Madrid 2020

Madrid
Global
Ranking
Report
2020
Madrid
Global
Ranking
Report
2020
Government Department of Economy, Innovation and Employment
General Coordination of Economy, Trade, Consumer Affairs and Partnership
Madrid City Brand and Partnership Office
Legal Deposit No.: M-13219-2020
© Madrid City Council, December 2019

Table of Contents Connected and Sustainable City
27. The world’s most sustainable cities 70
28. Cities with the best sustainable mobility systems 72
Introduction 4 29. Cities with the best public transport in Europe 74
30. Cities with the best quality public transport in Europe 76
Global Capital 31. Cities with the best airport connectivity in the world 78
1. Global power cities 8

2. Cities with the greatest international influence 10
Vibrant City
3. Cities with the best prospects in the world 12 32. European cities with the most overnight stays 82
4. Cities with the strongest city brands in the world 14 33. Cities with the most international tourists 84
5. The world’s best cities 16 34. The world's top cities for business tourism 86
6. The world’s smartest cities 18 35. Europe's most creative and cultural cities 88
36. The world’s best museums 90
City with Quality of Life 37. Cities with the best food in the world 92
38. The world’s top cities for international retailers 94
7. Cities with the longest life expectancy in Europe 22
39. Europe’s best cities for shopping 96
8. The world’s safest cities 24
9. The world’s best cities for expats 26
10. Cities with the best quality of life in the world 28
Appendix I: Madrid in the Rankings: Results 98
Diverse and Accessible City Appendix II: Comparative Table 104
11. Europe's most equitable cities 32

12. Cities with the highest cost of living in the world 34
13. The most transparent and participatory cities 36
City with Talent

14. Cities with the best talent management in the world 40
15. The world’s best cities for students 42
16. Cities with the best universities in the world 44
17. Europe’s best business schools 45
City that Attracts Businesses

18. The most attractive cities for businesses and employees 48
19. Economies where it’s easiest to do business 50
20. The most attractive cities for foreign investment 52
21. Europe’s most attractive cities for real estate investment 54
Innovative City
22. Europe’s most innovative countries and regions 58
23. Europe's most promising tech hubs 60
24. Cities with the highest startup density in Europe 62
25. Europe’s most attractive cities for digital entrepreneurs 64
26. Cities with the highest business confidence in the digital
transformation environment 66
Introduction Cities have become economic, political and cultural drivers in
today's world, and they play a key role in all areas of common
citizen interest.
Information technologies, communications and widespread

use of different modes of transport enable economic and life
activities to be conducted in myriad locations, which means that
cities must develop strategically and competitively in order to
position themselves in the international arena. Reputation helps
improve the attraction of talent and investment.
The concept of brand and image has shifted from the business
sphere to metropolitan centres and areas, and is being used as
an essential tool in the development of a strong, attractive profile
and a favourable perception.
Among socio-economic actors, for their part, there is a growing

trend of basing decision-making on prior analysis and research
of benchmarking data, consulting reputable sources before
important measures or actions are taken. This has led to the
emergence of multiple rankings and indices that evaluate a range
of subject-specific and social areas.
International rankings and indices are becoming ever more

important in promoting a region; they have a strong online
presence and are consulted, used and viewed by citizens.
Against this backdrop, we present the first edition of the

Madrid Global Ranking Report, whose content is the product of
an analysis of perceptions of Madrid held both nationally and
internationally, based on its position in various global rankings.
A better understanding of existing rankings and indices that

evaluate different areas enables us to determine our city's
strengths, in addition to identifying areas with room for
improvement. In short, it gives us the tools to improve Madrid’s
image and reputation.
José Luis Martínez-Almeida Navasqüés

Mayor of Madrid
5 Madrid Global Ranking Report 2020 Introduction

Global
Capital
Madrid Global Ranking Report 2020 6 7 Madrid Global Ranking Report 2020
1. Global power cities Areas Global
power cities
2019 2018
Quality of life Ranking Ranking
2018 5 /44
2019 3 /48 1 London 1
Accessibility
2 New York 2
The Global Power Cities Index 2019, published by the With respect to the environment, measured in terms of
2018 16 /44 3 Tokyo 3
Japanese Mori Memorial Foundation's Institute for sustainability, air quality and the natural environment,
2019 /48
Urban Strategies, ranks 48 global cities in terms of their Madrid finished in 12th place (12th/48), climbing 3 spots 16 4 Paris 4
“magnetism”, i.e. their overall power to attract people, since the previous edition. 5 Singapore 5
Environment
capital and enterprises from around the world.
2018 15 /44 6 Amsterdam 6
In the area of research and development, the capital
2019 12 /48
According to Mori, Madrid is the 5th most magnetic city ranked 32nd (32nd/48), although it managed to advance 7 Seoul 7
in Europe and the 13th in the world (13th/48), having one spot. Another area where Madrid gained significant
Research and development 8 Berlin 8
climbed 9 spots since the 2018 edition (22nd/44) and ground was cultural interaction (12th/48), where it
2018 /44
ranking ahead of Toronto (16th), Vienna (21st) and climbed 9 spots. 33 9 Hong Kong 9
2019 32 /48
Shanghai (30th) on a list topped by London, New York, 10 Sydney 10
Tokyo, Paris and Singapore. Mori also publishes the Actor-Specific Ranking, which
Economy 11 Melbourne N/A
measures cities’ attractiveness to people it considers
2018 31 /44
to be key actors in the city: managers (32nd/48), global 12 Los Angeles 12
2019 34 /48
professionals (12th/48), tourists (6th/48) and residents
13 Madrid 22
(4th/48).
Madrid is the world's 13th most Cultural interaction 14 Stockholm 11
2018 /44
magnetic city in terms of its 2019 12
21
/48 15 Zurich 16
ability to attract people, capital 16 Toronto 14
and enterprises from around Source: Mori - Global Power Cities Index 2019 and 2018 17 Frankfurt 15
the globe, according to Mori 18 San Francisco 13
19 Dubai 29
20 Copenhagen 18
21 Vienna 17
The ranking evaluates 70 indicators across 6 areas:
liveability (3rd/48), accessibility (16th/48), environment
22 Barcelona 24
(12th/48), research and development (32nd/48), 23 Vancouver 21
economy (34th/48) and cultural interaction (12th/48).
24 Beijing 23
Madrid’s performance improved in every area evaluated 25 Boston 20

except for the economy (34th/48), where it fell 3 spots 26 Chicago 19
with respect to the previous edition.
27 Brussels 25
The Spanish capital’s best score was for liveability 28 Helsinki N/A
(3rd/48). It climbed 2 spots in this area, which is
29 Osaka 28
assessed based on indicators relating to well-being,
life expectancy, safety and security, cost of living and 30 Shanghai 26
working environment.
Source: Mori – Global Power Cities Index 2019 and 2018
Global Capital Madrid Global Ranking Report 2020 8 9 Madrid Global Ranking Report 2020 Global Capital
2. Cities with the greatest The world’s most Cities with the highest
influential cities growth potential
international influence
GCI GCI GCO GCO
2019 2018 2019 2018
1 New York 1 1 London 3
2 London 2 2 Singapore 5
The Global Cities Report 2019 published by American 3 Paris 3 3 San Francisco 1
consultancy Kearney ranks the cities with the greatest
influence and potential in the world based on 2 indices: 4 Tokyo 4 4 Amsterdam 6
the Global Cities Index (GCI) and the Global Cities 5 Hong Kong 5 5 Paris 4
Outlook (GCO).
6 Singapore 7 6 Tokyo 14
According to the Global Cities Index (GCI), Madrid is 7 Los Angeles 6 7 Boston 8
the 5th most influential city in Europe and the 15th most
8 Chicago 8 8 Munich 7
influential in the world (15th/130, down 2 spots), ahead
of Amsterdam (20th), San Francisco (22nd) and Vienna 9 Beijing 9 9 Dublin 33
(25th) on a list topped by New York, London, Paris, Tokyo 10 Washington, D.C. 11 10 Stockholm 11
and Hong Kong.
11 Sydney 15 11 Toronto 12
12 Brussels 10 12 Geneva 16
13 Seoul 12 13 Sydney 19
Madrid is the 15th most 14 Berlin 16 14 Melbourne 10
influential city in the world and 15 Madrid 13 15 Zurich 13
the 5th in Europe, according 16 Melbourne 17 16 Berlin 18
to Kearney’s GCI 17 Toronto 18 17 Copenhagen 23
18 Moscow 14 18 Vienna 25
19 Shanghai 19 19 Vancouver 17
20 Amsterdam 22 20 Abu Dhabi 50

The GCI has 27 metrics that assess 5 areas: business
activity and the economy, human capital, information 21 Boston 24 21 Houston 9
exchange, cultural experience and political engagement. 22 San Francisco 20 22 Moscow 20
The individual scores for each area are not published.
23 Barcelona 23 23 Montreal 21
The Global Cities Outlook (GCO), for its part, measures 24 Buenos Aires 25 24 New York 2
the growth potential of 130 of the world's cities based 25 Vienna 21 25 Taipei 38
on 13 metrics that evaluate 4 areas: personal well-being,
economics, innovation and governance. 26 Istanbul 26 26 Düsseldorf 27
27 Dubai 28 27 Brussels 22
In terms of growth potential, Madrid’s overall rank in the
GCO 2019 climbed 4 spots, with the city finishing 45th
28 Frankfurt 29 28 Prague 28
out of 130 cities around the world (45th/130). According 29 Montreal 27 29 Washington D.C 24
to the report, London, Singapore, San Francisco, 30 Zurich 33 30 Frankfurt 29
Amsterdam and Paris are the cities set to become
international powerhouses of influence. 45 Madrid 49
Source: Kearney – Global Cities Report 2019/18
Source: Kearney – Global Cities Report 2019/18
3. Cities with the best prospects Areas Cities with the best
future prospects
in the world
2016 2014
Economic clout Ranking Ranking
2014 17 /30
2016 5 /30 1 London 1
Ease of doing business

2 Singapore 3
The Cities of Opportunity Report compiled by British Madrid’s results were particularly impressive for the
2014 17 /30 3 Toronto 4
consultancy PwC analyses the 30 cities with the economic clout variable, assessed with regard to a
2016 /30
brightest future outlook in the world, which are number of factors including the city's ability to attract 17 4 Paris 6
considered to epitomise the modern, attractive city. major enterprises, employment growth, productivity, 5 Amsterdam N/A
Intellectual capital and innovation
GDP growth and attraction of FDI.
2014 15 /30 6 New York 2
The report highlights that a balance between economic
2016 21 /30
and social strengths is a key factor in a city's success. Of the 30 cities evaluated, the Spanish capital ranked 7 Stockholm 7
The cities with the best prospects stand out for their 5th for economic clout, climbing 12 places since 2014. It
Demographics and liveability 8 San Francisco 5
economic potential, but also place importance on was also the European city with the highest employment
2014 13 /30
social factors. growth since 2014. 9 Hong Kong 8
2016 14 /30
10 Sydney 9
Cost of living 11 Seoul 14
2014 11 /30
12 Berlin 11
The city of Madrid has the 5th 2016 8 /30
13 Chicago 10
greatest economic clout in Health, safety and security
14 Los Angeles 12
the world, according to PwC's 2014 14 /30
15 Tokyo 13
2016 9 /30
Cities of Opportunity Report 16 Madrid 15
Sustainability
2014 /30
17 Dubai 16
10
2016 10 /30 18 Milan 18
In terms of future prospects, the latest (2016) edition 19 Beijing 19

Transport and infrastructure
of the Cities of Opportunity Report ranks Madrid 16th
2014 7 /30 20 Kuala Lumpur 17
in the world (16th/30, down 1 from the previous edition)
2016 11 /30 21 Shanghai 20
and 6th in Europe. London, Singapore, Toronto, Paris
and Amsterdam take the top spots. 22 Moscow 21
International connectivity
The report evaluates 67 metrics across 10 areas, in

2014 6 /30 23 Mexico City 22
2016 11 /30
which Madrid achieved the following scores: economic 24 Johannesburg 23
clout (5th/30, up 12 spots), ease of doing business
Technological readiness 25 São Paulo 26
(17th/30, no change), intellectual capital and innovation
2014 /30
(21st/30, down 6), demographics and liveability 16 26 Bogotá N/A
2016 19 /30
(14th/30, down 1), cost of living (8th/30, up 3 spots), 27 Rio de Janeiro 27
health, safety and security (9th/30, up 5), sustainability
and the environment (10th/30, no change), transport
28 Jakarta 29
Source: PwC – Cities of Opportunity 2016 and 2014
and infrastructure (11th/30, down 5), international 29 Mumbai 28
connectivity (11th/30, down 5), and technological 30 Lagos N/A
readiness (19th/30, down 3).
Source: PwC – Cities of Opportunity 2016 and 2014
4. Cities with the strongest city brands Cities with the strongest Cities with the best
city brands in the world reputations in the world
in the world
2017 2015 2018 2017
Ranking Ranking Ranking Ranking
1 Paris 1 1 Tokyo 12
2 London 2 2 Sydney 1
The City Brands Index 2017, compiled by German market Madrid climbed 2 spots in the ranking to finish 19th in 3 Sydney 4 3 Copenhagen 2
research firm GFK in collaboration with British image the world and 13th in Europe for reputation (19th/56),
and identity expert Simon Anholt, evaluates the potential ahead of Amsterdam (22nd), New York (24th), Paris 4 New York 3 4 Vienna 3
and brand appeal of 50 cities around the world. (26th) and Berlin (31st) on a list topped by Tokyo, Sydney, 5 Los Angeles 5 5 Stockholm 4
Copenhagen, Vienna and Stockholm.
According to the latest (2017) edition of the Anholt-GFK
6 Rome 6 6 Venice 18
City Brands Index, Madrid has the 16th strongest city The ranking evaluates 3 areas: advanced economy 7 Melbourne 9 7 Rome 13
brand in the world (16th/50, down 2 spots). The cities (investment attraction and financial stability), effective
8 Amsterdam 8 8 Zurich 19
with the strongest brands are Paris, London, Sydney, government (political institutions and transport network)
New York and Los Angeles. and appealing environment (culture and leisure). 9 San Francisco N/A 9 Munich 20
Individual scores in each area are not published. 10 Berlin 7 10 Montreal 14
16 Madrid 14 11 Helsinki 16
12 Melbourne 7
Madrid's city brand is considered Source: GFK – Anholt City Brands Index 2017
13 Toronto 10
the 16th strongest in the world 14 Milan 9
15 Barcelona 8
16 Vancouver 5
The index evaluates 6 areas: international reputation 17 London 6
and standing (“presence”); physical appearance and
transport (“place”); basic needs such as affordable
18 Dublin 17
accommodation and the standard of public services 19 Madrid 21

(“prerequisites”); cultural diversity, friendliness and 20 San Francisco 22
sense of safety (“people”); leisure offerings (“pulse”);
and economic and educational opportunities (“potential”). 21 Edinburgh 15
22 Amsterdam 11
Another ranking that assesses cities’ international
reputations and level of development is City RepTrak.
23 Frankfurt 26
It is compiled by the Reputation Institute, a private 24 New York 23

American organisation devoted to research and 25 Prague 25
strategic consulting.
26 Paris 24
The 7th edition of the report, published in 2018, analyses 27 Singapore 31
the 56 cities in the world with the highest GDP, largest
populations and greatest level of familiarity, by means
28 Gold Coast 35
of a survey of 12,000 people in G8 countries conducted 29 Seattle 27

between March and April 2018. 30 Brussels 30
Source: Reputation Institute – City RepTrak 2018 and 2017
5. The world’s best cities Areas Best cities in the world
2019 2018
Ranking Ranking
Programming
2018 /100
1 London 1
6
2019 5 /100 2 Paris 3
3 New York 2
Promotion
World's Best Cities 2019, a ranking published by Despite losing a bit of ground in some areas assessed 4 Tokyo 5
2018 8 /100
Canadian consultancy Resonance, evaluates the quality in the report, Madrid made significant gains in the
2019 7 /100 5 Barcelona 8
of life and reputations of 100 global cities with over area of prosperity (51st/100), moving up 53 spots with
one million inhabitants, based on quantitative data respect to the previous edition thanks to the level 6 Moscow 4
Place
and a survey of over 1,000 people in the United States of employment, GDP per capita and the number of
conducted in 2018. corporate headquarters in the city, among other factors.
2018 9 /100 7 Chicago 10
2019 13 /100
8 Singapore 6
The 2019 edition rates Madrid as the 5th best city in The report cites the urban transformation that is
Product 9 Dubai 7
Europe and the 11th best in the world (11th/100, no underway in the Spanish capital, which it views as a safe
2018 25 /100 10 San Francisco 9
change in rank), ahead of Amsterdam (12th), Rome (14th) city with a very dynamic cultural and culinary scene and
2019 26 /100
and Berlin (22nd). The top spots are taken by London, the best nightlife in Europe after London and Paris. 11 Madrid 11
Paris, New York, Tokyo and Barcelona.
People 12 Amsterdam 14
2018 44 /100
13 Los Angeles 12
2019 46 /100
14 Rome 16
Madrid is the 11th best city in Prosperity 15 Boston 15

2018 104 /100
the world and the 5th best city 2019 51 /100 16 San José 26
in Europe, according to the 17 Toronto 13
consultancy Resonance Source: Resonance Consultancy - World's Best Cities 2019 and 2018 18 Washington, D.C. 21
19 Zurich 32
20 Hong Kong 17
21 Beijing 24
The ranking includes 24 indicators that assess 6
different areas: “place”, or quality of the natural and
22 Berlin 28
built environment (13th/100, down 4); “product”, which 23 Sydney 25
measures the quality of institutions, attractions and
24 Las Vegas 18
infrastructure (26th/100, down 1); “programming”
(5th/100, up 1), which assesses the quality of the arts, 25 Frankfurt 33
culture, restaurants and nightlife; “people” (46th/100, 26 Miami 27
down 2), which evaluates levels of immigration and
diversity; “prosperity” (51st/100, up 53); and “promotion” 27 San Diego 20
of the city (7th/100, up 1) via stories, references and 28 Seoul 36
recommendations shared online.
29 Prague 23
30 Munich 35
Source: Resonance Consultancy– World's Best Cities

