A BUSINESS HISTORY PROJECT REPORT

A MARKETING MANAGEMENT PROJECT REPORT

TATA MOTORS
SUBMITTED BY
SECTION - G
Prem Prakash Singh 0607
Ravishek Yadav 0498
Shubham Kumar 052
Paras Durgapal

SUBMITTED TO
Sunil Pillai
Tata Motors is a renowned global automobile manufacturing giant with a staggering revenue
of ₹13,35,819 Crores in the year 2022-23. It has a diverse range of products which includes an
extensive range of cars, trucks, buses, sports utility vehicles and defence vehicles. It is one of
India’s largest Original Equipment Manufacturer offering a wide range of smart, integrated and
e-mobility solutions.
Founded in 1945 by the name of Tata Engineering and Locomotive Company ( TELCO ). The
company manufactured its first commercial vehicle in 1954 with Daimler – Benz Az, a
collaboration that ended in 1969.
The company entered the passenger vehicle market in 1988 by launching Tata Mobile followed
by Tata Sierra in the year 1991 and became the first Indian manufacturer achieving the
capability of developing a competitive indigenous automobile.
In 1998 Indica launched the first fully developed Indian passenger car. Then came the world’s
most affordable car, Tata Nano in 2008. In 1988 Tata Motors entered into manufacturing
passenger vehicles and it never looked back.
Primary Business Verticals:
Commercial Vehicles (CV): Tata Motors is the leading player in the commercial vehicle
segment in India, holding the top position. Their substantial sales in this sector contribute
significantly to their overall business.

No.1 CV PLAYER IN INDIA

Sales:- 13,35,819 UNITS SOLD INCL. CJLR
UNITS SOLD :- 4,22,637
 #3 PV PLAYER IN
INDIA
Tata Motors holds the
third position in India,
having sold a
remarkable 5,40,965
units, including electric
vehicles (EVs).
#1 JLR Iconic brands
EV PLAYER IN Tata Motors, have
INDIA collectively sold
Tata Motors takes the 3,72,217 units,
top spot as the leading including CJLR sales.
electric vehicle (EV)
player in India, with an
impressive 50,043
units sold.

Metric Amount
Profit After Tax ₹2,690 crore
R&D Expenditure ₹20,265 crore
Patents Filed (TML) 158
Manufacturing Facilities 25
Presence in Countries 125
Collective Workforce Strength 81,811

Tata Motors' Global Presence

Region Vehicles Revenue Manufacturing R&D Sites

Sold (in Crores) Sites
North 81,629 ₹54,766 1 1
America
Europe 74,349 42,731 2 1
UK 62,142 33,141 5 3
India 9,32,695 1,14,091 15 3
China 95,773 47368 1 1
The top three contributions of Tata Motors in transforming India's automotive industry:
Affordable Mobility: Tata Motors revolutionized the Indian automotive landscape with the
launch of the Tata Nano, the world's most affordable car at the time. Priced at just INR 100,000
(approximately $1,500), the Nano made car ownership accessible to millions of Indians who
previously could only dream of owning a car. This move democratized mobility and
significantly expanded the Indian car market.

The launch of the Nano helped Tata

Motors to establish itself as a leader in
the low-cost car segment and also
transformed the automobile industry
in India by making cars more
accessible to the masses.

Technological Innovation: Tata Motors has been at the forefront of technological innovation
in the Indian automotive sector. The development of the Tata Motors Telematics system, a GPS-
based vehicle tracking system, has greatly improved fleet management and operational
efficiency for businesses. This innovation has not only benefited companies but has also
contributed to the overall efficiency of transportation and logistics in India.

One such technology is the Tata Motors

Telematics system, which is a GPS-based
vehicle tracking system that enables fleet
owners to monitor their vehicles in real-time.

Tata's Greener Initiative: Tata Motors has been a pioneer in promoting sustainability and
environmental conservation in the Indian automobile industry. They have invested in the
development of electric and hybrid vehicles, contributing to the growth of eco-friendly
transportation options. Additionally, the company has implemented sustainable manufacturing
practices, reducing the environmental impact of the automotive manufacturing process. These
efforts have not only reduced the carbon footprint but have also set a benchmark for sustainable
practices in the industry.

