, Ha Koj HANH MHdopmauije Mory fa Ce NpeHOce npeKO KaHasia? 5, Pasjacnitre Kasia Ce Ycnocrasma yHaKpCHa KOMYHMKaUja M KojM je HseH THniuaH npmep. 27NOCROBHA KOMYHUKAUHJA 1.5. EXctepHa KOMyHiKauyja (eye genta Nacs ED irae Nencers aeons TREE C enc never eacrntin arr Pe STEM a en ee ico cee ents BU Un reve use Ceane ter ara Choe UTeel Waal One CEM rem etOnsNaeeee tel rates ExCTepHo KOMyHHUHparbe NpeACTaBsba KOMyHHUWpabe MaMeby 3anocneHnx Y Mpenysehy 1 oxpyiverba. Victa npasina opMantor M Hedopmanvor HMTepHor KOMYHNUNpalba Baie 1 y AOMeHY eKCTepHor HOMyHMUMpatba, EKCTepHO OKpy- erbe UME + xanjentn: ~ nCTprGyrepn nponssoza u ycnyra, ~ aKTyeNHM KOpHCHMUM nporBBOna H yenyra + ao6asmauu: ~ HOBMx MaTepujana, = onpeme, ~ nponseogHyx AenoBa, ~ pobe, ~ panne care, + KOHKypeHunja: ~ 3a pobapmave, ~ 3a Kavjente, + COWMjanHO-nonuTH4Ka KomnoHeHTa: ~ apitasha perynaruea, ~ OfHOCH ca cHAgHKaTHMacc 1.5.1. 3naTHa npauna eKctepHe KoMyHHKaynje + Komyxiikaunja More 61TH ycnewHa CaMO ako NpeACTaBiba ABOCMepaH Npo- ec. + TewersHo vicTpaknBatbe npenMeTa V1 RedwHICaHLe Krey4H/K NopyKa Hoje Ce Wary. « Viarpabweatbe Kyhwor crana. + [obpa vitrepva KOMyHnKaunja nosehaga WaHcy ycnexa y KOMyHMKaUniM Ca wnnjentuna. + O6yaBaibe SanocneHix y WTO Gorsem Kopmuihersy BOCTYNHIKx HOMYHMKa- unjcknx TexHonornja y KOpHCT m opraHngaunj KnisjeHara. + Hikag He NOTUIEHSMBATM 3Halbe, aM Ce VW He NOHAWATM Ha CHACXO/bMB HAH. + Yee npeseHToBarn cay KOMYHIKaLIMly Ha Haul 6rvaak KOpHCHMKy, He KO | DMCTHTH wKaproH 4 NPeBHINe CTpy¥He TepMuHOAOrHje. i cians sax - Taby TeMe, T). Tee Hoje 61 Tpebano 3a06wa3iTH Jecy NoMMTHKA, nIATaHe dwor seponcrosectu ura, «py Tipo6nemn n Gapujepe y KoMyHUMparsy cy: — HepasymreMso npeHeTa nopyka, oHOCHO Ca”pial NopykKe y CMMCny TepMi- Honowu HejacHe win KopHiherse HaproHa, - cynapaice Bye pasnvunTux ineja, TaKOBBAHO HedoXyCHpaHo MMUWbeIbe, ~ npeenue uaopvauuja m neTara, — HEQOBOsLHO MHOpMaLinja, = Hepa3yMeBatbe, OAHOCHO norpewHo pasyMesarbe Nopyke, — HenosHaBarbe caroBopHiia, OnUITe MrUuTbetbe NOWMTEAOUA O NpvMaOUY H OBPHYTO, ~ opcyrHoct, ~ neHoHUeHTpHCAHOCT, ~ paanmuta eMOTHeHa CTalba NpuMaoya M nowMaoLa, ~ nowe cnyuarse, ~ HaMepa AeanHopmaunja, ~ npehyrHneabe, ~ 3aTauiasarbe Hecnopasyma, ~ now w36op meanja, ~ Kopnwhetbe norpewHor HaHana 3a npeHoc nopyxe, — omeratbe, Gyka, = CBM CBECHH M HECBECHH NOKPETH KOjM CKpehy NadKtby, OMETaly KOMyHMIKALIAiy Wi nogMKy HeaHanEN sna HaMeby yuecHnka Beoma savkvo je 3HaTH npenosHatu H HpeHTHdHKOBATH NpObeM, pasMncniTA 0 teemy H npoHahn pewerbe 29MOCAOBHA KOMYHIKALIJA So + EkcTepHo oKpyrkeibe + 3narHa npasina eKcTepHe KoMyHHKaUMje a 66 LEI Konxypenunja — cynapHmurreo, Taxmuuele, HanmeTatbe; Gop6a po6uix nponssobava 3a peanuzaynjy poba Auctpu6yrepu — on Kojn pasnenyly, paamewraly, pacnopebyly Anctpnéyynja - nopena, pasgeoba, pacnopen Cunannar - yapymerse, cages Ha npodecnoHanto) ocHoBH pagunka jenHe crpyke, caypk6eHnna, Tprosaua ura, ‘) ExcTepyo KoMyHnunparse npencTaemoa KOMyHiKaujy HaMeby 3anocneHix y npenysehy n oxpyeroa. Exctepro oxpymerbe une: KnijeHTu, 2oBaBnan, KonKypeHunja WTA, ‘Ao6pa wiTepHa KomyHnauwja nopehaba waHcy ycnexa y KOMyHHKaUMjH ca Kawjesrtuma, ee TIVTAHbA Vl 3AQAUN ee 1. Haseanre wa 4nHn excrepHo oKpymere npeayseha. 2. Hasegnte Gap ner 3naTHHXx npasuna eKcTepHe KOMyHMKaLje. 3. OnmuuTe wra AoBopM 40 npoGnema y KOMyHIMKaLINjM M MaKO Hx npeBasHhnt, 1.6. Kapaktepuctuke nocnosHor KomyHuuMpatba Tlo 3aspuierky ope Teme 6uhere cnoco6un pa: Sacha CEM EM arc ieee eon eV Tete Bee UMod: proruleranl ger Me UE Mer Moret REeT Uno ar totee rien1.6.1. PasnuKa wameby nocnosHor M Apyror o6nHKa KoMyHHKAMWje q YkpaTKo, NOCAOBHO KOMYHMUMpalbe Ce Of Apyrix O6nMKa KOMyHMKaLHje | pasnunyje no ToMe wo je NoBe3aHo ca NocnoRatbeM nojeAMHaLia, rpyna win i] 4 i oprakiigaunja W vMa 3a We OCTBapHBalLe OAPEbeHNK NOCHOBHMK pesynTara Cneundvsocrn oBor oBniia KOMyHIKaUpje, Koje npomsna3e 13 rope HaBemeHor, Mo:HeMO pawunaHuTi Ha cnenehy Hayne, 7 HocnosHa KOMyHMKaunja Ma npakTM4Hy HameHy, 1 Capxa nocnosHe KoMyHiKaLnje je Ma Ce OCTBAPH NOCNOBHM UMin> Koj Noje- ‘aumauy viva peg COBOM. 3aTO Ce YCNeWHOCT NOCAOBHOr KOMyHMUNparba MOMKE MepuITH CTeNeHOM OCTBaperba UWbeBa NOjeAMHUA. Nocnosia KomyHuKaunja faje onroBop Ha KOHKpeTHa nuTatba. Tocnosva KOMyHMKa\inja Moe fa OCTBAPM KOHKPeTaH UW y HOHHPeTHHIM, okonHocTuma. HbeHa capxa je a npyHin oproBope Ha KOHKpeTHa nuTatba. ¥ No- cnoBHo) KOMyHinkauKjM NOCe6HO 6u TpeGano o6patuTH namtey Ha ed>HMKACHOCT undopmaunja. Tlocnosie nnopmaunje Mopaly 6TH O6nMKoBaHe Ha NpaBy Hain, To Cbyx- para v 3axreB fla 6yzy KpaTke, pazymmbuBe ht HeABocMNCneHe. VHopMauinje y rucano} opm ycmepene cy Ha npypozy npo6nema 6e3 Kopnuhersa cyBnUHIK pew Tlocnosie KoMyHnKaynje Mopajy 6MTH npHnarobeHe oHOME KOjM cryula. AH- opmauje Mopajy 6TH OSAnKoBaHe Tako fla OcObM Koja Wx NpUMa Byny jacHe v1 pasymnovise. O6aseurTetbe he 6MTH ycrewHO CaMo YHONMKO ce MW ocoba Koja ra pima noTpyan fa paayMe Heeroay CampHKnHy. @,LL MOCNOBHA KOMYHHKALHYA Mocnosknm KoMyHHUMpatbeM TpyaMiMo ce sa OCTBApMMo fobap yrucaK. Mo- Beharbe nnare, HanpenoBaree y Kapnjepi TA, Noce6Ho 3asuce of Tora KaKae je yTUcak NojenvHaly OcTaBvo Ha Konere m HanpeheHe. ¥ KOMyHHUNparsy yeeK co MopaMo npunarogira CaroBopHiMky, 7). 