3.

COLOR THEORY

INTERNATIONAL SCHOOL OF DESIGN

INTRODUCTIO TO COLOR STYSTEM

There are two basic color models:

• Additive Color Model – RGB COLOR MODE

• Subtractive Color Model – CMYK COLOR MODE
 WHAT IS RGB
• The RGB color system is one
of the most well-known color
systems in the world.
• As an additive color system,
it combines red, green,
and blue light to create the
colors we see on our TV
screens, computer monitors,
and smartphones.
 WHAT IS RGB
• RGB color in use were in vintage photographs
and cathode ray tubes.
• In modern technology, LCD displays, plasma
displays, and Light Emitting Diodes are also
configured to display RGB color
 ADDITIVE COLOR MODEL - RGB
• Additive color model Also known as RGB color,
• Additive colors are created by mixing different
amounts of light colors, primarily red, green,
and blue
• Additive colors begin as black and become
white as more red, blue, or green light is added
 WHY RGB IS ADDITIVE

• The RGB color model is additive in the sense

that the three light beams are added
together, and their light spectra add,
wavelength for wavelength, to make the
final color's spectrum
 HOW DOSE RGB COLOR WORKS

• RGB is called an additive color system because

the combinations of red, green, and blue light
create the colors that we perceive by
stimulating the different types of cone cells
simultaneously.
• The combinations of red, green, and blue light will
cause us to perceive different colors. For example, a
combination of red and green light will appear to be
yellow, while blue and green light will appear to be
cyan. Red and blue light will appear magenta, and a
combination of all three will appear to be white.
 WHAT IS CMYK
• The CMYK color model (also known as process
color, or four color)
• It is a subtractive color model, based on the
CMY color model, used in color printing, and is
also used to describe the printing process
itself.
• CMYK refers to the four ink plates used in
some color printing: cyan, magenta, yellow,
and key (black).
CMYK COLOR MODE
SUBTRACTIVE COLOR MODEL - CMYK
• Subtractive color mixing is the kind of
mixing you get if you illuminate colored filters
with white light from behind, as illustrated at
left.
• Subtractive primary colors are cyan, magenta
and yellow, and if you overlap all three in
effectively equal mixture, all the light is
subtracted giving black.
 COLOR DIMENSION
All pigment color systems recognize that three
dimensions describe
• color-hue (the name),
• intensity (brightness/dullness),
• value (lightness/darkness).
HUE SATURATION AND VALUE
 INTENSITY
• Intensity also referred to as saturation or
chroma) refers to the degree of purity of a color.
• A highly intense color is bright and a low-
intensity color is more neutral or muted.
• Colors are at their purist when they are straight
out of the tube, not mixed with another color.
INTENSITY IN COLOR
 VALUE
• The Value' (also called lightness or luminosity)
of a color is a measure of how light or dark
a color is while its hue is held constant. ...
Adding black to the hue lowers the value and
creates a shade of the color while adding
white to the hue increases the value and
creates a tint of the color.
VALUE IN COLOR
THANK YOU