Revenue growth slow down

PRODUCT OUTCOME 1 PRODUCT OUTCOME 2 PRODUCT OUTCOME 3

USAGE

SALES vs RETENTION Quarterly Earnings Report

(Stickiness of a User)

METRIC TO LOOK AT METRIC TO LOOK AT METRIC TO LOOK AT

New subs = View through rate(how

Revenue per Quarter Revenue =(new.subs + USAGE
much of a video a viewer
Ration of New or P1.Conversion rate (No
(comparison)

repeat subs)*( avg. revenue (averege watch time watches. Eg 1 min of 10 min
Paying Users to of people paying/
per sub)
per user) video = 10% view through
Churning Users number of people
per quarter rate)
landing on the page)

Helps to decide if the team should focus

on User Retention or Customer Comparison of quarterly revenue figures Helps to measure the bounce rate of
Acquisition will help to understand if the profits are user and decide on the titles rights that
increasing or decreasing or plateauing needs to be retained for the next cycle
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