Tata Motors has led the way in making

eco-friendly cars and using green
manufacturing methods, setting a good
example for the Indian car industry.
Commercial Vehicles (CV):
In the CV segment, Tata Motors stands out as a top player in the industry. Their trucks, buses,
and vans are engineered to deliver reliability and efficiency, making them ideal for various
commercial applications.

PRODUCT PORTFOLIO
CARGO TRUCKS PEPOLE CARRIERS SPECIAL APPLICATIONS
Ace Zip Magic Iris Xenon

Super Ace Magic Prima

Prima range of trucks Tata Marcopolo School Bus Cement Mixer

SIGNA range of new M&HCV Starbus Ultra LPT 1618 Refuse Compactor
trucks
Passenger Vehicles (PV):
PASSENGER VEHICLES DEFENCE &
HOMELAND
SECURITY
Nano Hexa Tata GS800 4x4 Hard
Top

Indica Indigo Combat Support 6x6

Bolt Zest Tata Kestrel/WHAP

Tiago Tigor
Tata Light Armoured

Troop Carrier

Sumo Safari Storme

JAGUAR LAND ROVER

PREMIUM SPORTS LIFESTYLE

XJ F-TYPE Coupe

XF E-TYPE Convertible

XE

FL
EMIUM LEISURE DUAL-PURPOSE
Range Rover Land Rover Discovery Land Rover Defender

Range Rover Evoque Land Rover Discovery Sport

ange Rover Evoque

Convertible
Electric Vehicles (EVs):
Tata Motors' commitment to sustainability is evident in its EV lineup. These vehicles, including
the Tata Nexon EV, utilize cutting-edge electric technology, contributing to a greener future.

NEXON EV Tiago EV

XPRES-T EV

Tata Motors, established in 1945 and headquartered in Mumbai, India, stands as a prominent
multinational automotive manufacturing company with a rich history and a global presence.
Over the years, Tata Motors has evolved into a multifaceted automotive giant, offering an
extensive portfolio of vehicles that caters to diverse segments of the market. Their product
range spans from passenger cars and utility vehicles to trucks, commercial passenger carriers,
and even defense vehicles. With a commitment to innovation, affordability, and quality, Tata
Motors has left an indelible mark on the automotive industry, both in India and across the world.
This report delves into various aspects of Tata Motors, exploring its marketing strategies,
product offerings, and contributions to the automotive landscape.
 1. Product in the marketing mix of Tata Motors
PRODUCT STRATEGY
To describe the concepts of product, report specify the concepts as follows,

Product Level Description

Core Benefits Mobility Solution (Transportation in case of Commercial Vehicle)
Basic Products Tata Cars
Expected Product Comfortable Seats, Good Performance, Good Mileage, Good
Space, Air Conditioned, Design & Safety Measures
Augmented Product Apple Car Play, Bluetooth, Upgrade Connected Car Eco-System,
Advanced Driver Assist Features
Potential Product Tata Motor Solar Battery Car, Wind energy Car

Product Hierarchy Description

Need Family Mobility Solution (Transportation in case of Commercial Vehicle)

Product Family All types of Vehicles. E.g Car, Truck, Bus, Motorcycle, Train, Air,
Defence
Product Class All type of Car
Product Class Petrol Car, Diesel Car, CNG(Compressed Natural Gas) Car, &
EV(Electric Vehicle)Car
Product Type SUV (Sport Utility Vehicles), MPV(Multi-Purpose Vehicle),
Sedan, Hatchback
Brand Tata Motors

Width

It indicates the variety of product lines that the company carries = 5

1. Passenger Vehicle

2. Commercial Vehicle

3. Electric Vehicle

4. Jaguar
5. Land Rover

Length

It refers to the total number of products in the mix= 35 (Only few examples are taken as Tata
motors has broad Length)

The depth of Tata Motors' product lines

Category Model Variations (Fuel/Transmission)

