History and Evolution

Tata Motors, India’s largest automobile manufacturer,

was established in1945. However, the history of the
brand goes way back to 1868, when the Tata Group was
founded by Jamsetji Tata.
 The brand was created as a parent company for
numerous divisions, such as the Tata Iron and Steel
Company, Tata Electric Company etc.
 After achieving great success in all the above
mentioned fields, under the new leadership of J.R.D
Tata, the Tata Engineering and Locomotive Company,
known as ‘TELCO’, was established.
• It was during the 50s that TELCO signed a contract with
Daimler-Benz to produce commercial vehicles. After years of
dominating the commercial sector, TELCO then decided to
enter the passenger vehicle field. In 1991, the company
introduced its first car, the Tata Sierra, which was a multi-
utility vehicle.
Important Events in the history of Tata Motors
1992-2000.
• In 1992, Nachi-Fujikoshi Corporation of Japan for
manufacturing spot and arc welding robots for automobile
mass-production.
• In 1993, the company introduced two new models into its
commercial vehicles segment, namely the Tata Full Forward
609 LP Bus and the Tata 609 SFC Semi Forward Version.
• That same year, TELCO began exporting vehicles to Argentina and also set
up a joint venture with Cummins Engine Corporation to manufacture
emission-friendly and high-horsepower diesel engines for its commercial
vehicles.
• In 1994, the company launched its second multi-utility 5-door vehicle, the
Tata Sumo. The vehicle didn’t gain much success in the passenger car
segment, but was able to grab the attention of the military. Soon enough,
TELCO began production of military vehicles for the Indian Army. In 1995,
the company introduced numerous double pick-up versions for its previous
vehicles.
• By mid 1996, TELCO decided to release a new family car. However, work
never began on the project and instead, the company introduced the
famous Tata Safari in its multi-utility vehicle segment.
• In 1997, TELCO became the first Indian private company to hit a sales mark
of Rs. 10,000 crore (1,000 billion) and a year later, the famous Tata Indica
made its debut. The Indica was considered to be India’s first indigenous
passenger car and although was initially criticized, its aggressive marketing
strategy, excellent fuel economy, and powerful engine made it one of the
best selling cars in India, ever.
 2000-2005
• In 2000, TELCO introduced two new amazing vehicles, namely the
Indica 2000 and the Euro II Complaint. That same year, the
company won the National Technology Award for its Tata Indica
Car and also changed its name from Tata Engineering &
Locomotive Company Ltd to simply Tata Engineering Ltd. A year
later, Tata Engineering introduced a MPFI petrol version for its
Indica V2 range.
• In 2003, the company decided to change its name from Tata
Engineering Ltd to its current name “Tata Motors Limited”. A year
later, the company hit the production milestone of 3 million
passenger vehicles and in 2005, unveiled the Tata Safari DICOR in
Kerala.
 2006 – Till today .
• In 2006, Tata Motors created a joint venture with the Brazilian
company, Marcopolo to form Tata Marcopolo Bus. Two years
later, Tata Motors signed a huge contract with Ford Motors
and was in control of Jaguar and Land Rover production of
cars and also introduced the famous Tata Nano, the world’s
most inexpensive car. In 2009, the company’s Lucknow plant
won the ‘Rajiv Gandhi National Quality Award’.
• A year later, Tata Motors acquired purchased 80% shares of
Trilix, an Italian engineering and design company, for €1.85
million. The acquisition resulted in enhancing Tata cars’ styling
and design capabilities and in 2012 the company invested
more than €6 billion for the development of Futuristic Combat
Vehicles. In 2014, the company introduced the ‘T1 Prima
Truck Racing Championship’ in India.
TATA Cars Evolution from the
beginning .
• Currently, Tata Motors exists as India’s largest automobile
manufacturer, the world’s second-largest bus manufacturer,
fourth-largest truck manufacturer, and 17th-largest motor
vehicle company by volume.
 Mission :-
“ We innovate mobility solutions with passion to enhance the quality of life.”

 Vision :-
• By FY 2024, we will become the most aspirational Indian auto brand,
consistently winning, by
• Delivering superior financial returns.
• Driving sustainable mobility solutions.
• Exceeding customer expectations, and
• Creating a highly engaged work force.

 Values :-
• Integrity
• Teamwork
• Accountability
• Customer focus
• Excellence
• Speed
 Corporate Social Responsibility
Programs by Tata Motors :-
• Arogya – Health
• Vidhyadhanam- Education
• Kaushalya – Employability
• Vasundhara – Environment
• Amrutdhara – Water
Chairman :- Mr. Natarajan Chandrasekaran.
CEO & MD :- Mr. Guenter Butschek.
Employee strength :- 82,797 (IND)
Vehicles sold till date :- 12,74,072 (IND)
Sales and service hubs :- >6600 (IND)
Organization Structure
Mr. Jamsetji R. Tata
Founder of TATA MOTORS

Mr.Natrajan
Chandrashekharan
Chairman of TATA MOTORS

Mr.Guenter Butschek
CEO & Managing Director
 Board Of Directors
Mr. Ralf Speth Mr. Om Prakash Bhatt
Non-Executive Director Non-Executive
,Independent Director

