LOVELY PROFESSIONAL UNIVERSITY

MITTAL SCHOOL OF BUSINESS

MARKETING MANAGEMENT – 1
ASSIGNMENT – 1
APOLLO TYRES LTD.

Date of allotment: 20/09/2021

Date of Submission: 04/10/2021

SUBMITTED BY: SUBMITTED TO:

VISHVJEET SINGH PANWAR DR. PAVITAR PRAKASH SINGH
SECTION: Q2141 COURSE CODE: MKTM503
ROLL No: RQ2141A83
 Apollo Tyres Ltd.

Introduction of the Company

Apollo Tyres Limited is an multinational tyre manufacturing company
headquartered in Gurugram, Haryana. It was incorporated in 1972, and its first
plant was commissioned in Perambra in Thrissur district, Kerala (India). The
company now has five manufacturing units in India, one in Netherland and one in
Hungary. It has a network of nearly 5,000 dealerships in India, of which over 2,500
are exclusive outlets. The company generates 69% of its revenues from India, 26%
from Europe and 5% from other countries. Apollo announced its entry into the
two-wheeler tyre segment with contract manufacturing in March, 2016. The
company’s second plant in Europe, was inaugurated by the Hungarian Prime
Minister, Viktor Orban, in April 2017. Shares of Apollo Tyres Ltd. rose to their
highest in little over two years in February, 2021. The stock was trading at Rs.
253.10, up Rs. 25.80, or 11.35 percent. It has touched a 52 week high of Rs
253.10. It has Touched an intraday high of Rs 253.70 and an intraday low of Rs
232.25.
Company Overview
Apollo Tyres Ltd. was established as a Public Limited Company on September 28,
1972, and received its Certificate of Commencement of Business on October 24,
1972. Bharat Steel Tubes, Ltd., Raunaq International Pvt. Ltd., Raunaq & Co. Pvt.
Ltd., Raunaq Singh, Mathew T. Marattukalam, and Jacob Thomas were the
company's promoters. The firm had its initial public offering of equity shares in
1975, and in 1977, it opened its first production facility in Perambra Plant,
Thrissur, Kerala, India, followed by its second plant in Limda, Gujarat, India, in
1991. In 1995, the business purchased Premier Tyres Limited- PTL, which became
the company's third plant in Kalamassery, Kerala, India. It opened a new facility in
Chennai, Tamil Nadu, India, in 2008. A year later, in 2009, the company paid an
unknown sum for the Dutch tyre manufacturer Vredestein Banden B.V. (VBBV).
In India, the company concentrated on truck tyre production and introduced its
first truck tyre, the Rajdhani. The company grew its operations across India, and in
1996, it acquired Dunlop's Africa division to expand its activities outside of India.
In 2013, it sold the Dunlop brand in Africa, as well as the majority of its South
African operations, to Japan's Sumitomo Rubber Industries. It opened its Global
R&D Centre, Europe, in Enschede, the Netherlands, the same year.
Apollo Tyres paid €45.6 million for Germany's Reifencom tyre wholesaler in 2015.
It relocated its European headquarters from Enschede, the Netherlands, to
Amsterdam and opened a Global R&D Centre, Asia in Chennai, India, a few
months later.
The firm signed a Memorandum of Understanding with the Government of
Andhra Pradesh in 2016 to establish a new factory in the state. It opened its
factory in Hungary in 2017. N Chandrababu Naidu, the Chief Minister of Andhra
Pradesh, lay the foundation stone for Apollo Tyres' 1,800-crore tyre facility in the
state on January 9, 2018. The plant, which will be built on a 200-acre location in
Sri City in Chittoor district, would produce passenger car radial (PCR) tyres with an
initial capacity of 55 lakh (5.5 million) per year, serving both domestic and foreign
markets.
Apollo Tyres Ltd. Brands
Several brands have joined or been birthed into the fold as the company has
grown and expanded its footprint across geographies. While the company is
known for its two major brands, Apollo and Vredestein, it also owns two minor
brands, Kaizen and Regal, that cater to specific regions.
Apollo Tyres Ltd sells its products under two different names around the world:
1. Apollo
2. Vredestein