Passenger Vehicle Tiago Petrol, Manual – Tiago XE, Tiago XTE, Tiago XT
Petrol, Automatic – Tiago XTA, Tiago XZA
NRG (Energy) – Tiago NRG
iCNG – Tiago XM
Punch Petrol, Manual – Punch Pure, Punch Adventure, Punch
Accomplished
Petrol, Automatic – Punch Camo Adventure, Punch
Accomplished Dazzle
Nexon Petrol Manual – Nexon NE, Nexon XM (S)
Commercial Vehicle Signa 28 Tonne – Tata Ultra 2821 T
31 Tonne – Tata Ultra 3118
Electric Vehicles Tiago Tiago XZ+ LR (7.2 KW Charger)
Jaguar Jaguar XE Jaguar XE S
Jaguar XE 300
Land Rover Defender Defender 90
Defender 90 X
Defender 90 X Dynamic
Price in the marketing mix of Tata Motors
The prices of Tata motors are generally affordable acceptable by the general public at large.
Tata always have something for the lower class people with Nano being their trump card.
Giving discount every month and special promotion for certain type of vehicle also one of
the strong strategy use by Tata Motors. Discount can be made from Company’s profit or
from dealer’s profit at certain range.

2. Place in the marketing mix of Tata Motors

Tata Motors has an extensive dealer network covering Indian and International markets.
Wherever you are, there is a Tata Motors Sales and Service dealership close to you. The
channel of distribution, physical location, and dealership method of distribution and sales
is generally adopted. The distribution of vehicle must be in a very systematic way, from the
plant to dealership and to end user. This is not only in India itself but also to the world-wide
dealership.

1. Channel Levels

Tata Motors follows two primary channel levels

a. One Level Channel: In this channel, Tata Motors primarily involves dealers. Companies
or customers can purchase Tata vehicles directly from the dealer. Dealers often request
vehicle supplies from Tata Motors based on their requirements. Tata Motors maintains
inventory, and vehicles are typically stored in warehouses or storehouses before being
supplied to dealers.
b. Zero Level Channel: Tata Motors also directly sells government vehicles to the
government. This scenario represents a zero-level channel where Tata Motors sells
directly to the end customer, which, in this case, is the government.
2. Physical Distribution:

Tata Motors operates manufacturing plants across India to produce their vehicles. The
major manufacturing plants are located in various regions:

Jamshedpur (Jharkhand)

Pune (Maharashtra)

Lucknow (Uttar Pradesh)

Pant-Nagar (Uttarakhand)

Sanand (Gujarat)

Dharwad (Karnataka)

These plants play specific roles in Tata Motors' production process:

Jamshedpur and Pune: These plants are involved in manufacturing Tata vehicles. In
particular, commercial vehicles like buses and trucks are manufactured in Jamshedpur and
then assembled in Lucknow and Pant-Nagar. Passenger vehicles, such as Safari, Nexon,
Harrier, and Tata Grande, are manufactured at the Pune plant.

Sanand: Initially established for the Nano, this plant now produces spare parts for Tata
Motors. These spare parts are distributed to dealerships across the country.

Once vehicles are manufactured and assembled, they are transported to strategically located
dealerships in target and potential markets. This ensures the efficient and timely availability
of Tata Motors' products to customers.

Additionally, Tata Motors boasts a robust after-sales service network comprising over 650
authorized service centers, emphasizing their commitment to providing comprehensive
customer support.
3. Promotion in the marketing mix of Tata Motors

A marketer's primary purpose is to draw customer’s attention to their product or to their

brand. Here comes promotion into play; the
primary purpose of a promotional event is to
influence client perceptions of their brand or
items. Tata motors are famous for their
aggressive marketing strategy. They promote
themselves through various means some of
them are mentioned below. We have taken the
Example of Tata Nexon EV for clarifying the promotional strategy of Tata Motors