Ms.Honne Soreson Ms.Vedika Bhandarkar

Non-Executive , Non-Executive
Independent Director ,Independent Director

Mr.Vivek Shrivastava Mr. Shyam Mani

Marketing Head Financial Director
• Headquaters In India :- Mumbai , Maharastra.
• Manufacturing Plants in India :-
1. Gujarat – Tata Nano.
2. Maharastra – Raw Parts , Special Interiors .
3. Karnataka - Commercial Vehicles .
4. Jharkhand – Passenger Cars.
5. Uttrakhand – Mini commercial vehicles .
6. U.P.- Buses (Marco polo).
 Tata Motors Across The Globe
• Italy .
• Korea.
• South Africa .
• United Kingdom.
• Morocco.
• In order to deliver a uniform customer experience at all TATA
service workshops in India, Commercial Vehicle Business Unit
Customer Care has taken the initiative for implementing ISO
9001:2008 at more than 1000 workshops (Dealer workshops)
in a phased manner. The goal is to deploy standardized
systems and processes across the workshops through the ISO
certification process.
• On 1st October 2009, Tata Motors entered into an agreement
with Bureau Veritas Certification for certifying the Dealer
workshops against ISO 9001:2008 .
• Bureau Veritas Certification is proud to be associated with the
Tata Group for more than a decade as the preferred
certification body for certification of its companies to various
standards like ISO 9001, ISO 14001, OHSAS 18001, SA 8000, TS
16949 and ISO 22000.
 Marketing Mix .
Product :-
• Various Categories of in cars and commercial vehicles.
• Cng vehicles .
• Durable commercial vehicles .
• Govt. Tie-ups .
• Tata 407 sold over 5 L units till inception.

Price :-
• Less than competitors.
• Launched nano at lowest price possible .
• Best in LUV vehicles , with best EMI options available .
• Less Service costs.
 Place:
• Tata Motors has the third largest service and sales network in India. To distribute its
vehicles, it has partnered with various distributors across India and the service
centres are well equipped with the spare parts and accessories. Tata Motors has
extensive distribution network set up across India, also major launches are
displayed in showrooms to experience the product. To purchase defence vehicles,
Tata Motors has set up regional offices in the states of West Bengal, Maharashtra,
Delhi and Karnataka. It is also involved in the sales of Pre – Owned Cars and
provides features such as extended warranty.
 Promotion:
• Tata Motors has been known to having an aggressive marketing strategy. To
endorse its passenger vehicles globally, Tata Motors declared Lionel Messi as their
brand Ambassador. It also signed film celebrities as brand ambassador for its
commercial vehicle business. Tata Motors is the prime sponsor of many events and
it helped in creating awareness about its new product Tata Tiago in the minds of
the consumers. The company offers discount to its customers as part of festival
offers in India hence developing interest among consumers. The promotional
strategy in the marketing mix of Tata Motors is carried out in the form of TV,
Newspapers, and electronic media.
 Market Share .
• At present markets garner 35% of the total passenger
vehicle sales through a network of 865 outlets.
However, this will be increased to 2,000 outlets in
the next three years as, at present, we are able to
reach only 60% of the available domestic market. We
are also pushing towards mobile showrooms, service
vans and sales executives in rural areas.
Market share of Tata Passenger
Vehicles.
FINANCIAL ANALYSIS
OF TATA MOTORS
 Net Sales
70000
N 60000 57896.53
e
t 50000 42845.47 44316.34
40000 36301.63
S
30000
a
l 20000
e
10000
s
0
2015 2016 2017 2018
Years
 Net Profits
Net Profits
3000
N 2000
e
1000
t
0
-1000
P
-2000
r
o -3000
f -4000
i -5000
t -6000
2015 2016 2017 2018 2019
s
Net Profits -4738.95 -62.3 -2429.6 -1034.85 2020.6
Shareholding Pattern
%

Promoters

15.03% Foreign
Institutions
7.89% 38.37%
General public
11.09%
NBFC & Mutual
19.51%
Funds
Others
 Ratios
Ratios 2017 2018

Current Ratio 1.0 times 0.9 times

Interest Coverage 2.9 times 3.0 times

Ratio
Return on Equity 13.0% 9.5%

Return on Assets 4.3% 4.2%

 Market Information

Sensex 36701.16 (as on 23th august

2019)

Nifty 50 10829.35 (as on 23th august

2019)

Share Price Rs 111.50 (as on 23th august

2019)
 Governance
• In March 2018 , SEBI directs Tata Motors to hold inquiry into
leak of financial earnings data on WhatsApp.

• The internal information regarding the share prices , the total

earning where leaked on whatsapp , which was later enquired
and solved by mid march .
 Scams
• Many Dealers in North part of India sold old
inventory by saying its new .
• Their dealerships were closed by legal actions.
And other dealers were warned at the same
time .
• Prepared By :-

Vishal Pal
Sohil Dobariya
Ankesh Maheshwari
Shweta Sharma
Harsh Bakshi