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A. What is Psychology?
• in the late 1800's both physiologists and philosophers were investigating the
mind
o philosophy - "why"
o physiology - "how"
• philosophy - ideas of about the acquisition of knowledge
• physiology - progress in understanding the nervous system, senses, etc
o both came together to create the idea of applying the methods of science
to the study of human behavior
• Wilhelm Wundt
o established psychology as an independent science
o first psychology lab, in Germany (1879)
o defined psychology as the study of conscious experience
o typical questions
▪ how are sensations turned into mental awareness of the outside
world?
▪ what are the basic elements of thought?
• Psychology comes to America
o Wundt's students start labs across USA (1880 - 1900)
▪ Harvard, Yale, Columbia, Cornell, Stanford
▪ UW-Madison Psychology department formed 1888
• Structuralism
o Edward Titchner
o analyze consciousness into basic elements and study how they are
related
o introspection - systematic self-observation of one's own conscious
experiences
• Functionalism
o William James (1842 - 1910)
o investigate the function, or purpose of consciousness, rather than its
structure
▪ e.g., bricks and mortar of a house versus its usefulness
o Functionalist activities
▪ leaned toward applied work and more natural settings
▪ development in children
▪ educational practices
▪ usefulness of memory techniques
• Structuralism vs Functionalism
o Structuralism - What? Analyze consciousness into basic elements
o Functionalism - Why? Investigate the function, or purpose of
consciousness
• Gestalt Psychology
o Max Wertheimer (1880 - 1943)
o phi phenomenon
o reaction against structuralism
o elementary thought particles don't capture experience
o "the whole is different than the sum of its parts"
• Behaviorism
o John Watson (1878 - 1958)
▪ attack on introspection
▪ psychology, as a science, should focus on observable behavior
▪ mental processed cannot be studied directly, so don't try!
▪ often referred to as Stimulus-Response psychology
o B.F. Skinner (1904 - 1990)
▪ like Watson, all behavior can be explained by stimulus-response
pairing
▪ emphasized the importance of reinforcement and punishment
o Psychology (1920's - 1960's)
▪ Behaviorism: Psychology is the science of observable behavior
▪ John Watson: Behavior without reference to thought
▪ the rat and SR psychology
▪ BF Skinner: Behaviorism based on consequences
▪ the pigeon and the Skinner box
• Developments in biology
o physiological recording devices - single cell recording, EEG, CT, PET,
MRI
o understanding neurotransmitters
• Recognizing Culture
o before - searched for universal principles
o now - cross-cultural factors important
o culture - shared values, customs, and beliefs
• Research Psychologists
o conduct experiments or collect observations designed to uncover the
basic principles of behavior and mind
o Bio psychologists
▪ investigate the biological basis of behavior
o Personality Psychologists
▪ study the differences between individuals
o Cognitive Psychologists
▪ conduct research on memory, language, problem-solving
o Experimental Psychologists
▪ conduct research on sensation, perception, and basic learning
o Developmental Psychologists
▪ study human mental and physical growth from conception to
death
o Social Psychologists
▪ study how people influence one another
• Applied Psychologists
o try to extend the principles of scientific psychology to the practical,
everyday problems of the world
o School Psychologists
▪ assist in children's educational, intellectual and social
development
▪ designing programs for special need children
▪ testing
▪ teaching
o Industrial/Organizational
▪ use psychological principles to improve work environment
▪ predicting job performance, assessing leadership, factors
contributing to job satisfaction
o Human Factors/Engineering
▪ design and engineering of new products
▪ how best to design new keyboard or telephone touch pad
▪ best place to put knobs on stove
o Environmental
▪ the relationship between the physical environment and
psychological processes
▪ functioning of workers in different environments
▪ people's sense of personal space
o Forensic Psychologists
▪ interface between psychology and the law
▪ assisting victims of crime
▪ profiling criminals
▪ selecting jurors for trials
• Clinical Psychologists
o specialize in the diagnosis and treatment of psychological disorders
▪ clinical psychologists versus counseling psychologists
▪ clinical psychologists versus psychiatrists