These products are available in countries across the globe through a vast network
of branded, exclusive and multi-product outlets. Apollo Tyres has multiple
manufacturing units in India, the Netherlands and Hungary.
The Vredestein brand has been around for almost a century and has earned
premium status in the automotive industry. Automobile tyres, agricultural and
industrial tyres, and bicycle tyres are among the company's offerings. Tyres for
passenger, commercial, and off-highway vehicles are available from Brands,
Apollo, and Vredestein. The truck-bus tyre sector is where Regal and Kaizen shine.
Each of the company's brands has its own distinct visual language and is tailored
to meet a specific customer requirement. Apollo Tyres has been able to deliver a
wide choice of goods for numerous purposes across geographies thanks to this
approach, which has resulted in a satisfied customer. India is home to the
company's largest operations, which include four tyre production factories, two in
Cochin and one each in Vadodara and Chennai, as well as other sales and
marketing offices throughout the country.
European subsidiaries of the company
1. Apollo Vredestein BV (‘AVBV’) and
2. Apollo Tyres (Hungary) Kft.
The subsidiaries have production facilities in the Netherlands and Hungary, as well
as sales and marketing offices throughout Europe. In the Middle East, Africa, and
the ASEAN region, the company also operates sales and marketing subsidiaries.

Apollo Tyres manufacturing

Apollo tyres are made in India and Europe and are offered in a variety of sizes for
commercial, passenger, two-wheeler, farm, and industrial vehicles. 7
manufacturing locations in India and Europe, as well as 2 global R&D centres,
serve a total of 100+ countries.
Apollo Tyres Ltd is known for two distinct brands. Apollo and Vredestein cater to
certain customer segments, with a tyre portfolio that includes passenger,
commercial, off-highway, and two-wheeler tyres. Each has its own specific
positioning and brand language. India has five manufacturing locations (Chennai,
Perambra, Limda, Kalamassery and most recently, Chittoor) Outside of India,
there are two manufacturing locations: the Netherlands and Hungary. In Chennai,
India, and Enschede, the Netherlands, there are two global R&D centres.

Manufacturing Capacities in India

The manufacturing locations in India with capacity are listed below.
1. Limda, Gujarat: 1,84,740 MT
2. Chennai, Tamil Nadu: 2,91,666 MT
3. Perambra, Kerala: 1,13,510 MT
4. Kalamassery, Kerala: 42,087 MT

Manufacturing Capacities in Europe

The manufacturing locations in Europe with capacity are listed below.
1. Enschede, the Netherlands: 54,238 MT
2. Gyongyoshalasz, Hungary: 47,688 MT
Apollo Tyres Ltd has business in around 102 worldwide locations. The
Netherlands, Hungary, the Middle East, Thailand, and Singapore are the most
important. Manufacturing facilities are located in the Netherlands and Hungary,
respectively. Apollo Tyres Ltd has operations in approximately 36 domestic
locations. Gujarat (Limda), Kerala (Perambra and Kalamassery), and Tamil Nadu
also have manufacturing units (SIPCOT Industrial Growth Centre Oragadam,
Chennai).

Marketing Mix of Apollo Tyres

The marketing mix is a study of a set of actions used by a company to promote a
brand, a product, or a service. Product, Place, Price, and Promotion are the four
Ps.
1. Apollo Product Strategy- Apollo tyres manufactures tyres, flaps, and tubes for
passenger cars, buses, trucks, farms, motorcycles, industrial, earthmovers, and
tubes. The following are the many types of tyres, organised by vehicle category
and major Apollo tyre product categories:
A. Passenger Car: In this category, Apollo tyres offers tyres for SUVs and vans.
This covers the Radial and Crossply brands. Apollo tyres offers famous brands like
Amazer 4G life, Apterra AT, and Apterra HT in this category.
B. Buses and trucks: This category is dependent on the sort of cargo being
transported as well as the terrain. Radial, Cross Ply, and Kaizen are among the
brands included. My Lug, XT-9 Gold, and Endurance LD.
C. Farm or Agriculture: They sell tyres for tractors, harvesters, trailer implements,
and other farm equipment in this area. Bhim, Powerhaul, and Krishak are some of
the most popular items. They even supply Dura Tread and Dura Tyre with tyres.
D. Motorbikes: They supply tyres to manufacturers including Suzuki Slingshot,
Pulsar, and Honda within this category. Actizip F3 and Actizip S2 are two of their
products in this category.
E. Industrial: Apollo supplies tyres for many vehicle types in the industry area,
including backhoes, compactors, loaders, excavators, and graders. ALT 118 and
AWE 713 are two of the products available in this category.
F. Earthmover: Provides tyres for mining vehicles such as loaders, ADTs, and
RDTs. AWL 822 and ATL 188 TX are the products available in this sector.

2. Apollo Tyres Price Strategy- Apollo Tyres has been up against very tough
competition in the tyre business, including JK, CEAT, MRF, Bridgestone, Goodyear,
and others. Apollo is utilising a penetrative marketing strategy to gain customers
by offering its goods at a lower price than its competitors. Furthermore, not only
pricing, but also product and service play a significant role in luring clients, as
Apollo's price is relatively similar to that of its competitors. Even though MRF is at
the top of its class, Apollo Tyres' business is incredibly good in the industry
because of the products they offer. Apollo has strong ties with vehicle
manufacturers such as Volkswagen and Mercedes-Benz, among others.