1. Advertising
 Tata Motors promotes its vehicles through various advertising channels, including print
media like the Economic Times.
 Billboard advertising is used extensively to reach a wider audience, creating brand
awareness.
 The company partnered with "Global Advertisers Pvt. Ltd." for a significant hoarding
in Bandra, known as Asia's Biggest Hoarding.
2. Sales Promotion:
 Tata Motors offers discounts and incentives to attract customers. For instance, during
Navratri 2022,the Tata Nexon had discounts, exchange incentives, and corporate
discounts.
 Year-end discounts are also provided to clear inventory, with offers on select vehicles
like the Nexon.
3. Personal Selling:
 Tata Motors invests in its sales team, providing competitive salaries to motivate them
to promote the brand effectively.
 The brand showcases vehicles like the Nexon in shopping malls to establish face-to-
face connections with customers, providing information and building trust.
4. Influential Marketing:
 Tata Motors collaborates with influential figures like Milind Soman and Ankita Konwar
for campaigns. For example, the #TheUltimateElectricDrive campaign focuses on the
Nexon EV's potential. And
 Tata Motors ‘Desh ke Trucks’ campaign redefines storytelling for commercial
Vehicles

Public Relations and Publicity:

 Tata Group's IPL title sponsorship underscores its commitment to sports marketing and
the IPL's importance in India's entertainment landscape. It offers Tata Group a platform
to engage with a diverse and passionate audience, enhancing its public relations and
publicity.

Aspect Description
Title Sponsorship Tata Group became the IPL's official title
sponsor.
Strategic Tata Group gained extensive branding during
the IPL
Branding
Promotion and Tata Group engaged with cricket enthusiasts
through promotions.
Engagement
Strategic Move This sponsorship aligns with Tata Group's
branding strategy.
Relevance Associating with the IPL enhances Tata Group's
brand image and reach
Tata Motors is a foremost automobile industry which is headquartered in Mumbai, India. Its
main business operations focus on producing many products related to automobiles like trucks,
cars, buses, utility vehicles, and defense vehicles.
Almost there are about 8.5 million vehicles of Tata brand that ply globally. Their vehicles are
customized and it provides and it focuses on quality, safety, and user comforts. This company
has its existence in about 175 countries and has more than 40,000 employees working for them.
Their manufacturing focuses on six mobility drives of clean drivelines, modular architecture,
reducing complex in manufacturing, modern architecture, connected vehicles, low cost, and
shared mobility.
MARUTI

Without a doubt, one of the top competitors of Tata motors is Maruti. The famous automobile
manufacturing company, Maruti Suzuki is headquartered in New Delhi, India. It was
established in the year 1981 and its first production was in 1983 with Maruti 800. This company
has rich experiences that are powered by innovations and commitment to producing the best
vehicles for Indian roads.

The company experienced a great change after the production and launching of Maruti 800. It
had turned the intention of people for the need of driving into love for driving. Their great
design and technology have taken its car production to meet the expectations of the current
trend in the automobile industry.

This company is the top leader in the market which has a large market share. This company
has about 15 vehicles supporting its portfolio. They have good product lines and their vehicles
focus on good fuel efficiency like Alto, Maruti Swift etc. Due to their great market share and
the highest number of domestic sales, Maruti is considered one of the top Tata Motors
competitors.
ASHOKA LEYLAND
Ashok Leyland is an Indian multinational automotive manufacturer, with their headquarters
in Chennai. It is owned by the Hinduja Group. It was founded in 1948 as Ashok Motors which
became Ashok Leyland in the year 1955. Ashok Leyland is the second largest manufacturer of
commercial vehicles in India (with a market share of 32.1% in 2016), the third largest
manufacturer of buses in the world, and the tenth largest manufacturer of trucks.

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MAHINDRA &MAHINDRA
Mahindra & Mahindra Limited, a leader in automotive, farm and services businesses in India
is headquartered in Mumbai. It was established in 1945 as Mahindra & Mohammed and later
renamed as Mahindra & Mahindra. Part of the Mahindra Group, M&M is one of the largest
vehicle manufacturers by production in India.

