A REPORT ON

“OYOROOMS”

Course Title: MANAGEMENT INFORMATION SYSTEM

Course Code: 20MBA2SRSI

Prepared under the Guidance of

Mr. Anand Ghaniger

SUBMITTED BY
THEJA SHREE M [1BM21BA109]

In partial fulfillment of the requirements for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

Department of Management Studies &Research Centre

B M S COLLEGE OF ENGINEERING

(An Autonomous Institute, Affiliate to VTU, Belgaum)

Bull Temple Road; Basavanagudi,Bangalore-560 019

February-March 2022
 DECLARATION
I hereby declare that the Seminar Report on “Oyo rooms” is original and the bonafide work
carried out by us under the guidance of Mr. Anand Ghanige Assistant Professor, Department
of Management Studies & Research Centre, BMS College of Engineering, Bangalore in partial
fulfillment of the requirement for the award of Master of Business Administration degree
affiliated to Visvesvaraya Technological University, Belgaum. This report is our original work
and has not been submitted earlier to any other University or Institute for the award of any
degree

Place:

Date: Signature of the student

 TABLE OF CONTENTS

SI.NO. Content Page

Number
1 INTRODUCTION 1-3
2 PLANNING 4
3 ORGANIZING 5-7
4 STAFFING 8
5 LEADING 9
6 CONTROLLING 10-11
7 CONCLUSION 12
8 REFERENCES 14-15
 CERTIFICATE
This is to certify that the Seminar Report on “Oyo Rooms” is original and the bonafide work
carried out by THEJA SHREE M [1BM21BA109] under the guidance of , Assistant Professor,
Department of Management Studies & Research Centre, BMS College of Engineering,
Bangalore in partial fulfillment of the requirement for the award of Master of Business
Administration degree affiliated to Visvesvaraya Technological University, Belgaum.

Signature of the Guide Signature of HOD Signature of Principal

Internal Viva-voce Examination conducted on: __________________________________

Examiners:

SI.No. Name & Address Signature

External Viva-voce Examination conducted on:

Examiners:

SI.No. Name & Address Signature

 ACKNOWLEDGEMENT

I would like to express my thankfulness towards the members

the Management of B.M.S College of Engineering for the kind
encouragement which helped me in completion of this seminar.

I would like to express gratitude to Dr. S Muralidhara, Principal ,B.M.S

College of Engineering and Management for providing me congenial
environment to work in.

I would also like to express gratitude to Dr. S Manoharan, Head of

the Department of Management Studies and Research Centre for
his guidance and constant supervision.

We want to bear our heartfelt thankfulness to Mr. Anand Ghaniger,

Assistant Professor, Department of Management Studies & Research
Centre, BMS College of Engineering, Bangalore, for taking out time from
his hectic schedule and guiding me in the most arm and friendly manner.
I take this occasion to express my heartfelt thankfulness to everyone
who made this work a success.
 BUSINESS MODEL

The Oyo Rooms business model has elements of both the franchise business model and the
typical aggregator business strategy (Uber for x). The business used to:

 Beforehand, lease a portion of the hotel's inventory. 

 Customers of those rooms received way of producing from these partner hotels, as
stipulated in a deal with Oyo Rooms. 
 Reservations were made using the Oyo Rooms website and smartphone application.

Oyo Rooms' present operational structure is comparable to what it was previously. The
corporation merely asks the hotel partners to run them as franchises rather than leasing the hotel
rooms any more. They tout a 100% increase in revenue to their partner hotels and strong brand
equity.
 REVENUE MODEL
At the beginning of their operation, Oyo Rooms used a hotel aggregation revenue model.
According to this business plan, Oyo would rent out a number of hotel rooms under their own
name. Customers could then reserve these hotel rooms from the company at discounted prices
using the Oyo Rooms app on their phone or the company's official website.

The company has switched from the hotel aggregator strategy to the franchising model in an
effort to increase its market. Under this strategy, Oyo Rooms does not own or lease any real
estate. They establish agreements with hotels and ask them to market hotel rooms to customers at
a discount under the Oyo brand. Oyo Rooms charges its hotel partners a 22% commission.
However, this fee does change based on the products the brand offers.
 Source: oyorooms.com

PAYMENT SYSTEM
For the purposes of payment, dispute resolution, refunds, cancellations, returns, and customer
support, the following entities listed herein are the responsible entities. The responsible client
corresponds to the operator of the local website where the user has reserved the object. The User
will make payment to the following entity corresponding to the country in which the
Accommodation reserved by the User is located (“Country”).