3a CBaKy OCOBy ca KOjOM KOMyHALWNpaMo TpeGano 61 cTBopiTH onpebeHn crun onxoberba KAKO 6H KOMYHIMaLUja Ca HOM Sina ycnewna, To npaBnny To 3Ha4H fa je KAKO HELITO KabEMO IICTO TaKO BaNHO Kao W wa Karemo, Mlocnosto KoMyHiupatne je eKoHomMUHO, ¥ nocnoBaiLy BpeMe je Ho- Bau. Hopnusherem o6mmHix, pasey4eHHK Hi opMaLiMja TPoWNMO EpeMe 1 yrit- emo Ha Noseharbe TpoulKosa nocnosatea, NocosHe Mmidopmauinie (HaBeUsTaji) Mopaly 6TH KpaTke, jacHe, npeLW3He MW HegBocMucnene 1.6.2. Bpegoct uuopmauuja 3a opranusauynjy Oprannaaunje cy Benvku npoviseobaun, ann KopncHHyn mdopmauuja, VM- opmaunje ce Kpehy ylyTap opraHnsaune u oKpyielba, aM y CaMOM OKDYDKebY, Mojenuauna wi opmaunja 3a opraviaaunly HMa BenMKy EpeAHOCT, YKONMKO je YMe iCKOpHCTHTH Ha npaBH Hauth, O2HOCHO Of Hee W3Byhu MaKcHiaym, KOpMCHOCT wicbopmaunje je Hea npasa speaHocr 3a opranaauniy. Bpenrocr maopmaunja 3a opranusauynjy sasucn of enue akTo- Pa, a Meby Hbima Hajpa>KHju cy HMXoBa BaMKHOCT, KBANMTeT, KONMUK- Ha, NpaBoBpemenocT M AOcCTynHocT. Crparewne uicbopmaunje yopajajy ce y Hajeamtnje 3a opranusauniy. Ove cy Ochoa 3a cANyUNBalse 0 AYOPONHOM ycmepery opraHnaaLyie. Wro cy utbopmaunje KBannTeTHije, To cy Gora nojnora 3a OAyMNBaHLe KeannretHje vicbopmaunje cy O614HO 1 CKyTJbe Hero CHE Hoje CY Matbe Keanit- TeTHe. 3aro je ysex nuraibe cnenehe: fla nu je KOpHCT of KEanUTeTHIK HA Op- Mauja Beha Hero uiTo cy HeeHM TpowKoBH?”. YecTo je Bone 2O6HTH KBANHTeTHUje nuopmaunje, Hero AOHOCHTM norpewHe OANyKe 3aCHOBAHe Ha Malbe KBanuTeT- HUM MHOpMaLMjCKMM OCHOBaMa, Konmunna wndopmaunja. Miopmaunja mopa 6urr1 qoaonno na 6 oMo- Tyhune ycnewiHo onnywveatbe, ann He cMe Hx 6uTU npeBHue na He 6M OWWNO 0 sarywieisa Mpanospemenoct unopmaunja. Miipopwaunje umajy ceoly apemencny Ammenayjy. Oprahnzauyja yrnasvom Kopnicta npunpemmere nibopMaLinie, 7). mH- opmaunje o nporeKnnm gorabajvima. Hana He MoxeMo Tayo npeuManpari ura he ce orabarn y 6ynyhHocr Puank onnyuneatoa MOKEMO 20 OnpebeHe Mepe fa CMaHMMO nosHabalbeM CanaulbocTH 1 npouinocTn. LliTo cy nHopmauje akTyenHje, TO cy W KopHcHie 32je ce vo M Ho inna: maa Aloctyntoct uHdopmaunja. Ocobe koje cy 3anyrkeHe 3a onnyunaatbe y opraln3auyjn HopucTe oHe HHdopMaunje Koje Cy VM HOCTYNHe y TpeHyTHy AOHO- wetoa onpeheHn« onnyxa. One uHcbopmauinje MeHaLepn Ao6vjajy 13 pasnnutix vasopa. Yi Ce a je RocTynHocT oApeheHe mAcopMauinje y aeheM 6pojy cay- uajepa sarktija Of HevxoBor KeanuTeTa Vineanatt onc 6x 610 Kana 6 OFM KojM DoHOCe oaKe Gunn y MoryhHocTH na 6upaly vameby pasnnumtux waBopa u KopucTe caMo MApopMaLinje Koje HM najenue onroBapaly. Y npakcn, meHayepn HojM BoHOCe o/IyKe KOpHCTe Malbe KeanTeTHe WHcpopMa- une, Koje cy AaneKo nocTynHvje. Barkn npaBHNo: Matbe KEasTeTHE HHKbopMaLiie cy Zanexo JOCTyNHije op OHNx KBANHTETHHIMX. Y3poUM 3a TO NeNKe y: TPOLIKOBYMA, foctynvocTu ukxbopmauivja (jep cBe mecbopMauie Hcy CBHMa AOCTynHe y opraHn- 3auuji), CACTeMy 3auTHTe nogaraxa, T). npUCTyny NojeauHMM QaToTeKaMa, Undopmauuje cy jenHa of HeKonMKo OcHOBa 3a CTUUatbe Mohn noje- AvHua MaM rpyna yHyTap opraHuaaunje. Moh je HewTo of vera nojeanHau, Mone MMaTH KOpicTA, OHa My oMoryhaBa fa 3aqoBomH Caoje MHTepece HM no- tpeGe. YONHKO MH opMaunje Maly Moh, CaCBHM je NorH4HO a Hx HitKO Hehe 6e3 pasnora v1 6e3 Heke npoTmaycnyre npenycTuTH apyroj ocobn += Bpeatocr mudopmaunja + Konnuntia nH opMayinja + Loctynvoct wi opmaunja 6 BLO La id aE Exonommuan ~ Koj He uaichyje Benne TpoulKoBe, Koj AOHOCH yuTeny, PauyonanaH > YKpaTHO, NOCNOBHO KOMyHMUMpatbe Ce Of APYTMx O6AMKa KOMyHMKAUMje Paannkyje no Tome uro je noBesao ca NOcnoBalbeM nojepKHaua, rpyna Wn opraHu3auja 4 LTO WMa 3a Ulm OcTBapHBalbe OApebeHinx NOCHOBHHK pesynrara. Nocnosve nndopmaunje (usBewrajn) Mopajy Guth KparkM, jackin, npeunsHH HenBocmucnenn, Bpeanoct macbopmaunja 3a opraknsaunjy 3aBncn of BMwe baKTopa, a Meby toiiMa Haj6uTHHjMt cy HbiXoBa BaMKHOCT, KBANMTET, KONHUIHA, NPABOBPEMEHOCT octynHoct. 33NOCROBHA KOMYHMKAYIJA «2 ?, Se AMG YW bey Vay NT 1. O6jachie y Yemy ce ornesja oBaj cneundnvaH oBnnK KoMyHHKaUNje. 2, 3aurro KaxKeMo fla nocnosHo KOMyHMUM»palee Mopa OMTH eKOHOMMUHO? 3. Hapeante on Kojux hakTopa 3aBncu BpemHocT un >opmaunja 3a opraHnsaunjy. 4. VianovkTe 3auiTo cy wHopmauiyje jena OA HEKONAKO OCHOBa 3a CTuliaibe Mohn Nojeaunya uni rpyna yxyrap opraHnsaunje. ee a | paarosor. ff eunco cHar (ae (ae eel [3a | | EMAIL 1.7. Cpegctsa uv HaunHn KOMYHMKaLyje bev Soey Meus so eee ean Aion ie Uist oa UDEr tava ae eee Be sia USOmOnTUM ac aon yen re WONYarcuTseeh eh iereutacel Con Saracen ores BEM aur nie ne ertareeMCoy Me TEN act ToC ERG BoM macs Uso enuctise 1.7.1, Tenegornja - mo6unna v buncHa Homyrinkaunja TenedoHckiM KOHTaKTOM npyrka MoryhHocT a ce Haj6pnKe Hajeduracunje npvbase, npyske u pasmene uHdopmaynje. Tenedoucka Mpexa ma bopmy anjanora M Oco6H ca KojoM ce pasroBapa yaex je npyreHa MoryhHOCT a KoMeHTapniue, pearyje, nuva, 3axrega w cniuHo, Cau nosMBH Ce flene Ha ynaaHe 34 atten oie Ra ens a meai i wi vanaake, a TenedoHMpaibe He 3Ha4n CaMo NoBe3yjyhn KOHTakT Beh Mo>Ke Na onurpa kreyaiy ynory y 3aKby"nBarby yroBopa vn Gap npHenavelby Kynauia Hn nujenara, Yuehe Tenedornparba Hitje npHpOAHH Aap 4 aor Tora je norpe6Ho na ofpature nantey Ha npaenna KoMyHMUMparea npexo Tene*ona. O Tome he noce6Ho Gur pean y onesbKy Teneonuparbe. cuca Tenedounja uma caoje npepHOCTH y ogHOcy Ha MobunHy, npe cBera y ToMe uiTo je eKOHOMMUHja, aosBoraBa pyiKe TenedoHcKe pasroBope M He 3aencn on 6arepuje. 