2019 and 2018
6. The world's smartest cities Areas Smartest cities in the world
2019 2018
Ranking Ranking
Mobility and transport

2018 /165
1 London 2
9
2019 9 /174 2 New York 1
3 Amsterdam 10
International outreach
Spanish business school IESE compiles the Cities in involving the management and quality of urban public 4 Paris 3
2018 19 /165
Motion Index (CIMI), which ranks the world’s smartest services. The city also boasts the Decide Madrid
2019 17 /174 5 Reykjavik 5
cities based on two factors: their sustainability and their civic participation platform, created to further direct
residents’ quality of life. democracy in city management. The tool, which has been 6 Tokyo 4
Technology
used as a model by other cities, allows citizens to take
The 6th edition, IESE Cities in Motion 2019, rates Madrid decisions on a broad range of city-related issues.
2018 21 /165 7 Singapore 6
2019 34 /174
as the 24th smartest city in the world (24th/174, up 1 8 Copenhagen 13
spot) and the 12th smartest in Europe. London, New In addition, an index compiled by the IMD World
Human capital 9 Berlin 11
York, Amsterdam and Paris take the top spots. Competitiveness Center and Singapore University of
2018 34 /165 10 Vienna 19
Technology and Design analyses how citizens perceive
2019 41 /174
the scale and impact of efforts to make their cities 11 Hong Kong 9
smarter, balanced against economic and technological
aspects and human dimensions.
Governance 12 Seoul 7
Madrid is the 24th smartest city 2018 34 /165
13 Stockholm 16
2019 46 /174
in the world and the 12th The 1st edition, IMD Smart City Index 2019, ranks Madrid 14 Oslo 23
as the 13th smartest city in Europe and the 21st in the
in Europe, according to IESE world (21st/102), ahead of New York (38th), Paris (51st),
Urban planning 15 Zurich 24
2018 37 /165
Dublin (30th), Stockholm (25th) and Seoul (47th) on 16 Los Angeles 17
2019 33 /174
a list topped by Singapore, Zurich, Oslo, Geneva and
Copenhagen.
17 Chicago 14
Environment
The index evaluates 96 indicators across 9 areas: 2018 /165
18 Toronto 8
50
mobility and transport (9th/174, no change), international 2019 58 /174 19 Sydney 15
outreach (17th/174, up 2 spots), technology (34th/174, 20 Melbourne 12
down 13), human capital (41st/174, up 7), governance Social cohesion
(46th/174, down 12), urban planning (33rd/174, up 4), 2018 53 /165 21 San Francisco 27
the environment (58th/174, down 8), social cohesion 2019 55 /174 22 Helsinki 22
(55th/174, down 2) and the economy (39th/174, up 25).
Economy
23 Washington 20
Madrid stands out for mobility and transport (9th/174) 2018 64 /165 24 Madrid 25
and for international outreach (17th/174), where it 2019 /174
39 25 Boston 21
climbed two spots. It also made significant strides in the
economy dimension (39th/174), advancing 25 places. 26 Wellington 18
The environment, however, is highlighted as an area Source: IESE – Cities in Motion 2019 and 2018
27 Munich 37
where Madrid has room for improvement (58th/174); its
rank in this dimension fell 8 places with respect to the
28 Barcelona 26
previous edition. 29 Basel 34
30 Taipei N/A
The report singles out Madrid’s commitment to
developing a sustainable city via initiatives like the
Source: IESE – Cities in Motion 2019 and 2018
MINT (“Madrid INTeligente”) platform, which enables
citizens to inform the City Council of any sort of incident
City
with
Quality
of
Life
7. Cities with the longest life expectancy Regions with the
longest life expectancy
in Europe
2018 Life
Ranking expectancy
1 Community of Madrid 85.5

2 Ticino 85.2
In its comparison of life expectancy at birth (0 to 1 years) According to the latest official data on Madrid², life
in different EU regions, Eurostat, the Statistical Office expectancy at birth in 2018 was 85.21 years in the city of
3 Inner London - West 84.7
of the European Commission, identifies Madrid as the Madrid and 84.83 years in the region of Madrid. 4 Autonomous Province of Trento 84.6
region with the longest life expectancy at birth in the EU 5 Île-de-France 84.5
(1st/367).
6 Chartered Community of Navarre 84.4
According to the latest Eurostat data, life expectancy 7 Autonomous Province of Bolzano/Bozen 84.4
at birth in the region of Madrid was 85.5 years in 2018.
Average life expectancy at birth in the EU that year was
8 Marche 84.4
80.7 years. 9 Castile-Leon 84.3

10 Umbria 84.3
11 Corsica 84.3
12 Lake Geneva Region 84.2
Madrid is the region with the
13 Basque Country 84.1
longest life expectancy in
14 Rhône-Alpes 84.1
Europe, according to Eurostat 15 Lombardy 84
16 Central Switzerland 84
17 Veneto 84
At the global level, the World Health Organization (WHO) 18 Tuscany 84
conducts a comparative study of life expectancy at birth
that looks at life expectancy data from countries all over
19 Zurich 84
the world. 20 La Rioja 83.9

21 Emilia-Romagna 83.9
According to the most recent data published by the
WHO, Japan was the country with the longest life 22 Northwestern Switzerland 83.9
expectancy at birth in 2016 (74.8 years), followed by 23 Aragon 83.8
Spain (73.8 years), the country with the second longest
life expectancy in the world in 2016. That year, average
24 Castile-La Mancha 83.8
global life expectancy was 72 years. 25 Sardinia 83.8

26 Catalonia 83.7
If we compare the WHO's most recent data with the
data on Madrid published that same year¹, we see that 27 Midi-Pyrénées 83.7
life expectancy at birth in 2016 in both the city of Madrid 28 Cantabria 83.6
(84.9 years) and the region of Madrid (84.6 years) was
longer than it was in Japan, the country identified by the
29 Abruzzo 83.6
WHO as that with the longest life expectancy in the world. 30 Apulia 83.6
Source: Eurostat 2018
¹ Source: Statistics Portal of Madrid City Council and the Regional Government of Madrid
² Source: INE and the Statistics Portal of Madrid City Council
City with Quality of Life Madrid Global Ranking Report 2020 22 23 Madrid Global Ranking Report 2020 City with Quality of Life
8. The world’s safest cities Areas Safest cities in the world
2019 2017
Ranking Ranking
Digital security
2017 /60
1 Tokyo 1
21
2019 28 /60 2 Singapore 2
3 Osaka 3
Health security
The Safe Cities Index, which analyses safety and security With respect to health security, the Spanish capital 4 Amsterdam 6
2017 15 /60
levels in 60 cities around the world, is published by The moved down 5 spots to finish 20th (20th/60), tied with
2019 20 /60 5 Sydney 7
Economist Intelligence Unit (EIU), a sister company to the city of New York.
British magazine The Economist. 6 Toronto 4
Infrastructure security
The Safe Cities Index 2019 report ranks Madrid as the

2017 2 /60 7 Washington, D.C. 23
2019 5 /60
9th safest city in Europe and the 25th safest in the world 8 Copenhagen N/A
(25th/60, down 13 spots), ahead of Barcelona (26th),
Personal security 9 Seoul 14
Milan (29th) and Rome (30th) on a list topped by Tokyo,
2017 14 /60 10 Melbourne 5
Singapore, Osaka, Amsterdam and Sydney.
2019 18 /60
11 Chicago 19
12 Stockholm 8
Source: EIU – Safe Cities Index 2019 and 2017
13 San Francisco 15
Madrid is the 25th safest city in 14 London 20
the world and has the 5th most 15 New York 21
secure infrastructure, according 16 Frankfurt 11
to The Economist 17 Los Angeles 18
18 Wellington 16
19 Zurich 10
The report includes 57 indicators that evaluate 4 areas: 20 Hong Kong 9

digital security (28th/60, down 7), health security 21 Dallas 26
(20th/60, down 5), infrastructure security (5th/60, down
3) and personal security (18th/60, down 4).
22 Taipei 22
23 Paris 24
Madrid’s scores remained above the average in all
24 Brussels 17
areas, despite losing some ground in each of them since
the edition published in 2017, when Madrid was the 12th 25 Madrid 12
safest city in the world and the 4th in Europe. 26 Barcelona 13
The Spanish capital stood out for its excellent 27 Abu Dhabi 28
performance in the area of infrastructure security 28 Dubai N/A
(5th/60, down 3), where it ranked ahead of New York
29 Milan 25
(12th), London (19th) and Paris (25th).
30 Rome 27
Despite dropping 4 places, Madrid also scored well in
the area of personal security (18th/60), finishing ahead Source: EIU – Safe Cities Index 2019 and 2017
of Paris (21st), London (22nd), Washington D.C. (23rd)
and New York (30th).
9. The world’s best cities for expats Areas Cities with the best
quality of life for expats
2019 2018
Quality of urban living Ranking Ranking
2018 3 /82
2019 8 /82 1 Taipei 1
Ease of getting settled

2 Kuala Lumpur 6
InterNations, the German network that connects over 3.5 Madrid takes the top spot as the world’s most
2018 18 /82 3 Ho Chi Minh City 4
million expats in 420 cities around the world, publishes welcoming city for expats. 3 out of 7 expats are very
2019 /82
a report that evaluates expats’ quality of life in 82 cities happy with the welcome they have received in Madrid, 12 4 Singapore 2
based on a survey of over 20,000 expats in 187 countries. and 4 out of 5 feel at home in the city, finding it easy to 5 Montreal 12
Work life
make friends and get used to the local culture, and citing
2018 52 /82 6 Lisbon 18
According to the Expat City Ranking 2019, expats’ quality the friendliness of Madrid’s residents.
2019 63 /82
of life in the city of Madrid is the 17th highest in the world 7 Barcelona 27
(17th/82, down 8 spots) and the 8th highest in Europe,
Finance and housing 8 Zug 23
ahead of Vienna (23rd), London (70th), Paris (78th) and
2018 /82
New York (74th). The top spots go to the cities of Taipei, 35 9 The Hague 11
Kuala Lumpur, Ho Chi Mihn, Singapore and Montreal. Madrid is the most welcoming 2019 50 /82
10 Basel 22
city in the world for expats: 11 Aachen 7
4 out of 5 expats feel at home Source: InterNations – Expat City Ranking – 2019 and 2018
12 Doha 50
Quality of life for expats in the in Madrid 13 Prague 8
city of Madrid is the 17th best 14 Mexico City 19
15 Abu Dhabi 14
In the world
The American consultancy Mercer also compiles a 16 Sydney 21
ranking that evaluates expats’ quality of life with the aim 17 Madrid 9
of helping multinationals provide equitable remuneration
to employees posted abroad.
18 Budapest 32
The ranking is based on 25 indicators that assess 4 19 Calgary N/A
areas: quality of urban living (8th/82, down 5 spots),
According to Mercer's 2019 Quality of Living Survey, 20 Bangkok 5
urban work life (63rd/82, down 11), finance and housing
Madrid is the city with the 28th best quality of life for
(50th/82, down 15) and ease of getting settled (12th/82, 21 Manama 3
expats in Europe and the 46th best quality of life in the
up 6). It also evaluates the cost of living in the city
world (46th/231, up 3 places), ahead of Tokyo (49th), 22 Luxembourg 39
(16th/82, down 1).
Washington (53rd) and Rome (56th) on a list topped by
Vienna, Zurich, Auckland, Munich and Vancouver.
23 Vienna 34
Madrid is one of the cities with the highest quality of
24 Tallinn 15
life in the world for expats (8th/82) thanks to its leisure
Mercer also publishes an annual report on expats’ cost
offerings and climate (6th/82), its transport (13th/82) 25 Panama N/A
of living which benchmarks the prices of over 200 items
and its healthcare and environment (5th/82), which were 26 Tokyo 38
in New York against the prices of the same items in 209
all highly rated by the expats surveyed.
cities. Madrid is the world’s 82nd most expensive city 27 Miami 42
for expats (82nd/209, down 18), more affordable than
As for areas with room for improvement, respondents 28 Muscat 10
London (23rd), Miami (44th) and Paris (47th). Hong
cited the need to improve employment opportunities
Kong, Tokyo, Singapore, Seoul and Zurich take the top 29 Melbourne 16
and job security. They also expressed dissatisfaction
spots as the world’s most expensive cities for expats.
with their income and financial situations. 30 Brussels 35
Source: InterNations – Expat City Ranking – 2019 and 2018
10. Cities with the best quality of life Cities with the highest Cities with the best
quality of life in the world quality of life for expats
in the world
2019 2018 2019 2018
Ranking Ranking Ranking Ranking
1 Zurich 4 1 Zurich 2
2 Tokyo 2 2 Wellington 1
Monocle, an urban lifestyle magazine created in 2007, It assesses 8 areas: purchasing power (33rd/56), safety 3 Munich 1 3 Copenhagen 3
publishes a Quality of Life Survey that evaluates 25 cities (15th/56), healthcare (6th/56), cost of living (24th/56),
around the world. property price to income ratio (32nd/56), traffic 4 Copenhagen 5 4 Edinburgh 4
(14th/56), pollution (29th/56) and climate (24th/56). 5 Vienna 3 5 Vienna 5
According to the 2019 Quality of Life Survey, Madrid is
the city with the 8th highest quality of life in the world Madrid stands out for its excellent healthcare (6th/56),
6 Helsinki 10 6 Helsinki 6
(8th/25, down 1), ahead of Amsterdam (14th), Stockholm despite dropping 4 spots since the previous edition 7 Hamburg 8 7 Melbourne 7
(12th), Paris (19th) and Singapore (25th) on a list led by published in 2018, when it was second only to the city
8 Madrid 7 8 Boston 11
Zurich, Tokyo, Munich, Copenhagen and Vienna. of Tokyo.
9 Berlin 6 9 San Francisco 16
10 Lisbon 12 10 Sydney 8
11 Melbourne 9 11 Vancouver 15
Madrid is viewed as the city with Madrid stands out as Europe's 12 Stockholm 11 12 Amsterdam 10
the 8th highest quality of life in 4th best city in terms of human 13 Sydney 13 13 Frankfurt 9
the world, according to Monocle capital and lifestyle, according 14 Amsterdam 16 14 Tokyo 13
to Financial Times 15 Vancouver 15 15 Prague 20
16 Hong Kong 14 16 Auckland 12
The survey highlights aspects of Madrid such as

17 Kyoto 17 17 Dubai 18
the rehabilitation of long-neglected buildings, the

Similarly, fDi Intelligence, a specialist division of British
18 Barcelona 19 18 Berlin 14
maintenance and cleanliness of its streets, artist-led
newspaper Financial Times, highlights Madrid’s excellent 19 Paris 20 19 Stockholm 17
initiatives and its globally renowned nightlife and
human capital and lifestyle (4th/301) in fDi European 20 Düsseldorf 18 20 Oslo 19
gastronomy. It also cites the three years of small-scale
Cities and Regions of the Future 2018/19, a report that
urban transformation that have brought vitality to the 21 Auckland 23 21 Chicago 22
analyses the cities and regions with the best investment
Spanish capital.
potential in Europe. 22 Fukuoka 22 22 Brussels 28
Similarly, Mapping the World’s Prices 2019, a report 23 Brisbane 24 23 Singapore 26

compiled by Deutsche Bank economists, rates Madrid
24 Oslo 25 24 Toronto 21
as the city with the 14th highest quality of life in Europe
and the 27th highest quality of life in the world (27th/56), 25 Singapore 21 25 Lisbon 25
ahead of New York (31st), Paris (36th), Rome (40th) and 26 Riyadh 24
London (41st). The top spots go to Zurich, Wellington Source: Monocle – Quality of Life Survey 2019 and 2018
(New Zealand), Copenhagen, Edinburgh and Vienna. 27 Madrid 23
28 Cape Town 29
The report evaluates factors such as quality of life,
29 Seoul 27
wages and the cost of housing, and compares the prices
of goods and services such as cinema tickets, monthly 30 Warsaw 31
transport passes or an iPhone XS in over 50 of the
world’s cities. Source: Deutsche Bank – Mapping the World’s Prices
2019 and 2018
Diverse
and
Accessible
City
11. Europe's most equitable cities Europe’s most
equitable cities
2018 Score (0-10)
Ranking
1 Helsinki 7.97
2 Stockholm 7.82
3 Rotterdam 7.3
A study published by Spotahome, an international online (20th/33); and quality of life (20th/33), which analyses 4 Bristol 7.29
housing platform, analyses equality in various spheres in factors like housing prices, cost of living, safety,
33 European cities and 36 European countries, ranking healthcare, pollution, purchasing power, commuting 5 Zurich 7.23
the continent's most equitable places. and climate. 6 Reykjavik 7.23
7 Oslo 7.2
The 1st edition of the study, Best European Cities for
Equality 2018, ranks Madrid as the 19th most equitable 8 Copenhagen 7.07
city in the European Union (19th/33), ahead of Vienna 9 Leeds 6.96
(21st), Berlin (22nd), Paris (23rd) and London (32nd) on
a list topped by Helsinki, Stockholm, Rotterdam, Bristol 10 Edinburgh 6.86
and Zurich. 11 Brussels 6.85
12 Birmingham 6.83
13 Luxembourg 6.58
14 Lyon
Madrid is the 8th most tolerant 6.57
15 Munich 6.45
city for immigrants in Europe,
16 Frankfurt 6.44
according to Spotahome
17 Geneva 6.38
18 Amsterdam 6.33
19 Madrid 6.27
The ranking is based on 10 indicators that evaluate 4 20 Dublin 6.2
dimensions: gender, social sphere, economy and politics.
21 Vienna 6.18
Madrid scored particularly well on the indicators that 22 Berlin 6.12
gauge immigrant acceptance (8th/33), gender pay gap,
23 Paris 6.1
i.e. wage differences between men and women (9th/33),
ratio of women to men in Fortune 500 countries (9th/33) 24 Hamburg 6.1
and ratio of women to men in city councils (13th/33). 25 Barcelona 5.95
However, the ranking identified room for improvement 26 Manchester 5.9

in the areas of income inequality, i.e. the distribution of 27 Warsaw 5.51
a country's income or wealth (24th/33), and female vs
male labour force participation (25th/33).
28 Lisbon 5.47
29 Milan 5.47
Other areas evaluated include LGBTI friendliness 30 Rome 5.27
(14th/33); wheelchair accessibility (17th/33), which
measures the percentage of accessible buses and 31 Prague 4.92
metro stations; political rights and civil liberties 32 London 4.84
33 Athens 4.51
Source: Spotahome– Best European Cities for