SCORPIO N
FURIO 16

BOLERO PICKUP
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Profit & Loss account ------------------- in Rs. Cr. -------------------
Mar ’23 Mar '22 Mar '21 Mar ’20 Mar ’19

12 Month 12 Month 12 Month 12 Month 12 Month

Income
Sales Turnover 65,757.33 47,263.68 30,175.03 43,928.17 69,202.76
Net Sales 65,757.33 47,263.68 30,175.03 43,928.17 69,202.76
Other Income 472.19 1,054.66 2.36 -1,196.94 2,312.62
Stock Adjustments -484.69 403.87 609.55 -722.68 -144.69
Total Income 65,744.83 48,722.21 30,786.94 42,008.55 71,370.69
Expenditure
Raw Materials 49,212.45 37,129.47 22,519.32 32,313.20 51,088.76
Power & Fuel Cost 420.98 344.78 247.89 428.85 598.62
Employee Cost 4,021.63 3,601.51 3,341.53 4,384.31 4,273.10
Other Manufacturing Expenses 899.06 593.90 348.71 830.24 571.76
Selling and Admin Expenses 439.71 321.49 138.08 846.60 736.13
Miscellaneous Expenses 5,747.76 4,177.47 2,734.67 5,053.47 6,850.15
Total Expenses 60,741.59 46,168.62 29,330.20 43,856.67 64,118.52
Mar’23 Mar'22 Mar'21 Mar'20 Mar'19

12 Month 12 Month 12 Month 12 Month 12 Month

Operating Profit 4,531.05 1,498.93 1,454.38 -651.18 4,939.55

PBDIT 5,003.24 2,553.59 1,456.74 -1,848.12 7,252.17
Interest 2,047.51 2,121.73 2,110.83 1,973.00 1,793.57
PBDT 2,955.73 431.86 -654.09 -3,821.12 5,458.60
Depreciation 1,766.86 1,760.57 1,730.71 3,375.29 3,098.64
Profit Before Tax 1,188.87 -1,328.71 -2,384.80 -7,196.41 2,359.96
PBT (Post Extra-ord Items) 1,188.87 -1,328.71 -2,384.80 -7,196.41 2,359.96
Tax -1,473.33 99.18 20.72 162.29 378.33
Reported Net Profit 2,728.13 -1,390.86 -2,395.44 -7,289.63 2,020.60
Total Value Addition 11,529.14 9,039.15 6,810.88 11,543.47 13,029.76
Per share data (annualised)
Shares in issue (lakhs) 38,298.47 38,291.65 38,288.11 35,974.77 33,958.51
Earning Per Share (Rs) 7.12 -3.63 -6.26 -20.26 5.95
Equity Dividend (%) 100.00 0.00 0.00 0.00 0.00
Book Value (Rs) 58.66 52.07 49.77 48.70 65.26
 Tata Motors
Cash Flow
Mar '23 Mar '22 Mar '21 Mar '20 Mar '19

12 mths 12 mths 12 mths 12 mths 12 mths

Net Profit Before Tax 2728.13 -1390.86 -2395.44 -7289.63 2020.6

Net Cash From Operating Activities 4775.43 5281.93 6680.32 -1454.59 6292.63
Net Cash (used in)/from 922.67 -3149.49 -2991.32 -4718.86 -3820.55
Investing Activities
Net Cash (used in)/from Financing Activities -7021.32 -515.84 -3471.91 7749.21 -2529.7
Net (decrease)/increase In Cash and Cash Equivalents -1328.8 1625.9 220.24 1657.9 -59.42
Opening Cash & Cash Equivalents 2450.23 824.33 2145.3 487.4 546.82
Closing Cash & Cash Equivalents 1121.43 2450.23 2365.54 2145.3 487.4
Key Financial Ratios ------------------- in Rs. Cr. -------------------