3a paaniiy Of Tora, MOGMNHA TenedoHn, nlopen obaB/balea pasrosopa, KOPHCTe Ce W 3a NMCatbe CHTHIK nopya, a TaKObe Mory OTH Hy ‘AMpeKTHo) 83M Ca eNIEKTPOHCKOM NOLTOM, ITO je Ha/KOBa BeNIMKa NpeAHOCT y onnocy Ha OuHcHY TenedoHniy. Mo6unny Teneporilly Ha nocry He 64 Tpe6ano KOpHCTHTH y npHBaTHE CBDxE Osa Tenedornja mma nosehani cTeneH cirypHoct 1 6e36enHOCTH KOPHCHHKa, na Taxo 611 je Tpe6ano W NMxBATHTH, KOpHCTH M ynoTPEBTeABATH Kao HajOpHKe M1 ajGesGenHuje CpencTBO 3a NPeHOUIeAbE XATHAK H BaDKHMKK NOPYKA, KAKO y NPM BaTHOM MNBOTY TAKO Mt y NOCAOBHOM KOMyHMUMpatby. TIpinuom pasrosopa Tene*boHom waGerasajre fa ce sey/bare Ha CTONMUML venujare Kady, nyuinTe unrapery, jeneTe, weahere nnn pazure Gino Koje Apyre pantse koje caroBopHiH Mone 4yTH, jep TaHO opMupare HeraTHBal YTHCAX © cebu 1.7.2. Tenepanc Tenespanc je exCTepHa nocnosHa KOMyHAKaLIWja, y Kojoj Ce KoMbnHyly NpeAHo- CTwnannpHe 1 enexTpoHcKe KomyHinkauyje, HopMcTH ce y nocnoBarsy ca CTanMM FlOcnoBHVM napTHepvMa y 3H onepaTHBHOr NocnoBatea (crate NpoMoLija M wy “en noxyaa y Bay npeApaYyHa, KAO M oproBopa Ha ynitT) aKa ‘Avo ce Teneakc MeN MHTEHSMBHO KOPHCTHTH Y Chakby Nopyka, HEONXOA- oct a je carnacHoct nocnosHor napTHepa. Tenedaxc-KomytnKaunja TpeGano 6M Aa He CaMp AN KOMyHHKaUNjCKe NoAaTHE O NPHMaOU, NOWAdLy W KOMYHHKALH)MA 35TOCAOBHA KOMYHMKALIIA HomyHnkaunjckn nogaraK ce YecTo McnHcyje Ha npateho} KOMyHIHaUUjH HW Kao OCHOB HOMyHHHaLIRjcHUK nogaTaKa Ca/pMKH TeKCTY@sHM 4e0, a CTBApHA NOMyMeHT vapaher je Ha noceSHiM CrpakHyaMa Koje ce ynyhyjy kao npnjem. 3a HecMeTaHo nocnosaise, Tenedaxc-ypebaj ce nporpaMpaly Tako uo ce yHoc Hasne npeayseha. Osn nonaun he ce ucniicBati Ha Bpxy cBaKe CrpaHMye Tene¢pakc-HoMyHnkaunje KOje CTHrHy NOCROBHOM napTHepy. Ocnm oBHx nogaTaKa, ayTomarckn he ce McnvcHBaTH AaTyM M epeMe npvMatsa, Kao M 6poj CrpaHMya HomyHnKaynie C apyre ctpate, notpe6to je nporpammpamy u ayromarcko Cnalbe noTepae 0 Tpiwatey Tenedakc-KoMyHmKaunje. Hje peuleva npaBHa BasbaHOcT OBe HOMyHH- xaunje, T). oHa Hije AoKa3HO cpencTao y cnyyajy cnopa, OcHM aKo je nocTaBmeH nyte Tenedake-cnymi6e Mowre Cp6uje 1.7.3. MntepHer - umejn, yet, 8e6 Mmejn enekrponcka nocnoana Kopecnogenuvja Kajuewhe nyteM Hajcrapuier MHTepHeToBor Cepeica enekTpOHCKe Nowe, T38. uMejna, oMoryhaBa cnalee i Npnmarbe nopyka y 6uno Koje Joba AaHa W HOhM My 6i1no KOM MecTy cBeTa 36ao DHT ce tue Ka, twa eo Hu 2eH ajer en ora anne, uinje HeonxopHo fa Ce y TOM TpeHyTKy ye npucyral Ha penta. Mucmo CTwke y NOWTAaHCKO CaHay4e NpAMaoUA, a NPMTUKOM NoveTKa Pasa OH ROGHja oGasewTerbe o npucnehy nopyke. Hao i KnaciuHo MMCMO, H eNleKTpOHCKO Mone Za HMA Npanore y OBNMKy TeK- cra, comma, ororpadyja, My3/uKMx aTOTeKa MC). EviexTPOHCKO KOMYHMUWparbe je Tomo jenHOCTaBHO Wa je nocTano HajnonynapHujn HAHAH NOBESMBatba Toy Vimejn nomame fa ce pe OBFOBopH KnMjeHTAMa M capanHnunna. Be6 — nocnoave se6-npeseHTaunje npenyzeha cnposose ce n3pasloM 4 OAP- rKaBalbent — npeseHTaunjckux www crpakiia Wnt = Homepunjantx www CTpaHMua Npesenraunicke www crpatiue cy oHe KojuMa ce npenyzehe npegcTasma jasHoctn. Ha Honma ce Haase OcHOBHM nonaun o npeny3ehy, onucyje ce tseroBa nenaTHocT, raeHn npowsB0q", Mory ce Hahw cnuKe npeay3eha M 3anocneHnx, Taxee cTpaHvlie AOCTyNHe Cy MyAVMA WHPOM cBeTA, Komepunjane www CTpaliue cy oHe Kojima TproBa4Ko APYWITBO HYAN Of pebeny poby, Te nyrem HTepHeTa NpHiKynsa Nopyy6uHe 4 BpulK ucopyky. ¥ ‘BoM caywajy www CTpaHMUe CnyrKe Kao KaTaNor nponsBOAA, Kao NoHyAa M NOsME 3a KYMOBHHy M Kao O6pazal} 3a Nopy4nBarse NpOK3BOLA, T}. NopyUGeHHua. Yer je aupexria nicalia nocnosHa KOMyHIaUHja Koja NOCROBHy NpHMeHy wanaan y KOMYHMKaUIAjM AUCNOUMpAHMK y4ecHiKa, PasroBop ce opauja uameby yuechinka MpeikHor cacTaHKa y nucaHoM O6jMKy v peanHom Bpemery, WTO 3HaMn fa on KoMyHnupajy npaherbem CacTalla Ha eKpaHy H NMCatbeM KOMeHTapa nomohy Tactarype 3a ver ce KOpHcre cneunjann3oBakn nporpam wih Be6-annMKauuje, a 3a Bpe- Me mpenkor cacraHka CBM yuecHHUn Mopaly 6iTi ICTOBpeMeHO Ha MperKH 4 NPA cyTHM oF-najH. PlocnosHin Cacrarul Kopmuiherbem YeT-TexHonoruje 3HavajHn cy 3a ynpasmatbe TOKOM 1 H3BpWIeIBEM NOCTOBHOr npoyeca. Ouexyje ce na he ona 37NOCAOBHA KOMYHMKALIHYA Bpcta nicaHe KoMyHMKaUnje NOGHTU Ha 3Havelby TeK Kasia Hobe Mo 3HavajHnjer Nopeharsa HnBoa MHbopmarauKe cBeCTH y Npenyzehia M Kaya 6panwe npeHoca y MebyHapogHo npomery 6yny nosehave. Y nocnenive speme npucyTHa je TakosBaNa aNjleo-KoHbepeHLja, OAHOCHO Bobelbe cacrahiva pero BH1e0-6rma, BrWe yMpeMEHMX KOPCHHIKa NpeKO expana Y paanmuntae rpagoBuma, ApMaBaMa UTA, PL & ~ + Tenedor, renedpane + Wirrepner — umejn, ver, 526 oo CEM Mpesenraunja - npeaasatbe, nokasvsarte, npeacrasmarce, npHKasnBarbe > SSD v Homyrmmaunja Tenedonckum KoHTakTOM npyika MoryhHocr fla ce Haj6pxe Hajedunacnuje npvGage, npy»e paamene uaopmaunje. Tene@anc je excrepra nocnoeka KoMyHMKaLiHja, y Kojo} ce KoMBMAyjy MPeAHOCTH NanmpHe M eneKTPOHCKe KOMyHMHauWje. KOPACTH ce y Nocnopatby ca CTaninm nocnoslnm napTHephma. EneXTpolicko KoMyHnupaibe je Tonnko jenHocraBHo, fa je noctano HajnonynapHuj Ha4Ml NoBesHBatba myan. Mer je auperrna nucava nocnosHa KoMyHnKauja Koja nocnosHy npnMeHy Hana3 y KOMyHMKaujH QUCROUMpAHHX yuecuna. ELV Peeters 1. Yxparko onmumte KomynnHaunjy TenepoHoM. 