INDUSTRY ORIENTATON

PROJECT

PRESENTED BY:
Devanshi Patel – (197290571040)
Harekrushna Patel – (197290571041)
LJ Institute of Management Studies- 5 Year
Integrated MBA
 INDUSTRY:
AUTO MOBILE INDUSTRY

COMPANY :
TATA MOTORS PROGRESSIVE CAR PVT
LTD
GROWTH AND EVOLUTION OF INDUSTRY

From 1950 to 1980: very slow growth

From 1981 through 1991, there was a first wave of
FDI
Since 1992, there has been a second wave of FDI.

Since 2001, fully de-licensed imports, free imports,

and 100 percent FDI are permitted.
 PRODUCT PROFILE

Passenger vehicle Transportation vehicle:

Mahindra & Mahindra jeep Truck
Maruti 800
Semi truck (articulated
Hyundai Santro
Zen Estillo
lorry)
Ford Fiesta Van
Tata Nano Coach
Tata safari Bus
Mahindra Scorpio
Taxicab
Honda city
Toyota Etios Trailers
Toyota Tavera Box truck
DEMAND DETERMINATION OF INDUSTRY

Interest Rates
Disposable Income
Inflation
Gross Domestic Product
Exchange Rates
Changing Consumer Trends
Demographic Shifts
Natural Disasters
Car Sharing Apps
 PLAYER IN AUTOMOBILE INDUSTRY

Maruti Suzuki
Tata Motors
Mahindra & Mahindra

Hyundai India
Hero MotoCorp Ltd

Bajaj Auto Limited

Honda Motor Co Ltd. Company
DISTRIBUTION CHANNEL IN
AUTOMOBILE INDUSTRY

Distribute
in outlet of
Stockyard particular
dealership
container

plant
 KEY ISSUES AND CURRENT TRENDS

The ever-expanding Chinese market

The evolution of connected cars
Increased competition

Balancing the demands of technology and

government
Platform consolidation Platform consolidation
 PESTEL ANALYSIS

Political
factor

Environme Economic
nt factor factor

Technology Social
factor factor
 FINANCIAL ANALYSIS OF INDUSTRY

India was the world's fifth largest manufacturer of

cars in 2019.
Two wheelers and passenger cars accounted for
80.8% and 12.9% market share, respectively.
Passenger car sales are controlled by small and
mid-sized cars.
In September 2021, the total production volume of
passenger vehicles in India touched 2,125,304
units
As of June 2021, Rs. 871 crore has been spent
under the FAME-II scheme. 87,659 electric vehicles
have been supported through incentives and 6,265
electric buses sanctioned
INDUSTRY ANALYSIS : MICHEL PORTER’S
FIVE FORCE MODEL

Barriers to Entry
Threat of Substitutes
Competitive Rivalry
Bargaining Power of Suppliers 
Bargaining Power of Buyers
 FUTURE OUTLOOK

Electric Vehicles
Autonomous/ Driverless Cars
Connected cars
Car sharing 
 COMPANY INFORMATION

Tata Motors began as Tata Engineering and

Locomotive Co. Ltd. In 1945 to manufacture
locomotives and other engineering equipment.
The firm is the world's fourth largest manufacturer
of trucks and the world's second largest builder of
buses.
 PRODUCT PROFILE

Tata altroz dark

Tata tiago
Tata tigor
Tata puch
Tata nexon dark
Tata harrier dark
Tata safari
 FUNCTIONAL DEPARTMENTS

Sales

Rto

Insurance

Account

Hr

Crm

Finance

Back office
 swot analysis

strengths of tata
motors: opportunity
recognised brand
weakness threats
image greater digital marketing
2019 pandamic
market value operational cost tata nano
supply & chain
comipititor
established ccontroersies
distriution system
no foothholdin service price
market penetration luxury segment acquisition, innovation of
R&D limited presences merger, join compititors
internation venturing
presencces
 FUTURE OUTLOOK

Tata Nexon EV
Tata Punch Turbo
Tata Safari Petrol

Tata Harrier Petrol

Tata Blackbird
 CONCLUSION

 Tata Motors, India's largest vehicle firm, has demonstrated its

worth in the automobile sector.
 Tata Motors now has a presence in 26 countries around the
world, including South America, Africa, Europe, and parts of Asia.
 This circumstance requires them to be aware of every country's
political, economic, socio-cultural, and technology challenges
and to conduct business accordingly.
 Tata Motors will invest in technologies and debt repayment over
the next 2-3 years.
 SUGGESTION

Customers should be allowed to view a demo of the

product, as the majority of purchase choices are
based on it.
Customers should have access to technical details
in the most precise numerical form possible.
Thank you