ENTERPRISE ANALYSIS-DESK RESEARCH

A
Report on

“__________Name of the Company ____________”

Submitted to

Mrs. Natasha Nunes

Assistant Professor

As a Part of the subject

Enterprise Analysis - Desk Research (115)
at
SSR Institute of Management & Research

Submitted by
__________Names of the student (Roll No.)______
MBA Sem- I

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Student declaration

We, (Name of the students) of SSR INSTITUTE OF MANAGEMENT & RESEARCH,

SILVASSA, hereby declare that the Enterprise Analysis – Desk Research Report of “Name of
the Company” is the culmination of our sincere efforts.

We, also declare that the submitted work is solely accomplished by us and we hereby submit this
Research Report as the part of the partial fulfillment for the degree of Master of Business
Administration to the SAVITRIBAI PHULE PUNE UNIVERSITY.

Date:

Place: Silvassa (Name of the student)

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Table of Contents
Contents Page No.

I. Industry Profile

II. Company Details

1. History and Background

2. Organization

3. Markets

4. Financial Information

5. Governance

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CHAPTER:- 01 ESTABLISHMENT

1.1 INTRODUCTION:-
Jehangir Ratanji Dadabhoy Tata (29 July 1904 – 29 November 1993) was a French-born Indian aviator,
entrepreneur, chairman of Tata Group and the shareholder of Tata Sons.
Tata Motors Limited (formerly TELCO, short for Tata Engineering and Locomotive Company) headquartered in
Mumbai, is an Indian multinational automotive manufacturing company and a member of the Tata Group. Its
products include passenger cars, trucks, vans, coaches, buses, sports cars, construction equipment and military
vehicles. Tata Motors has been ranked 5th in 2017 Responsible Business Ranking developed by IIM Udaipur.

Tata Motors has auto manufacturing and assembly plants in Jamshedpur, Pantnagar, Lucknow, Sanand, Dharwad,
and Pune in India, as well as in Argentina, South Africa, Great Britain and Thailand. It has research and
development centers in Pune, Jamshedpur, Lucknow, and Dharwad, India and in South Korea, Great Britain and
Spain. Tata Motors' principal subsidiaries purchased the English premium car maker Jaguar Land Rover (the
maker of Jaguar and Land Rover cars) and the South Korean commercial vehicle manufacturer Tata Daewoo.
Tata Motors has a bus-manufacturing joint venture with Marcopolo, a construction-equipment manufacturing
joint venture with Hitachi (Tata Hitachi Construction Machinery), and a joint venture with Fiat Chrysler which
manufactures automotive components and Fiat Chrysler and Tata branded vehicles.

Founded in 1945 as a manufacturer of locomotives, the company manufactured its first commercial vehicle in
1954 in a collaboration with Daimler-Benz AG, which ended in 1969. Tata Motors entered the passenger vehicle
market in 1991 with the launch of the Tata Sierra, becoming the first Indian manufacturer to achieve the capability
of developing a competitive indigenous automobile. In 1998, Tata launched the first fully indigenous Indian
passenger car, the Indica, and in 2008 launched the Tata Nano, the world's cheapest car. Tata Motors purchased
Jaguar Land Rover from Ford in 2008.

Tata Motors is listed on the (BSE) Bombay Stock Exchange, where it is a constituent of the BSE SENSEX index,
the National Stock Exchange of India, and the New York Stock Exchange. The company is ranked 226th on the
Fortune Global 500 list of the world's biggest corporations as of 2016. On 17 January 2017, Natarajan
Chandrasekaran was appointed chairman of the company.

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TAGLINE: - “CONNECTING ASPIRATIONS.”

ESTABLISHMENT YEAR: - MUMBAI, 1945.

FOUNDING MEMBERS: - J.R.D TATA

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1.2 HISTORY:-
Tata entered the commercial vehicle sector in 1954 after forming a joint venture with Daimler-Benz of Germany.
After years of dominating the commercial vehicle market in India, Tata Motors entered the passenger vehicle
market in 1991 by launching the Tata Sierra, a multi utility vehicle.

Tata launched the Indica in 1998, the first fully indigenous Indian passenger car. Although initially criticized by
auto analysts, its excellent fuel economy, powerful engine, and an aggressive marketing strategy made it one of
the best-selling cars in the history of the Indian automobile industry. A newer version of the car, named Indica
V2, was a major improvement over the previous version and quickly became a mass favourite. Tata Motors also
successfully exported large numbers of the car to South Africa. The success of the Indica played a key role in the
growth of Tata Motors.

On 27 September 2004, Tata Motors rang the opening bell at the New York Stock Exchange to mark the listing
of Tata Motors.

In 2006, Tata formed a joint venture with the Brazil-based Marcopolo, Tata Marcopolo Bus, to manufacture fully
built buses and coaches.