Equality 2018 (1st edition of the ranking)
Diverse and Accessible City Madrid Global Ranking Report 2020 32 33 Madrid Global Ranking Report 2020 Diverse and Accessible City
12. Cities with the highest cost of living Cities with the
highest cost of living
in the world
2018 2015
Ranking Ranking
1 Zurich 1
2 Geneva 2
Swiss bank UBS publishes a study of the cost of living To illustrate how purchasing power differs from city to
3 Oslo 4
and income levels in cities around the world. city, UBS calculates the number of hours a person in the
city must work to buy, for instance, a Big Mac, an iPod or 4 Copenhagen 5
The bank uses the cost of living in New York as a an iPhone X. 5 New York 3
benchmark (assigning it an index of 100) to measure the
cost of living in other cities with regard to 4 areas: price According to UBS, a person would have to work 27.8 6 Tokyo 8
levels, earning levels, purchasing power and working time. minutes in Madrid to buy a Big Mac (39th/77) and 140.5 7 Milan 13
hours to buy an iPhone X (38th/77), compared to 11.8
8 London 6
Prices and Earnings 2018 compares the prices of 128 minutes for residents of Hong Kong (Big Mac) or 38.2
basic goods and services between January and April of hours for workers in Zurich (iPod or iPhone). In New 9 Chicago 7
that year in 77 cities, as well as the average earnings for York, residents would have to work 15.2 minutes (Big 10 Helsinki 18
15 professions which are taken to represent the typical Mac) and 54.1 hours (iPod or iPhone).
working population. 11 Sydney 10
The report singles out Madrid’s lifestyle and describes 12 Paris 20
it as an “artistic, culinary, dynamic town that brims with
energy”, which is the 3rd largest city in the European
13 Auckland 9
Union and has vibrant financial and technological 14 Stockholm 14

Madrid is the 34th most industries, multiple universities and research centres 15 Luxembourg 21
expensive city in the world, and is the headquarters of a number of major
16 Seoul 11
multinational corporations.
according to UBS 17 Dublin 25
18 Brussels 27
19 Tel Aviv 23
Madrid’s prices make it the 34th most expensive city 20 Los Angeles 17
in the world (34th/77, up 7 places since 2015). Zurich, 21 Panama City N/A
Geneva, Oslo, Copenhagen and New York are the cities
with the highest cost of living in the world in 2018. 22 Vienna 32
23 Munich 31
In terms of wages (average gross wages), Madrid
24 Amsterdam 33
is the city with the 31st highest wages in the world
(31st/77). Geneva, Zurich, Luxembourg, Los Angeles and 25 Miami 16
Copenhagen take the top slots. 26 Montreal 15
Purchasing power (net annual income) in the city of 27 Frankfurt 30

Madrid is the 36th highest in the world (36th/77). 28 Rome 28
Residents of Los Angeles, Zurich, Miami, Geneva and
Luxembourg have the highest purchasing power.
29 Toronto 12
30 Berlin 38
34 Madrid 41
Source: UBS– Prices and Earnings 2018 and 2015
13. The most transparent Areas Cities with the best
e-governance services
and participatory cities
2015/2016 2013/2014
Content Ranking Ranking
2014 43 /100
2016 3 /100 1 Seoul 1
Citizen and social engagement

2 Helsinki 16
The NGO Transparency International compiles an index behind Seoul and Helsinki, on the list of cities with the
2014 68 /100 3 Madrid 29
aimed at fostering information culture and evaluating best e-governance services (climbing 26 spots with
2016 3 /100
how transparent municipal governments are to citizens respect to the previous edition published in 2014). 4 Hong Kong 3
and society. 5 Prague 10
Services
The survey evaluates e-governance services with
2014 25 /100 6 Tallinn 34
The latest (2017) edition of the Transparency Index regard to 5 areas: privacy and security (10th/100, tied
2016 6 /100
for Municipalities (ITA) assesses the transparency of with Vienna and London); usability (8th/100); content 7 New York 2
110 municipal governments in Spain by means of 80 (3rd/100); service quality (6th/100); and social and
Privacy and security 8 Bratislava 6
indicators that evaluate 6 dimensions of transparency. citizen engagement (3rd/100).
2014 21 /100 9 Yerevan 5
2016 10 /100
In recent years, the city of Madrid has carried out 10 Vilnius 12
a range of initiatives that have established it as a
Usability 11 Buenos Aires 26
benchmark for engagement and governance.
The platform Decide Madrid 2014 15 /100
12 Tokyo 25
2016 8 /100
received the UN's Public Madrid City Council's Open Data Portal¹ promotes
13 Singapore 4
access to municipal government data and fosters
Service Award in 2018 the development of creative tools to attract and Source: Rutgers – Digital Governance in Municipalities 2015/2016
14 Moscow 69
serve Madrid’s citizens. Since its creation in 2014, its 15 Oslo 13
resources have been downloaded over 9 million times.
16 Amsterdam 59
Madrid City Council's Transparency Portal² was created 17 Auckland 22
The 6 dimensions of transparency evaluated are: active
in 2017 to ensure accountability to citizens, but also
transparency and information on local authorities; the 18 London 15
to improve public management and the efficiency of
government website, civic participation and relations
the council’s services, in addition to encouraging civic 19 Lisbon 38
with citizens and society; economic and financial
participation. 20 Sydney 35
transparency; transparency of procurement, agreements,
grants, subsidies and service costs; transparency in 21 Berlin 33
Moreover, in 2018 the Decide Madrid³ platform received
urban planning, public works and the environment;
the UN’s Public Service Award, and its software has 22 Zurich 20
and, finally, the right of access to information.
been implemented in 95 cities in 18 different countries.
Since its creation in 2015, 260 million euros from the
23 Jerusalem 27
Madrid City Council moved up 51 spots with respect
municipal budget has been allocated via the platform 24 Istanbul 55
to the 2014 edition, and was one of 25 municipal
to projects voted on by Madrid’s citizens.
governments to achieve a perfect score (100 points) in 25 Bogotá 37
the overall ranking, which is based on scores for the 6 26 Copenhagen 24
individual transparency dimensions.
27 Toronto 7
In addition, in Digital Governance in Municipalities 28 Ljubljana 60
Worldwide 2015/2016, a survey published by Rutgers
29 Mexico City 18
University (New Jersey), Madrid ranked in 3rd place,
30 Manama 94
Source: Rutgers – Digital Governance in Municipalities

2015/2016 and 2013/2014
¹ datos.madrid.es
² transparencia.madrid.es
³ decide.madrid.es
City
with
Talent
14. Cities with the best talent Cities best at managing
and retaining talent
management in the world
2019 2018
Ranking Ranking
1 Washington, D.C. 6
2 Copenhagen 4
The 2019 Global Talent Competitiveness Index (GTCI) Madrid’s scores on indicators such as the presence 3 Oslo 3
published by French business school INSEAD evaluates of intergovernmental organisations (56.7), physician
the ability of 125 countries and 114 cities around the density per inhabitant (62.9) and personal safety (54.4) 4 Vienna 15
world to attract and retain talent. were above average. 5 Zurich 1
Among the cities that are best at managing talent,

6 Boston 17
Madrid ranks 13th in Europe and 23rd in the world 7 Helsinki 5
(23rd/114, down 1 spot), ahead of Berlin (32nd), Frankfurt
(39th) and Chicago (31st). Washington D.C., Copenhagen, One of the key reasons behind 8 New York 26
Oslo, Vienna and Zurich take the spots. Madrid’s attraction of talent is 9 Paris 9
10 Seoul 18
the quality of its environment
11 Stockholm 2
and of life in the city, according
12 San Francisco 8
Madrid is one of the cities that to INSEAD 13 Seattle N/A
attracts that most university 14 London 14
talent in Europe, according to 15 Taipei N/A
Colliers International The report focuses on entrepreneurial talent as a 16 Geneva N/A
key factor in nations’ and cities’ competitiveness, and
predicts that it will become even more critical due to
17 Singapore 33
digitalisation and globalisation. It also highlights cities’ 18 Brussels 10

growing importance and their greater ability to attract
The ranking includes 68 variables grouped into 5 19 Tokyo 12
talent due to the fact that they are more agile than
different areas that gauge cities’ ability to be global and 20 Munich N/A
countries and can more easily adapt to new trends.
to attract, retain, grow and nurture talent.
21 Amsterdam 11
Madrid scored particularly well on the indicators that 22 Los Angeles 13
assess quality of life (77.4/100), environmental quality
(62.8), percentage of the population with tertiary
23 Madrid 22
education (77.5) percentage of the workforce with 24 Montreal N/A

tertiary education (71.3), tertiary enrolment (74.6) and 25 Prague 25
the number of households with internet access (78.7).
26 Sydney 20
Aspects highlighted as areas with room for improvement 27 Hong Kong N/A
include R&D expenditure (34.7/100), GDP per capita
(35.9/100), presence of major universities (47.9), airport
28 Rotterdam 27
connectivity (47.5), presence of individuals on social 29 Ottawa 24

networks (37.3) and affordability (41.1). 30 Melbourne N/A
Source: ADECCO and INSEAD – Global Talent

Competitiveness 2018 and 2019
City with Talent Madrid Global Ranking Report 2020 40 41 Madrid Global Ranking Report 2020 City with Talent
15. The world’s best cities for students Areas Best cities for students
2019 2018
Ranking Ranking
University rankings
2018 /100
1 London 1
48
2019 51 /120 2 Tokyo 2
3 Melbourne 3
Student mix
Global higher education consultancy QS Quacquarelli 4 Munich 6
2018 32 /100
Symonds publishes an annual report that ranks the
world’s best cities for university students. Madrid is Erasmus students’ 2019 45 /120 5 Berlin 7
favourite city destination, Desirability

6 Montreal 4
QS Best Student Cities 2019 ranks Madrid as the 10th
best city for university students in Europe and the according to Uniplaces 2018 37 /100 7 Paris 5
2019 33 /120
27th best in the world (27th/120, up 5 spots), tied with 8 Zurich 8
Auckland (New Zealand) and ahead of San Francisco
Employer activity 9 Sydney 9
(35th), Dublin (37th), Stockholm (37th) and Chicago
2018 35 /100 10 Seoul 10
(41st). London, Tokyo, Melbourne, Munich and Berlin take
In addition, Uniplaces, an international student 2019 32 /120
the top spots. 10 Hong Kong SAR 12
accommodation website, surveys over 26,000 European
students and asks them to vote for the city where they Affordability 11 Toronto 13
would most like to do an Erasmus exchange. Madrid was 2018 57 /100
12 Boston 13
top of the list in 2016, and again in 2018, holding onto its 2019 55 /120
Madrid’s international students position as international students’ favourite city for an 13 Vienna 11
Erasmus exchange. Student view 15 Edinburgh 16
praise its nightlife, diversity, 2018 31 /100
16 Vancouver 17
lifestyle and weather, according The students surveyed cited Madrid’s lifestyle and 2019 21 /120
nightlife, which were the two aspects of the city rated 17 Taipei 20
to QS the highest by young Erasmus students. They also
considered it easy for students to find accommodation Source: QS– Best Student Cities 2019 and 2018 18 Kyoto – Osaka – Kobe 19
in Madrid, and viewed the cost of living in the city 19 New York 18
as relatively low in comparison to other European 20 Singapore 15
destinations.
The report assesses 6 areas: the performance of the city's 21 Barcelona 31
universities in the QS rankings (51st/120, down 3 spots),
Other traits valued by Erasmus students in Madrid 22 Brisbane 21
student mix (45th/120, down 3), desirability (33rd/120,
included its outstanding geographical location, its
up 3), employer activity (32nd/120, up 3), affordability 23 Canberra 22
excellent connectivity, its parks and green areas, its
(55th/120, up 2) and student view (21st/120, up 10).
streets full of culture and history, its lively nightlife and 24 Amsterdam 27
the fact that Madrid is a vibrant city full of life. 25 Los Angeles 35
Madrid achieved its highest score on the student view
variable (21st/120), climbing 10 spots with respect to 26 Adelaide 41
the previous edition. This variable gauges students’ 27 Auckland 23
perceptions by surveying over 8,000 students from
around the world.
27 Madrid 32
29 Kuala Lumpur 37
Among the traits that make Madrid highly desirable 29 Manchester 24
to students from all over the world, the report cites
Madrid’s quality and way of life as well as its diversity, 30 Buenos Aires 25
rich gastronomy, lively nightlife, outstanding cultural and
leisure offerings and excellent weather. Source: QS– Best Student Cities 2019 and 2018
16. Cities with the best universities 17. Europe’s best business schools
in the world
The UK-based global higher education consultancy QS With respect to employability and to universities’ ability Madrid’s business schools are internationally renowned The FT Online MBA Ranking 2019 rates IE’s programme as
Quacquarelli Symonds publishes an annual report that to pave the way to successful careers for their students, management training centres that attract thousands of the 2nd best in the world, and the FT Global MBA Ranking
ranks the best universities in the world in which to study. the QS Graduate Employability 2020 ranking includes postgraduate students each year and achieve excellent 2019 includes IESE (12th), ESADE (21st) and IE (31st).
4 Madrid universities: Universidad Politécnica (79th), scores in international rankings.
It assesses the world’s top one thousand universities Universidad Complutense (94th), Universidad Autónoma
in 4 different areas: teaching, employability, (141-150) and Universidad Carlos III (141-150). The Spanish capital is home to IE and other top business
internationalisation and research. These areas are schools, as well as satellite campuses of IESE and
evaluated using 6 metrics: the institution's academic In addition, owing to their academic excellence, 4 ESADE and numerous nationally and internationally
reputation, its reputation among employers, the number universities in Madrid are listed in Europe Teaching prestigious academic institutions.
of citations received per faculty member, the faculty/ 2020, a ranking compiled by Times Higher Education
student ratio, the proportion of international faculty (THE): Universidad Autónoma de Madrid (251-300), In the 2019 edition of the European Business School
members and the ability to attract international students. Universidad Carlos III (801-1000), Universidad Rankings published annually by Financial Times, IESE
Complutense (501-600) and Universidad Politécnica (6th) and IE Business School (8th) are among Europe’s
(801-1000). top ten business schools, with ESADE (13th) trailing
closely behind. The top spots go to HEC (Paris), London
The Academic Ranking of World Universities 2019 Business School, Bocconi (Italy), University of St. Gallen
Universidad Carlos III is the (ARWU), compiled by the independent consultancy (Switzerland) and Insead (France).
world's 34th best university Shanghai Ranking, also evaluates universities’ prestige.
It ranks the top 1000 universities in the world, evaluating To determine Europe’s best business schools, the
under 50 years old, according 56 academic subjects in 5 broader categories: natural ranking assesses the institutions’ teaching innovation,
to QS sciences, social sciences, life sciences, medical sciences faculty excellence and student diversity, as well as
and engineering. factors like the level of internationalisation and scope
of their programmes, the career and salary progression
At the top of the heap are Harvard, Stanford, of their graduates, fulfilment of expectations and
Cambridge, Massachusetts Institute of Technology (MIT) research output.
The QS World University Rankings 2020, a list topped and the University of California (Berkeley). Madrid's
by the Massachusetts Institute of Technology (MIT), universities rank as follows: Universidad Complutense The Financial Times’ business school ranking is a
Stanford University, Harvard University, the University (201-300), Universidad Autónoma (301-400) and composite of the average scores of Europe's top
of Oxford and the California Institute of Technology Universidad Politécnica (501-600). business schools in the individual FT rankings for MBAs,
(Caltech), includes 4 Madrid universities: Universidad Executive MBAs, Masters in Management (MiM) and
Autónoma de Madrid (192nd), Universidad Complutense The ranking criteria are: number of scientific papers open and customised Executive Education programmes.
de Madrid (212nd), Universidad Carlos III de Madrid published, number of papers indexed in a standardised
(298th) and Universidad Politécnica de Madrid (435th). citation index, percentage of papers involving The FT Executive MBA Ranking 2019, which rates
international collaboration, papers selected for high- the business schools with the best Executive MBA
As for more recently-established universities, three impact journals and prestigious conferences, and the programmes, ranks IESE (12th) and IE (16th) among the
Madrid universities appear in the QS Top 50 Under number of researchers who have won prestigious awards top 20 in the world.
50 2020, which ranks the world’s 50 best universities in their fields such as a Nobel Prize or a Fields Medal.
under 50 years old: Universidad Carlos III de Madrid ESADE (11th) and IE (16th) also figure among the global
(34th in the world) IE University (42nd) and Universidad top 20 in the FT Masters in Management Ranking 2019.
Politécnica de Madrid (61-70 range). The top spots go Finally, in the FT Executive Education Ranking 2019 for
to universities in Singapore (NTU), Hong Kong (HKUST), customised programmes, IESE has been the world's top
South Korea (KAIST), Hong Kong (City University) and business school (1st) for 5 years in a row, and ESADE
Paris (PSL). (14th) is also among the top 20.
City
that
Attracts
Businesses
18. The most attractive cities Most attractive cities for
businesses and employees
for businesses and employees
2018 2017
Ranking Ranking
1 London 1
2 Paris 2
Colliers International, a Canadian real estate and financial Madrid stands out for its ability to create business and 3 Madrid 8
services consultancy, compiles the Cities of Influence employment, although growing real estate investment
Report, which ranks Europe's most influential cities. and company occupancy of offices are unquestionably 4 Moscow N/A
the factors behind the surge in the Spanish capital's 5 Birmingham N/A
The report analyses 50 major economic hubs in Europe, performance in this edition of the ranking.
evaluating their appeal to investors based on criteria
6 Munich 6
such as attraction and availability of talent, economic The number of transactions recorded in Madrid in 2017 7 Edinburgh N/A
output, quality of life and business productivity. rose by 72%, making it, for the first time ever, Europe’s
8 Zurich 13
third biggest investment market. This attests to investors’
perception of Madrid as a city with long-term potential. 9 Milan 20
10 Manchester 3
The ranking underscores that it isn’t only business
Madrid is Europe’s 3rd most owners and investors who are setting their sights on 11 Stockholm 4
attractive city for businesses the Spanish capital. It is also capturing the interest of 12 Bristol N/A
present and future workers. In this regard, the ranking
and employees, according to includes a separate indicator that identifies Madrid as
13 Leeds N/A
Colliers one of Europe’s most attractive cities for students and 14 Frankfurt 11
future workers. 15 Dublin 5
The ranking identifies Madrid as the city with the 2nd 16 Stuttgart N/A
greatest ability to attract university talent, preceded 17 Vienna 9

