Retail Study Visit

Important Note.
1. Every group must visit the retail outlet, its mandatory to record their group photo
in retail outlet.
2. observe the implementation of above mentioned KPIs, gather information from
available staff and record it somewhere on paper /audio/video
3. Evaluate the performance based on collected information and identify gaps.
4. prepare your recommendations based on identified GAPS
5. Prepare detailed Word Document of this project, prepare presentation based on
important points/ Learning out comes
6. Group attendance is Mandatory on presentation DAY with professional attire.
7. Always observe ethical behavior during this Retail Visit.

8. Deadline to submit your documents and PPT is 23 rd Sep 22 Time 11:59PM.

Project-Physical Retail Audit Teams (10th Sep to 22 Sep)

Group
Outlet Group Leader Member-1 Member-2 Member-3 Member-4
s
Amir
1 Metro Hamza Khan Araze Kashif Noman Khizar Ahmed Aqeel
Shahzad
2 Imtiaz Furqan Usama Arif  
Ahmed Taimour
3 Al-Fateh Usama Rizvi Abdullah Qaiser Umer Riaz  
Asghar
Musab Usama
4 Rainbow Umer Asif Ali Haider Bilal Hussain
Kamran Akbar
Waleed
5 Sawera Ejaz Ahmed Ausaaf Saleem    
Ahmed
6 Bata Munib Amjad Noor Ahmed Moaz Munir Salman Khan
Muhammad Usama
7 Service M Jahanzaib Ahmed Barlas Syed Arsalan
Shaan Yaseen
Muhammad
8 KFC Waqas Khalid rumail Alvi Faseeh Ai Faisal saeed
Omair
9 Clinix Affaq Mushtaq Hafiz Adeel Abdullah Muhammad Umer  
Muhammad Kashan
10 Servaid Abdul Rafee Ameer Hamza Atiq Gill
Jabbar Tarrar
Bundo
11 Ali Yar awan Kazim hussain Bilal Hassan Hamza asif Awais Ali
Khan
Farman
12 Jalal Sons Adeel Arbab Moaz Awais Aun Abbas Taha Afnan
Khan
13 McDonald Syed Ehtisham Hasnat Asim Razia rafay shahid
Hussain
14 Uniworth Saad Javed Abdul Hanan    
Shafiq
 Allotted
Objective Category Subcategory Category
MARKS

details about type of store 0.5

Target Market 0.5
Retail format Positioning 0.5
Store Based Strategy MIX 2.5
Characteristics
(single/Multi/omni 0.5
channel)
Competitors 0.5
Primary Data 0.5
Secondary Data 0.5
Data Analysis 2
Call center 0.5
CRM Counter 0.5
Problem Trade Area Analysis 0.5
identificatio Location Analysis Ownership 0.5 1.5
n
Location site evaluation 0.5
Assortment 1
Contents 1
ACES Model 4
Experience 1
Search 1
ATL/BTL 0.5
Advertisement Social Media 0.5 1.5
any other Method 0.5
Promotions 0.5
Pricing strategy Loyalty Scheme 0.5 1.5
Credit Facility 0.5
Correction in Retail
1
Format
Data Analysis 1

Recommendations Location Analysis 1 6

ACES Model 1
Advertisements 1
Solutions / Pricing 1
Learning Teamwork (individual
Outcomes 1
Roles)
Team Pictures 1
Word Document 1
Project Delivery 6
Power Point Presentation 1
Professional Attire of
1
Team on presentation Day
Presentation Delivery 1
Grand Total Grand Total of
Total Marks 25 25
of Marks Marks