In 2008, Tata Motors acquired the English car maker Jaguar Land Rover, manufacturer of the Jaguar and Land
Rover from Ford Motor Company.

In May 2009, Tata unveiled the Tata World Truck range jointly developed with Tata Daewoo; the range went on
sale in South Korea, South Africa, the SAARC countries, and the Middle East at the end of 2009.

In 2009, its Lucknow plant was awarded the "Best of All" Rajiv Gandhi National Quality Award.

In 2010, Tata Motors acquired an 80% stake in the Italian design and engineering company Trilix for €1.85
million. The acquisition formed part of the company's plan to enhance its styling and design capabilities.

On 26 January 2014, the Managing Director Karl Slym was found dead. He fell from the 22nd floor to the fourth
floor of the Shangri-La Hotel in Bangkok, where he was to attend a meeting of Tata Motors Thailand.

On 2 November 2015, Tata Motors announced Lionel Messi as global brand ambassador at New Delhi, to promote
and endorse passenger vehicles globally.

On 27 December 2016, Tata Motors announced the Bollywood actor Akshay Kumar as brand ambassador for its
commercial vehicles range.

On 8 March 2017, Tata Motors announced that it has signed a memorandum of understanding with Volkswagen
to develop vehicles for India's domestic market.

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1.3 VALUES, VISION & MISSION OF COMPANY

MISSION:-

They innovate mobility solutions with passion to enhance quality of life.

VALUES:-

 Integrity
 Teamwork
 Accountability
 Customer focus
 Excellence
 Speed

VISION:-

As a High Performance Organisation, they are, by FY2019

 Among the Top 3 in Global CV & Domestic PV.

 Achieving Sustainable Financial Performance.
 Delivering Exciting Innovations.

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1.4 BOARD OF DIRECTORS:-

Chairman Emeritus Ratan .N. Tata

Managing Director & Chief Executive Officer Mr. Guenter Butschek

Non-Executive Director & Chairman Mr. Natarajan Chandrasekaran

Non-Executive Director Dr. Ralph Speth

Executive Director & Chief Operating Officer Mr. Satish Borwankar

Non-Executive & Independent Director Ms. Falguni Nayar

Non-Executive & Independent Director Mr. Vinesh .K. Jairath

Non-Executive & Independent Director Mr. Nasser Munjee

Non-Executive & Independent Director Ms. Hanne Sorensen

Non-Executive & Independent Director Mr. Omprakash Bhatt

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1.5 JOINT-VENTURES, MERGERS & ACQUISITIONS:-

JOINT-VENTURES:-

 Tata Macropolo is a bus manufacturing joint venture between tata motors (51%) and Brazil based
Marcopolo (49%). it manufactures & assembles fully built buses & coaches targeted at developing mass
rapid transportation systems.

 Fiat-Tata is an Indian based joint venture between Tata and fiat automobiles which produces Fiat & Tata
branded passenger cars, as well as engines and transmissions.

 Tata Hitachi Construction Machinery Japan, has 40% holding rest is held by Tata motors that is 60%
where, Telco Construction Equipment Company makes construction equipment & provides allied
services.

 Tata motors European Technical Centre is a UK based, 100% subsidiary engaged in design engineering
and development of products.

MERGERS & ACQUISITIONS:-

 Acquired South Korean Based Daewoo Commercial Vehicles in March – 2004. It is the second largest &
wholly owned subsidiary of Tata motors in the business of heavy commercial vehicles.

 Acquired Spain Based Company Hispano Carrocera in Feburary- 2005. It is the bus & coach manufacturer
and wholly owned subsidiary of Tata motors.

 Merged with ford motors company for Jaguar & land rover, March – 2005. It is a British premium
automaker Jaguar luxury & sports car and land rover premium four-wheel drive-vehicles. It is wholly
owned subsidiary of Tata motors since june-2008.

 TML Drivelines Limited merged with HV Tranmission and HV Axles is a wholly owned subsidiary of
tata motors engaged in manufacture of gear boxes and axles for heavy & medium commercial vehicles.

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1.6 CORPORATE SOCIAL RESPONSIBILITY INITIATIVES:-

 Kaushalya - Employability or Skilling

 Vasundhara - Environment

 Amrutdhara - Drinking Water

 Aadhaar - Community Development

 Seva – Volunteering

 Aarogya - Health

 Vidyadhanam – Education

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CHAPTER: - 02 ORGANISATIONAL STRUCTURE

Source:-www.tatamotors.com

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2.1 GEOGRAPHICAL FOOTPRINTS:-

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2.2 HEADQUARTERS - MUMBAI

Mumbai: Bombay House is a historic privately owned building in Fort, Mumbai, India that serves as the head
office of the Tata Group.