Mar '23 Mar '22 Mar '21 Mar '20 Mar '19

Investment Valuation Ratios

Face Value 2 2 2 2 2
Dividend Per Share 2 -- -- -- --
Operating Profit Per Share (Rs) 11.83 3.91 3.8 -1.81 14.55
Net Operating Profit Per Share (Rs) 171.7 123.43 78.81 122.11 203.79
Free Reserves Per Share (Rs) -- -- -- -- --
Bonus in Equity Capital 14.52 14.53 14.53 15.46 16.38
Profitability Ratios
Operating Profit Margin(%) 6.89 3.17 4.81 -1.48 7.13
Profit Before Interest And Tax Margin(%) 4.15 -0.54 -0.9 -8.88 2.56
Gross Profit Margin(%) 4.2 -0.55 -0.91 -9.16 2.66
Cash Profit Margin(%) 7.17 -0.12 -0.84 -3.09 7.41
Adjusted Cash Margin(%) 7.17 -0.12 -0.84 -3.09 7.41
Net Profit Margin(%) 4.14 -2.94 -7.93 -16.59 2.91
Adjusted Net Profit Margin(%) 4.09 -2.9 -7.82 -16.08 2.81
Return On Capital Employed(%) 8.67 0.92 0.35 -6.72 11.07
Return On Net Worth(%) 12.14 -6.97 -12.57 -41.6 9.11
Adjusted Return on Net Worth(%) 13.4 -9.14 -10.43 -27.27 10.03
Return on Assets Excluding Revaluations 58.66 52.07 49.77 48.7 65.26
Return on Assets Including Revaluations 58.66 52.07 49.77 48.7 65.26
Return on Long Term Funds(%) 10.89 1.16 0.4 -8.18 12.18
Liquidity And Solvency Ratios
Current Ratio 0.37 0.36 0.51 0.46 0.54
Quick Ratio 0.46 0.49 0.55 0.53 0.51
Debt Equity Ratio 0.84 1.17 1.14 1.19 0.79
Long Term Debt Equity Ratio 0.46 0.71 0.86 0.84 0.63
Debt Coverage Ratios
Interest Cover 1.75 0.19 0.07 -1.34 2.45
Total Debt to Owners Fund 0.84 1.17 1.14 1.19 0.79
Financial Charges Coverage Ratio 2.61 1.02 0.89 0.37 4.18
Financial Charges Coverage Ratio Post Tax 3.2 1.17 0.69 -0.98 3.85
Management Efficiency Ratios
Inventory Turnover Ratio 21.72 12.71 6.63 11.46 14.84
Debtors Turnover Ratio 29.76 22.51 14.84 16.8 20.56
Investments Turnover Ratio 1.59 1.09 0.74 1.14 1.74
Fixed Assets Turnover Ratio 2.58 1.91 0.72 1.07 1.86
Total Assets Turnover Ratio 1.69 1.15 0.88 1.31 1.94
Asset Turnover Ratio 1.56 1.13 0.75 1.11 1.82

Average Raw Material Holding -- -- -- -- --

Average Finished Goods Held -- -- -- -- --
Number of Days In Working Capital -74.24 -92.09 -154.5 -111.25 -60.37
Profit & Loss Account Ratios
Material Cost Composition 74.83 78.55 74.62 73.55 73.82
Imported Composition of Raw Materials Consumed -- -- -- -- --
Selling Distribution Cost Composition 0.66 0.68 0.45 1.92 1.06
Expenses as Composition of Total Sales 4.53 8.47 7.23 7.15 --
Cash Flow Indicator Ratios
Dividend Payout Ratio Net Profit -- -- -- -- --
Dividend Payout Ratio Cash Profit -- -- -- -- --
Earning Retention Ratio 100 100 100 100 100
Cash Earning Retention Ratio 100 -- -- -- 100
AdjustedCash Flow Times 3.95 -- -- -- 3.29
Future trends of Automotive industry
Automotive industry trends refer to the prevailing developments, changes, and patterns within
the automotive sector that significantly influence the design, production, marketing, and usage
of vehicles. A combination of factors, including technological advancements, shifting
consumer preferences, regulatory changes, and global economic conditions, drives these
trends. The automotive industry is highly dynamic, and trends are subject to change over time.
Monitoring and understanding these trends is crucial for automakers, suppliers, and other
stakeholders to stay competitive.
Following are the trends of Automotive industry:-

Rise in autonomous self-driving cars- Self-driving vehicles are becoming increasingly

common and will continue to do so in 2023. Research has indicated that autonomous cars are
safer, reduce downtime, expand the last-mile delivery scope, and improve fuel efficiency by
10%.

Launching of fuel cell EVs-Fuel-cell electric vehicles will emerge worldwide in 2023 due to
their faster recharge, extended range, and zero emissions. Major car, truck, and SUV
manufacturers are investing in fuel-cell electric vehicle development, with the support of
countries like China, Germany, Japan, South Korea, and the United States. This could be the
year when fuel-cell electric vehicles finally break through

More automakers collaborating with tech companies-To avoid massive investments in their
technology divisions, manufacturers are partnering with tech companies to design and produce
the new operating systems necessary for the next generation of technologically advanced
vehicles. More partnerships are expected in 2023.

