EMPLOYABILITY SKILLS

GRADE - IX
MEDIA
 CH – 1 : COLOUR THEORY

COLOUR THEORY
 Introduction/PKA

 Why do photos look better on Instagram?

Which is better – an original photo or a filtered photo?
What is the meaning of each colour?
What colours represent happy and sad?
 Learning Outcomes

SWAT to learn about -

• What is colour theory?
• What is colour wheel?
• Three types of colours in colour theory.
 COLOUR THEORY

Color meaning:
Colors are more than a combination of red and blue or yellow and black.
They are non-verbal communication. Colors have symbolism and color
meanings that go beyond ink. As you design brochures, logos, and Web
sites, it is helpful to keep in mind how the eye and the mind perceive
certain colors and the color meanings we associate with each color.
 COLOUR THEORY

Color theory is a technique used primarily in the varying fields of the

world of art and design, and plays a major role for creating effective color
palettes for those particular fields. Color theory is an important component
of delivering a message, or otherwise, just making a combination of colors
look great together, simply put. Color theory is not something that is
typically referred to when it comes to landscape photography, but it can
have extremely useful application. If we consider color theory while in the
act of creating landscape photographs, we can find guidance for how to
approach and manage color for better looking images. Color Theory is the
technique of combining specific colors in a way that are harmonious, or in
other words, just look great together!
 COLOUR THEORY

Color theory is a practical combination of art and science that’s

used to determine what colors look good together. The color wheel
was invented in 1666 by Isaac Newton, who mapped the color
spectrum onto a circle.

The color wheel is the basis of color theory, because it shows

the relationship between colors.

There are two types of color wheel. The RYB or red, yellow, blue
color wheel is typically used by artists, as it helps with combining
paint colors. Then there is the RGB, or red, green and blue color
wheel, which is designed for online use, as it refers to mixing light –
like on a computer or TV screen.
COLOUR THEORY

COLOUR WHEEL
COLOUR THEORY

COLOUR WHEEL
COLOUR THEORY

RYB - COLOUR WHEEL

 COLOUR THEORY

COLOUR WHEEL

There are 12 main colors on the color wheel.

In color wheel, these hues are red, orange, yellow, chartreuse

green, green, spring green, cyan, azure, blue, violet, magenta and
rose.

The color wheel can be divided into primary, secondary and

tertiary colors.
 COLOUR THEORY
Primary colors
In the RYB color wheel, primary colors are colors that can’t be mixed from
other colors. There are three primary colors: red, yellow, and blue.

Secondary colors are colors that result from mixing two primary
colors. There are three secondary colors.
In the RYB color wheel, the secondary colors are purple, orange, and green
•Orange (red + yellow)
•Violet/Purple(blue + red)
•Green (yellow + blue)
 COLOUR THEORY

Tertiary colors: Tertiary colors are colors made by combining a secondary

color with a primary color. There are six tertiary colors.
1) yellow-orange
2) red-orange
3) red-violet
4) blue-violet
5) blue-green
6) yellow-green
 COLOUR THEORY

Secondary colors for Photoshop (CMY):

Cyan (green and blue mixed)
Magenta (blue and red mixed)
Yellow (green and red mixed)
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CMYK and RGB:

CMYK stands for Cyan, Magenta, Yellow and Key color (which is black).
CMYK is the color model used for printing presses. It is based on the
chemistry of mixing translucent printing inks rather than paint. It is called
subtractive because if you mix the three primary colors (cyan, magenta and
yellow) together, you get black (in theory; in reality you need to added pure
black ink to get real black.)
RGB stands for Red, Green, Blue. It is based on the way the light mixes on a
computer screen. It is called an additive color model because if you add the
three primaries (red, green and blue) together, you get pure white light.
 COLOUR THEORY
Warm vs. cool colors
"warm" colors associated with daylight or sunset, and the "cool" colors
associated with a gray or overcast day. Warm colors are often said to be hues
from red through yellow, browns and tans included; cool colors are often said
to be the hues from blue green through blue violet, most grays included.
 COLOUR THEORY

Warm Colors

Warm colors include red, orange, and yellow, and variations of those three
colors. These are the colors of fire, of fall leaves, and of sunsets and sunrises,
and are generally energizing, passionate, and positive.
 COLOUR THEORY

Cool Colors
Cool colors include green, blue, and purple, are often more subdued than
warm colors. They are the colors of night, of water, of nature, and are usually
calming, relaxing, and somewhat reserved.
 COLOUR THEORY

Shades, tints and tones

You can create shades, tints and tones of a color by adding black, grey and
white to a base hue.

Shade
A shade is created by adding black to a base hue, darkening the color. This
creates a deeper, richer color.

Tint
A tint is created by adding white to a base hue, lightening the color. This can
make a color less intense.
 COLOUR THEORY

Tones
A tone is created by combining black and white—or grey—with a base hue.
Like tints, tones are subtler versions of the original color.
 COLOUR THEORY

Hue, Saturation and Luminance

A hue is basically any color on the color wheel. When you are using
a color wheel or a color picker, you can adjust the saturation and
luminance of a hue.
Saturation is the intensity or purity of the color.
Luminance is the amount of brightness or light in a color.
 COLOUR THEORY

Types of Color Harmonies

Colors that look good together are called a color harmony. Artists and
designers use these to create a particular look or feel.

These are most commonly known as -

•analogous
•monochromatic
•complementary
•triadic
•Quadratic/Tetradic
 COLOUR THEORY
Complementary Colors
Two colors that are on opposite sides of the color wheel. This combination
provides a high contrast and high impact color combination

blue & orange

yellow & violet
red & green
blue-green & red-orange
yellow-orange & blue-violet
red-violet & yellow-green
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Analogous –
An analogous color harmony are a group of colors that lie directly adjacent to
each other on the color wheel.
 COLOUR THEORY

Monochromatic
Three shades, tones and tints of one base color. Provides a subtle and
conservative color combination. This is a versatile color combination that is
easy to apply to design projects for a harmonious look.
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Triadic
Three colors that are evenly spaced on the color wheel. This provides a high
contrast color scheme, but less so than the complementary color combination
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 COLOUR THEORY
The common meanings of the colors discussed above:
Red: Passion, Love, Anger, Blood, Danger
Orange: Energy, Happiness, Vitality
Yellow: Happiness, Hope, Deceit
Green: New Beginnings, Abundance, Nature
Blue: Calm, Responsible, Sadness, Loyalty
Purple: Creativity, Royalty, Wealth
Black: Mystery, Elegance, Evil, Darkness
Gray: Moody, Conservative, Formality
White: Purity, Cleanliness, Virtue, Peace
• How do you read colour theory?
• Why is colour theory important?
• Is colour theory a science or an Art?
 Plenary/Recap

•What is colour theory?

• What is colour wheel?
• Three types of colours in colour theory.
 Assignment - I

Colour and label the colour wheel as-

•Primary colours
•Secondary colours
•Tertiary colours
 Assignment - II

Colour and label the colour wheel as-

•Warm colours
•Cool colours
•Hue
•Saturation
•Tint
•shade
 Assignment - III

Colour and label the colour wheel as-

•analogous
•monochromatic
•complementary
•triadic
•Quadratic/Tetradic
 Assignment - IV

A B

ABC Which artwork is an example of :

•Primary colours
•Monochromatic colours
•Complementary colours

C
 Assignment - V

D E

D E F Which artwork is an example of:

Primary colours
Cool colours
Complementary colours