2. Koja je pasnuxa vameby duncHe m MoGinHe Teneponuje y KOMyHAYAparby? 3. Ulta je wer? 4, O6jachwTe Ha Koje HauMHe ce cnpoBope nocnoBHe 8e6-npesexTaunje npeay3eha. 5. Hapennre npnmep Komepunjanie www crpaHmue jentor npenyseha 38 ase1 B a KPATAK MIPECIIEA TPARUBA Gam . até Ha FlocnosHo KoMyHnUparce je noce6a epcra KoMyHMKaUNje Koja ce cnposoAM paw o6aBrbalea NOCNOBHMK aKTHBHOCTH, Lm nocnosHor KoMyHMuMpatba CacTojM Ce y Tome fla ce ycnocTasn on- qumanva KOMyHiHaujcka MHTepaKuja WaMeby NOCnOBHUK NapTHepa y CBPXY ycnewsor o6asmoaiba oapeferor nocna, OcHoBHM NpMHYWN, OAHOCHO 3naTHO NpaBuno AE6pe KoMyHUKayHje rnacn: “Tnenajre npso fa cxeatuTe, a satu fa 6yneTe cxeahenn Viware fa yxa u jenna ycTa 4 y HCTO} NponopunjM wx v KopCTHTE.” Bynure no6ap caywanau, Tloctoje ase apcre KoMyHHKauyja: Bep6anna u HeBepbarwa 12 a Ea Bep6anna KomyHnkausja npegcraamea cnopasyMesarse nameby /eyAN, Npe- Ho peu, OpHOCHO jeanka 1 ona, ake, MorKe BTV: =nmcanan = yewera, Ochosxn enemeHTn HeBepGanHor onusTelba Cy NoxpeT, recT, NO3a, CTAB. Moctoje tpn KaTeropnje nocnosHinx KOMyHUKaUWja: ~ wnTepnepconanna (u3meby myAN), - wnTepHa (y jeqHoj opranvzayyju), - exctepxa (ca OKpy:KeHbeM Ca CNOMHMM CBeTOM). Komynvxaunja Tenedorom npyrka moryhHocr a ce HajoprKe M1 HajedH- kacnje npuBage, npyrKe m pasMeHe mnbopMauinje. Tenedanc je excTepHa nocnosHa KoMyHitKaUnja, y Kojoj ce KoMBHAHyly NpeA- HOCTH nanupHe H eneKTPOHCKe KoMyHiKaunje. KopucTa ce y nocnoBarby ca Tank nocnoBHum naptHepima Viejn enexrporicka nocnoska KopecnopeHuija omoryhasa cnatbe H npit- Matse nopyxa y 60 Hoje no6a naa W Hoh 1 y Gino KOM MecTy cBeTa. Yer je anpextHa ncaa NoCnoBHa KoMyHuKauuja Koja NOcnoBHy NpMMeHy nanas y KoMyHnKauWja AMCnoUApAHHK yHeCHHKA 39TOCNOBHA KOMYHMKALIJA 3a pago3Hane Cegam casera BesaHnx 3a rosop Tena Koj he Bam nomohn ga gobujere nocao Flown cre 2o.ase pasrosopa 3a nocao y npouecy ceneKunje, ann jow HucTe cnpem- hn Za noxanwere Bawy HajnoautusHily crpany? Tosop Tena ua BenuKy ynory y-ToMe KAKO HAC Apyr LOOKMBreABAly ~ NorpEMeHO APHaibe HH rpexpurTeHe pyre oMMrnegHn Cy CTagosn Tena Hoje 61 Tpebano w36eraeary, anu KOjM Cy TO Mabe oUNrnenHH? Mane poMeHe Hoje MoneTe yaecTa ory RONpHHeTH YenOKyTIHOM YIHCKY M y HpajseM Cnyway AoGijarby Nocna 3a KojM cre Ce npyjaeunn M AoWNM Ha pasroBOD. 1. ira rosope Bawe pyke? Novrpasaibe ca KOCOM Hn KpaBaroM, CTACKaibe TopEHUE tina Haovapa AYKe Of NoTPEBHOr OnAjy yrucak Hepso3e. AMO APKHTE ANAHOBE y OTBOpeHoM nonontaly, Ha Taj Hau noKasyjeTe McKpeHOCT M OTBOpeHOCT NpeMa CHoMe UTO wyjeTe. 3anaMTiTe fa je YEpCTO pykoBaHse HajOpHKn HauinH 3a ycro- CTaprbatee nosmTHor npsor yrucia 2 Nornea, Auperrar nornea y oun Mowe noHeKaa 6uTH 3actpauyjyhu, ann Tp je y ToMe fla ce onycTuTe 4 cnywaTe CaroBopHinka, Doxycupajyh ce 100% Ha OHO To Bam oH rosopi, npupoato hete ycmepitTn cBor norneg Ha HeHXOBe O4n n Ha aj Haun NokasaTa 3aHnMarbe 3. Chywaibe, flarario Warmbarse Hanpen NpHnuKOM crywiatba CaroBopHHKa onaje yricak na cre 3anurepecosaHn n ycmepeHn. 4. Yenopue! Passarcnnre npe Hero wo ate OnFOBOp Ha nutTaise n npoBajre pa He 6p: 3aTe Kp03 ogroBOpe. YHOAMHO BaM je noTpebaH TpeHyTaK 3a pasMMLMsalke, 3aCTAHUTe. Mayaypajre, pasmulcnTe, onrosopuTe — Bao je la nware KoHTpony Haq ofrosopiva, 5. Onabepue nosuTuBaH yop. Pasmncnure o Towe Koja MepujcKa nmuHocT no Bawem Manwnerby nokasyje 206ap rosop Tena, Mpernenajre Haxope HHTepBiye y Menuir- Ma W BuAHTe MOMETE fA HEUITO a Hay4MTe Of KoMK M fa To ynoTpe6uTe NpWTNKOM Pasrosopa 3a nocao, MlosuTHaaH CTaB M OCMeX yEek Cy Hreyy 3a ycnex! 6. O6naverse 2a pasroeop 3a nocao, lpe Hero wiro onere Ha pasroBop, npoBepiTe na ‘n kownaniyja y Kojy AonasHTe va Onpebeva NpaBa NOcHoBHOr OBNateIbAa M CBOjy onehy ycknaamre ca Tum Nocnosha ogeha (ogena, HOCTHMN, KpaBaTe UTA) Moe no- exana 6iT1 npeBrive Os6ureHa 3a HeKe KoMnaHje 1 nocrobe, ca ppyre crpane npe- Bena NemepHOcT y oneBalsy Mora Gu MwaTH HeraTHBaH rial Ha AoGujaroe nocna, 7, Bemajre. Crannre ucnpeg ornegana M seKGajTe npeacTasmaibe m onroaapaiLe ha JenvocrasHja nTarsa Kao wiTO Cy: ¥fla nM ce BHAMTe y Haulo) KoMnaH?”¥ Tpeny here yengeT wra Monna paquTe norpeuHo H wra MoMeTe NobonuwATH Yeonniko Bam Hije npesnue fa 3anaMTuTe, Bo jou jentor apno KOpHcTHor casera = mokywajTe fla HONHpare NosMTHBHe 3HaKORe (HNP, HACMeWIEHOCT M1 OnyUTeHOCT) Hoje enaue na Baw carosopHink ware Camo Ro6ap rosop Tena Hehe am oGe36enuTH Zo6njalse nocna, asm ceaKaxo he Bam NoMohn fa ocrasite yrcak caMoyBepere n npodecuoHanne ocobe 40say vue sey ova no- Kje OHO Ha aje me, a Jem iu som fa 2oly no pe sna. bee “y era oje Sam KOMYHMULIVPAHbE Tojam nucakor nocnosHor KoMyHMuMpatba Nocnosia nucma Toce6uu o6nmyn nncaHor nocnoBHor KoMyHHYMpatba Dupextna noua (avpektHn MapkeTHHr) CV, npjaze 3a nocao Tlocnosva KopecnoHAeHunja y pobHOM npoMeTy Y 080m feny Hibnre Othe pe4n 0 NicaHOM nocnoBHoM KoMyHHUMparsy kao BeoMa 3Ha\iajHOM acneKTy uHTepnepcoHanHor KOMYHMUMpalba My- Calo