Situated near Flora Fountain, it was completed in 1924 and has been the Tata Group's headquarters ever since.
The building is a four-story colonial structure built with Malad stone, and was designed by Scottish
architect George Wittet, who designed over 40 buildings for the group and later became the head of Tata
Engineering Company Limited, now Tata Motors.

The building houses the office of chairman and all top directors of Tata Sons, the holding company. Core
companies of the group-Tata Motors, Tata Steel, Tata Chemicals, Tata Power, Tata Industries and Trent-operate
out of the Bombay House.

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2.3 MANUFACTURING PLANT & SERVICE LOCATION:-

Tata Motors' Plants are located at:-

 Jamshedpur (eastern India)

 Pune and Sanand (west)
 Dharwad (south west)
 Lucknow
 Pantnagar (north).
 Tata Motors and Fiat have set up a common manufacturing facility at Ranjangaon, near Pune.

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2.4 AWARDS & CERTIFICATIONS:-

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AWARDS:-

 TML Starbus Hybrid received Special Recognition at the Apollo CV January Awards 2018.
 Tata Hexa won ‘Best 4X4 of the Year’ at Autoportal Best Car Awards 2018.
 Tata Motors won the Business Today ‘Best Companies to Work for Award 2017.
 CII Energy Efficient Unit Award 2015.
 Tata Motors received the ‘Tata Affirmative Action Programme (TAAP) Jury Award’.
 Tata Motors, Jamshedpur received the ‘Industry Champion for Sustainable Development Goals Award’.
 Tata Motors receives the ‘HR Innovation of The Year’ award for outstanding contribution to skill
development in 2016.
 TML Nexon received the prestigious Best Design Award of this year by Autoportal.

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CHAPTER: - 03 MARKET

3.1 Major Customer:-

 Business People (Tata motors Employees)

 Adults.
 Middle Class People.

3.2 Customer Segments:-

 Demographic – Age (anybody above age of 18)

Income (available in all ranges)
 Geographic
 Psychographic (available to different segments)
 Behavioural – Benefit (quality & style)
Users (Potential & First time users)
Readiness Stage (those who are aware, informed, interested, and are intended to buy.)

3.3 Products:-

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3.4 Product Line:-

3.5 Major Brands:-

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3.6 Market Share:-

www.financialexpress.com

3.7 Advertising Punch line/ Slogan:- “More Dreams In Every Car.”

3.8 Logo:-

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CHAPTER: - 04 FINANCIALS

4.1 Revenue:-

Year Mar-18 Mar-17 Mar-16 Mar-15 Mar-14

Revenue 60389.01 45297.4 44247.78 38176.15 38121.14

Revenue
70000

60000

50000

40000

30000

20000

10000

0
Jan-14 Jan-15 Jan-16 Jan-17 Jan-18

4.2 Profitability:-

Profit After Tax

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Profit Before Tax

4.3 MARKET CAPITALIZATION (RS CR):- 53,632.00

4.4 SEGMENTED REVENUE:-

Automotive Operations 2,93,453.33

Others 3,252.36
Total 2,95,409.34

4.5 AUDITORS:-

For B S R & Co. LLP Chartered Accountants Firm’s Registration No: 101248W/W-100022

Yezdi Nagporewalla Partner, Membership No: 049265.

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4.6 LISTING STATUS & SCRIPT CODE:-

BSE – 500570

NSE – TATAMOTORS

4.7 GLOBAL LISTING ON INTERNATIONAL STOCK MARKET: - INE155A01022

4.8 FACE-VALUE PER SHARE (RS):- 2.00

4.9 CURRENT MARKET VALUE AS ON 09TH OCTOBER: -

NSE BSE
Prev.Close 212.35 212.75

Open price 205.70 205.80

Close price 184.35 184.25

4.10 ANNUAL LOW ANNUAL HIGH:-

Today’s Low Today’s High 52 week low 52 week high

BSE(Rs.) 170.65 206.00 170.65 466.95

NSE(Rs.) 170.30 206.00 170.30 468.00

4.11 PRICE TO EARNING RATIO:- 54.69

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4.12 SHARE HOLDING PATTERN:-

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CHAPTER: - 05 GOVERNANCE

5.1 PHILOSOPHY:-

Tata Motor is recognized for its world-class quality, Originality, engineering & design excellence, the company
is on the path of shaping the future mobility in India. Sustainability and the spirit of ‘Giving Back to Society’ is
Our Guiding Philosophy and Good Corporate Citizenship is strongly embedded in Our DNA.

With a Large global Footprint, the Company has consolidated its position as the TATA MOTOR’s Group through
Mergers and Acquisitions. It has a Network of 76 Subsidiaries in India and Internationally, which provides a Host
of Engineering and Auto-motive Solutions.

Some of The World’s Most Iconic Brands, Including Jaguar Land Rover in the UK and TATA DAEWOO in
South Korea Form Part of Auto-motive Operations of the group.

