A Deep Dive Into Facebook Ads: How to

Create, Optimize, and Test Facebook

Ads
Blog / A Deep Dive Into Facebook Ads: How to Create, Optimize, and Test Facebook Ads

As a savvy internet user, you might think no one clicks on Facebook

ads.

You’d be wrong.

Facebook is on track to make over $60 billion in revenue this year

from advertising.
Someone’s clicking.
How do you get them to click your Facebook ads? More importantly,
how do you get them to buy your product or sign up for your email list?
Many marketers who have tried Facebook ads, especially in their early
days, decided that Facebook advertising doesn’t work.
Don’t believe them.

If you’re totally new to Facebook, first, get set up with Meta Business

Suite, then check out this Facebook Marketing Guide. Then come
back to this post for a deep dive into advertising.
In this advanced Facebook guide, you’ll learn which businesses are
the best fit for Facebook ads and how to run successful campaigns.

We’ll cover the most common mistakes marketers make and the
biggest factor in your ad’s success.
You can learn more and create your first ad
at Facebook.com/advertising.
How Do Facebook Ads Work?
Facebook ads now come in several varieties. You can promote your
Page, posts on your Page, actions users took, or your website itself.
Despite Facebook’s increasing focus on native ads and keeping traffic
on its site, you can still be successful in sending users to your website.