For India the entity is oravel Stays Private Limited and point of contact is
dataprotection@oyorooms.com

You have the choice to pay online through various payment gateway.

 Debit/Credit cards
 Netbanking
 Paytm
 OYO wallet
 UPI

If the hotel allows for pay at hotel, which is mentioned in the Performa sent to you post booking,
you can pay at hotel through cash or POS.
 Source: winecru.it

USER FRIENDLINESS
 They have wide ranges of hotels such as luxury, heritage etc.
 Their website consist of various locations option where the user can choose to book their
stay.
 They also have various languages to choose to use the app or website.
 They considerably has low prices when compared to others.
 They also have various offers such as 50% offer on first booking etc.

PLATFORM USED TO BUILD THE WEBSITE

Oyo uses multiple technologies in various areas of product(s) and backend, and keep
experimenting and exploring with mainly open source technologies to improve Performance &
Scale.

Our core backend is mainly built with Ruby on Rails. The key part here is database technologies
which are Postgres, Mongo, ES, Redis as per need.

In addition website & other misc product uses Node Js and related frameworks.

Related to performance on frontend you observe, it’s also due to CDN (Akamai, Cloudfront)
being used along with our AWS Stack.

 WordPress for content management system

 PHP for server-side
 JavaScript for client-side
 jQuery, Bootstrap, Modernizr (JavaScript Libraries)
 Gmail for an email service provider
 Google Analytics, Hotjar, Microsoft UET for Traffic analysis
 Google Ads for the advertising market
 Markup language - HTML5
  Platforms - Android and iOS

SITE DESIGN
 Introducing a new design system in an existing web codebase can be tricky. We at OYO faced
this challenge when we got the proposal for a design overhaul of our mobile website (a React
PWA).

Instead of just replacing the styles for each component, we decided to introduce a robust design

system in our web application, while playing around with Atomic Design Principles!

DATA SECURITY
 Our website and applications use strong SSL encryption to protect data in transit.
 All sensitive data is encrypted at rest in the cloud.
 All public traffic is scanned by an industry-leading web application firewall (WAF).
 Connections to the cloud are only allowed through MFA-enabled VPN tunnels.
 NUMBER OF VISITORS
The no of visitors per day for Oyo ranges from 1,76,000 – 1,80,000 all over the world. The
maximum people who visit Oyo falls under the age of 20 – 25.

No of visitors per month (source: oyorooms.com)

The total number of visitors from past 3 months are shown in the below graph. In June its 5.6M,
July 5M and in August its 5.3M.
 Source: oyorooms.com

PROFIT
OYO Rooms' income in India for the fiscal year 2021 was roughly 40 billion Indian rupees. The
COVID pandemic's effects caused a considerable decline from the previous year. A significant
portion of the business's income came from the sale of lodging services.
 Profit of Oyo across India In billion Indian rupees (source: statista.com)

SOCIAL MEDIA PRESENCE

It has a sizable social media following on Facebook, where it has more than 2.7 lakh likes, and
on Twitter, where it has more than 8,000 followers. The company asserts that it has more than
1.5 million app downloads and a sizable number of active users. OYO Rooms is launching a
number of social media efforts, including the following, in an effort to accelerate its growth:

 Dubsmash Contest
 #AurKyaChahiye videos on Youtube.
 Father’s Day Celebration campaign, and IPL Final Verbal Combat.
 Jai Hind was the most successful one that featured Bollywood actor Manoj Bajpai and
Raveena Tandon.
 The video fetched over 1 million views to the brand. Some of their recent endeavors areA
Salute to the heroes of 1965 war and Oyo Explorer – Pune.
 COMPETITORS

 Yatra:
Yatra online offers a booking service that enables individuals to find and book flights,
hotels and holiday packages.

 Treebo:
A new age hotel brand offering comfortable stays at budget prices. Say no to mediocre
rooms & indifferent service. Unlock affordable luxury.

 MakeMyTrip:
MakeMyTrip is an online travel company which provides a range of travel products and
services.

 ClearTrip:
Cleartrip is an online travel platform where travelers can search for and book flights to
any destination

 Fabhotels:
Hotel aggregate site

How Oyo is different from its competitors

The standardized hospitality services offered by Oyo set its business model apart from that of
other hospitality businesses. It gives greater attention to the customer experience than just the
availability and cost of hotel rooms.
 Market share (source: medium.com)

RECOMMENDATIONS TO IMPROVE THE WEBSITE

 Be transparent with hotel prices
 Many hotels which are not under Oyo anymore are also shown on the website, so filter
the hotels.
 Customer helpline must improve
 Refunds are taking lot of time or not at all happening.