The 2nd edition of the report, Cities of Influence | only by Paris. According to the report, Paris, Madrid
Q1 2018 | EMEA, ranks Madrid as Europe’s 3rd most and Moscow are the cities that attract that most
18 Berlin 12
influential city (3rd/50, up 5 spots), ahead of Munich university talent in Europe, along with Vienna, Dublin 19 Cologne N/A
(6th), Milan (9th), Frankfurt (14th), Vienna (17th), Berlin and Copenhagen. 20 Copenhagen N/A
(18th) and Amsterdam (22nd) on a list topped by the
cities of London and Paris. 21 Hamburg 14
22 Amsterdam 7
The Spanish capital's international performance
improved significantly in the ranking of Europe’s major
23 Helsinki N/A
business hubs. It climbed from 8th to 3rd place to 24 Glasgow N/A

finish as one of the top three investment destinations 25 Utrecht N/A
in Europe.
26 Rome N/A
The report is based on 150 indicators that assess 8 27 Barcelona 16

categories: economic output; attraction of latent and
future talent; workforce skills and orientation; quality
28 Prague 10
and cost of living; employee aspirational factors and 29 Lyon N/A

other key factors associated with regulations; safety; 30 Lisbon 17
the tax burden; and ease of doing business.
Source: Colliers International – Cities of Influence
City that Attracts Businesses Madrid Global Ranking Report 2020 48 49 Madrid Global Ranking Report 2020 City that Attracts Businesses
19. Economies where it’s easiest Areas Economies where it’s
easiest to do business
to do business
2020 2019
Protecting minority investors Ranking Ranking
2019 30 /190
2020 28 /190 1 New Zealand 1
Starting a business
2 Singapore 2
Every year, the World Bank publishes Doing Business, For the period evaluated, 2 May 2018 to 1 May 2019,
2019 86 /190 3 Hong Kong, China 4
a report that evaluates business activity regulations to Spain held onto its previous position (30th/191) and
2020 /190
rank 190 of the world's economies (countries) based on improved its overall score from 77.68 to 77.9 points. 97 4 Denmark 3
how easy it is to do business in them. 5 Korea 5
Paying taxes
The report assesses the ease of doing business in
2019 34 /190 6 USA 8
To compare them, it uses the country's largest city as 10 areas that represent a company’s life cycle. It also
2020 35 /190
a benchmark for doing business there, except for 11 includes a set of indicators that evaluate the process 7 Georgia 6
countries with over 100 million inhabitants, for which it of employing workers.
Trading across borders 8 United Kingdom 9
also collects data on the second largest city to assess
2019 1 /190
the ease of doing business in the economy as a whole. In this edition of the report, Spain achieved the 9 Norway 7
2020 1 /190
This protocol is used for Bangladesh, Brazil, China, India, following scores: ease of starting a business (97th/190, 10 Sweden 12
Indonesia, Japan, Mexico, Nigeria, Pakistan, Russia and down 11 spots), dealing with construction permits
Dealing with construction permits 11 Lithuania 14
the United States. (79th/190, down 1), getting electricity (55th/190, down
2019 78 /190
7), registering property (59th/190, down 1), getting 12 Malaysia 15
2020 79 /190
credit (80th/190, down 7), protecting minority investors
13 Mauritius 20
(28th/190, up 2), paying taxes (35th/100, down 1), trading
Enforcing contracts
across borders (1st/190), enforcing contracts (26th/190, 14 Australia 18
Spain is the 30th easiest down 3) and resolving insolvency (18th/190, up 1).
2019 23 /190
15 Taiwan, China 13
2020 26 /190
economy in the world to do 16 United Arab Emirates 11
Spain's scores in the 10 areas evaluated held steady or,
business in, according to a at times, even improved, but its rank in most areas fell
Getting electricity
17 North Macedonia 10
2019 48 /190
World Bank report that uses the due to improvements in other countries' scores.
2020 55 /190 18 Estonia 16
city of Madrid as a benchmark 19 Latvia 19
Registering property
2019 58 /190 20 Finland 17
2020 59 /190 21 Thailand 27
Doing Business 2020 uses the city of Madrid as a Getting credit

22 Germany 24
benchmark for Spain, which is the 30th easiest place in 2019 73 /190 23 Canada 22
the world to do business (30th/190), ahead of France 2020 80 /190
24 Ireland 23
(32nd), the Netherlands (42nd), Switzerland (36th), Italy
(58th) and Luxembourg (72nd). The top spots are taken Resolving insolvency 25 Kazakhstan 28
by New Zealand, Singapore, Hong Kong, Denmark and 2019 19 /190 26 Iceland 21
the Republic of Korea. 2020 18 /190
27 Austria 26
The report highlights that the economies with the best 28 Russia 31
scores are those with solid and transparent regulations Source: World Bank – Doing Business 2020 and 2019
29 Japan 39
for companies, as well as widespread use of electronic
systems to carry out procedures and formalities. 30 Spain (Madrid) 30
Source: World Bank – Doing Business 2020 and 2019
20. Most attractive cities With regard to Madrid’s share of total investment in
Spain, the region of Madrid was the top recipient of Most attractive cities
foreign investment in 2018, attracting €39.9254 billion. for foreign investment
for foreign investment This represented 85.3% of the national total, and a year-
on-year rise of 125.3%.
2019 2018
Madrid Investment Attraction Office (MIA) was created Ranking Ranking
in 2018 with the aim of attracting foreign investment

and creating loyalty among foreign companies that
1 London 1
have already established a presence in Madrid. It offers 2 Paris 3

European Cities and Regions of the Future 2018/2019, the region of Paris (7th/10). Among the large European companies training, information and advice as well as soft- 3 Singapore 2
a report published by fDi Intelligence, a specialist regions with over 4 million inhabitants, Madrid has the landing services and free premises in coworking spaces.
division of the British newspaper Financial Times, 7th best (7th/10) human capital and lifestyle. 4 Dubai 4
evaluates the ability to attract investment and retain 5 New York 7
talent of 150 regions, 301 cities and 38 local business At the global level, according to the Global Cities
associations in Europe. Investment Monitor 2019 published by international
6 Shanghai 5
consultancy KPMG, in 2018 Madrid was the 11th most 7 Barcelona 9
The fDi index analyses European regions and cities attractive city for international investment in the world
8 Hong Kong 6
based on their economic potential, human capital and (11th/35, up 4 spots) and the 3rd most attractive in
lifestyle, cost-effectiveness, connectivity and business Europe, ahead of Amsterdam (12th), Tokyo (13th), Dublin 9 Düsseldorf 23
friendliness. It also assesses their FDI strategies. (14th), San Francisco (22nd) and Munich (33rd) on a list 10 São Paulo 15
topped by London, Paris, Singapore, Dubai and New York.
11 Madrid 16
12 Amsterdam 11
Madrid is the 3rd best 13 Tokyo 14
southern European city to Madrid is the European city with 14 Dublin 10
invest in according to fDi the 4th best human capital and 15 Sydney 12
Intelligence, a specialist lifestyle, according to fDi 16 Mexico 25
17 Bangalore 8
division of Financial Times
18 Warsaw 24
19 Frankfurt 17
KPMG also ranks Madrid as the world’s 9th most
attractive city for R&D investments in 2018 (9th/47) and 20 Melbourne 21
Madrid isn’t listed among the top 25 European cities the 4th most attractive in Europe. Moreover, the report 21 Toronto 13
and regions of the future, led by London, Dublin, Paris, includes a survey of investors’ perceptions that reveals
Amsterdam and Munich, but both the city and the region that they view Madrid as one of the cities with the best
22 San Francisco 22
achieve excellent scores in several of the ranking’s images in the world and one of the most attractive 23 Bogotá N/A
individual categories. locations for setting up a business (12th/20), as well as
24 Bucharest N/A
one of the cities whose attractiveness will grow the most
In southern Europe, Madrid is the 3rd best city to invest over the next 3 years (9th/20). 25 Helsinki N/A
in (3rd/10). In the major European cities category, 26 Bangkok N/A
Madrid ranks 10th for connectivity (10th/10) and 4th With respect to investor opinions, the European
for human capital and lifestyle (4th/10), trailing behind Attractiveness Survey 2019 conducted by international 27 Berlin 26
London, Moscow and Paris and ahead of Berlin (7th), consultancy EY ranks Madrid as Europe's 7th most 28 Beijing 19
Oslo (9th) and Vienna (10th). attractive city for foreign investors (up 2 points).
29 Ho Chi Minh 20
9% of the executives in international companies
In the southern European regions category, the report surveyed about their investment plans over the next few 30 Los Angeles 27
also identifies Madrid as the 2nd best (2nd/10) region years chose Madrid as one of the top 3 European cities
to invest in, and in the major regions category it is the to invest in. Source: KPMG – Global Cities Investment Monitor
2018 and 2019
region with the 6th best FDI strategy (6th/10), ahead of
21. Europe’s most attractive cities Most attractive European
cities for real estate
for real estate investment investment
2020 2019
Ranking Ranking
1 Paris 11
The international consultancy PwC publishes an annual The report includes a "Global Map of Cities" around
report on real estate market trends in Europe based the world which distinguishes "New World Cities" from
2 Berlin 2
on 885 interviews held in 22 European countries with "Established World Cities". It lists Madrid amongst 3 Frankfurt 5
key industry players: property developers, funds, the latter, a group of 17 cities that stand out on the 4 London 29
institutional investors and financial institutions. world stage for having the largest amount of business
activities, companies, capital, talent and institutions. 5 Madrid 4
Emerging Trends in Real Estate 2020 ranks Madrid 6 Amsterdam 6
as Europe’s 5th most attractive city for real estate Within the "Established World Cities" there is a smaller
investment (5th/31, down 1 spot), ahead of cities like core group called "The Big Seven", which are considered
7 Munich 10
Amsterdam (6th), Vienna (15th), Munich (7th) and the wealthiest and most attractive for global capital: 8 Hamburg 7
Brussels (13th). The top spots go to Paris, Berlin, London, New York, Paris, Singapore, Tokyo, Seoul and 9 Barcelona 27
Frankfurt and London. Hong Kong.
10 Lisbon 1
There is also a second group, called "The Global 11 Milan 20
Contenders", made up of cities with strong competitive
and investment advantages that are also major
12 Dublin 3
Madrid is Europe's 5th most destinations for international capital and talent. Madrid 13 Brussels 23
attractive city for real estate ranks 11th among these cities, ahead of Boston (12th), 14 Warsaw 21
Washington D.C. (13th) and Stockholm (14th).
investment, according to PwC 15 Vienna 9
16 Luxembourg 12
17 Zurich 18
Demand and Disruption in Global Cities 2019, a report

18 Stockholm 19
published by international consultancy JLL and The 19 Copenhagen 13

Business of Cities, cites quality of life, innovation, 20 Prague 17
sustainability, good governance and resilience as factors
that are increasingly important in decision-making 21 Helsinki 8
regarding property investments and locations. 22 Rome 28
Cities that adapt to new economic models, such as

23 Manchester 25
those based on fostering innovation, the creation of 24 Birmingham 24

experiences and the sharing and circular economy, 25 Edinburgh 26
are the most attractive destinations for real estate
investment and can attract greater cross-border 26 Lyon 16
investment flows. 27 Budapest 22
28 Athens 14
29 Oslo 15
30 Istanbul 31
Source: PwC Emerging Trends in Real Estate: Europe

2020 and 2019
Innovative
City
22. Europe’s most innovative countries Furthermore, in its Innovation Geographies 2019 report,
international real estate consultancy JLL examines the Europe’s most innovative
link between innovation and real estate performance countries and regions
and regions and ranks Madrid among the world's most innovative
and attractive cities for talent, highlighting the quality of
its universities, technology parks and innovation spaces. 2016 2015
Ranking Ranking
This first edition of the report ranks Madrid as the 15th

most innovative city in the world (15th/100). It places
1 Sweden 1
the Spanish capital in its "Innovation Centric" category, 2 Denmark 3

Índice de Innovación, an innovation index published by With respect to new PhD graduates between 25 and made up of cities that perform strongly on both talent 3 Finland 2
French consultancy Altran, is a composite innovation, 34 years old, Madrid ranks 7th (7th/25), with 2.78 per and innovation but outperform on the latter. Other cities
science and technology index that evaluates the 1,000 inhabitants. The region of Madrid’s score on this in this group include Dublin, Beijing, Toronto, Chicago 4 Community of Madrid 4
innovative capabilities of 25 European Union countries. It indicator is just shy of the scores of countries with high and Frankfurt. 4 Germany 4
also compares the innovative potential of these countries innovative potential such as Germany (2.8‰), and well
against some specific regions, including Madrid. above the Spanish average (1.75‰).
5 Netherlands 6
6 Ireland 5
The last edition, published in 2016, ranks Madrid as According to the index, 40.65% of the researchers in Areas 7 Norway 8
Europe’s 4th most innovative region (4th/25, up 1 spot), the region of Madrid work in the private sector (13th/25).
tied with Germany and ahead of countries like the This figure is above the Spanish average (36.3%) but 8 Austria 9
Netherlands (6th), Norway (8th) and the United Kingdom still well below the EU average (48.42%). The report 9 Czech Republic 10
(13th) on a list topped by Sweden, Denmark and Finland. suggests that an improvement in this area would provide
the region with a support mechanism to enable it to Employment in high-tech services
10 Iceland 7
strengthen its entrepreneurial innovation. 1 /25 11 Belgium 11
12 United Kingdom 13
17.4% of Madrid's companies use e-commerce (15th/25), New PhD graduates
Madrid is the 4th most well below the percentage seen in countries with high 7 /25 13 France 12
innovative region in Europe, innovative potential and below the Spanish average 14 Hungary 14
(19%). This highlights the need for greater technological Private sector researchers
according to the index innovation in sales channels. 13 /25 15 Spain 15
published by Altran 16 Portugal 16

With respect to areas with room for improvement, Companies that use e-commerce
the report cites R&D as a percentage of GPD, which /25
17 Estonia 19
15
was 1.68% in 2017 (11th/25). Although this is above the 18 Italy 17
national average (1.23%), it is well below the average in R&D investment as a % of GDP 19 Slovakia 18
The region of Madrid’s innovative potential (which the EU (2%). 11 /25
climbed from 0.64 to 0.71) is above the EU average 20 Lithuania 20
(0.45) and on a par with that of countries which border According to the most recent data published by 21 Poland 22
on high-potential (3). Spain’s National Statistics Institute (INE), internal R&D Source: Índice de Innovación Altran 2016
expenditure in the region of Madrid was €3.922 billion in

22 Bulgaria 23
The report evaluates 4 indicators: employment in high- 2018, which represented 26.24% of all such expenditure 23 Romania 21
tech services (1st/25), number of new PhD graduates in Spain (€14.946 billion) and a 14.2% increase since 24 Latvia 24
(7th/25), researchers in the private sector (13th/25) 2013 (€3.434 billion).
and companies that use e-commerce (15th/25). These 25 Greece 25
indicators are linked to the variable that measures R&D At the global level, the Innovation City Index 2019
investment as a percentage of GDP (11th/25). published by Australian agency 2thinknow uses 162 Source: Índice de Innovación Altran 2016
indicators to analyse 500 cities around the world.
The region of Madrid stands out for employment in Madrid climbed 10 spots to finish as the 28th most
high-tech services (1st/25). The large proportion of innovative city in the world (28th/500) and the 7th in
such workers (8.2%) is well above the average in Europe, ahead of Amsterdam (30th), Tel Aviv (41st)
Spain (3%) and in the EU (2.8%), making it one of the and Dublin (52nd) on a list topped by New York, Tokyo,
cornerstones of the region’s high innovative potential. London, Los Angeles and Singapore.
Innovative City Madrid Global Ranking Report 2020 58 59 Madrid Global Ranking Report 2020 Innovative City
23. Europe's most promising tech hubs Europe's biggest tech hubs
by capital invested
2019 Capital
Ranking ($)
1 London 8.203 B
2 Berlin 3.932 B
Every year, British investment group Atomico publishes The city of Madrid also ranks 7th (7th/30) in Europe for 3 Stockholm 3.139 B
a report on The State of European Tech that analyses the number of deals closed in 2019 (83), ahead of Munich
Europe’s technology ecosystem in terms of capital, (67), Dublin (64), Copenhagen (59) and Lisbon (23). The 4 Paris 2.982 B
talent, entrepreneurship and the strength of its tech top spots are taken by London (788), Paris (300), Berlin 5 Munich 1.078 B
communities. (249), Stockholm (177) and Amsterdam (117).
6 Bucharest 762 M
The State of European Tech 2019 highlights the growth According to the report, Madrid’s low costs –a 7 Barcelona 688 M
of Europe’s tech sector and points to tech companies as fundamental factor for startups– make it one of the most
8 Helsinki 628 M
one of the continent’s economic drivers, in addition to attractive cities for tech entrepreneurs. It calculates
identifying current priorities for the sector based on a the average annual cost of starting a company with 30 9 Madrid 509 M
survey of over 1,200 tech startup founders. employees in Madrid at $1.8M, compared to the $3.85M 10 Cambridge 485 M
it would cost to start a company of the same size in the
Bay Area (San Francisco), the $2.8M it would cost in 11 Copenhagen 443 M
London or the $2.73M it would cost in Copenhagen. 12 Bristol 418 M
Madrid is Europe’s 9th biggest With respect to pools of talent, according to the report
13 Amsterdam 413 M
tech hub, according to Atomico 37% of Spain’s software developers live in Madrid 14 Zurich 411 M
(17th/20). In the United Kingdom, 57% live in London 15 Milan 282 M
(10th) while in France, 55% live in Paris (11th). The
European cities with the highest density of tech talent 16 Dublin 244 M
are Copenhagen (86%), Dublin (83%), Brussels (82%), 17 Hamburg 239 M
According to the report, as the destination of a large Vienna (80%) and Budapest (75%).
18 Oxford 192 M
share of all capital invested in tech startups in Spain in
2019, Madrid is one of the country’s 3 tech hubs, along Among the cities where founders would most like to 19 Oslo 186 M
with Barcelona and Valencia. It is also the European city start a company, Madrid ranks 12th (12th/20), ahead 20 Brussels 185 M
with the 7th (7th/20) largest number of participants in of Vienna (13th), Tel Aviv (15th) and Copenhagen (16th)
tech events. on a list topped by London, Berlin, Barcelona, Paris Source: Atomico – State of European Tech 2019
and Amsterdam.
Madrid is Europe's 9th biggest tech hub in terms
of invested capital ($509M), ahead of Copenhagen
($443M) and Dublin ($244M) on a list topped by London
($8.203B), Berlin ($3.932B), Stockholm ($3.139B), Paris
($2.982B) and Munich ($1.078B).
Although London is Europe’s biggest tech hub in terms

of VC-backed startup creation, Madrid is home to 314
tech companies that have closed funding rounds since
2015, making it Europe's 9th (9th/20) biggest tech hub in
terms of funding received between 2015 and 2019.
24. Cities with the highest European hubs by European tech hubs by
number of startups capital invested
startup density in Europe
2019 2018 2019 Capital
Ranking Ranking Ranking (€)
1 London 1 1 London 4.70 B
2 Paris 2 2 Paris 2.35 B

