KAPEHAN NI GREAN

BRGY. Mapili, San Enrique

PROVINCE OF ILOILO

OWNED BY:
 Table of Contents

Executive Summary.........................................................................................................................3
Introduction.....................................................................................................................................7
Business Description.......................................................................................................................9
Marketing Plan..............................................................................................................................19
Industry Analysis...........................................................................................................................29
Operational Plan............................................................................................................................41
Financial Plan................................................................................................................................52

Appendices …………………………………………………………… 58

EXECUTIVE SUMMARY
 VISION

To become a well-known memento hub throughout Southeast Asian countries,

enriching customers' lives by making it possible for them to explore and experience
the rich culture and scenic beauty of the country through our product styling.

MISSION

To create a marketplace where people can come together to celebrate their

individualities while also increasing patronage of our own country's diverse culture
and remarkable tourist attractions.
Eliminate cultural discrimination and increase people’s synergy and cooperation not
just in the country but across the world.
To create high-quality products that reflects and epitomizes the country's culture in
order to boost and expand the country's culture and tourism.

GOALS

Ensure that the details of the design in the souvenirs offered are from a reputable
source; it should be well researched and free of bigoted views to avoid conflicts
between communities or concerned parties and to maintain the Memento Hub's
good reputation.
Guarantee that daily promotion and advertising on social media are strictly adhered
to in order to increase brand awareness, boost sales, and gain recommendations
and partnerships from various international organizations.
Establish partnership with various tourism offices from numerous municipalities in
Panay to gain access to their records of tourist attractions and valued cultures that
can be used in souvenir design conceptualization.

OBJECTIVES

Assure that there will be a 10% to 20% spike in tourism in Panay after a year of
promoting and featuring local culture and tourism through souvenirs.
Reach 15-30k followers on Bitbita Kultura official Facebook page, after 6 months of
marketing.
 Profit margins of 30-50 percent on total income every three months

UNIQUE SELLING PROPOSITION

Bitbita Kultura Memento Hub is a souvenir shop that sells items like tote bags, coin
purses, t-shirts, pencil cases, mugs, and facemasks. These souvenirs are specifically designed
for tourist visitors coming from both international and domestic locations to experience and
explore Panay's scenery, and students or the youth sector. What sets it apart from other
businesses is that the design or style of the souvenirs will be based from the cultural context,
tourism, and history of the country, particularly in Panay, where the majority of the owners
currently reside. The owners of the Memento Hub want to enrich and touch their customers’
lives by providing a product that is not only useful in their everyday lives but also memorable
as it gives them a glimpse of how diverse and rich in culture and tourism the place they
toured or the country they are currently staying. The product's goal is to make customers feel
at home, accepted regardless of race, gender, color, ethnicity, or cultural background. The
souvenirs marketed by Bitbita Kultura Memento Hub owners may help boost the tourism
industry and expand
coverage of tourism and culture in the country. This is what distinguishes Bitbita Kultura
from other businesses; they are concerned with more than just making a profit. They also
advocate for a cause, as evidenced by their business tagline, "Kultura mo, ipabugal kag
Bitbiton ko," which speaks directly to the cause they support.