Name Age Gender Area of residency

Vanshika Dhananiwala 21-25 Female Urban

Vishal 21-25 Male Urban
Ishaan 21-25 Male Urban
Vanshika Gogia 21-25 Female Urban
Shreya Chaudhari 21-25 Female Urban
Varenya 21-25 Female Semi-Urban
Soham Prabhu 21-25 Male Urban
Souvik Saha 21-25 Male Urban
Kunwar 21-25 Male Semi-Urban
Ayush Kumar 21-25 Male Urban
Meet 21-25 Male Urban
Kushagra 21-25 Male Semi-Urban
Anish 21-25 Male Urban
Shravika Todupunuri 21-25 Female Urban
Sahil Kadam 21-25 Male Urban
Pracheta Kolhe 21-25 Female Urban
Swaraj Thakare 21-25 Male Urban
Amar patro 21-25 Male Semi-Urban
Aastha Oza 21-25 Female Urban
Vibhav Parmar 21-25 Male Urban
Sanket Aradhye 21-25 Male Semi-Urban
Kartikey Jaiswal 21-25 Male Urban
Madhura Tulsankar 21-25 Female Urban
Shrushti Gangar 21-25 Female Urban
Aditya 21-25 Male Urban
Nishtha 21-25 Female Urban
Sayli Chaudhari 26-30 Female Urban
Rohini Patial 21-25 Female Urban
Himani 21-25 Female Urban
Abhijeet 21-25 Male Urban
Nishant Talsania 26-30 Male Urban
Om 21-25 Male Urban
Shreyash 21-25 Male Urban
Debahuti. 21-25 Female Urban
Aastha Gupta 21-25 Female Semi-Urban
Ujjwal Sharma 21-25 Male Urban
Prathmesh 21-25 Male Urban
Mitali Mittal 21-25 Female Urban
Nikhil Perule 21-25 Male Urban
aniket Thakare 21-25 Male Urban
Shrishti Shinde 21-25 Female Urban
Shalini 21-25 Female Urban
Pranav 21-25 Male Urban
Prathamesh Asegaonkar 21-25 Male Semi-Urban
Ninad Harne 21-25 Male Semi-Urban
Anish Thadhani 21-25 Male Urban
Kaustubh Borole 21-25 Male Urban
Sammit Mashalkar 21-25 Male Urban
Ananya Satarkar 21-25 Female Urban
Soham Dasgupta 21-25 Male Urban
Chirantan Sinha 21-25 Male Urban
Rahulsinh Parmar 21-25 Male Semi-Urban
Deepa Gogia 31-40 Female Urban
Sourav 26-30 Male Semi-Urban
Jahanvi Agrawal 21-25 Female Semi-Urban
arushi 26-30 Female Urban
Siddhant Mehta 21-25 Male Urban
M 21-25 Female Urban
Ved 21-25 Male Rural
Ankita 21-25 Female Urban
Shikha 21-25 Female Urban
Shaurya 26-30 Male Urban
AVG VALUES
Rank the intensity of fragrance
you prefer for the following Rank the intensity of fragrance you prefer for
brand(1-Mild, 5-Strong) [Zara] the following brand(1-Mild, 5-Strong) [Skinn]
4 3
4 2
5 4
3 5
5 3
5 4
4 3
1 2
5 3
2 3
5 4
3 1
3 2
1 5
4 1
5 3
2 1
3 4
5 3
5 3
5 2
1 2
1 2
4 3
5 3
1 2
3 3
2 1
3 5
5 4
4 2
2 3
3 5
1 2
3 5
4 5
3 2
5 3
1 2
5 2
1 1
4 5
3 2
5 3
3 2
5 1
2 1
3 4
1 3
2 3
1 2
2 3
5 2
2 3
5 5
1 2
4 3
3 2
4 3
4 3
5 3
3 4
3.274193548 2.85483871
Rank the intensity of fragrance you prefer for the following
brand(1-Mild, 5-Strong) [Park Avenue]
2
1
3
4
5
1
5
3
4
5
5
4
5
2
2
4
4
5
1
2
3
4
4
2
4
3
3
5
1
3
3
5
4
4
4
3
5
4
3
4
2
2
3
4
5
4
3
5
5
4
3
2
3
2
5
3
2
4
2
2
4
2
3.370967742
Rank the intensity of fragrance you prefer for the following
brand(1-Mild, 5-Strong) [CK]
5
5
2
2
4
3
1
4
2
3
4
2
4
3
5
2
3
2
4
4
4
3
3
5
2
4
3
4
2
2
5
1
2
3
1
5
4
2
4
3
1
3
2
3
2
3
5
3
4
2
4
4
4
2
5
4
5
5
1
1
5
5
3.209677419
Rank the intensity of fragrance you prefer for the following
brand(1-Mild, 5-Strong) [Engage]
1
3
1
1
5
2
2
5
1
5
4
5
1
4
3
1
5
1
2
1
1
5
5
1
4
5
3
3
4
1
1
4
1
5
2
3
1
1
5
5
1
1
3
2
4
2
4
5
2
5
5
2
3
3
4
5
1
2
5
5
2
1
2.903225806
Rate the "Value for Money" quotient for following brands(1-Least
Valuable, 5-Most Valuable) [Zara]
4
5
5
3
5
2
1
1
4
2
5
3
2
5
4
5
4
3
5
5
3
3
1
5
3
2
5
2
2
3
5
2
2
4
1
3
4
5
5
5
3
4
1
2
4
5
2
5
4
2
1
3
5
4
4
2
5
1
4
2
5
2
