INTERNATIONAL BUSINESS

SEMESTER PROJECT

Submitted to Sir Muntazir Haider

 PROJECT TEAM

KANEEZ AAMNA NABEEL ALI SHEIKH ZARISH RAFI MUHAMMAD ALI KAZMI
1939128 1939162 1939110 1839117
Project Scope :

Business Model

Franchising Criteria

Concept of Glocalization

Impact of Covid-19

Evaluating Prospect Market

Cruising to Oman –Yes or No?

Introduction

Founded in 1903: Represents a tradition Focus in Harley Davidson

William Harley & Heavyweights
Davidson
of US engineering and motorcycle is a lifestyle
Brothers manufacturing market people choose
 Business Model

KEY PARTNERS ACTIVITIES VALUE PROPOSITION CUSTOMER CUSTOMER

RELATIONSHIP . SEGMENTS
CHANNELS REVENUE KEY RESOURCES COST
STREAMS STRUCTURE
Franchising Criteria

DEALERSHIP FINANCIAL CRITERIA APPLICATIONS

 FEES  FINANCIAL
 APPLICATION
 CONTRACT REQUIREMENT
FORM
 POTENTIAL
 PERCENTAGE OF
RESELLER
OWNERSHIP
 RESPOSNIBILITY OF
OPERATIONS
GLOCALIZATION

 Its Street 500 is customized as per the local consumer’s

needs.
 500 cc to 1250cc bikes for welterweight platform of
motorcycles.
 Pan America 1250, 1250cc Custom Model and 975cc
Streetfighter model for its Touring Motorcyclists.
 The company is planning to develop 250-500cc bikes.

The company is focusing on where its potential customer is

and manufacturing its product there and tailoring it as per
the market
 IMPACT OF COVID-19

ON MOTORCYCLE INDUSTRY ON HARLEY DAVIDSON

 Actions announced on 15th April 2020

 Motor Cycle Industry Severely Hit  Already struggling for 5 years in the United
 Affect on Sales and Bookings States
 Pre Orders Cancelled  Exit from India
 Premium brands Shutdown production units  Lay off high number of Employees
 Companies producing parts and accessories affected  “Social Distance” might be of help in
 Ease in lockdown restrictions predictions recovering phase
 India, China and Japan have been hit hardest  Training Classes
 Recovery in Western Markets will be slower  Demand for use Bikes
 Complains of insufficient inventories
 Restructuring with a 5 year plan
 Main Goal
 PROSPECT MARKET

 DOES NOT OPERATE IN COUNTRY WHERE POLITICAL CONDITIONS ARE UNSTABLE

 INVES AND EXPAND TO LOCATIONS WHERE PEOPLE CAN TALK ABOUT THEIR BRAND
 AS THEY DEAL IN RECREATIONAL VEHICLES-THEY ARE EXPOSED TO LOCAL WORKSHOPS

 Invest and expand to locations where people can talk about their brand.
 HD had to shut down its operations in India due to the increase of taxes. since the economy is directly related
to the political situation of a country
 THS Pakistan a page on Facebook
 advancements towards electric bikes as well which is still under trial due to fact that their consumers and
brand loyalists prefer the petrol-based engine
 It is not environmentally friendly at all, but they are working on their electric two-wheeler which is currently
under development
 HD, 4 years ago paid $12 million for their motorbike's carbon emissions and were fined to sell "super turners"
 SWOT ANALYSIS MODERATE

MODERATE HIGH MODERATE MODERATE

• Greater reliance on
• Huge Global Footprint - • Wide gamut of trade
third parties for • Rising
business operating in company operating agreements by the
100 countries. and administrative home government competition
• Strong Marketing activities. with exporting
policies marinating a • Less market share countries coupled from local
high brand image, trust outside domestic with global and players in
market in domestic economic
and consumer loyalty.
international growth. global
• Integrated services to
countries. • Increase preference of markets.
the bike consumers • Decrease in net bikes my youngsters
including parts and income for the including male and
accessories
Strengths and company 4.3%. female
financing options. Threats
Opportunities
Weaknesses
CRUISING TO OMAN
INTRODUCTION OBJECTIVE OF ENTRY

Oman was exposed to

Islam in 630, during the To achieve sales growth
lifetime of Prophet in GCC.
Muhammad (S.A.W)

Oman’s extensive
modernization program
has opened the country
to the outside Introduce Environmental
friendly vehicles in Oman

Maintain good relations

with all Middle Eastern
countries
PESTLE ANALYSIS OF OMAN

P  Improvement of ISIS 8
 Sultan Haithams Background
 Government Policies for Businesses/Companies
E  Significance of Currency 8.5
 Top Ranking Location for Business Investment
 GDP is rising at Steady rate of 13%
S  Bikes have defined various lifestyles for Oman residents. 8
 Placed at 45th in peace keeping countries

T  Oman lags behind many of its Gulf neighbors on the 5

state-led technology development front
 Working for prioritize comprehensive digitization, robust
cybersecurity, 
L  Foreign Capital Investment Laws 9
 Labour Law
 Anti Money Laundering Law
 US-Oman FTA
 IP Laws
77%
Feasibility
Porters Diamond Model
FACTORS ENDOWNMENT
 Government Support in Building 8 70%
Manufacturing Plants
 Cheap Advertisment
 Cheap Labour Skills

DEMAND CONDITION  The motorcycle is something really personal 8

 Considered a cheap transport
 Omani preferences for branded vehicle

RELATED AND  Few Suppliers 5

SUPPORTING INDUSTRY  bargaining power is considered weak in this
regard

FIRMS STRATEGY,  large number of firms manufacturing 7

STRUCTURE AND motorcycles
RIVALRY  Modern technologies have enabled the
firm to achieve the milestone in marketing
Recommendations

Conclusion

Any Questions?