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15 years ago have a International Congress of Graphic Design whose theme

was The Technology applied to graphic design, organized for a marketing
agency joined with an autonomous university in Mexico. A make
announcement among designers from all over the country to choose from
among all the proposals sent the image that best represented the theme of
the event. The prizes were very attractive: cars, computers, plotter... To tell
the truth, I never found out what the results of that congress were, because
when I learned that the selected image was that of the already so rehashed
pencil with a "technological" sticker, irremediably condemned to
obsolescence, I lost all interest in the event. However, that event has been
spinning in my head ever since, asking me questions that have mutated over
time and professional experience. At first they were: Is that all we can think
of as designers? A pencil? and then ask myself: What kind of relationship can
there be between a sector that insists on seeing itself as a pencil and another
that, by its nature, evolves without stopping? And lately: The contributions of
technology to graphic design are undeniable, but if it is a peer relationship,
what about the contributions that graphic design can offer to technology? So
when Manuel de la Cera, who was my professor at the Uma Azcapotzalco
when I was studying Graphic Communication Design, proposed me to write
an article referring to the vision I have as a professional about graphic design
and technology, ideas made their way to write this text. Notice that will be
somewhat autobiographical, and I do not know how similar it can be to the
line of a scientific journal, but I will appeal to the importance of sharing the
professional experience that has led me to verify that "design is essential to
graphically communicate essential processes so that people can benefit from
technology".
announcement Convocatoria
congress Congreso
obsolescence Obsolescencia
condemned Condenado
between Entre
undeniable Innegable
insists Insiste
evolves Evoluciona
lately Últimamente
autobiographical Autobiográfico