3.35483871
Rate the "Value for Money" quotient for following brands(1-Least
Valuable, 5-Most Valuable) [Skinn]
3
2
4
4
1
3
2
3
5
5
3
4
1
1
3
1
1
2
2
1
1
2
2
3
5
3
2
1
3
2
2
1
5
3
2
5
2
4
1
4
4
3
2
4
1
1
3
2
5
3
5
4
3
2
3
1
4
2
3
4
3
4
2.741935484
Rate the "Value for Money" quotient for following brands(1-Least
Valuable, 5-Most Valuable) [Park Avenue]
2
1
3
2
4
5
3
4
2
3
4
5
3
4
2
3
5
4
1
3
5
5
4
1
1
4
3
5
1
4
3
5
4
1
3
2
3
3
3
3
5
1
3
5
5
2
5
1
1
4
4
2
2
3
1
3
2
3
2
1
1
5
3.016129032
Rate the "Value for Money" quotient for following brands(1-Least
Valuable, 5-Most Valuable) [CK]
5
4
2
1
2
1
4
2
3
1
2
1
4
2
5
2
2
1
4
4
4
4
3
4
2
5
4
4
4
1
4
3
1
2
4
4
5
2
4
2
2
2
4
3
2
3
1
4
3
1
3
1
4
1
2
4
3
4
1
3
2
1
2.774193548
Rate the "Value for Money" quotient for following brands(1-Least
Valuable, 5-Most Valuable) [Engage]
1
3
1
5
3
4
5
5
1
4
1
2
5
3
1
4
3
5
3
2
2
1
5
2
4
1
1
3
5
5
1
4
3
5
5
1
1
1
2
1
1
5
5
1
3
4
4
3
2
5
2
5
1
5
5
5
1
5
5
5
4
3
3.112903226
Rate the "Look and Feel" of the following brand(1-Lowest, 5-
Highest) [Zara]
4
4
5
3
5
5
5
5
5
3
5
4
5
5
4
2
3
3
5
4
3
3
1
5
2
3
5
5
4
4
5
5
2
1
4
3
5
5
4
1
4
5
3
5
4
4
5
4
1
5
1
4
5
1
4
1
4
5
4
3
5
3
3.774193548
Rate the "Look and Feel" of the following brand(1-Lowest, 5-
Highest) [Skinn]
3
3
4
4
1
4
2
1
3
4
4
3
1
1
1
3
5
4
3
3
1
1
2
4
3
4
1
4
5
1
2
4
5
2
5
5
2
4
1
4
3
3
2
3
3
3
3
3
2
4
2
1
3
2
5
2
3
2
3
2
3
5
2.887096774
Rate the "Look and Feel" of the following brand(1-Lowest, 5-
Highest) [Park Avenue]
1
2
3
2
4
1
4
4
2
2
2
5
4
3
2
4
1
2
2
2
5
5
4
1
4
5
3
1
2
3
3
3
3
4
3
2
3
2
2
2
5
2
4
4
5
5
2
2
3
2
3
5
2
4
2
3
2
3
2
4
1
2
2.887096774
Rate the "Look and Feel" of the following brand(1-Lowest, 5-
Highest) [CK]
5
5
2
5
2
3
1
3
4
1
3
1
3
2
5
1
4
5
4
5
4
4
3
3
5
1
4
3
3
2
4
2
4
3
2
4
4
3
3
3
1
4
1
2
1
2
4
5
5
3
5
3
4
3
3
4
5
4
1
5
2
4
3.209677419
Rate the "Look and Feel" of the following brand(1-Lowest, 5-
Highest) [Engage]
2
1
1
1
3
2
3
2
1
5
1
2
2
4
3
5
2
1
1
1
2
2
5
2
1
2
2
2
1
5
1
1
1
5
1
1
1
1
5
5
2
1
5
1
2
1
1
1
4
1
4
2
1
5
1
5
1
1
5
1
4
1
2.241935484
How long does the Fragrance of the following brands last for?(1-
lowest time, 5-longest time) [Zara]
4
4
5
2
5
5
5
2
5
1
5
3
4
4
4
4
2
3
5
4
5
3
1
3
4
4
5
5
4
4
5
3
4
1
5
3
3
4
4
1
2
4
3
1
4
3
4
4
1
5
1
3
5
3
1
5
4
3
4
3
5
3
3.516129032
How long does the Fragrance of the following brands last for?(1-
lowest time, 5-longest time) [Skinn]
3
3
4
5
1
4
1
4
3
5
4
1
1
1
3
2
1
5
3
3
1
2
2
2
3
5
2
3
5
1
2
4
5
2
1
5
2
2
3
2
1
3
2
3
1
2
2
5
2
4
4
1
3
1
5
4
3
2
3
4
2
5
2.790322581
How long does the Fragrance of the following brands last for?(1-
lowest time, 5-longest time) [Park Avenue]
2
2
3
3
4
2
2
5
2
2
2
5
5
3
2
3
4
2
1
2
4
5
4
4
5
1
3
2
2
3
4
5
3
3
4
2
1
3
5
3
5
2
4
5
5
5
3
2
3
2
3
2
2
4
4
3
2
4
2
2
4
2
3.096774194
How long does the Fragrance of the following brands last for?(1-
lowest time, 5-longest time) [CK]
5
5
2
4
2
3
3
3
4
3
3
2
2
2
5
1
3
4
2
5
2
4
3
5
2
2
4
4
3
2
3
1
2
4
2
4
4
5
2
4
3
5
1
4
2
4
5
3
4
3
2
4
4
2
2
2
5
5
1
5
3
4
3.193548387
How long does the Fragrance of the following brands last for?(1-
lowest time, 5-longest time) [Engage]
1
1
1
1
3
1
4
1
1
4
1
4
3
5
1
5
5
1
4
1
3
1
5
1
1
3
1
1
1
5
1
2
1
5
3
1
5
1
1
5
4
1
5
2
3
1
1
1
5
1
5
5
1
5
3
1
1
1
5
1
1
1
2.403225806
 Average Value for different Param
Fragrance Long lasting
PERFUME
BRANDS
Zara 3.274194 3.516129032