Madrid is Europe’s 6th biggest hub in terms of startup (22nd/56), average cost of rent (20th/56), cafés with free 3 Berlin 3 3 Berlin 2.17 B
density (6th/50, no change in rank) according to Wi-Fi (26th/56), green spaces and parks (41st/56), cost
Europe’s Biggest Startup Hubs in 2018. The ranking, of beer (21st/56) and annual hours of sunshine (12th/56). 4 Amsterdam 7 4 Stockholm 920 M
compiled by the online platform EU-Startups, analyses 5 Madrid 6 5 Barcelona 871 M
the cities with the highest startup density in Europe. According to the index, Madrid ranks 10th among the
world's cities for the number of startups, coworking
6 Barcelona 5 6 Hamburg 470 M
In addition, the Mobile World Capital Barcelona spaces and accelerators in the city, which are indicators 7 Stockholm 8 7 Munich 440 M
Foundation publishes an annual Digital Startup included in the “startup score” metric (10th/56).
8 Dublin 4 8 Cambridge 430 M
Ecosystem Overview that evaluates the state of Spain's
startup ecosystem, the state of the main European hubs, 9 Helsinki 9 9 Amsterdam 370 M
and their ability to attract talent. 10 Copenhagen 10 10 Lisbon 360 M
Madrid is the world’s 7th most Source: Mobile World Capital Barcelona: Digital
11 Oxford 350 M
attractive city for digital nomads, Startup Ecosystem Overview 2019 and 2018 12 Copenhagen 350 M
Madrid is the city with the 6th according to Spotahome 13 Madrid 340 M
highest startup density in Europe, 14 Bristol 300 M
15 Helsinki 290 M
according to EU-Startups
With respect to the distribution of “startup talent” in Source: Mobile World Capital Barcelona: Digital
Startup Ecosystem Overview 2019 and 2018
Europe’s different regions, StartupCity Hubs in Europe
2018, a report compiled for the European Commission
According to the Digital Startup Ecosystem Overview by the Mind the Bridge Foundation, evaluates 476
2019, Madrid was the city with the 5th highest startup European cities with at least one “scaleup”, defined as
density in Europe in 2018 (1,235 startups, 30% of the a startup that has raised at least $1M and is now facing
national total), ahead of Barcelona, Stockholm, Dublin, the challenge of scaling up its business model.
Helsinki and Copenhagen. London, Paris, Berlin and
Amsterdam were top of the list. The number of startups Of these 476 cities, the EC considers just 48 (a maximum
in the region of Madrid grew 70% between 2016 and 2018. of one or two per country) to be “Top StartupCity Hubs”,
i.e. cities with the highest concentration of scaleups in
The report also identifies Madrid as one of Europe’s their respective country. According to the EC, Madrid
biggest tech hubs; it was the city with the 13th highest has the 10th largest concentration of startup talent in
investment in startups in 2018 (€340M). Europe (10th/476), with 93 scaleups in total (36% of all
scaleups in Spain).
At the global level, Best Urban Cities for Digital Nomads
2018, an index compiled by online housing website Since 2012, Madrid has hosted southern Europe's biggest
Spotahome, ranks Madrid as the world's 7th most annual entrepreneur and investor event, featuring the
attractive city for digital nomads (7th/56). most innovative ideas and thousands of new startups
that network with investors interested in backing
The index is based on 9 metrics grouped into the their projects in a unique setting of innovation and
broader categories of work, life and fun. They assess: development. The South Summit Startup Competition has
internet speed (14th/56), quality of coworking spaces become a benchmark for innovation and is attended by
(14th/56), startup score (10th/56), migrant acceptance 100 of the global ecosystem’s most innovative startups.
25. Europe’s most attractive cities Most attractive cities for
digital entrepreneurs
for digital entrepreneurship
2016 2015
Ranking Ranking
1 London 1
2 Stockholm 3
The European Digital City Index 2016 (EDCi), published In addition, it mentions Chamberí Valley, the network of 3 Amsterdam 2
by the British foundation Nesta and the independent think established tech entrepreneurs in Madrid with turnover
tank European Digital Forum, ranks European cities based or funding of at least €1 million, and Madrid International 4 Helsinki 4
on the support they provide to digital entrepreneurs. Lab, a public-private collaboration centre sponsored by 5 Paris 6
Madrid City Council that acts as a soft-landing space in
Nesta supplements the index with an “Idea Bank” for the city centre for foreign startups.
6 Berlin 7
local authorities, in which it suggests various initiatives 7 Copenhagen 5
to support entrepreneurs. With respect to areas with room for improvement, the
8 Dublin 8
index notes the need to improve the quality of Madrid’s
research centres and the size of the local market. 9 Barcelona 14
10 Vienna 15
Madrid is Europe's 14th most 11 Munich 10
attractive city for digital 12 Cambridge 11
entrepreneurs, according 13 Bristol N/A
to the EDCi 14 Madrid 12
15 Oxford 13
16 Manchester N/A
17 Brussels 9
The second edition of the report ranks Madrid
as Europe's 14th most attractive city for digital
18 Tallinn 20
entrepreneurs (14th/60, down 4 spots), ahead of 19 Edinburgh N/A

Brussels (17th), Tallinn (18th), Lisbon (24th) and 20 Hamburg N/A
Frankfurt (25th) on a list topped by London, Stockholm,
Amsterdam, Helsinki and Paris. 21 Lyon N/A
22 Aarhus N/A
The interactive index assesses 40 indicators across 10
areas: access to capital; business environment; digital
23 Birmingham N/A
infrastructure; non-digital infrastructure; lifestyle; 24 Lisbon 17

mentoring and managerial assistance; entrepreneurial 25 Frankfurt N/A
culture; market; skills; and knowledge spillover.
26 Eindhoven N/A
Although Madrid lost some ground in comparison to the 27 Utrecht N/A

first edition, Nesta cites the strong sense of community
among its startups, its rising investment capital and
28 Cologne 23
the rapid growth in the number of its incubators, 29 Malmö N/A

accelerators and pre-accelerators, which include 30 Uppsala N/A
Tetuan Valley, Seedrocket and Venture Labs (IE). The
Google Campus and Wayra, Telefónica's accelerator,
Source: Nesta/EDF – European Digital City Index
are also singled out by Nesta in relation to Madrid’s 2016 and 2015
entrepreneurial ecosystem.
26. Cities with the highest Areas Cities leading the digital
transformation
business confidence in the digital
transformation environment
2017
Innovation and entrepreneurship Ranking
15 /45
1 Bangalore
Financial environment
/45
2 San Francisco
Connecting Commerce: Business Confidence in the 23% of the executives surveyed in Madrid cited 15
3 Mumbai
Digital Environment was compiled by The Economist cybersecurity and limited investment funding as some
People and skills
Intelligence Unit (EIU), a sister company to British of the biggest challenges to overcome. The report also 4 New Delhi
22 /45
magazine The Economist, at the request of Australian reveals that among the executives surveyed, the skills 5 Beijing
telco Telstra. most in demand were those relating to digital security
Development of new technologies 6 Manila
(38%) and big data analysis (23%).
16 /45
The report analyses business confidence by means of a 7 Shanghai
survey of 2,620 executives from 11 different sectors in Similarly, Madrid: A Digital Hub for Southern Europe
ICT infrastructure 8 Jakarta
45 cities around the world, conducted in 2017. 2018, a report published by Delfos Research and
/45
sponsored by Interxion and DE-CIX, notes that Madrid 6 9 London
has the potential to become a leading hub for digital 10 Madrid
business and infrastructure in southern Europe, Source: EIU – Connecting Commerce 2017
provided that it suitably increases ICT infrastructure 11 New York
Madrid is the city with the 10th investment for this purpose. 12 Barcelona
highest business confidence 13 Guangzhou
in the digital transformation 14 Singapore
environment in the world and the 15 Chicago
2nd highest in Europe, according 16 Copenhagen
to The Economist 17 Melbourne
18 Shenzhen
19 Sydney
20 Paris
Madrid is considered the city with the 10th highest
business confidence in the digital transformation 21 Oslo
environment in the world (10th/45), ahead of New York 22 Johannesburg
(11th) and Paris (20th) on a list led by Bangalore (India),
San Francisco, Mumbai (India), New Delhi and Beijing.
23 Dubai
At the European level, the Spanish capital ranks 2nd, 24 Milan
preceded only by London (which ranks 9th in the world). 25 Brussels
26 Bangkok
The ranking focuses on 5 areas, evaluating innovation
and entrepreneurship (15th/45), the financial 27 Seoul
environment (15th/45), people and skills (22nd/45), 28 Antwerp
development of new technologies (16th/45) and ICT
29 Amsterdam
infrastructure (6th/45), an area in which the city of
Madrid performed particularly well. 30 Marseilles
Source: EIU – Connecting Commerce 2017
Connected
and
Sustainable
City
27. The world’s most sustainable cities Areas The world’s most
sustainable cities
2018 2016
People Ranking Ranking
2016 18 /100
2018 10 /100 1 London 5
Planet
2 Stockholm 3
The 2018 Sustainable Cities Index published by the Along with 11 other cities from around the world, Madrid
2016 11 /100 3 Edinburgh 13
consultancy Arcadis analyses city sustainability from the will be taking part in Improving Quality of Life in Cities
2018 /100
perspective of the citizen, with the aim of shedding light 2020, a programme developed by Arcadis to improve 15 4 Singapore 2
on the challenges that cities face. cities’ quality of life through investment in sustainable 5 Vienna 4
Profit
solutions that are tailored to each city and address
2016 34 /100 6 Zurich 1
The report notes that the most sustainable cities are current challenges in the areas of transport, the
2018 49 /100
those that are most attractive for people to live, work or environment, infrastructure, water supply, planning 7 Munich 10
invest in, which ultimately makes them more competitive and design.
8 Oslo N/A
in terms of work, gives them a cultural identity and Source: Arcadis – Sustainable Cities Index 2018 and 2016
boosts public and private investment. Achieving this The city of Madrid’s most notable effort to meet the 9 Hong Kong 16
requires striking a balance that meets the social, SDGs in the UN’s 2030 Agenda, however, is the new 10 Frankfurt 6
environmental and economic needs of today without Madrid 360 Environmental Sustainability Strategy, which
compromising those of the future. seeks to improve air quality by transforming the city, 11 Copenhagen 14
mobility and the government based on 6 strategic pillars: 12 Amsterdam 11
Sustainable Madrid, Efficient Madrid, Smart Madrid,
13 Seoul 7
Global Madrid, Healthy Madrid and Accessible Madrid.
14 New York 26
Madrid is one the world's 15 Paris 15
30 most sustainable cities, 16 San Francisco 39
according to Arcadis 17 Hamburg 8
18 Berlin 17
19 Seattle 43
The Sustainable Cities Index 2018 ranks 100 cities 20 Dublin 35

around the world according to three pillars of 21 Madrid 20
sustainability that are in line with the UN’s Sustainable
Development Goals (SDGs): People, Planet and Profit.
22 Boston 34
23 Prague 9
According to the index, Madrid is the 21st most
24 Taipei 48
sustainable city in the world (21st/100, down 1 spot),
ahead of Tokyo (33rd), Sydney (34th), Toronto (30th) 25 Ottawa N/A
and Rome (40th) on a list topped by London, Stockholm, 26 Vancouver 23
Edinburgh, Singapore and Vienna.
27 Rotterdam 19
With respect to the 3 individual areas assessed, Madrid
ranks 10th (10th/100, up 8 spots) for People, which
28 Barcelona 24
evaluates sustainability from a social perspective. 29 Manchester 25

In the area of Planet, Madrid is the world’s 15th most 30 Toronto 33
environmentally sustainable city (15th/100, down 4).
However, it ranks 49th (49th/100, down 15) for Profit, an
Source: Arcadis – Sustainable Cities Index 2018 and 2016
area that evaluates sustainability from an economic and
business perspective.
Connected and Sustainable City Madrid Global Ranking Report 2020 70 71 Madrid Global Ranking Report 2020 Connected and Sustainable City
28. Cities with the best sustainable Areas Cities with the best
sustainable mobility
mobility systems
People 2017
2017 /100 Ranking
7
Planet
1 Hong Kong
2017 13 /100 2 Zurich
The international consultancy Arcadis publishes an Madrid’s top score (7th/100) was in the area of People, 3 Paris
index of the world’s most sustainable cities in terms which measures the impact of mobility systems on users Profit
of mobility, which evaluates the performance of the and analyses transport coverage, safety, operating 2017 73 /100 4 Seoul
mobility systems of 100 cities around the world. hours and the popularity of the system. Madrid's solid 5 Prague
performance was due in particular to the integration of
The contents of the report make it clear that although a digital technology into its transport network, making it People: Social impact of mobility 6 Vienna
Planet: Environmental impact of mobility
given city may have economic wealth, size and age, that easier to use, and the improvements carried out to make Profit: Economic impact of mobility 7 London
doesn’t necessarily mean it will have sustainable urban it accessible to people with reduced mobility.
Source: Arcadis - Sustainable Cities Mobility Index 2017
8 Singapore
mobility. Rather, it is the cities that invest in innovation
which enjoy sustainable mobility and reap major benefits In the Planet area, which measures transport systems’ 9 Stockholm
in terms of quality of life. environmental impact, Madrid was assessed as a 10 Frankfurt
proactive city with incentives for the use and purchase of
electric vehicles, as well as measures to cut air pollution 11 Amsterdam
and transport-related emissions. Although it has more 12 Copenhagen
green spaces than other European cities, in terms of city
Madrid is viewed as one of coverage Madrid's total green space is still well below
13 Tokyo
world’s leading cities in terms that of Zurich or Frankfurt. Even so, it stands out for its 14 Munich
investment in cycling infrastructure, which enables the 15 Lyon
of incentives for the use and reduction of traffic and greenhouse gas emissions.
16 Beijing
purchase of electric vehicles,
With respect to Profit, which analyses the economic 17 Edinburgh
according to Arcadis impact of mobility, the report highlighted that Madrid’s
urban transport system is more affordable than those
18 Milan
of other European cities like London and Amsterdam, 19 Shenzhen
although its operating hours are not as extensive as 20 Hamburg
those of cities such as London, which has a broader
In the first edition of the report, Sustainable Cities 21 Barcelona
window of accessibility. With regard to the efficiency
Mobility Index 2017, the city of Madrid ranked 24th for
and safety of the mobility systems needed to facilitate 22 Berlin
urban mobility (24th/100), ahead of Washington D.C.
growth and business development, Madrid also ranked
(42nd), Dublin (44th) and Toronto (54th). 23 New York
well below cities like Zurich and Paris.
24 Madrid
Hong Kong took the top spot in the global ranking,
Madrid's efforts to improve its sustainable mobility
thanks to its innovative metro and high use of public 25 Rotterdam
in recent years have positioned the city as the capital
transport. It was followed by Zurich and Paris, for their 26 San Francisco
of electric car sharing, turning it into a testing ground
infrastructure performance, efficient metro systems
for implementation of this service with zero-emission 27 Shanghai
and commitment to green technology. Seoul and Prague
vehicles in other Spanish and European cities.
ranked 4th and 5th, respectively. 28 Vancouver
Madrid is also part of the Waze Connected Citizens 29 Warsaw
The index is based on 23 indicators across 3 areas:
Programme, and it works with Waze and Madrid-based
People (7th/100), Planet (13th/100) and Profit (73rd/100). 30 Taipei
company Carto to exchange traffic information in real
Each indicator represents an aspect of urban mobility,
time with the aim of improving mobility in the city to Source: Arcadis - Sustainable Cities Mobility Index 2017
ranging from public infrastructure spending to the
benefit its citizens.
affordability of public transport.
29. Cities with the best public Regions with the best public transport in Europe
transport in Europe 2017

Ranking
City/Transport Authority
1 Paris (Île-de-France Mobilités Paris et Île-de-France)