nocnoBHo HOMyHMypaibe oMoryhasa npeHoc MAdopMaynja MaMely ea Winn Brule cyOjeKaTa y YWJby OCTapHBatba NOCNOBHMK aKTMBHOCTH. Caswmeazajy ra cee nocnoske npenicke HaMeby NOCNOBHMK apTHEpa — nocnoBHa nicMa Koja heMo y OBOM Aemy Kibure O6panity, cBe BpcTe lM opme nucatba Buihe peun 0 nocnoskoj KopecnowmeHunj y poGHoM npomery w 6vihe pumazala cBa nitCMa, o6pacum W MOXyMeHTa Koja Ce KOpHcTe y OBOM mpouecy,AMCAHO NOCNOBHO KOMYHHYHPAIE 2.1. Nojam nucavor nocnosxor KOMYHMUYpatba (re fort IS ers ore ree Lene aon RU TY (Ofer OETE Uy: ur Wale=t alana senor seek Wee ite i ecu ere au ea1e nom ay RU Seed TCR cae eUA dS CRUE aL oer wud Tore WaT Ut OSCE user here ntvary Mncao nocnosHo KomyHuuMpatee je seoma sHavajan acneKT MHTep- Mepconaror KOMyHMUAparba. OMoryhaea npeHoc udopmauunia u3Meby jBa ni Bue cyBjexara y Uney OCTBApHBalba NOCNOBHIK AKTHBHOCTH, H TO HCKByHHNEO TMcaHHM nyTeM. Caumeazajy ra cBe nocnosHe npenicke waMeby nocnosHix napTHepa ~ Kako KopecnonneHuvja Koja je O6aBe3Ho ABOCMepHa M Koja 3axTesa OgrOBOp, TaKO Wnpenucke koje He npeTnocTaBrealy un HeMajy notpeby fa Ao6njy nosparun onroBop. TO cy nocnoBra nvcMa M CBM LpyTM AOKYMeHTH KOjM Ce Ularey y UMey OcTeapuaatea NocnoBHnx arTusHocTH. flo npnMaoya Mory cruhn nowToM, enek- TPOHCKOM NlourToM v4 dakcond ¥ OnHOCY Ha ycMety, NPeAHOCTH nuicaHe NOCAOBHE KOMyHHKaLWje cyy Tome urTo nicaHe nopyxe: ~ ocTaly Kao TpajHi AoKyMeHTH Koj ce Mory ca4ysaTH Mt KaCHitje W3HOBa ynotpe6urmu (nepMaveHTHo Benemerse nogarana), ~ He HacTaly y TpeHyTHy KOMyHHMHaLinje, 3a pasniky og MaroBopeHe, Beh ce 20 MoMeHTa Chaba Mory MetbaTH, fonyrbasary, npenicBatn MTA, ~Mory ce cnari Kana cy Mmibopmayiile Koje Ce npeHoce BeoMa KoMNNeKCHE, Kana Cy NpUMAOWA Nopyxa BpojH HM reorpadcKH ynarelM, Kana je AN. Pekrha niTepakunja ca npMMaOUMMa Hn HesadkHa Wn HeMOPKEroHa MTA, Bantocr nucanor nocnosHor KoMyHuMpatea npoviana3n 13 wero yrnunja, of Kojix cy ocHoBHe fa oMoryhyje- | Henocpenwo creapase nocnoBHiK Be3a v y aennKOM 6pojy cnytajesa MoKe fa 3aMeHn nM4Hu KOHTaKT,‘ep- 80 ako ako rH yeK- ome oga >BHK ome 2. KorTHMynpalo wipopéurcaise n yHanpebneatbe MebycobHe capastoe, 3, pauonano nocnoBatbe. 3yavaj oBe pcre KoMyHIMUNpalba Moe Ce nlocMaTpamH ca Bhwe acneKara vomepunjanko-nocnosHor, peKfiaMHor, KrburoBONICTBeHOT, NPABHOr Mt AP. Komepunjano-nocnosHn sHa¥aj ornena ce y Tome wTo ce AOnncHBalbeM onpskaealy cTape nocnosHe Be3e, ck/ianajy Hose, pewasaly HecopasyMa Mra. PeknaMHn 3Ha4aj npegcTabsba MoryhHOcT wapane KaTanora, noHyna, Ue- HopHnka w ppyror nponaraHgHor MaTepiijana, a TaKobe CBaHO NMCMO C/TVHKi KAO ceojeepcia pexnama m raparuja crypHor nocnoBarea, Hisnropoacreenn 3Havaj nucaHor KOMyHMunparba ornena ce y KHBMHKeHLY i poxymenara y NOCROBHMM KieuraMa C npaene TauKe rnennusTa, NMCAHM HCKaaM MoTy fla NocAYHE Kao oKASHa f cpeactea y cnoposyma Ocosna npasuna nMcaHor nocnosHor KOMyHHUMpalba 1. ExcnenutmBoct nogpasymeea ja ce: cBaKa nocnoBHa NOpyXa 6p30 Npo- cneaw, wsBpWwM noTpeGaH yeNA y CaApIKa) M o6e36enM NoBparHa MH>opMa- unja, Ykonuno onroBop 3axTesa BMUIe BpeMena M AOAIATHE KOHCyNTaUNje, yo je HeonxopHo HaroBecT#TH noumMaouy NOpyke. 2, TaynocT v npeunsHocT Mapakapata, Nopeg jeaM4Ke KOMMETEHTHOCTH, yosysyly CTPYXMOCT H NOWTOBaHbe NocnOBHO NapTHepA. 3, AnwuncTpaTHeHo-TexHuKa o6pana nogpasymega He camo npHnpeMy 1 excnenmunjy Beh v ognararse n “saree NOcnOBHMNx HCKa3a. 4, Bpegnocr m ectercki warnen nocnoBHe nopyKe 6UTHO yry Ha Warpantey wmnya dupe $m + MucaHo NOcNOBHO KOMyHMUMpalbe + Mpentocra nucle nocnosHe KoMyHuKaunje ie 6 EM Excneanunja — chaise, onaummare, ornpemare 43AUCAHO NOCNOSHO KOMYHHUMPAIE \ EXZESaee itcalo nocnosro KoMyxHuupase omoryhasa npeHoc MMbopmauiuja HaMeby Apa un Bnwe cybjeKara y uney OCTBapHBalsa NOCNOBHMK AKTHBHOCTH, TO | Mckroy4nBo nical nyrem. 3xavaj OBe BPCTe KOMyHNUHparba MoMe ce NocMaTpaTH Ca Ble acneKara: KoMepunjano-nocnoBHor, pekaMHor, KHSHrOBOACTEeHOr, NpaBHOr 1p. OEE W ney iT ECA | 1. Lia omoryhyje nucaHo nocnoBHo KomyHnuparse? 2. HageguTe ocHoBHe npeaHOCTH niicaHor nocnosHor KOMyHMUKparLa. 3. Hoje cy ocHoBHe $yHkunje oBe apcTe KoMyHiHauInje? 4. Obpasnomure sHiatlaj oBe epcre KOMyHHUMpatba, 5. HaBeanre ocosia npasuna nicaHor nocnosHor KoMyHnuNpatba 2.2. NocnoBHa nucma (yea See Z Selecteer aise ss arte eee cenit mater dst tealtacet Wert eae eee BSc Learenec re aeoeteel al aera ee ee Sear any Nea on ulie-los ate ase Misce ye on CHIE 2.2.1. Nojam Flocnosio nucmo je HajmacosHji o6num nicaHor nocnoBHor KOMyHHUA- alba, unja je Kapakrepycrava fa TpaHn, o¥eHyje nh npeTnocTaBmea OAroBOp wTaoua. Konuenunja, Canpninsa W o6/HKOBaHbe NOCROBHOF nuIcMa yTHy Ka CrBa- Patbe npsor yrncka o nowwnaouy, locnosto niicwo cacroja ce of o6ase3Hx (rnasHi) 1 Heobasestunx (copen- Hux) Zenosa. OGaBe3Hn AeNOBM Cy CyLUTHHCKH M He Moy Ce uaccTaBHTH, Heoba- Be3HH HMajy camo nomohay dyxKunly. Mebytim, oBy nopeny tpe6ano 6 cxearurn 44ae 30p Ba- en- 6a- am sane yenooHo, Jep 2e0 Koj je HeobanesaH y onpeberioj ciryaunj monte 6TH BeoMa 3Hauajal 2.2.2. O6asesHn W Heo6aBesHi AeNoBM NocnoBHUXx Nucama O6ase3HM fenoBu nucMa 1, 3arnapme. Y wemy je HeonxopHo HaBecTH CBE BaxHE NOAATKE nyTeM Koj ce nernT™MMMWe NoWNTeANay nlocnoBHor Niicwa: HaaMB dypMe, eNaTHOCT, onpennurre (ynvya 1 6poj), nowraHcKH 6poj M MecTo nocnoBatea. Mory ce npi- ona u 6pojesn Tenedova n danca, vein, 6poj Texyher paula, ronMHa OCHH- para OMpMe 1 3aW/THTHA 3HaK, NonAc Qunujana. 