Tata Motors' Corporate Governance philosophy is further strengthened with the adherence to the Tata Business
Excellence Model as a means to drive excellence.

5.2 ACTION TAKEN BY SEBI IF ANY:-

The Securities and Exchange Board of India took action against TATA MOTOR’S vide Order dated March 6,
2018 issued directions for the Company to conduct an internal inquiry within 3 months into the leakage of
information relating to its financial results for the quarter ended December 2015 and to take appropriate actions
against those responsible as well as to submit its report within 7 days thereafter.

The Company has paid a penalty of `5.60 lakhs each, levied by BSE Limited and the National Stock Exchange
of India Limited, in respect of delayed filing of the listing application for 266 Ordinary Shares and 80’A’ Ordinary
Shares allotted, out of shares held in abeyance, on settlement of an Inter-se dispute amongst the shareholders. This
penalty has been paid ‘under protest’ subsequent to various representations made by the Company.

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5.3 INVOLVEMENT IN SCAMS:-

MUMBAI, FEBRUARY 15

The office of Tata Sons Chairman Emeritus Ratan N Tata said to be involved in a corruption case involving Israeli
Prime Minister Benjamin Netanyahu and a claim of a huge profit are “factually incorrect and appear to be
motivated”.

The clarification follows media reports that said Tata’s name figures in the Israeli police’s recommendations
seeking to indict Netanyahu in two corruption cases.

Israeli proposal

The ‘Tata project’ was a proposal received by Tata in 2009 from the Israeli establishment, seeking the assistance
of the Tata organization in preparing a concept plan, as part of a broader peace initiative with Palestine, for a low
volume automotive assembly plant on the banks of the Jordan river. The intention was to provide skilled
employment to Palestinians, Ratan Tata’s office said in a statement.

To be viable, the plan predicted the establishment of a free trade corridor to Haifa to facilitate exports and offset
higher logistics costs in Israel, it said.

“These discussions on the project were directly held between a Tata team and the Israeli authorities, and not with
Arnon Milchan (Israeli-born Hollywood mogul), as stated by the Israeli media. Tata wishes to clarify once again
that there has never been any partnership in any such project with Milchan,” it added.

A broad concept plan for a low output automobile assembly plant was prepared by Tata Motors. It never reached
the stage of detailed planning or costing, as the peace initiative itself was not put in place. The car project died a
natural death. During Tata’s visit to Tel Aviv on November 1, 2017 to address a conference on mobility, he met
a team of Israeli investigators at their request, and Stated Clearly these facts to them.

“Tata reiterates that the reports in the media of a ‘partnership with Arnon Milchan’ and the claim of ‘a huge profit’
are both factually incorrect and appear to be motivated,” it added.

Israeli police are probing Netanyahu and his wife Sara for allegedly accepting lavish gifts from Arnon Milchan
and Australian billionaire James Packer.

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Mistry claims fraud in Tata Group; SEBI to examine alleged financial lapses:

Markets regulator SEBI took action on the high profile Tata-Mistry case for any possible breach of corporate
governance norms and listing regulations at various listed companies of the over USD 100 billion conglomerate.
In a fresh turn of events in the Tata-Mistry saga, leading stock exchanges BSE and NSE sought clarification from
various listed companies of Tata Group about purported disclosure by the ousted chairman about USD 18-billion
possible write down at these firms.

The exchanges have asked these companies, including Tata Motors, Tata Steel, Indian Hotels, Tata Teleservices
and Tata Power, to provide full details about these issues.

The Securities and Exchange Board of India (SEBI) is looking into the alleged disclosure made in the purported
letter written by Mistry to Tata Sons' board members including about financial and other irregularities as also
lapses on the corporate governance front, sources said.
The notices from the stock exchanges followed reports about Cyrus Mistry, who was ousted as the chairman of
the group's main holding company Tata Sons, disclosing possible write down to the tune of USD 18 billion faced
by the conglomerate. The exchanges have asked the companies to provide "clarification/confirmation on the news
item in detail".

The companies have also been asked to explain "whether such event/negotiations/article stated in published news
were taking place?

"If so, you are advised to provide the said information along with the sequence of events in chronological order
and the material impact of this article on the company," the exchanges said.

The companies have also been asked about "any information that has not been announced to the exchanges" as
required under the Listing Regulations.

The companies were yet to respond to the exchanges. Markets regulator SEBI is also keeping a close tab on the
high profile Tata-Mistry case and will look into any possible breach of corporate governance norms and listing
regulations at the listed companies of over USD 100 billion conglomerate. “We are taking note of each and every
development and will act immediately if there is any hint of possible violation of corporate governance and listing
norms or any other regulation under our jurisdiction," a senior official said.”

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5.5 STANDARD & POOR’S CORPORATE GOVERNANCE SCORES:-

5.6 CRISIL RATING:-

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