2 London (Transport for London)
3 Berlin (Verkehrsverbund Berlin-Branderburg GmbH)
The Barometer of Public Transport 2019, based on 2017 passengers/km) and commuter train demand (3.331B 4 Madrid (Consorcio Regional de Transportes de Madrid)
data and published by the Association of European passengers/km), and 9th for annual demand for urban
Metropolitan Transport Authorities (EMTA), was buses (1.181B passengers/km). 5 Barcelona (Autoritat del Transport Metropolità Barcelona)
compiled by Madrid's transport authority, the Madrid 6 Vienna (Verkehrsverbund Ost-Region)
Regional Transport Consortium (CRTM). With respect to daily figures, Madrid ranks 4th in Europe
for the number of public transport journeys made each
7 Frankfurt (Rhein-Main Verkehrsverbund Frankfurt)
The report evaluates and compares the quality of public day (7.7M) and 5th for the number of trips made each 8 Stockholm (Stockholms Lokaltrafic)
transport in 25 metropolitan areas in Europe, in addition day using sustainable modes of transport, including 9 Budapest (Budapesti Közlekedèsi Központ)
to the area serviced by the Metropolitan Regional cycling and walking.
Transportation Authority in Montreal, Canada. These 10 Montreal (Autorité Régionale de Transport Métropolitain de Montreal)
areas have a GDP of at least €1 million and a combined According to the report, the city of Madrid has Europe's 11 Warsaw (Zarzad transportu Miejskiego w Warszawie)
population of over 90 million inhabitants. 2nd most extensive metro network (289 km, preceded
only by that of London, at 402 km). It also has Europe's
12 Prague (Prazska Integronavá Doprava)
The EMTA Barometer consists of 217 indicators across 3rd largest commuter train network (361 km) and its 7th 13 Copenhagen (Trafikselskabet Movia Copenhagen)
9 dimensions that assess the general characteristics of most extensive bus network (10,212 km). 14 Stuttgart (Verband Region Stuttgart)
the metropolitan area and its mobility, transport supply
and demand, service quality, transport fleet, equipment, With respect to accessibility, Madrid stands out as 15 Oslo (RUTER)
fares and funding. the city with the 3rd largest number of metro stops 16 Helsinki (Helsingin Seudun Liikenne)
or stations in Europe (242), the 5th largest number of
If we consider all of the indicators analysed and average commuter train stations (92) and the 6th largest number
17 Birmingham (West Midlands Integrated Transport Authority)
the rank of each metropolitan area for each indicator, of bus stops (12,983). 18 Turin (Agenzia della Mobilità Piemontese)
Paris, London, Berlin and Madrid (4th/26) stand out as
19 Valencia (Autoritat de Transport Metropolità de València)
the cities with the best public transport and mobility in In terms of operational costs per inhabitant (total cost),
Europe in their respective regions. Madrid ranks 8th (€345). London (€959), Stockholm 20 Bilbao (Consorcio de Transportes de Bizkaia)
(€906) and Paris (€777) are the cities with the highest 21 Lyon (Syndicat Mixte des Transports pour le Rhône et l'Agglomération Lyonnaise)
According to the Barometer, Madrid is the city with the operational costs. As for the cost of a single journey
3rd largest population and surface area in Europe, after ticket, Madrid is the city with the 6th lowest fares in 22 Amsterdam (Vervoerregio Amsterdam)
London and Berlin, and the city with the 12th highest Europe (€1.50). For the cost of a monthly travel pass 23 Manchester (Transport for Greater Manchester)
monthly GDP per capita. (€54.60), it ranks 13th.
24 Mallorca (Consorci Transports Mallorca)
In terms of the number of journeys made on public With regard to government spending on public transport, 25 Rotterdam/The Hague (Metropolitan Area Rotterdam Den Haag)
transport in 2017, the city of Madrid ranks 4th in Europe regional subsidies in Madrid were the 3rd highest in 26 Vilnius (Susisiekimo Paslaugos)
(1.497B), after Paris (4.694B), London (3.99B) and Berlin Europe in 2017 (€1.674B, covering 75% of total operational
(2.125B). With respect to individual modes of transport, costs), followed by Berlin (€1.5B) which ranked 4th. Source: EMTA– Barometer of Public Transport 2019 (2017 data)
the city of Madrid ranks 3rd in Europe for bus journeys London (€2.781B) and Paris (€1.839B) were the regions
(661M) and commuter train journeys (193M), and 4th for that received the most public subsidies in 2017.
the number of metro journeys (661M).
Annual demand for suburban buses in Madrid is the

highest of any city in Europe (3.088B passengers/km),
and it ranks 4th for annual metro demand (3.948B
30. Cities with the best quality public Areas Cities with the best public
transport in Europe
transport in Europe
Public transport 2019 Overall
2019 /30 Ranking score
25
Shared mobility transport

1 Zurich 100
2019 8 /30 2 Berlin 78.96

Omio, a multimodal transport and accommodation Madrid is the city with the 3rd most affordable transport 3 Vienna 78.43
booking platform, conducted a study of the urban in Europe (3rd/30; score of 90.6/100). To assess this Cost of transport options
transport options in the website’s 30 most frequently area, the study analyses the price of a single ticket 2019 3 /30 4 Milan 77.18
booked destinations to determine which cities have (score of 0.19/1), a monthly pass (0.23/1), a shared 5 Paris 75.99
the best quality urban mobility systems in terms of bicycle (0.17/1), an electric scooter (0.28/1), a shared
value for money. motorbike (0.37/1) and a taxi ride (0.19/1). Source: Omio – Inner City Transport Index 2019 6 Porto 74.11
7 Lisbon 72.34
Madrid ranks 12th (12th/30; 53.64 points) on Omio’s In addition to the affordability of transport in the
8 Brussels 65.53
2019 list of the cities with the best quality public Spanish capital, Omio singles out its airport and the
transport in Europe, ahead of Amsterdam (19th), Rome wide variety of transport options for easy and direct 9 Warsaw 65.04
(20th), Stockholm (25th) and London (26th). The top travel to any point in the country. 10 Frankfurt 57.88
spots go to Zurich, Berlin, Vienna, Milan and Paris.
11 Munich 56.82
12 Madrid 53.64
13 Barcelona 52.15
Madrid is viewed as the city with 14 Lyon 51.77
the 12th best public transport 15 Budapest 51.04
in Europe, according to Omio 16 Manchester 50.31
17 Prague 48.99
18 Valencia 46.75
19 Amsterdam 46.52
The study is based on 14 indicators that assess 3 areas:
public transport, shared mobility transport and the cost 20 Rome 41.97
of different transport options. 21 Genoa 40.84
Madrid is the city with the 25th best public transport

22 Copenhagen 33.19
network in Europe (25th/30, score of 11/100). This area is 23 Marseilles 24.62
assessed based on tram coverage (score of 0.02/1), bus
24 Bratislava 22.80
coverage (0.05/1) and commuter train coverage (0.15/1).
25 Stockholm 22.41
With regard to shared mobility transport, an area that 26 London 20.61
evaluates sustainable transport alternatives, Madrid
has the 8th best shared mobility economy in Europe 27 Venice 16.22
(8th/30; 63.33/100). This area is assessed based on the 28 Salzburg 13.05
number of licensed taxis (score of 0.41/1) and companies
29 Edinburgh 12.27
that provide shared bicycles (0.29/1), electric scooters
(0.63/1) and shared motorbikes (0.33/1). 30 Bruges –
Source: Omio – Inner City Transport Index 2019
31. Cities with the best airport Best airports in the world
connectivity in the world 2019

Ranking
2018
Ranking
1 Singapore Changi 1
2 Tokyo Haneda 3
3 Seoul Incheon 2
Every year Skytrax, a London-based organisation that According to data published by Aena, Adolfo Suárez- 4 Doha Hamad 5
evaluates international air transport, gives out the World Madrid Barajas Airport has the highest volume of
Airport Awards, which rate airport quality based on a passengers, cargo and aircraft movements in Spain. 5 Hong Kong 4
satisfaction survey carried out in more than 550 airports 6 Centrair Nagoya 7
around the world. In 2019 it was used by 61.7 million passengers in
total (+6.6% from 2018). 44.9 million of them were
7 Munich 6
Skytrax's 2019 index of the world’s best airports, international passengers (+7.3%). In terms of 8 London Heathrow 8
compiled based on users’ votes, ranks Adolfo Suarez- operations, 426,376 aircraft movements (+4%) and 9 Tokyo Narita 11
Madrid Barajas as the 35th best airport in the world 558,566 tonnes of cargo (+7.4%) were recorded.
(35th/100, up 8 spots). 10 Zurich 9
The airport can serve 70 million passengers per 11 Kansai 13
year, offers 406 different routes (67 national and
339 international) and flies to 218 destinations in 74
12 Frankfurt 10
countries. Of the 81 airlines that operate out of the 13 Taiwan Taoyuan 15

Adolfo Suárez Madrid-Barajas airport, 13 are low cost carriers. 14 Amsterdam Schiphol 12
Airport has the 14th highest 15 Copenhagen 19
In terms of geographical location, the airport is just 12
international passenger traffic kilometres from Madrid’s city centre, which strengthens 16 Shanghai Hongqiao 18
in the world, according to ACI its position as a hub and gateway between Latin America
17 Vancouver 14
and the continents of Europe and Asia.
18 Brisbane 22
In 2018, Adolfo-Suarez Madrid Barajas Airport took first 19 Vienna 17
place at the awards given out annually by the magazine
Adolfo Suarez-Madrid Barajas was also named Best Avion Revue Internacional (ARI), which recognise 20 Helsinki Vantaa 16
Airport in Southern Europe and Best Airport with 50-60 excellence in the aviation sector. 21 Sydney 20
million passengers at the World Airports Awards 2019.
Its Terminal 4 (T4) was the 9th best airport terminal in
22 Cape Town 21
the world in 2019. 23 Melbourne 27
24 Dubai 23
At the European level, Airports Council International
(ACI) publishes an annual report that ranks airports by 25 Cologne/Bonn 31
level of passenger traffic. Adolfo Suárez Madrid-Barajas 26 London 28
had the 6th highest level of passenger traffic in the
world in 2018 (57.8M), according to the Top 30 European 27 Auckland 24
Airports 2018 ranking. 28 Hamburg 25
29 Durban 26
At the global level, the World Airport Traffic Report 2018
found that Madrid’s airport had the 14th highest level of 30 Paris CDG 37
passenger traffic in the world that year (41.8M). 35 Madrid Barajas 43
Source: Skytrax: World's Top 100 Airports 2019
Vibrant
City
32. European cities with the Cities with the most
total bednights
most overnight stays (bednights)
2018/19 2017/18
Ranking Ranking
1 London 1
2 Paris 2
The association European Cities Marketing (ECM) went to London, Paris, Rome, Barcelona and Prague. 3 Berlin 3
publishes a report analysing tourist behaviour in According to ECM, 12,188,620 international bednights
119 European cities, which it ranks based on the were recorded in Madrid in 2018, up 3% from the 4 Rome 4
number of bednights, or overnight stays, by domestic previous edition of the ranking. 5 Istanbul 8
and international travellers in all forms of paid
accommodation. The report also identified Madrid as the European city
6 Madrid 5
with the 10th highest growth in total bednights between 7 Barcelona 6
According to the ECM Benchmarking Report 2018-2019, 2014 and 2018 (20.1%), ahead of London (0.8%), Paris
8 Prague 7
Madrid was the city with the 6th highest number of (7.3%), Rome (12.5%), Barcelona (12,9%) and Berlin
combined domestic and international bednights in 2018 (14.6%). 9 Vienna 9
(6th/119), with 19,832,390 recorded in total. 10 Munich 11
With respect to international bednights, the city of
Madrid had the 3rd highest growth in Europe between 11 Amsterdam 10
2014 and 2018 (34.9%), preceded only by Milan (44.3%) 12 Stockholm 12
and Amsterdam (38.1%).
Madrid was the European city 13 Hamburg 13
with the 6th highest number According to data published in Anuario de Turismo: 14 Milan 14
Madrid 2018, an annual tourism report, 21.4M total 15 Lisbon 15
of total bednights in 2018, bednights were recorded in the city of Madrid in 2018
16 Budapest 16
according to ECM (+1.6%). International travellers accounted for 60.9% of
total bednights (+0.2% year-on-year), while domestic 17 Frankfurt 17
travellers accounted for 39.1% (+2.5%).
18 Copenhagen 18
The average stay in Madrid was 2.1 nights. International 19 Palma de Mallorca 19
Although the Spanish capital dropped one spot with tourists spent an average of 2.4 nights in Madrid, 20 Venice 20
respect to the previous edition of the ranking, it still compared to 1.8 nights for domestic tourists.
finished ahead of Vienna (9th; 17.4M), Munich (10th; 21 Florence 21
17.1M) and Amsterdam (11th; 16.9M) on a list topped by 22 Funchal 22
London (71.1M), Paris (52.5M), Berlin (32.8M), Rome
(28.5M) and Istanbul (20.9M).
23 Brussels 23
24 Warsaw N/A
In 2018, total bednights in Madrid rose by 3% in 25 Seville 25
comparison to 2017. Istanbul (20.3%), Zagreb (11.1%),
Brussels (10%), Porto (9.9%) and Nuremberg (9.4%) 26 Cologne 24
were the cities where total bednights rose the most. 27 Turin 26
In terms of international bednights, i.e. overnight stays

28 Lyon 27
by international travellers, Madrid ranked 10th in Europe 29 Valencia 29

in 2018 (10th/119, down 1), ahead of Lisbon (12th), Munich 30 Zurich 33
(13th) and Copenhagen (18th) on a list whose top spots
Source: European Cities Marketing Benchmarking
Report
Vibrant City Madrid Global Ranking Report 2020 82 83 Madrid Global Ranking Report 2020 Vibrant City
33. Cities with the most Cities most visited
by international tourists
international tourists
2019 2018
Ranking Ranking
1 Hong Kong 1
2 Bangkok 2
The Top 100 City Destinations Ranking 2019, compiled Madrid’s international tourists came from: USA (12.5%), 3 London 3
by British strategic market analysis consultancy Italy (6.9%), UK (6.8%), France (6.8%), Germany (4.9%),
Euromonitor International, ranks the cities that received Portugal (3.7%), Argentina (3.5%), Mexico (3.3%), China 4 Macao 5
the largest number of international tourists in 2018. (3.2%) and Brazil (2.4%). 5 Singapore 4
International tourists are construed as travellers from
other countries who spent at least 24 hours in the city Between January and December 2018, Madrid's visitors
6 Paris 6
for leisure, business or family purposes and remained spent €9.322 billion in the region, 5.3% more than in 7 Dubai 7
for no more than 12 months. 2017, with average daily expenditure of €243, up 10.2%
8 New York 8
from the previous year.
9 Kuala Lumpur 9
10 Istanbul 12
In 2018 Madrid was the 47th 11 Delhi 13
most visited city in the world and 12 Antalya 16
the 14th in Europe, according to 13 Shenzhen 10
Euromonitor International 14 Mumbai 19
15 Phuket 11
16 Rome 15
According to the report, Madrid was the 47th most

17 Tokyo 14
visited city in the world (47th/100, down 4 spots) and the 18 Pattaya 25
14th most visited in Europe. The top destinations were 19 Taipei 17
Hong Kong (29.2M), Bangkok (24.1M), London (19.2M),
Macao (18.9M) and Singapore (18.5M). According to 20 Mecca 21
Euromonitor International, Madrid received 5.4 million 21 Guangzhou 18
international tourists in 2018, 3.2% more than in the
previous year.
22 Prague 20
23 Medina N/A
Furthermore, according to Anuario de Turismo: Madrid
24 Seoul 24
2018, an annual tourism report published by Madrid City
Council, the Spanish capital received a total of 10,207,572 25 Amsterdam 23
travellers in 2018, up 2.7% from the previous year. 26 Agra 29
46.7% of Madrid's visitors in 2018 were domestic 27 Miami 22

tourists (4.7M), while 53.3% were international tourists 28 Osaka 30
(5.4M). Year-on-year growth for these groups was 2.1%
29 Los Angeles 27
and 3.2%, respectively.
30 Shanghai 26
47 Madrid 43
Source: Euromonitor International – Top 100 City

