Travel Agency

Digital Marketing Strategy

By: Webpeckers - Digital Marketing Agency

Date: 23/09/2022

Executive Summary

Objectives

Awareness Consideration Conversion

Promote your business Send people to Increase conversions on
and page destinations on or off your website
Facebook

Boost your posts Get video views Get people to claim your
offer

Reach people near your Collect leads for your Promote a product
business business catalogue

Increase brand awareness Get people to visit your

office

Increase your reach

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Service & Strategy

Awareness Strategy:

1. Build and optimise website

2. Blog posting (5)
3. Social Ads (Instagram and Facebook) to generate leads
4. Search ads (Google ads)
5. Display/banner ads (Google ads)
6. Social Media optimization (30 posts in a month which includes 22 creatives and
8 Motion Posters)
a. Instagram
b. Facebook
7. Google My Business Listing and Optimization

Consideration Strategy:

1. Work on ratings and review sites

2. Work on social media likes, shares and follows
3. Publishing details about service, pricing, terms of service, availability and delivery
details targeting customers seeking more information related to your business
4. Run video ads
5. Run remarketing campaign

Conversion Strategy:

1. Promote business to attract customers by offering discounts, limited time offers

2. Driving prospects to complete enquiry form and have discussion with you
3. Run remarketing campaign

Website Designing

Activities Duration
 2

● Unique Home Page Design 1 Month

✓
● Unique Inner Pages Design ✓
● Contact Us form ✓
● About Us ✓
● Custom Wordpress Blog Integration ✓
● Professional stock photos ✓
● Use of Your Logo and Colour Scheme ✓
● Source Ordered, Highly optimised for
SEO
✓
● Search Engine Friendly URLS ✓

Social Media Marketing

Activities Duration

● Facebook Business Manager Set Up 1 Month

✓
● Number of posts 30

● Custom Audience Creation ✓

● Facebook Analytics Report Creation ✓
● Ad Campaign Monitoring ✓
● Customization Of Ad Placements ✓
● Instagram Ads Creative Creation &
Design
✓
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● Instagram Ads Monitoring And

Management
✓
● Traffic Monitoring ✓
● Monthly Report ✓
● Ad Budget Provided by
client

Google Business Profile Optimization

Activities Duration

● Updating information, even as minor 1 Month

as a change in suite number. ✓
● Publishing posts and uploading photos
each week.
✓
● Keeping a steady stream of reviews
coming in.
✓
● Monitoring and responding to reviews. ✓

Google Ads

Activities Duration

● Campaign 05 1 Month

● AD Groups 10

● Ad Copies Max. 20

● Search Ads ✓
● Display Ads ✓
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● Competitor Analysis ✓
● Keyword Optimization ✓
● Ad Copy Optimization ✓
● Reports (Monthly) ✓

Pricing

Services Pricing per month Comments

Website Designing INR 10,000 Domain and Hosting

Charges will be paid by
client

Blog Writing (Min. 5 Blogs) INR 5,000 -

Social Media Marketing INR 15,000 Ad Budget* (ad budget is

additional and will be
provided by the client)

Google Business Profile INR 3,000 per month -

Optimisation

Google Ads INR 7,000 per month Ad Budget* (ad budget is

additional and will be
provided by the client)

Note: An additional GST of 18% will be applicable on all the services.

Payment terms: 100% Advance payment before starting the campaign.