There are too many misleading claims in modern advertising.

Advertisers and Marketers should be

more strictly controlled.

Nowadays, we live in a global and innovative world witch which couldn`t be real or we can
imaginateimagined without

advertising. Advertising is all around us. We can hear it on the radio, to read it in the newspapers or
some

brochures, also we can also meet it in on the Internet or just to see it on TV or some billboards.
There It is are everywhere.

Advertisements is are a part of profitable marketing strategy, even though the fact that ads cost a lot
of

mMoney to produce. The companies Manufacturers are trying to launch their new products or
goods especially by using an

advertising. To be successfully in their adverts advertising campaigns, the companies use make a lot
of misleading claims

in order to show and convicted convince everyone how that their new products are better and more
useful than their competitors’. ly if you use it.

Advertisers always use some tricky claims which can prompt confused and deceptive naïve people
to buy

their products. There are several things we can say for adverts examples of this:.

Firstly, the most adverts are presented by famous people or celebrities,’ people, even though they
don`t use it

at home. Secondly, more often than not, adverts offer to buy one or two and get another free. In this
case we

should know that always the the second item is always ‘priced in’. Also, the final effect which people
expect after using it is not

what the adverts promote. In additional addition, in adverts participate we often see doctors or
specialists who try to convince us and make us believe we

should thrust them. Although Despite all these deceptive facts methods, people still believe in
advertising.

The m Most adverts talk about the ‘pro’s effects of the products, or services bur but never for of the
‘cons’ciences

after using them especially if they negatively influence on human health. For that, I think there
should be more strictly stricter

advertising control, especially for goods which endanger human live life and health because people
are

not experimented bunnies animals to be experimented on .

In conclusion, I think people should be more carefully and distrustful at all of what they hear or see
in
 adverts because advertisers always have something hidden.

B2 WRITING MARKING GRID

STUDENT NAME:
___________________________________________________________________________ ________

CRITERIA RESULTS & ADVICE

FOR IMPROVEMENT

TASK ACHIEVEMENT (5 MARKS) 4

The written work (content, supporting arguments
and facts, etc.) and the length (word limit) is
appropriate.
 Use of register (formal vs informal) is appropriate
throughout.
COHERENCE (5 MARKS) 3.5
 Ideas and arguments are presented clearly.
 A wide variety of linkers is used effectively to clearly Good use of sequential
identify relationships between ideas and parts of text.
 Arguments are developed methodically, appropriately markers, but ideas are not
highlighting important points and relevant supporting always fully or clearly
details (for discursive essays). expressed.
VOCABULARY (5 MARKS) 3
 Use of a wide range of vocabulary and varied
formulations such that: Watch your choice of
 Repetition is minimal adjectives: ads are deceptive,
 Ideas and opinions are precisely expressed and
people can be deceived.
developed
 Varying levels of emotion are expressed
Similarly, ‘convicted’ is not the
 Relatively accurate spelling
same as ‘convinced’
GRAMMAR (5 MARKS) 3.5
 Good grammatical control. Errors are rare and not
systematic and do not lead to misunderstandings.
 Use of a fairly wide range of structures (e.g.
complex sentences).
 Relatively accurate spelling showing awareness of
grammatical structures (e.g. participles).
14
It’s a good piece with some
good points, but more proofing
TOTAL (20 MARKS) would surely have improved
the accuracy overall.
NB: You don’t need to write on every
second line when you use MS Word. 