3arnasme ce nMwe Ha Bpxy nocnopHor nvcMa, Hajeulhe Ha cpe- awian, TaKo na 6yne ynapreneo Mt jacHo osHaveHo. O avaajiyy oBor gena nema noce6Ho 6" Tpe6ano BoANTH patyna. Yuonuko Ce y3 3arnaBybe Aoga NoroTun ¢upme (Hasie dupe ucnitcak noce6- Ho ofa6paxvM nlicMoM) 1 Apyre npona- rabiaHe o3kaHe, HacTaje MemopaHsym. 2. Mecto m aatym nucatba. Ha- Boge ce OfMax 3a 3arnabsba. Ha oc- HoBy fatyma nucatba ~ a He NO AaTyMy npnjema — yrapbyje ce a nm je nvcMo Ha apeme HanncaHo m pasya ce CBe WTO je norosopeno. flarym je Taxobe aankat Kako 6x Ce ycTaHoBMno KojM cy nponMicn Tor flava 61 Ha cHa3M M Ha OCHOBY KOjmx je peannzoBaH oppebeHH nocao. 3, Ha3ue uv agpeca npumaoua. To cy: Ha3/8 dupMe, tena AenaTHOCT oapenmurre (yniua M 6p9j, nowraHcKn 6poj 4 Hasve MecTa) 4. Cagpytuna nicea. To je HajsarkHinjn neo nicma, HojM ra oApebyje 360r Kora je oHO M HancaHo. CBojMM capixajem nucmo 6u Tpebano na Byne y oyrikunj o6aBmatea nocnosHor sanarHa, MoTpe6xo Je na jeavk HcKasa 6yAle jenHocraear, jacan, na ce nowtyly npaBonncHa npaswna m Aa Ce BOA paryla O eKOHOMHj CanpyKaja 5, OynKunja w nornnc osnawheror mMya. Ceako nocnosko nuicvo Mopa 6irrv noTnucako, jep 6e3 NoTRNCa CHO Hema dyHKuly Cry>KOeHOr AOKyMeHTa. OB- nawihexo nie ce noTruncyje y npoctopy waMeby dyrIKUje M uMeHa M npeayMeHa Ha opurvHany ce noTnncyje NyHKM noTNMicoM, a Ha KoniAjM Mo»Ke Camo napahoM (wanunjanima) 45NUCAHO NOCNOBHO KOMYHMUNPAISE Lele nace nod DCTS PE mare’ tC a hee Geyser rm 3arnapre Npenmer nucma Mecto u natym nucaiba Osnaka Be3e Ha3ue 4 anpeca npumaoua Npunor Canprinna nicma Hawn ornpeme nnicwa Nornnc opnawhenor nna OctosHy crpyxtypy campru nucannx nopyka caunbasa HeKonnKo enna: ~ NoveTaK ucHasa je OBpahatee nocnosriom napTHepy, ~ yaoherse y Temy npynia yang y OcHoBHM canpKaj n HaMeHy nopyxe ~ Tewa inh CyuiTAna vcKa3a je ser OB CpeAVUIKGH MH HajBarKHWj EO, y KoMe ce wanaiKy Cy\ITHHcKe HH opMaUNje, ~ 3aKIEyNaK va 32 UM a yrepaN Wn Harnach cyumTMHy Canpxkaja nopyxe, Ca UITO Matbe peu uno MoryhcTay y jeaHo) peseHnun, ~ Rosapas, Kao Ae0 nocnoBHor GoHTOHa, npestcraBrba ryGasHn onpoUITal ca NOCNOBHMM napTHePOM H 3Hak yBarKagatea, Heo6asesH aenosn nucma 1. Mpeamer (caapyxaj) nema npegcrasra hajspahn canpxaj nocnoe Hor nica, KpaTHy oApeRHAuy Hoja OnMaX yKaayje Ha TO O HeMy Je peY 1 Koja je rabla Teva nvicma. 2. Osnana Bese Hanasu ce ucnog sarnasma Mano yBy'eHO y onHOCy Ha rresy wapritiy. OBaj ener je sHavajay y ycTaHosaMa M Benin ripeaysehina M cryin fa Ce nincwa Koja Ce onHoce Ha cr noCaO Mory cnojiTH, noBe3ari y JeanlicteeH npeaMer. Yune je Haw 3HaK W Baul 3HaK NM 6po} 3. Osnana Hasta oTnpeme nucma (yHonHio Ce ncMo Warse npenopye- Ho, AMAHOM ROCTaBOM, NOBPATHHUOM, EKCNEC, aKCOM, e/EKTPOHCKOM NOLLTOM), o6aBe3Ho ce HaBOgN Ha Kpajy nucma, nocne npunora 4. Mpunosu cy ce noKyeHTH KojM ce npunany nncMy Kao fonyHa na fo- a3 Heropor canpmaja, a Mory 6uTH npocneKTH, KaTano3M, OrNaCH, UEHOBHMLN, y30puH ura, Mo npasiny, Hapoze ce enon canp»NHe nuicMa,ome yke, jca o8- aje Ha ma wy 4e- om), g0- un, op HJbYYHE PEW it + Mocnosto nico + O6ase3HH 1 HeobaBe3Hn DenoBH nucMa + Canpykaj nacwa nae Nponarana - HaMepHi u cicremaTckH nokywaj o6nmKoBarba Nepuenunje M Maknynncatba Cno3HajoM 1 NoHaWalbem y UM/by H3azHBalba PearoBaba Hoje je y mnepecy nponaratopa ey \aUisd Viale TocnosHo nicmo je HajMacosHiji o6nMK n”CaHOr NocnhoBHOr KOMyHMUMparba, uuja je KapakTepHcTaxa fa Tarn, o¥eKyje HnK NpeTnocTasma OnroBOp uwTaoua. TocnosHo nnicmo cacTojH ce of o6ase3Hnx n HeobaBesHHx penoBa. en) 1. Hasegmre 1 o6jachire cae o6asesHe enemeHTe nocnoBHMx nicaMa. 2. O6pasnomure ocHosHy CTpyKTypy CaApHKMHe NocnOBHMNK MHcaMa. 3. Habpojre HeobanesHe enemeHTe nocnoBHMx niicaMa. 2.2.3. O6nuKoBatee NocnosHor nucMa ae A ene er Meets LMU ee ‘@pakuycka copma NocnoBHOr AvicMa ~ NoMa ceae Me) nae aioli HOMINIS Tenement ee Spee nt antici cMimreve Un eV eos Met uunecUmnrtentet oy OM sete- Brome MneveM aerateLL AUCAHO NOCAOBHO KOMYHHUHPAIDE ¥ nocnosHom cBety Haj4euihe ce Kopucre ape ocHoBHe dopme nH calba NocnoBHMx nucaMma ~ aMepu4Ka M panuycka, Kao M HUxoBE Bapnjanre. Y RocnoBHHIM NICMiIMa RCaHMM aMepHYKOM Hal 6nOK-OpMoM, CBakH Ae0 MCMa NOUMHbE Of NEB MaprHle Vi CBaKM peA, yKONMKO je nyH, NMUe Ce Ao AeCHE Maprvne pena. Mp Kopmwihersy dpauycke, cTeneHacre win aynuacre dope nocnosHor TCM, Ha3iB M anpeca NpHMao\ia NHWy ce Ha CpenNAn pena. MoueTaK ceaKor acyca yenawin ce 3a 10-15 sHaKoBa y ogHocy Ha ney Maprviy, on Koje nouney ocranu pegoan rexcTa Tlourro Benin 6poj nocnosunx cy6jexara noceayje caoje meMopanayme, y Mpanc je vecTo BeoMa TeWKO yBeK HcnowTOBATH jeaHy wn ppyry opMy nocnos- Hor nicma. CTora Aona3v Ho Of|cTynaiba u jaBrbajy ce MopMDHKaLIMje, ODHOCHO KoMOnHoBaHe dopme. Jenna on roux je amepnuKo-paruycka opma. Hon osor o6nuKa HasHe agpeca npuwaoua niwy ce y aMepiiKo), a TeKCT niveMa y PaHUycKo} dopran Apyra sapujanra je gparuycko-amepnuxa dopma Koa Koje je yobvuajeHo ma Ce HasMB W anpeca niuy y cbparuycKo), a TeKCT nivcMa y aMepi4Ko] oprCrna 2.1, Weme nocnosnix nicama - ema nocnosnor nica y o6isH0) 6nO%-@opMn e0 He or e Baw sHax(6po)) by Haw aHax(6po)) 4x EHTEP y 3 npaova pena ‘B- AENATHOCT npwmaor % HASMB npmmacua Tloawacnos-cextop 2x EHTEP. 