Tata Motors Ltd.

Submitted to : Dr. Piyush Kumar

Submitted by : Shivam Sharma

401506015
Market Analysis
Target Market

Analyse Market

Financial Analysis

Forecasting & Conclusion

Overview
Tata Motors Ltd is an Indian multinational automotive manufacturing company of the Tata Group of companies.
Ranking at 247 of the Fortune 500 its diverse portfolio includes an extensive range of cars, sports utility vehicles,
trucks, buses and defence vehicles. It is one of India's largest OEMs offering an extensive range of integrated, smart
and e-mobility solutions. But with a rocky start in the industry with a few failures, they have comeback really strong
with the help of some acquisitions and major changes in their business strategies.
Target Market
Passenger Vehicles (PV) Jaguar Land Rover (Luxury)
1 3
Consumers in the midrange and compact vehicles. Upper class
Middle class and Upper-Lower class. Sports and/or Luxury car enthusiast

Commercial Vehicles (CV) Electric Vehicles (EV)

2 4
Business class and Freelancing transport individuals New market segment
Key Customer Needs
Tata Group has always had a loyal customer base. This wasn’t
reciprocated in the early years of Tata Motors. But with a new
boost and better business model and strategies they’re looking
to provide the best ecosystem of products to their consumers.

01 | Safety and Sustainability

02 | Post Purchase Services

03 | Innovated and Latest Technology

04 | Fair Pricing

05 | Usability and Convenience

Level of Segmentation
The best way to go through a business plan is to know which
market segments to target and which categories of the consumers
can be your potential customers. This can achieved by getting to
know your space in different segments of the market.

01 | Geographic

02 | Demographic

03 | Behavioural

04 | Psychographics
SWOT Analysis
Strength - Weaknesses -
1 3
Brand Image Greater Operational Costs
Market Value No foothold in Luxury Segment
Market Penetration Limited Presence
Research and Development
International Presence

Opportunities - Threats -
2 4
Supply Chain and Distribution Network Pandemic
Acquisition, Merger, Joint Venturing Competitors
New Marketing Opportunities Price
Innovation of Competitors
Porter's Five Forces Rivalry among Competitive Firms High

Analysis Threat of New Entrants Low

Bargaining Power of Buyers High

Bargaining Power of Suppliers High

Potential Development of Substitute Low

Products
Financial Analysis

Q1 FY23 Sales of compact cars shot up to 28% as

compared to that of Q1 FY22 while the production
saw an increase of 13%

Nexon and Punch saw a tremendous leap in both

production and domestic sales with an increase of
235% and 242% respectively.
PESTLE Analysis
PESTLE Analysis
highlights different
extrinsic scenarios
Political which impact the
Economic
Social business of the
Technological
Legal brand.
Environmental
Forecasting

Step towards improving Credit Matrix

Thank you.