Book My Show

Beginning as a software reseller for movie theatres in 1999, Book My Show later evolved
into a platform for cloud-based event, movie, sports, and play booking. When it first
launched, Book My Show was known by the name of its parent firm, Big tree Entertainment
Pvt. Ltd. With more than 30 million customers, it operates in 5 countries.

Revenue Model
With over 9,50,000 ticket sales and average monthly customer spending of more than Rs 100
million, Book My Show is among the top five websites in India in terms of transactions.
Multiple doors make to Book My Show's business model. The majority of movie ticket sales
are made through BookMyShow.

BookMyShow It's not as simple as charging a flat rate of 15 rupees per ticket; for instance,
they add 0 rupees to PVR and Inbox tickets while adding an online handling fee to regular
cinema tickets.

BookMyShow provides multiple revenue streams, some of which are listed below:

1. Percentage of sales
Just like a Post advertisement in India has a cost, movie theatre chains acknowledge
Book My Show's efforts and compensate them with a slab-by-slab commission
without adding any additional fees. Please be aware that they take a far larger
percentage from obscure actors, theatres, etc.

2. Revenue Sources
banners, launches, and promotions, or advertising revenue Continuing with the rising
traffic Pricing goes up.

3. Funds from partners

collaboration with companies like American Express, Visa, etc.
There are many revenue streams from booking my show:

1) Ticket revenue:
This is the largest revenue stream, accounting for approximately 60% of total revenue
This comes from the discrepancy between internet charges and airline ticket reservations.
The company charges a convenience fee on top of the ticket price. That's what
BookMyShow loves. For non-cinema events, BookMyShow earns a commission as part
of the ticket.

2) Non-Ticket Revenue:
Any business wishing to promote their film and abridged artworks can participate in
BookMyShow to promote their interest to online audiences. BookMyShow can use its

huge page views to promote these new artists and their offerings Tickets are considered
sold once paid for. It cannot be replaced or canceled at this time.

Source: www.startuptalky.com

Business Model
Business model of Book My Show

Book My Show's business model is one of the few examples of an Internet-based business
model that actually makes money through Internet Processing Fees/Convenience Fees for
consumer services
The business model of Booking My Show is very simple. It charges a convenience fee for
each ticket booked through the platform They were initially free to consumers (zero
convenience fees), and when they became popular they started charging 10% internet fees
and taxes

Working of Business Model

The working of the BookMyShow Business Model is absolutely brilliant. As we know

BookMyShow does not charge any extra money on the hall services. So, how does it make
the money?  It works through the following sources:

Internet Handling/Convenience Fee

Whenever you book a ticket through the BookMyShow website, it charges you an additional
price as the Internet Handling/Convenience Fee. This is basically a service fee that you have
to pay to the company for providing you with the convenience of booking tickets easily
online for any movies or event. This saves you from physically visiting and standing in line at
the Ticket Centre.

Therefore, charging the Internet Handling or Convenience Fee becomes the major source
of revenue for BookMyShow.

Ticket Sales Commission

BookMyShow is one of the biggest ticketing platforms. As such, it charges cinemas and
event organizers a commission based on the total value of tickets sold on the BookMyShow
site. It mainly depends on the popularity of the movie or event and the ticket prices.

However, in order to save a small commission, multiplex cinemas or event organizers only
publish a fraction of their total tickets on the BookMyShow website That's why when
BookMyShow says "sold out" on an event or movie ticket, it can sometimes be purchased at
the multiplex counter.
Banner Advertising and paid promotion

BookMyShow often derives revenue from banner ads for upcoming or recent movies or
events. It promotes shows or movies through banner ads. He also earns huge amounts of
money by paying for certain movies and events on his website to attract the attention of
ordinary viewers and consumers

Payment Systems

Book My Show accepts Visa, MasterCard, American Express, select Debit Cards and Net
Banking. Other payment methods may be added from time to time.
Who You Are Buying From

Book my show acts as the agent to those who are promoting the events for which you
purchase tickets ("Event Organizer") and for movie halls (Cinemas). When you purchase a
ticket for an event/movie, Book my show will be handling the transaction and collecting
payment for the organizer/Cinema