1 npasax pea u Yuya v 6poj nprmaoua **"Mecto: ‘3x EHTEP 7 2 npasna pena Dpeamer: Kparxa chopmynauyja canpxnne Texcra x EHTEP ‘Tnpasax pen Yeonun neo canpxe Pe ee Taare as any fi pail ok 2xEI iecait teat pog Jearpo canpwaja YYVYIVIVYIVIVIVIVIYIVIVYYYYYYITYIVVVVIVVVIVIIIS PAPI PHPENAPEOI ETE, 2x EHTEP Jenar npasan pea Vctaknyt 6uran geo jesr IMKO je HeOnx< EHTEP jenak npazan pen Hacranax jearpa J) //9VVIVVVYVIVVVIVVVIVIVYYIVITYIVIIVINIIVIVYYY WOIIIIVIIVIIVVIIITISVVVIYYVNTIDIVSNVIVYTVNNIIR) 2x EHTEP jena npazan pen Saurnyuan J9VVIIIIVIVIIIIVIVIVVIIIINIIIIIVVIVIVIIVIIIT YVIVYYYIVYTVYDNINNIVYYYNYNNINNIVIVNININR99 | 2x EHTEP jonan npasan pen ‘Oysxqnja osnawihexor nuya 4x EHTEP=pu npasna pena (notnmc) Vie # npesmme osnawheror niua 1x punor: 2-4 x EHTEP HAUWH OTNPEMETCAHO NOCNOBHO KOMYHKKHPAIE Wema nocnosHor nucma y synactoj opmn Sarnasree- npeM pen yaywevo on nese MapriHe, NovOM npeKO ene CrpaHe, oA Maprae | Ao Mapruve, wnpnie on 2 no 2.5 uM | j ‘Tenyn pavyn sibs Bawi sHax(6po)) Hau! stax(6po)) Mecto natym nnucawa 4x EHTEP=rpu npasna pena AENATHOCT npumacua «HA 3 1B" NPAMAOLIA = Moguacnos-cexrop 2x EHTEP =jenan npasan peg Yaya 4 6poj npuwaoua ‘HHH MecTo 3x EHTEP=asa npasna pena Tpenmer:Kparka cbopmynaunja cagpxune Texcra 2x EHTEP=jegan npasan pea, 1x Yeoann aeo canpraja HII VIITIIVIIVYITIITVITI IVINS IVVIVIIIIIVIVITIIVIIIIIIIIIT 1x dearpo canpraja YVVVIVIIVIIVIIIVIIIIVINIIIS YIVIVIVIVIIVIIIIVIVIVIVIVIIIIIIVITIVIITIIVIVIYI NII IITITY IIVIVIIIIVIVIIIIIIVIIIIVIIIT * Werane Hacrapax jesrpa V9 VVIVIIVIIIVIVIIIVIVIIIVIVY IIVIIIIVIVIYIYIIIIVIVYIYITITIVIVIVIIIVIVITIN III IIV III) YIVIVITITIVIVIVIIIVIVIVII VIS 1x Santey4anyVIVIVIVIIIIIIIIIIIVIVIIVIDY IIIVIVIVIIIIIIIIVIVIIIIIVITY 2x EHTEP=jenan npasan pea yrnuja osnawheror niua 4x EHTEP=rpu npasna pega (notnuc) Vime # npesmme osnawhexor nuya 1x Dpunor: : i 2-4x EHTEP : HAH OTNPEME |op HJbYUHE PEYU + AMepiua, bpaluycka 4 KOMGuHOBaHa opMa NOCnOBHMK nucaMa Tee eeeiseecee Bagarax 1. Cacraenre nocnoaHo nico y aMepiunoj opm / Yr / KOMEnHOBarbeM AaTHK esleMeHaTa: one aba aarnaBne - Nonaun o nownseaouy: .Moj kpoj”, npeay3ehe 3a nponssoniy neuje KoHcpexunje, 11000 Beorpan, Ja6nannuka 36, Ten. 011/3665-432, T.p. 432-1962101024-61 Oswaxa Be3e: Haw 3HaK ~ vAMUnjann yweHUKa Baw 3Hak ~ nporaBorsHO ; coe lecto | Mecro - Beorpan Dlarym ~ aatym napane nicma wy Ha3ne npmaoua: -Mlanrep”, KHe3a Buwecnaga 45, 11000 Beorpan O6asectute nocnosHor napTHepa rocnogHHa MunaHosuha fa nocne aye nay3e »enMMo fa OSHOBHMO Haul NocnoBHM KOHTAKT. HarnaciTe fa MaMo pasrpanare Bese ca nponssobaunma Hale MpMEpente rpave M fla CMO y MoryhHOCTH fla cAojAM NochoBHiM napTHepMa NOHyAMMO KBanuTeTHY poby no NpHCTyNaYHMM UeHaMa. Peuwre a uM crojmMo Ha pacnonaratby 3a AogaTHe MHdopmaLnje yHONMKO cy 3aniTepecosaHi fa AoGnjy noyay 3a npoGHy KonnuMHy. VispaanTe Hagy 2a overyjemo a hemo noHoBo ocTBapHTH ycnewlHy NocnoBHy capantby. wy nvya 51AMCAHO NOCNOBHO KOMYHMUMPAHGE 2.2.4, Bpcre nocnosHvx nucama (eV sae] [rerulenetihani (ete Os Uitte tees ound et letnsesteeT lenny n Use tsct ieee Weiter) ON CV, npijaze 3a nocao TPere cence ee Brom yeu Ewa EM estate Deeds yess cred rts aietriantenertca en eet Genes usenet nar e=tiy Soar ett ety Breas Oo eee een ees pare E vapaaute CV v Hanne npujaBy 3a nocao. MlocnoeHe nopyke Mory ce nogeniTH Ha BME HaMMHa Npema amen, nocnosHa nucma ce gene Ha: 1. maguevayana, 7). nojeaMHauia, 4ijM CanpKaj nownnanay caonwrasa camo jeaHom npaouy, 2. uwpxynapia, 4nja ce canpiMuva ynyhyje Ha BHWwe npnMaoua Mory ce KopHicruTi 3a npencTaBratbe HoBMX npoMaBoga M yCryra, npoMeHy NOCMOBHE NONMTHHE MW CrM4HO, Ha ocHosy ymmepa Hbixosnx ayTopa n oproBopa KojM ce o4eKyje of YnTa- oua, NOCHOBHa nucMa ce AeNe Ha: 1. wibopMamueHa, 2. No3uTHBHa, 3. HeraTuaHia, 4. nepcyaaeHa, omHOcHo ybebuBauKa. Vndopmatuena 4 nosuTusna nema Hana je novpe6xo a ce caonuma uixbopmauyja Ha Kojy he wrao4esa peaxunja 6mm weyTpanvia, nopyxa je ubopMateHor Tuna. YKONMKO Ce NCMOM NpovBBOAH nosuTHeHa peakuja, y nuTarLy je NoSHTMBHa NopykKa. OBMIM Nopykata “urTanay ce Wagon Ha To Aa npounta, payme n npyxeaTu MHopmaunly Ha aReKBATAH Ha4HH, 52apa eny ara uuja ‘on yce uk, HeratieHa nicma Y nerarueHoj nopyulA OcHOBHa HiKbopMalyvja je HeraTHisHa u Mone Ce NpeT- nocrasiTn ga he 4sranay 6uTH pasovapal inn reyt. HeraTnBHe rlopyxe ykrby~ uyjy: ono3vge 1 on6rjata, pernamaunie, o6aBeurretba 0 npomeHaMa nocnoBHe nonuTile, NopyKe ANCUMANHCKOr KapakTepa, OBaBeUITetba 0 OTTYWITAMbY M CN. MepcyasweHa nema TlepcyaaueHin (y6ehusauKnM) nopyrama feriyje ce Ha CTaBoBe, Beposarsa wn axuniy npuwanaua. EdenTHsHo yGebveare npencTaama CnocoBHOCT Ma ce ropyka NpeACTaBM Ha HaXInH ojM he yrMuaTi Ha 4wTadUa fa Ce Ca HOM Cronk naa je noapywn. Uirranau ce HaBoAM Ha akunjy, o6es6ebyje ce AOBOMHO MHKbop- alii, TaKO fla OH TaNHO 3Ha usTa 6” TpeGano fla pann W npesasnnasn ce 6uINo kakae NpHroBop KojM MOE a CNpe4A WIM OANODKH AeNare 2.3. Noce6Hn o6nmun nucaHor nocnoBHor KOMyHMUMpatba Mopea nocnosHor nicma, noctoje noce6HH O6nMUM NCAHOr NOCNOBHOr KO- Mynnunpatea, Koja ce no npaemny He Tpaxkn oproop on npuManaua. To cy nocnoBHM HcKaSM KO}MMa Ce nocne jegHe eTane O6aB/eHE NOCNOBHE AKTHBHOCTM, HoHaYHO peannayje duHanHH eo, 7). cKNanalse oAPeheHor nocna. HajsarKHyir o6nvyn oBor TNA Cy NOCNOBHM 4 NponucaHn o6pacuy. Tlocnosin o6pacun cy nocnosHn foKyMeHTH yCTameHOr OBninKa KOjn ce npnwersyly 3a onpeberly epcTy NocoaHe KoMyHIKaunje. 