A U T O M O B IL E

INDUSTRY
A N A LY S I S
INDUSTRY O V E RV I E W

India has the world's fifth

largest Automobile industry. In 2019,
India was
the fift larges aut
world's h t o
manufacturer vehicle
commercial and seventh
producer.
larges
By
2026, the Indian automobile
t
sector .With 3.49 million units sold in
the passenger and commercial
vehicle categories combined in 2020,
India was the fifth- largest auto
market. Due to a growing middle
class and a young population, the
two-wheeler category dominates the
market in terms of volume.
 FACTORS DRIVING A U TO M O B I L E INDUSTRY
GROWTH

1 2 3 4 5
YOUNGEST NATION VEHICLE EXPANDING R & D ATMANIRBHAR
GROWING INCOME
BY 2025 PENETRATIO HUB BHARAT ABHIYAAN
N
CHALLENGES FACED 1 2
BY AUTOMOBILE EVER INCREASED
SECTOR IN INDIA EXAPNDING COMPETITI
CHINESE ON
MARKET

3
4 BALANCING
CONSODILATI THE DEMAND
ON OF OF
PLATFORMS TECHNOLOGY &
GOVERNMENT
 THREATS OF NEW
ENTRANTS-
WEAK
BARGAININ
G POWER
OF
SUPPLIER-
WEAK
BARGAINING POWER
PORTER'S FIVE FORCES OF BUYERS-
MODERATEKY STRONG

THREAT OF
SUBSTITUTES
- WEAK

COMPETITION
- VERY
STRONG
 PESTLE ANALYSIS

1.. POLITICAL 4.. TECHNOLOGICAL

FACTORS FACTORS
safety regulations self - driving cars
emission policies improved
safety
2.. ECONOMIC
FACTORS 5.. LEGAL
Growing income 6 .FACTORS
ENVIORNMENTAL
FACTORS
3.. SOCIAL
FACTORS
 COMPANY
ANAL
YSIS-
TATA
 CO M PA N Y OVERVIEW
Tata Motors Group (Tata Motors) is a $45 billion
organization. It is a leading global automobile
manufacturing company. Its diverse portfolio
includes an extensive range of cars, sports utility
vehicles, trucks, buses and defense vehicles. Tata
India
Motors’ s is
largest and the originalequipment
only manufacturer extensive range
OEM)
(integrated, offering
smart of solutions. Tata
and e- mobility
Motors has auto manufacturing and assembly plants
in Jamshedpur, Pantnagar, Lucknow, Sanand,
Dharwad, and Pune in India, as well as in Argentina,
South Africa, Great Britain and Thailand. It has
research and development centers in Pune,
Jamshedpur, Lucknow, and Dharwad, India and in
South Korea, Great Britain and Spain.
 PROD
PASSENGER VEHICLES
UCTS
1

2 COMMERCIAL
VEHICLES

LUXURY 3
VEHICLES

4 MILITARY VEHICLES

AUTOMOTIVE PARTS 5
 WHY CUSTOMERS BUY FROM
TATA MOTORS?

FOCUS ON
PRODUCT DUE TO
SAFETY, BRAND
S FOR ALL HIGH RURAL THERE
DUR VALUE OF
PRICE PRESENCE AFTER
ABILITY TATA
RANGE SALES
EFFICIENCY
AND SERVICE
FUEL
 SWOT
STRENGTHANALYSIS WEAKNESS

1.BRAND LOYALTY 1.INCRESE IN OPERATION COST

2.ACQUISITION STRATEGY 2.UNSUCCESSFUL IN LUXURY
3.STRONG MANAGEMENT TEAM SEGMENT
4.ESTABLISHED DISTRIBUTION 3.LIMITED PRESENCE
AND SERVICE NETWORK
 SWOT
ANALYSIS
OPPORTUNITIES THREATS

1.ELECTRIC VEHICLES 1.UNCERTAINITY IN FUEL

2.INCREASING THE COST OF PRICE
RESEARCH AND 2.INCREASED TAX
DEVELOPEMENT 3.RIVALRY
 CONCLUSION

The analysis of the automobile industry reveals that

it is possible to boost its global growth. Market
knowledge should be improved, and strong brands
should be developed to adapt to changing
conditions. The increased competition in the
automobile industry is a challenge for the industry
because of the large number of players. Besides,
constant fluctuations of fuel prices lead to changes
in the prices of cars. Local governments’ regulations
affect the industry in some way.