Destinations Ranking
34. The world's top cities Cities with the most Cities with the most
participants in international meetings
for business tourism international meetings
2018 2017
Ranking Ranking
2018 2017
Ranking Ranking
1 Paris 2
1 Barcelona 1 2 Vienna 2
Every year, the International Congress and Convention The Union of International Associations (UIA), a research
2 Paris 3 3 Madrid 7
Association (ICCA) publishes a global report containing institute that operates under the mandate of the United
statistics on the destinations that have hosted the most Nations, compiles another key annual business or MICE 3 Vienna 2 4 Barcelona 1
international conferences. tourism ranking based on a broad range of data relating 4 Munich N/A 5 Berlin 4
to over 12,000 cities in 167 countries.
The ICCA's annual report only takes into account 5 Berlin 5 6 Lisbon 9
meetings that are organised by international The ranking assesses the number of different types 6 Amsterdam 9 7 London 5
associations, are held on a regular or periodic basis, are of international meetings held in each city. The term
7 Toronto 22 8 Singapore 6
attended by at least 50 people and rotate between at “meetings” is construed according to a broad definition
least 3 countries. with no requirements as to frequency, rotation, minimum 8 Copenhagen 11 9 Prague 8
number of participants or whether the meetings are 10 Bangkok 17
9 Madrid 4
governmental in nature.
10 Singapore 6 11 Buenos Aires 11
The UIA International Meetings Statistics Report 11 Lisbon 8 12 Hong Kong 13
The city of Madrid hosted the 3rd 2019 ranks the city of Madrid 4th in Europe and 7th in
12 Buenos Aires 15 13 Amsterdam 16
largest number of international the world (7th/1,197) for the number of international
13 Tokyo 18
meetings hosted in 2018, ahead of London (8th), 13 Seoul 12
meetings in the world in 2018, Copenhagen (12th), Berlin (13th) and Amsterdam (22nd) 14 London 7 15 Seoul 10
according to the ICCA on a list topped by Singapore, Brussels, Seoul, Vienna
15 Montreal 19 16 Copenhagen 15
and Tokyo.¹
16 Bangkok 18 17 Brussels 22
According to a MICE tourism market study conducted by
Madrid Convention Bureau, 23,330 meetings were held
17 Dublin 17 18 Dublin 14
Madrid ranks 3rd in the world (3rd/465), preceded only in Madrid in 2018 (15% more than in 2017), with a total of 18 Tokyo 41 19 Stockholm 19
by Paris and Vienna, in the 2018 ICCA Statistics Report. 1.28 million participants (+11%). 20 Budapest 12
19 Sydney 28
It hosted 165 meetings in 2018 and climbed 4 spots
with respect to the previous edition of the report. As At the 2019 edition of the World Travel Awards (WTA), 20 Hong Kong 16 20 Taipei 26
regards the number of meeting participants, the same which recognise excellence in tourism, Madrid was 21 Beijing 31 22 Beijing 25
report ranks Madrid 9th (down 5 spots), with 71,885 named the World's Leading Meetings & Conference
participants in total. Destination. It was also the leading destination in Europe
22 Prague 10 22 Rome 20
in 2018 and 2019. Further awards include the Smart 23 Rio de Janeiro 33 24 Athens 26
In addition to ranking individual cities, the ICCA also Stars Award 2019, given to Madrid Convention Bureau
24 Stockholm 43 25 Montreal 20
ranks countries by the number of international meetings (MCB) by Smart Meetings, one of the North American
hosted. According to the report, Spain was the 3rd most business tourism sector's most influential magazines. 25 Kuala Lumpur 29 25 Sydney 26
popular destination for international meetings in 2018, 26 Taipei 39 27 Edinburgh 32
hosting 595 in total.
27 Dubai N/A 28 Shanghai 39
28 Athens 34 29 Warsaw 23
29 Vancouver 21 30 Toronto 30
30 Las Vegas N/A

Source: ICCA Statistics Report 2018 and 2017
Source: ICCA Statistics Report 2018 and 2017
¹ With 190 “Type A” meetings, 201 “Type A + B” meetings and 208 “Type A + C” meetings.
35. Europe’s most cultural Areas The most cultural
and creative cities
and creative cities
2019 2017
Cultural vibrancy Ranking Ranking
2017 13 /21
2019 15 /20 1 Paris 1
Creative economy
2 Munich 2
The Cultural and Creative Cities Monitor is an interactive In the enabling economy area, which identifies tangible
2017 15 /21 3 London 7
tool designed by the European Commission for the and intangible assets that help cities attract creative
2019 /20
purpose of comparing and fostering the cultural and talent and stimulate cultural engagement, Madrid ranks 12 4 Milan 4
creative potential of 190 cities in 30 European countries. 6th (6th/20, no change). It scores particularly well on 5 Berlin 8
Enabling economy
The monitor reveals that the most cultural and creative the indicators that assess human capital and education
2017 6 /21 6 Vienna 6
cities are also the most prosperous. (5th/20), openness, tolerance and trust (4th/20), and
2019 6 /20
local and international connections (4th/20). 7 Budapest 10
The Cultural and Creative Cities Monitor 2019 ranks
8 Prague 3
Madrid 11th (11th/20, up 2 spots) among the cities with over Source: European Commission – Cultural and Creative Cities Monitor
1 million inhabitants (XXL cities), ahead of Rome (14th), 2019- 2017 9 Barcelona 9
Lyon (15th), Brussels (16th) and Rotterdam (18th). The top 10 Hamburg 12
spots go to Paris, Munich, London, Milan and Berlin. Madrid stands out for its
11 Madrid 13
openness and tolerance,
12 Warsaw 16
the trust it inspires and its 13 Cologne 14
Madrid is the 11th most cultural human capital and education, 14 Rome 17
and creative city in Europe, according to the Monitor 15 Lyon 11
according to the European 16 Brussels 5
Commission 17 Bucharest 15
The monitor highlights the wealth of museums located 18 Rotterdam N/A

in Madrid, which was the European Capital of Culture in 19 Birmingham 18
1992. The city's Golden Triangle of Art includes the Reina
Sofía Museum, the Thyssen-Bornemisza Museum and 20 Sofia 20
The index assesses 29 indicators across 9 areas,
the Prado Museum, which has one of the best European
measuring how dynamic cities are from a cultural, social
art collections in the world. Source: European Union – Statistical Assessment of the
and economic perspective. Cultural and Creative Cities Index 2019/2017
According to the 2019 edition of the monitor, the “ideal

Madrid ranks 15th for cultural vibrancy (15th/20, down 2
Cultural and Creative City in Europe” would have the
spots), which measures a city’s cultural “pulse” in terms
cultural venues and facilities of Weimar (Germany),
of its cultural infrastructure (10th/20) and participation
the cultural participation and attractiveness of Florence
in culture (18th/20). Indicators in this area include
(Italy), the creative and knowledge-based jobs, human
monuments (12.1/100), museums and art galleries
capital and education, and local and international
(9.4/100), cinemas (12.6/100), concerts and musicals
connections of Paris (France), the intellectual
(31.9/100) and theatres (15.6/100).
property and innovation of Eindhoven (Netherlands),
the new creative sector jobs of Budapest (Hungary),
In the area of creative economy, which evaluates the
the openness, tolerance and trust of Glasgow (United
extent to which cultural and creative sectors contribute
Kingdom) and the quality of governance of Aarhus
to a city’s economy in terms of employment and
(Denmark).
innovation, Madrid ranks 12th (12th/20, up 3 spots), and
stands out on the indicator for creative and knowledge-
based jobs (4th/20).
36. The world’s best museums Cities with the best museums in the world
2018
Ranking
1 Musée d’Orsay – Paris, France

2 9/11 Memorial – New York, USA
3 Metropolitan Museum of Art – New York, USA
Every year since 2002, the American travel website In addition, The Art Newspaper compiles an annual 4 British Museum – London, UK
TripAdvisor has given out its Travelers’ Choice Awards index that ranks the world’s museums and exhibitions
in a range of tourism industry categories, based on the by number of visitors. According to the 2018 Art's Most 5 Prado Museum – Madrid, Spain
opinions and comments of the over 500 million travellers Popular Exhibition and Museum Visitor Figures, the 6 Acropolis Museum – Athens, Greece
in the global TripAdvisor community. Reina Sofía Museum (11th/100) and the Prado Museum
(13th/100) were among the world's 100 most visited
7 Louvre Museum – Paris, France
The 2018 Travelers' Choice Awards for Museums rank museums in 2018. 8 National WWII Museum – New Orleans, USA
the world's best museums based on the opinions of 9 National Museum of Anthropology – Mexico City, Mexico
TripAdvisor users. Madrid is considered one of the world's top destinations
due to its cultural richness and lifestyle. The Spanish 10 War Remnants Museum – Ho Chi Minh City, Vietnam
capital is home to 74 museums. 3 of them in particular 11 National Gallery – London, UK
stand out for having received a combined total of over
7 million visitors in 2018 alone: the Reina Sofía Museum
12 Vasa Museum – Stockholm, Sweden
The Prado is the 5th best (3.9M), the Prado Museum (2.9M) and the Thyssen- 13 Uffizi Gallery – Florence, Italy
museum in the world, according Bornemisza Museum (927,907 visitors). 14 Rijksmuseum (Dutch National Museum) – Amsterdam, Netherlands
to TripAdvisor users 15 State Heritage Museum and Winter Palace – Saint Petersburg, Russia
16 Van Gogh Museum – Amsterdam, Netherlands
17 Art Institute of Chicago – Chicago, USA
The awards rank the Prado as the 5th best museum in

18 Egyptian Museum – Turin, Italy
the world (5th/10, up 4 spots), ahead of the Acropolis 19 Museum of New Zealand – Wellington, New Zealand
Museum (Athens) and the Louvre (Paris). The top spots 20 Larco Museum – Lima, Peru
go to the Musée d'Orsay (Paris), the 9/11 Memorial &
Museum (New York), the Metropolitan Museum of Art 21 Tuol Sleng Genocide Museum – Phnom Penh, Cambodia
(New York) and the British Museum (London). 22 Museum of Qin Shi Huang Terracotta Warriors and Horses – Xi’an, China
Similarly, every year a list of the world’s most popular

23 Gold Museum – Bogotá, Colombia
museums and cultural and leisure centres is published 24 Yad Vashem Holocaust Memorial – Jerusalem, Israel
jointly by the international firm AECOM and the TEA. 25 Pinacoteca do Estado – São Paulo, Brazil
The Theme Index and Museum Index Report 2018 ranks
Source: TripAdvisor – 2018 Travelers' Choice Award-Winning Museums Around The World
the Reina Sofía Museum 17th (17th/20, no change in
rank) among the world’s most visited museums (3.9M
visitors). The top spots go to the Louvre (Paris, 10.2M),
the National Museum of China (Beijing, 8.6M), the
Metropolitan Museum (New York, 7.3M), the Vatican
Museums (Rome, 6.7M) and the National Air and Space
Museum (Washington DC, 6.2M).
37. Cities with the best food The world's best food cities Cities with the best culinary
offerings in the world
in the world 2018
Ranking
2017
Ranking
1 Rome
2 Florence 1 San Sebastián
3 Paris 2 Tokyo
American travel website TripAdvisor ranks the world's 4 Barcelona 3 New York
top 10 cities to eat in based on the opinions, reviews,
ratings and comments of the more than 500 million There are 24 Michelin-starred 5 New Orleans 4 Barcelona
travellers in TripAdvisor’s global community. restaurants in Madrid, according 6 New York 5 Singapore
On TripAdvisor’s list of the 10 Best Food Cities & Food to the Michelin Guide 2020 7 Venice 6 Paris
Tours in the World in 2018, Madrid is the 8th best city to 8 Madrid 7 Madrid
eat in, ranking ahead of Tokyo and Bangkok. The top spots 9 Tokyo 8 Lima
go to Rome, Florence, Paris, Barcelona and New Orleans.
10 Bangkok 9 London
Madrid’s scores were above average on indicators
that gauge the percentage of high-end restaurants 10 Munich
Source: TripAdvisor – 10 Best Food Cities in the World
(18th/100), affordability for locals (29th/100), 2018 11 Las Vegas
Madrid is the world’s 8th affordability for visitors (37th/100), diversity of cuisine
12 Osaka
(34th/100) and restaurant density (43rd/100).
best city to eat in, according 13 Los Angeles
to TripAdvisor users However, the ranking highlights some areas with room 14 Stockholm
for improvement in Madrid, such as hours worked
to afford a restaurant meal (63rd/100), vegan and 15 San Francisco
vegetarian options (75th/100), ratio of fast food outlets 16 Oslo
to restaurants (79th/100) and the quality of the city’s
With respect to culinary experiences, i.e. food tours, street food and food trucks (90th/100).
17 Seoul
the Madrid Tapas and Wine Tasting Tour is the 6th most 18 Amsterdam
highly rated by TripAdvisor’s users (6th/10). The quality and variety of Madrid’s restaurants make it a 19 Copenhagen
global culinary benchmark. It has over 3,100 restaurants,
Similarly, online business catering platform Caterwings 24 of which receive stars in the Michelin Guide 2020: 20 Hamburg
has published a study of the world’s 100 top culinary one 3-star restaurant, five 2-star restaurants and 21 Bangkok
destinations, based on ratings from over 20,000 eighteen 1-star restaurants. The Spanish capital also
journalists and food critics. has 12 restaurants over 100 years old, most notably
22 Nice
Casa Botín. Founded in 1725, it is considered the world’s 23 Frankfurt
The first and only edition, Best Food Destinations 2017, oldest restaurant.
24 Dubai
ranks Madrid as the 7th best food destination in the
world (7th/100, score of 7.47/10) and the 3rd best in 25 Rome
Europe, on a list topped by San Sebastián (8.09/10), 26 Girona
Tokyo (7.98/10), New York (7.81/10), Barcelona (7.72/10)
and Singapore (7.58). 27 Vienna
28 Kyoto
The ranking is based on 11 indicators that evaluate 4
29 Hong Kong
areas: input of critics, accessibility and variety, quality,
and affordability. 30 Berlin
Madrid's best score was on the two indicators in the Source: Caterwings – Best Food Destinations 2017
food critic input category: quality of service (13th/100)
and culinary scene (6th/100).
38. The world's top cities Most attractive cities
for retailers
for international retailers
2019 2018
Ranking Ranking
1 New York 1
2 Los Angeles 2
Online newspaper Modaes.es publishes the Hot Retail On a related note, according to the Global Luxury Retail 3 Tokyo 8
Cities report, which ranks the world’s most attractive 2019 Outlook published by international consultancy
cities for retailers with the aim of fostering their retail Savills, Madrid was the city with the 3rd highest growth 4 San Francisco 4
activities and supporting companies’ strategic decision- in luxury retail rents in 2018, preceded only by Paris 5 Singapore 3
making processes regarding expansion. and London.
6 Chicago 5
According to Hot Retail Cities 2019, Madrid is the 8th Meanwhile, the 2018 edition of How Global is the 7 Miami 13
most attractive city for retailers in Europe and the 26th Business of Retail?, a report published by American
8 Hong Kong 6
most attractive in the world (26th/100, up 10 spots), consultancy CBRE, ranks the world’s cities in terms of
ahead of Berlin (27th), Copenhagen (28th) and Milan retailer presence. 9 Shanghai 9
(37th) on a list topped by New York, Los Angeles, Tokyo, 10 London 10
San Francisco and Singapore. With a “percentage of retailers present” of 41.3% in 2017,
the report ranks Madrid as the city with the 4th biggest 11 Boston 7
retailer presence in Europe and the 14th in the world 12 Seattle 16
(14th/193), ahead of Berlin (18th), Los Angeles (20th),
13 Paris 19
Milan (21st) and Munich (23rd). The top spots go to
Madrid is the world's 26th most Dubai, Shanghai, London, Abu Dhabi and Paris. 14 Amsterdam 12
attractive city for retailers, with 15 Seoul 21
the 14th biggest retailer presence 16 Sydney 15
17 Dubai 14
18 Philadelphia 18
19 Beijing 11
The study evaluates 50 indicators across 9 areas:
demographics, economy, politics, socio-economic 20 Dublin 17
environment, tourism, fashion, air quality and “trendy 21 Munich 22
city” appeal.
22 Vienna 20
Madrid’s 10-spot climb with respect to the previous 23 Toronto 23
edition was largely owing to its status as Spain’s capital,
24 Melbourne 27
its socio-economic environment, its population and its
stability. The report highlights that Madrid continues 25 Zurich 24
to gain appeal for international retailers due to its 26 Madrid 36
favourable economic situation and long-term outlook.
New shopping centres have opened in the city and the 27 Berlin 25
price of premises is on the rise. The report also cites the 28 Copenhagen 28
major urban planning initiatives that are set to transform
29 Barcelona 29
the city in the coming years.
30 Stockholm 30
Source: Modaes.es – Hot Retail Cities 2019 and 2018
39. Europe’s best cities for shopping Areas Europe’s best cities
for shopping
Shops 2011
2011 /33 Ranking
3
Affordability
1 London
2011 12 /33 2 Madrid
The Globe Shopper City Index - Europe is a key For its part, Ostelea Tourism and Hospitality School, 2 Barcelona
shoppping tourism report. It was commissioned from which has a campus in the Spanish capital, publishes Convenience
the Economist Intelligence Unit (EIU) in 2011 by a report that evaluates the current state of shopping 2011 11 /33 4 Paris
Global Blue, an international company that provides tourism as well as its future outlook. 5 Rome
international tourists with the Tax Free Shopping service. Hotels and transport
The report, Turismo de Compras 2019, ranks Madrid as 2011 /33
6 Berlin
5
The first and only edition of the report ranks the city Europe’s 2nd best shopping destination (2nd/33, with 7 Lisbon
of Madrid as Europe's 2nd best shopping destination, a score of 67.1), tied with Barcelona and only slightly Culture and climate
8 Amsterdam
tied with Barcelona and preceded only by London. The behind London, which ranks 1st (67.3). Madrid also 2011 6 /33
Spanish capital ranks ahead of Paris (4th), Rome (5th) scored slightly higher than Paris (65.5), which ranks 4th. 9 Prague
and Milan (11th) in the report. 10 Budapest
According to Ostelea, Madrid has 38% of Spain’s tax- Source: EIU/Global Blue– The Globe Shopper City Index 2011
free shopping, and 3% of the global share. Average daily 11 Milan

tourist expenditure in Madrid’s retail outlets is less than 12 Vienna
50 USD, although the most expensive average shopping
Madrid is Europe’s 2nd best receipts in Spain (1,011 EUR) come from the Madrid
13 Istanbul
shopping destination according neighbourhood of Barrio de Salamanca. International 14 Dublin