3a CBaKy BPCTY CTANHOr nocna y upmama Kperipajy ce nocnosHn O6pacu Ca MCTHM OCHOBHHM Canp- majem, Mwy ce HajMatbe y aBa np“MepKa Y oBy BpcTy NOCAOBHMX HcKasa cnamajy: yrOBOPH, 3akMy4HHUE, NpesPAYyH, omnpemanue, payyHi Mi cn Vropop 2axreyuyly HajMarbe pa nocrosHa napTHepa Kojn yroBapajy oapehe- Hy NOCHOBHY AKTMBHOCT, OAHOC MAM Npey3HMatbe HEKHMx APYTVX obaBe3a. Bakmysnnua je noceban o6nuk yrosopa peamzosak npeko rocpenhinKa (areHunje) unv Ha ocHoBYy nopyy6uHe. Tpeapauyst (npodaktypa) je AoKyMeHT Kojam npogazau cnocTaBmba HOS: aH uaHoc 3a Hapy“eHy poby KojM obasesyje Kynua Aa NATH y poky Koj je coapebex. 53NCAHO NOCNOBHO KOMYHHUPAILE Ornpeminua (nocrasnnua, cnposoninua) je qoxyent Kojum nponasay AocTasyba Kynuy cneuWpHKaUMjy poGe npunuKoM wcnopyKe. Pauyn (artypa) je foxymeHT Ha ocHoay Kora ce nnaha vicnopyveHa poba YS pawyH je BaYKHO AOCTaBHTH M NponpaTHO NocnoBHO nucMo. BennKe oupme noceayjy wranave o6pacye 3a dakrype. Nponucann o6pacum cy ezanu 3a cryeHo KOMyHHuMparse, OAHOC noje- Anvalia 4 opraknsauyja npewa apKasHnM opraKima, MebyCo6HN ofHoc viameby nojequvaua 4 opraknsauyja ura, O6yxearajy jasne ucnpase — yeepeisa, norapae, npvshanuule, nyHomohja, pesepce u ca, Yeepeme je JoHyMetT Hojim ce noTepbyje onpebeno YHeHMMNO CTaIe Mlorepaa je nicaiin vicra3 xojm ce norepbyje ucrmutocr onpebere unbennye. FipwaHannua je aoxyen Koj ce notaphyje npvjem onpebexe cyme HoBua. Nyttomohije je nucava ucnpasa KOJOM jeaHo nye oBnawhyje apyro pa y HeerOBO MMe M 3a HeroB payyH o6aBH jenal Wn enWe nocnosa, Pesepc je jaska icnpasa Kojom ce noraphyje npnjem onpehene cTeapn Ha NOCIYTy, y3 oBaBe3y Aa ce No UcTeKy OApebeHior BpeMeHa Cra spat Mponucakn o6pacun obyxsarajy n nucMee UcKaze Beane 3a cnym6ena ny: TOBatba, 3ACHMBArDE PagHor OAHOCA V1 Ap. Crna 2.2, Yaeporse 54Cra 2.4. Pesepc 55CAH NOCNOBHO KOMYHNWHPAIE 2.4. AupektHa nowta (qupeKTHN MapHeTHHr) Avpextan mapkeTiir je jena on nicTpyMeHara npomouje Kojn wenn a AocerHe ayanTopriym 6e3 Kopnuhelba TpagnuNoHaNHnx KaHana Kao WTO cy TB paavo WAM HoBHHe. Npomormera nopyxa yemepeHa je AMpeTHo Ha nojenuKya, Kopucrehn TexHn- Ke Kao wiTo cy: KaTano3n, ¢bnajepy, nora v cn AvpextHn mapketunr je jeaka of epcra MapxeTiHra. Mocroje ase rasHe kapakTepncTiiKe Koje ra pasnakyjy of ocrammx apcra. Npsa je 1a cBoly nopyxy ware aypeXTHo KynuvMa, a Apyra a qupeKTHN MapkeTHHT Kpenpa .nosHE Ha aKuniy’. AlipektHn MapkeTHr HajHeushe Kopvicre wana vi cpeatba npeayseha ca orpaHn- Yeti 6yyeTOM 3a npoMoUniy M Koja HeMaly npenosHarnuBy NpoMoTHBHY nopyxy. Haj¥ewhe Kopnuhea dopa nuperTHor MapkeTHHra je AMPeKTHa Nowra. Kopuicrw ce Taxo wito npeaysehe waybe nMcMo Ha cBe anpece y ompebeHoj o6- macTH unn Ha cBe agpece Ca oppebeve nucte, Kopuctehu ycayre Mowre wna camunix oprannzaunia. Avpexriia nowra yxmyuyje npomorueva nicma, kaTanore, free-trial CD-ope W came MCTpyMene. Mpenyseha vecro ycaspwasajy oBaj 061K npomouwje u Kpenpaly TaKo3BaHy TapreTupany nowy. Ha ocHoBy aHanvae 6a3e nogaTaka, ujeHTnbuKyly Ce soya 3a Koje nocTojy Benika BeposaTHoha gla he no3MTHBHO pearoBatu Ha Nowy, 1) onnyuuTu ce Ha KynoBHHy, 4 CAMO Ce HbMiMa Ware Nowra. Ha npnMep, ocoba Koja Je npeTxopHo nowa3ana wHTepec 3a Fond, Moe NPViMiNT NOWITY Koja NpoMoBMUe npowssoge Besale 3a urpawe ronca 56aa TB, uw sHe ay Ha n- my. ope any yan st woja swe 2.4.1. Umejn EneTpoHcxo KoMyHHIuMpakse je To”MKO 630 w jenoctaeko a je noctano HajnonynapHijn Haul 3a KOHTaKTHpalbe Mey, Cratbe vMejsia ckopo rapanyje 2a he nopyka cruhn go cBor npmmaoua fla 6u ce HeKom npyiMaouy nyTem uMejsia nO- cnano eneHTpoHCHO NHCMO, Hie HeOrKoAHO sa OH y TOM TpeHyTHy Gye NpMcyTaH ha mpexin, MIMcMO CTMME y HoerOBO .NOLITAHCKO CaHay4e" W NpHTNKOM noveTka pag oH fobvja oBasewiTetse o npiicreno} noun, Nwcwo nyTyje HEKONMKO M- hyta wameby 6170 Koja Alea payyHapa, ozHOCHO yuecHiKa y KopecrioHAeHAMM, na ceery. ¥ KnacMHHo) KopecnoHgeHua nvcma nytyjy HeKonMKO CATH, fal Win aywe nana. KoMyHvimaunja nyTeM enexTpoHcHe noulTe je yao6xa, 6p3a, jedrana w edukacea. EnexTpoHcHo nlMcMo Hajvewhe une cnenehu jenoan = agpeca npvmaoua, —npeamer nopyxe (subject), = TeKCT nopyxe, = notnnc (signature) = npunor (attachment) Vimejn nomanxe ga ce 6p»ke oproBopn KniijeHTHMa M CapagHHYMMa, a TaKobe wreaw apeve, jep 3anocneHn Mory a HOMyHHUMpaly M ako cy Ha pasnnuuTvi nosmuvjama y OupMA 2.5. CV, npvjaBe 3a nocao CV je cxpahennua 3a naTHHckn vapaa Curriculum Vitae (npernen *nB0Ta) Hasne CV ce yrnasoM KopucTu y Eapann, 0x je Koa Hac y ynoTpeGi M W3pa3 paava 6vorpaduja. Bes o63npa Ha Ha3MB, BM AOKYMeHTH vMajy 3a UMN AMVHy npesexauniy nojeannua. 3anamture, Guorpadwja npenctaerba Bac. Tpouec eawer npegcTasroaiba 6yayhem Nocnopasuy Nowise OHOr MoMeHTa kana onnyuTe fa ce npijasure Ha onpeberin ornac 3a nocao. Mpsa crBap Holy ummutre Kako 6ucrTe ce ,ynosHann’ ca noTeHujanknM nocnopaBueM, Je a My Ce npenctasure Kpo3 CV. 57