CK 3.209677 3.193548387

Engage 2.903226 2.403225806

Skinn 2.854839 2.790322581

Park Avenue 3.370968 3.096774194

different Parameters
Value of money Look and feel

3.35483871 3.774193548

2.774193548 3.209677419

3.112903226 2.241935484

2.741935484 2.887096774

3.016129032 2.887096774
 Value for Money Look and Feel Market Share %
Zara 3.4 3.8 12
CK 2.8 3.2 6.5
Engage 3.1 2.2 10.8
Skinn 2.7 2.9 9 More Appe
Park Avenue 3 2.9 10 4

3.5
CK

3
Skinn Park Avenue

Low value for money

2.5
Eng
2.6 2.7 2.8 2.9 3 3
2

1.5

0.5

0
 More Appealing

Zara

CK
Zara

Park Avenue CK

High Value for

Engage
Engage
2.8 2.9 3 3.1 3.2 3.3 3.4 3.5
money Skinn

Park Avenue

Less appealing
 Fragrance Longlasting Market Share %
Zara 3.3 3.4 12
CK 3.2 3.2 6.5
Engage 2.9 2.4 10.8
Skinn 2.8 2.8 9
Long Las
Park Avenue 3.4 3 10 4

3.5

2.5

Mild Fragrance
2
2.7 2.8 2.9 3 3.1

1.5

0.5

0
Short-Live
 Long Lasting

Zara

Strong Fragrance
CK
Engage
2.9 3 3.1 3.2 3.3 3.4 3.5
Skinn
Park Avenue

Short-Lived
 OPPURTURNITIES FOR BRANDS

Engage

Skinn

Park Avenue
OPPURTURNITIES FOR BRANDS

Since, Look and Feel of perfume strikes the eye first . Hence, they should work
upon enhancing the appearance of the bottle and make it more attractive and
appealing to capture new audiences.

Skinn should work upon Research and Development for diversification of its range
of fragrances and shape of bottles . By doing so, new fragrances will appeal to the
current and the potential consumers and help them remain loyal to the business.

Park Avenue can focus on creating a new product line, thereby targeting female
customers. Currently, the range of fragrances that Park Avenue offers has a
masculine scent .In order to capture a new potential segment(female
consumers),they can look forward to launching perfumes with subtle scent layers.