tourists account for roughly 57% of all shopping tourism 15 Brussels
to Turismo de Compras 2019, expenditure in Madrid.
16 Athens
a shopping tourism report
17 Munich
published by Ostelea
18 Copenhagen
19 Moscow
20 Stockholm
The study evaluates 22 indicators across 5 areas: shops 20 Hamburg
(3rd/33), prices (12th/33), convenience (11th/33), hotels
and transport (5th/33) and, finally, culture and climate
22 Lyon
(6th/33, tied with Lisbon). 23 Bratislava
24 Sofia
It cites Madrid’s climate, food, convenience, variety
and relatively cheap brand-name items as its biggest 24 Bucharest
shopping tourism attractions. 26 Kiev
According to Anuario de Turismo: Madrid 2018, an 26 Edinburgh
annual tourism report, some of Europe's best shopping 28 Warsaw
is found in Madrid, which boasts over 46,000 shops.
29 Saint Petersburg
30 Helsinki
Source: EIU/Global Blue– The Globe Shopper City Index 2011
Appendix I:
Madrid
in
the
Rankings:
Results
Current Ranking and Publisher Year Change Previous Rank Current Ranking and Publisher Year Change Previous Rank
Rank of Pub. Rank of Pub.
13/48 Global power cities 2019 9 22/44 (2018) 34/77 Cities with the highest cost of living in the world 2018 7 41/77 (2015)
Mori Memorial Foundation – Global Power Cities Index 2019 UBS – Prices and Earnings 2018
15/130 The world’s most influential cities 2019 2 13/135 (2018) 3/100 Most transparent and participatory cities 2015 26 29/100 (2013/14)
Kearney – Global Cities Index 2019 Rutgers – Digital Governance in Municipalities 2015/2016
45/130 Cities with the highest growth potential 2019 4 49/135 (2018) 23/114 Cities with the best talent management in the world 2019 1 22/90 (2018)
Kearney – Global Cities Index 2019 Adecco and Insead – Global Talent Competitiveness Index 2019
16/30 Cities with the best prospects in the world 2016 1 15/30 (2014) 27/120 The world’s best cities for students 2019 5 32/100 (2018)
PWC – Cities of Opportunity 2016 QS – Best Student Cities 2019
19/56 Cities with the best reputations in the world 2018 2 21/56 (2017) 3/50 Europe’s most attractive cities for businesses and employees 2018 5 8/20 (2017)
Reputation Institute – City RepTrak 2018 Colliers International – Cities of Influence 2018
16/50 Cities with the strongest city brands in the world 2017 2 14/50 (2015) 30/190 Economies where it’s easiest to do business 2020 0 30/190 (2019)
GFK – Anholt City Brands Index 2017 World Bank – Doing Business 2020
11/100 The world’s best cities 2019 0 11/100 (2018) 11/33 The world's most attractive cities for foreign investment 2019 5 16/35 (2018)
Resonance – World's Best Cities 2019 KPMG – Global Cities Investment Monitor 2019
24/174 The world’s smartest cities 2019 1 25/165 (2018) 5/31 Europe’s most attractive cities for real estate investment 2020 1 4/31 (2019)
IESE – Cities in Motion 2019 PWC – Emerging Trends in Real Estate 2020
1/327 Regions with the longest life expectancy in Europe 2018 0 1/367 4/25 Europe’s most innovative countries 2016 0 4/25 (2015)
Eurostat - Statistical Office of the European Commission 2017 Altran – Índice de Innovación Altran 2016
25/60 The world’s safest cities 2019 13 12/60 (2017) 9/20 Europe's most promising tech hubs 2019 –
The Economist Intelligence Unit (EIU) – Safe Cities Index 2019 Atomico – State of European Tech 2019
17/82 The world’s best cities for expats 2019 8 9/72 (2018) 5/10 Cities with the highest startup density in Europe 2019 1 6/10 (2018)
InterNations – Expat City Ranking 2019 Mobile World Capital Barcelona - Digital Startup Ecosystem Overview 2019
8/25 Cities with the highest quality of life in the world 2019 1 7/25 (2018) 13/15 European cities by volume of investment in startups 2019 – 1st edition
Monocle – Quality of Life Survey 2019 Mobile World Capital Barcelona - Digital Startup Ecosystem Overview 2019
27/56 Cities with the highest quality of life for expats 2019 4 23/56 (2018) 14/60 Europe’s most attractive cities for digital entrepreneurship 2016 2 12/35 (2015)
Deutsche Bank– Mapping the World's Prices 2019 Nesta and EDF – European Digital City Index 2016
19/33 Europe's most equitable cities 2018 – 1st edition

Spotahome – Best European Cities for Equality 2018
Appendix I: Madrid in the Rankings – Results Madrid Global Ranking Report 2020 100 101 Madrid Global Ranking Report 2020 Appendix I: Madrid in the Rankings – Results
Current Ranking and Publisher Year Change Previous Rank Current Ranking and Publisher Year Change Previous Rank
Rank of Pub. Rank of Pub.
10/45 Cities with the highest business confidence 2017 – 1st edition 26/100 Most attractive cities for retailers 2019 10 36/100 (2018)
in the digital transformation environment Modaes.es – Hot Retail Cities 2019
The Economist Intelligence Unit (EIU) - Connecting Commerce 2017
2/33 Europe’s best cities for shopping 2011 – 1st edition

21/100 The world’s most sustainable cities 2018 1 20/100 (2016) EIU/Global Blue - The Globe Shopper City Index 2011
Arcadis – Sustainable Cities Index 2018
24/100 Cities with the best sustainable mobility systems 2017 – 1st edition
Arcadis – Sustainable Cities Mobility Index 2017
4/26 Regions with the best public transport in Europe 2019 – 1st edition
EMTA– Barometer of Public Transport 2019 (2017)
12/30 Cities with the best quality public transport in Europe 2019 – 1st edition
Omio – Inner City Transport Index 2019
35/100 The world's best airports 2019 8 43/100 (2018)

Skytrax: Top 100 Airports 2019
6/119 European cities with the most bednights 2018 1 5/126 (2017)
European Cities Marketing – Benchmarking Report 2018-2019
47/100 Cities with the most international tourists 2019 4 43/100 (2018)
Euromonitor - Top 100 City Destinations Ranking 2019
3/465 Cities with the most international conferences 2018 4 7/406 (2017)
ICCA – ICCA Statistics Report 2018
11/20 Europe's most cultural and creative cities 2019 2 13/21 (2017)
European Commission – Cultural and Creative Cities Monitor 2019
5/10 The world’s best museums 2018 – 1st edition

TripAdvisor – Travelers’ Choice Award-Winning Museums Around The World 2018
7/100 Cities with the best culinary offerings in the world 2017 – 1st edition
Caterwings – Best Food Destinations 2017
8/10 Cities with the best food in the world 2018 –

TripAdvisor- Best Food Cities in the World 2018
14/193 Cities with the most international retailers in the world 2017 0 14/193 (2016)
CBRE – How Global is the Business of Retail? 2018
Appendix I: Madrid in the Rankings – Results Madrid Global Ranking Report 2020 102 103 Madrid Global Ranking Report 2020 Appendix I: Madrid in the Rankings – Results
Appendix II:
Comparative
Table
Magnetism International Future Reputation Best cities Smart cities Life Safety Expats Quality of life Equality Cost of living
influence prospects expectancy
2019 2019 2016 2018 2019 2019 2018 2019 2018 2019 2018 2018²
London New York London Tokyo London London C. of Madrid Tokyo Taipei Zurich Helsinki Zurich
New York London Singapore Sydney Paris New York La Rioja¹ Singapore Singapore Tokyo Stockholm Geneva
Tokyo Paris Toronto Copenhagen New York Amsterdam Castile-Leon¹ Osaka Manama Munich Rotterdam Oslo
Paris Tokyo Paris Vienna Tokyo Paris A. P. of Trento¹ Amsterdam Ho Chi Minh City Copenhagen Bristol Copenhagen
Singapore Hong Kong Amsterdam Stockholm Barcelona Reykjavik Île-de-France Sydney Bangkok Vienna Reykjavik New York
Amsterdam Singapore New York Venice Moscow Tokyo C.C. of Navarre¹ Toronto Kuala Lumpur Helsinki Zurich Tokyo
Seoul Los Angeles Stockholm Rome Chicago Singapore A. P. of Bolzano¹ Washington, D.C. Aachen Hamburg Oslo Milan
Berlin Chicago San Francisco Zurich Singapore Copenhagen Umbria¹ Copenhagen Prague Madrid Copenhagen London
Inner London
Hong Kong Beijing Hong Kong Munich Dubai Berlin Seoul Madrid Berlin Leeds Chicago
– West¹
Sydney Washington, D.C. Sydney Montreal San Francisco Vienna Lombardy¹ Melbourne Muscat Lisbon Edinburgh Helsinki
Melbourne Sydney Seoul Helsinki Madrid Hong Kong Marche¹ Chicago The Hague Melbourne Brussels Sydney
Los Angeles Brussels Berlin Melbourne Amsterdam Seoul Basque Country¹ Stockholm Montreal Stockholm Birmingham Paris
Madrid Seoul Chicago Toronto Los Angeles Stockholm Catalonia¹ San Francisco Amsterdam Sydney Luxembourg Auckland
Stockholm Berlin Los Angeles Milan Rome Oslo Rhône-Alpes¹ London Abu Dhabi Amsterdam Lyon Stockholm
Zurich Madrid 16 Madrid 19 Madrid Boston 24 Madrid Corsica¹ 25 Madrid Tallinn Vancouver 19 Madrid 34 Madrid
Mori Kearney PwC Reputation Institute Resonance IESE Eurostat EIU InterNations Monocle Spotahome UBS
Global Power Global Cities Cities of City Reptrak Consultancy Cities in Motion Eurostat Regional Safe Cities Index Expat Insider 2018 Quality of Life Best European Prices and
Cities Index Report Opportunity World's Best Cities Yearbook Survey Cities for Earnings
Equality
* The numbers specified give Madrid's position in the rankings detailed in the previous table. ¹ Cities tied for various places.
² The top spot designates the city with the highest prices.
Appendix II: Comparative Table Madrid Global Ranking Report 2020 106 107 Madrid Global Ranking Report 2020 Appendix II: Comparative Table
Participation Talent Erasmus Business Ease of doing Attraction Real estate Innovation Tech hubs Startup Digital Digital
and transparency management destination and employment business of investment trends density entrepreneurship transformation
2015 2019 2019 2018 2019 2019 2020 2016 2019 2019 2016 2017
Seoul Washington, D.C. London London Auckland London Paris Sweden London London London Bangalore
Helsinki Copenhagen Tokyo Paris Singapore Paris Berlin Denmark Berlin Paris Stockholm San Francisco
Madrid Oslo Melbourne Madrid Hong Kong Singapore Frankfurt Finland Stockholm Berlin Amsterdam Mumbai
Hong Kong Vienna Munich Moscow Copenhagen Dubai London C. of Madrid Paris Amsterdam Helsinki New Delhi
Prague Boston Berlin Birmingham Seoul New York Madrid Germany Munich Madrid Paris Beijing
Tallinn Helsinki Montreal Munich NY / Los Angeles Shanghai Amsterdam Netherlands Bucharest Barcelona Berlin Manila
New York New York Paris Edinburgh Tbilisi Barcelona Munich Ireland Barcelona Stockholm Copenhagen Shanghai
Bratislava Paris Zurich Zurich London Hong Kong Hamburg Norway Helsinki Dublin Dublin Jakarta
Yerevan Seoul Sydney Milan Oslo Düsseldorf Barcelona Austria Madrid Helsinki Barcelona London
Vilnius Stockholm Seoul Manchester Stockholm São Paulo Lisbon Czech Rep. Cambridge Copenhagen Vienna Madrid
Buenos Aires San Francisco Hong Kong SAR Stockholm Vilnius Madrid Milan Iceland Copenhagen Munich New York
Tokyo Seattle Toronto Bristol Kuala Lumpur Amsterdam Dublin Belgium Bristol Cambridge Barcelona
Singapore London Boston Leeds Port Louis Tokyo Brussels United Kingdom Amsterdam Bristol Guangzhou
Moscow Taipei Vienna Frankfurt Sydney Dublin Warsaw France Zurich Madrid Singapore
Oslo 23 Madrid 27 Madrid Dublin 30 Madrid Sydney Vienna Hungary Milan Oxford Chicago
Rutgers Adecco and Insead QS Colliers World Bank KPMG PwC Altran Atomico Mobile World Nesta/EDF EIU
Governance in Global Talent Best Student Cities International Doing Business Global Cities Emerging Trends Índice de State of European Capital Barcelona European Connecting
Municipalities Competitiveness Cities of Influence Investment Monitor in Real Estate Innovación Altran Tech 2019 Digital Startup Digital City Index Commerce
Ecosystem
Overview
Sustainability Sustainable Best public Quality of public Airport Bednights International Participants in No. of int’l Museums Gastronomy Retailers Shopping
mobility transport transport connectivity tourists int'l meetings meetings
2018 2017 2019 2019 2019 2018 2017 2018 2018 2018 2017 2018 2011
Singapore Musée
London Hong Kong Paris Zurich London Bangkok Barcelona Paris San Sebastián Dubai London
Changi d’Orsay
9/11 Memorial
Stockholm Zurich London Berlin Tokyo Haneda Paris London Paris Vienna Tokyo Shanghai Madrid¹
Museum
Met. Museum
Edinburgh Paris Berlin Vienna Seoul Incheon Berlin Paris Vienna Madrid New York London Barcelona¹
of Art
British
Singapore Seoul Madrid Milan Doha Hamad Rome Dubai Munich Barcelona Barcelona Abu Dhabi Paris
Museum
Vienna Prague Barcelona Paris Hong Kong Istanbul Singapore Berlin Berlin Prado Museum Singapore Paris Rome
Acropolis
Zurich Vienna Vienna Porto Centrair Nagoya Madrid New York Amsterdam Lisbon Paris Hong Kong Berlin
Museum
Munich London Frankfurt Lisbon Munich Barcelona Seoul Toronto London Louvre Museum Madrid Singapore Lisbon
London Kuala National WWII

Oslo Singapore Stockholm Brussels Prague Copenhagen Singapore Lima New York Amsterdam
Heathrow Lumpur Museum
Nat. Museum of
Hong Kong Stockholm Budapest Warsaw Tokyo Narita Vienna Tokyo Madrid Prague London Doha Prague
Anthropology
War Remnants
Frankfurt Frankfurt Montreal Frankfurt Zurich Munich Istanbul Singapore Bangkok Munich Moscow Budapest
Museum
National
Copenhagen Amsterdam Warsaw Munich Kansai Amsterdam Hong Kong Lisbon Buenos Aires Las Vegas Beijing Milan
Gallery
Amsterdam Copenhagen Prague Madrid Frankfurt Stockholm Barcelona Buenos Aires Hong Kong Vasa Museum Osaka Miami Vienna
Uffizi
Seoul Tokyo Copenhagen Barcelona Taiwan Taoyuan Hamburg Amsterdam Seoul Amsterdam Los Angeles Kuala Lumpur Istanbul
Gallery
Amsterdam
New York Munich Stuttgart Lyon Milan Milan London Tokyo Rijksmuseum Stockholm Madrid Dublin
Schiphol
State Herit.
21 Madrid 24 Madrid Oslo Budapest 35 Madrid Lisbon 25 Madrid Montreal Seoul Museum & San Francisco Tokyo Brussels
Winter Palace
Arcadis Arcadis EMTA Omio Skytrax European Cities Mastercard ICCA ICCA TripAdvisor Caterwings CBRE EIU/Global Blue
Sustainable Cities Sustainable Cities Barometer of Inner City World's Top 100 Marketing Global Statistics Statistics Travelers’ Best Food How Global is The Global
Index Mobility Index Public Transport Transport Index Airports 2019 Benchmarking Destination Report Report Choice for Destinations the Business Shopper City
2019 Report Cities Index Museums of Retail? Index
¹ Cities tied for 2nd place.

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Madrid

Legal Deposit No.: M-13219-2020

© Madrid City Council, December 2019

1. Global power cities 8

Diverse and Accessible City Appendix II: Comparative Table 104

11. Europe's most equitable cities 32

City with Talent

City that Attracts Businesses

Information technologies, communications and widespread

Among socio-economic actors, for their part, there is a growing

International rankings and indices are becoming ever more

Against this backdrop, we present the first edition of the

A better understanding of existing rankings and indices that

José Luis Martínez-Almeida Navasqüés

5 Madrid Global Ranking Report 2020 Introduction

ability to attract people, capital 16 Toronto 14

the globe, according to Mori 18 San Francisco 13

Madrid’s performance improved in every area evaluated 25 Boston 20

1 New York 1 1 London 3

influential city in the world and 15 Madrid 13 15 Zurich 13

the 5th in Europe, according 16 Melbourne 17 16 Berlin 18

to Kearney’s GCI 17 Toronto 18 17 Copenhagen 23

20 Amsterdam 22 20 Abu Dhabi 50

Source: Kearney – Global Cities Report 2019/18

Ease of doing business

In terms of future prospects, the latest (2016) edition 19 Beijing 19

The report evaluates 67 metrics across 10 areas, in

accommodation and the standard of public services 19 Madrid 21

It is compiled by the Reputation Institute, a private 24 New York 23

of a survey of 12,000 people in G8 countries conducted 29 Seattle 27

Source: Reputation Institute – City RepTrak 2018 and 2017

Madrid is the 11th best city in Prosperity 15 Boston 15

in Europe, according to the 17 Toronto 13

Source: Resonance Consultancy– World's Best Cities

Mobility and transport

previous edition. 29 Basel 34

1 Community of Madrid 85.5

80.7 years. 9 Castile-Leon 84.3

the world. 20 La Rioja 83.9

global life expectancy was 72 years. 25 Sardinia 83.8

Source: Eurostat 2018

The Safe Cities Index 2019 report ranks Madrid as the

The report includes 57 indicators that evaluate 4 areas: 20 Hong Kong 9

Ease of getting settled

Quality of life for expats in the in Madrid 13 Prague 8

city of Madrid is the 17th best 14 Mexico City 19

Source: InterNations – Expat City Ranking – 2019 and 2018

to Financial Times 15 Vancouver 15 15 Prague 20

16 Hong Kong 14 16 Auckland 12

The survey highlights aspects of Madrid such as

the rehabilitation of long-neglected buildings, the

Similarly, Mapping the World’s Prices 2019, a report 23 Brisbane 24 23 Singapore 26

However, the ranking identified room for improvement 26 Manchester 5.9

Source: Spotahome– Best European Cities for

Union and has vibrant financial and technological 14 Stockholm 14

Purchasing power (net annual income) in the city of 27 Frankfurt 30

Source: UBS– Prices and Earnings 2018 and 2015

Citizen and social engagement

Source: Rutgers – Digital Governance in Municipalities

Among the cities that are best at managing talent,

digitalisation and globalisation. It also highlights cities’ 18 Brussels 10

education (77.5) percentage of the workforce with 24 Montreal N/A

connectivity (47.5), presence of individuals on social 29 Ottawa 24

Source: ADECCO and INSEAD – Global Talent