Increasing production of digital vehicles- Automakers and technology giants like Google
and Tesla are incorporating more digital technology into their cars. This has created a
competition to develop digital systems to power and control innovative electric vehicles,
resulting in cars produced in 2023 and beyond being full of technology to address digital
touchpoints.

The Indian government has demonstrated its commitment to the industry's growth by
increasing the budget allocation of the Faster Adoption and Manufacturing of Hybrid and
Electric Vehicles (FAME) II by 78% in the Union Budget 2023. All in all, India's automotive
industry is set for an upward trajectory, with strong growth potential in production, sales, and
exports. As the nation transitions towards electric vehicles, the industry's economic impact will
further expand, solidifying India's position as a global automotive powerhouse. The ongoing
shift in consumer preferences, increasing exports, and government support are key drivers in
shaping the future of the industry. As the automotive market continues to evolve, India's
strategic focus on innovation, infrastructure development, and sustainable practices will not
only boost its economic growth but also position the country as a leading player in the
international automotive arena by 2030 and beyond.
Future of the company

Tata Group is India’s largest automaker and one of the world’s top ten multinational
conglomerates. Tata is the world’s 50th most valuable brand. The company’s business model
is based on the principles of the founding father of the company, i.e., integrity, unity, and
responsibility.
The excellent business model of Tata also makes it the first choice of candidates across the
world to want to work for them.
The Tata Group’s business strategies are based on deep consumer behaviour insights and the
product selections are based on their likes and dislikes. It employs over 4,24,365 people across
India and is thus the country’s largest private employer.

Tata Motors plans to increase its EV portfolio’s contribution to sales from 12% to 25% by the
end of FY2027 and to 50% by 2030, according to its annual report. The company’s EV sales
hit 50,000 in Q1 of FY 2022-23, from 1,300 units three years ago.
Upcoming vehicle of Tata motors

TATA Sierra EV

TATA curvv EV
Tata prima 5530
The automaker will seek significant growth by expanding its EV sales and after-sales network,
as well as charging infrastructure across India to build on this strategic advantage. Its subsidiary
Jaguar Land Rover is set to make Jaguar an all-electric luxury brand. The first vehicle will be
revealed in 2024 and available to customers in 2025.
Sustainability / Ethics
Tata Motors is committed to the government's vision for electric vehicles (EVs) and is working
to enable faster adoption of EVs to build a sustainable future for India. The company is focused
on factors such as the gradual acceptance of EVs and the growing popularity of CNG
technology. It aims to develop safer, smarter and greener vehicles and concepts to transform
personal mobility, passenger mobility, and freight transportation.
Tata Motors has been actively working on sustainability initiatives to reduce its environmental
impact and promote responsible business practices. Here are some of the sustainability efforts
and practices they have undertaken:
Electric Vehicles (EVs): Tata Motors has been investing in electric vehicle technology to
reduce carbon emissions. The Tata Nexon EV and Tigor EV are examples of their electric
vehicle offerings.
Alternative Fuels: They have explored alternative fuels like compressed natural gas (CNG)
and hydrogen fuel cell technology as part of their commitment to cleaner energy sources.
Green Manufacturing: Tata Motors has implemented green manufacturing practices, such as
energy-efficient production processes and waste reduction measures in their manufacturing
facilities.
Recycling and Reuse: The company has focused on recycling and reusing materials in their
vehicles to minimize waste and promote circular economy principles.
Eco-friendly Materials: Tata Motors has worked on incorporating sustainable and eco-
friendly materials into their vehicles, reducing the environmental impact of their products.
Community Development: They have also been involved in various community development
and social responsibility programs, aiming to uplift communities in areas where they operate.
Corporate Governance: Tata Motors emphasizes strong corporate governance and ethical
business practices, ensuring transparency and accountability in their operations.
Sustainability is a critical focus for many automotive companies, and Tata Motors is no
exception. They continue to innovate and adopt sustainable practices in line with global
environmental and social responsibility standards.