SOUL-

CENTERED
2024MACRO TREND

Wear
eent
eri
ngamas
sawakeni
ng,oner
oot
edi
nthemat
uri
tyofhumani
tyandt
hedi
scover
yoft
hes .Ourl
oul ackofst
abi
li
tyandt
rusthasl
edus
t
oquest
ionsoci
ety'
sconst
ruct
sandt
otr
ansf
orm ouri
nnerwor
ldst
hroughacur
atedpat
hofspi
ri
tual
it
y.Theessenceofspi
ri
tual
i
tyi
sin
di
scover
ingsomet
hinghi
dden,ar
eal
i
tyt
uckedawayf
rom or
dinar
yawar
eness.I
nel
i
minat
ingdi
str
act
ionsands
inki
ngdeepi
ntocont
empl
ati
on,we
begi
ntounder
standt
hei
nter
connect
ednes
sofev
ery
thi
ng.

Wi
thoursensesf
ull
yengaged,wet
ranscendandexpl
orewi
sdom f
rom ahi
gherconsci
ousness.New sci
ent
if
icf
ramewor
ksgi
veshapet
oour
unseenr
eal
it
y,expandi
ngourmi
ndsanddeepeni
ngourr
elat
ionshi
pwi
tht
hemet
aphysi
cal
.Webegi
ntot
rustt
hatwear
emor
ethanwhatweknow
andsee,andt
hismoder
ner
agi
v het
esust echnol
ogi
est
otapi
ntoanew l
evelofenl
ight
enment
.Onapr
imal
lev
el,wegeti
nti eandal
mat low
our
sel
vest
heabsol
utef
reedom ofecst
asy
,rel
easedf
rom t
raumasandanyshame.

Soul
-Cent
eredi
sanevol
uti
onofouri
ndi
vidualandcol
lect
ivewel
lbei
ng.Wecomet
ounder
standt
hatspi
ri
tli
veswi
thi
never
ythi
ng—f
rom
l
eader
shi
ptosci
ence,s
exual
i
tyt
odai
l
yri
tual
s.Aswel
oosent
hest
ruct
uresar
oundus,weseekt
oli
veal
if
eroot
edi
ntr
uthandpur
poseand
hol
dnew st
andar
dst
oour
sel
vesandot
her
s,i
ncl
udi
ngbr
ands,l
eader
s,andi
nst
it
uti
ons.

MI
CRO TRENDS

SI
GNALS TREND EVOLUTI
ON MAP

Thespi r
it
ualindustryhasbeenr apidly
growinginrecentyear s,andaccordingto
BusinessWire,justthecomplement aryand
al
ternati
vemedi ci
nessegmentwi thinthe
Spiri
tuali
ndustrywasval uedat$192bi l
l
ion
i
n2018andpr oject
edt ogrow t
o$271. 8
bi
lli
onby2024.

TheWal lStr
eetJournalproposesthata
“COVID- 19GreatAwakeni ng”has
occurr
ed,stati
ngthathistoryhasshown
thatanimportanti
ngredientforspi
ri
tual
renewalisacatacl
ysmicevent .

AGal lupsurveyshowedt hatast aggeri

ng
41%—pr oject
ingto80mi ll
ionAmer ican
adult
s—f ull
yidentif
iedwi t
ht hestatement:
“Ihavehadapr ofoundr el
igious
experienceorawakeni ngt hatchangedt he
dir
ectionofmyl if
e.”Oft hi
sgr oup,25%
reporttohavingnor el
i
giouspr ef
erence.