3. Apollo Tyres Place Strategy- In India and Europe, there is a large

distribution network. Apollo believes in providing the right product to the right
customer at the right time. As a result, factories, regional distribution centres,
dealers, and some agents make up their distribution route. Customers'
requirements are constantly at the forefront of Apollo's mind. The following
pointers will describe Apollo's strategy for the location section:
A. In 2016, Apollo has about 4000 retail stores throughout India, with about 1000
of them being exclusive Apollo retail outlets, and around 3050 in Europe.
B. There are 19 state offices in India.
C. India has five production units, whereas the Netherlands and Hungary each
have one.
D. In India, there are around 150 sales and service offices.
E. In India, there are around 17 regional distribution centres.
F. A large network of specialists, such as Apollo Super Zone, Apollo Point, and
others

4. Apollo Tyres Promotion Strategy- Apollo Tyres has established a

household name in the tyre industry thanks to clever marketing and
advertisements. Apollo Tyres' advertising stress the product's long life and
durability, which appeals to customers. The corporation uses a variety of
techniques, including encouraging consumers to adopt better driving habits,
segmenting clients based on lead ad mileage requirements, and implementing
tyre loyalty programmes. The following are some excellent advertising or
campaigns:
A. #RockTheRoad, a social media campaign with music by DJ Hardwell, won the
Global Dolphin Award at Cannes.
B. Advertisements based on a renowned person's personality or a natural quality
are used to demonstrate Apollo's endurance.
Market Growth of Apollo Tyres Ltd.:
NEW DELHI: Apollo Tyres Ltd, the country's largest tyre producer, expects to
double its sales to $5 billion in the next five years, and increase its operating
profit margin to more than 15%, thanks to revenue growth and cost-cutting
tactics. The company's management also stated in a presentation to investors
that it aims to generate a pre-tax return on capital employed (ROCE) of 12-15
percent and maintain a debt to EBITDA ratio of two times operating profit.
"ATL (Apollo Tyres) plans to grow faster than the industry in Europe by capitalising
on TBR's launch (2 percent market share), expanding into new areas within
Europe, focusing on all-season tyres, and onboarding German OEMs in PCR."
Additionally, improving product mix remains a priority, which will be
accomplished by raising the share of ultra-high performance (UHP) tyres in the
sales mix from 36 percent to 40 percent, according to ICICI Securities analysts in a
report.
According to them, the company has started seeding the enormous US market,
which will be served through facilities in India and Hungary. In the next five years,
the share of export revenues in India's revenues is expected to rise to 20% from
the current 10%. Apollo will soon introduce EV tyres under the Vredestein brand
in Europe and the United States, with a value add in terms of low rolling
resistance and lower noise incidence (to be manufactured in India).
In the fourth quarter of FY21, Apollo Tyres reported a 270.5 percent year-on-year
gain in consolidated net profit to Rs289 crore, as vehicle manufacturing in India
and abroad rebounded to pre-covid levels. During the quarter, revenue from
operations increased by 39% year on year to Rs5,026 crore. Operating profit, or
profits before interest, taxes, depreciation, and amortisation (Ebitda), increased
69 percent year on year to Rs815 crore, thanks to higher sales and cost-cutting
efforts. “In terms of margins, ATL stated that the 15% margins recorded in H2FY21
in Europe are sustainable, with Dutch plant specialisation being the key to future
performance. "Over the next five years, the company aims to cut raw material
usage by 5-7 percent on a like-for-like basis, with production ramp up likely to
generate operating leverage benefits across regions," ICICI Securities analysts
added.
 Apollo Tyres Ltd. Growth in India

Apollo Tyres Ltd. Total Tyre Production

Apollo Tyres Ltd. Total Sales

 Marketing Strategy of Apollo Tyres Ltd.
• Segmentation: Automobile and industry equipment manufacturers/ OEMs are
Apollo tyres major segmentation. Radial and Tubeless tyres for passenger vehicles
and vehicle segments are their current focus.

• Target Market: The target audience includes producers of passenger automobiles,

light commercial vehicles, heavy commercial vehicles, SUVs, agricultural and off-
road vehicles, as well as consumers and service providers.

• Positioning: Apollo Tyres offers a diverse choice of tyres to meet the demands of
both passenger and commercial vehicles. It also offers excellent performance,
quality, durability, and security. Because of the high degree of technology used in
the goods, customers consider Apollo Tyres to be good value for money.

Benefit positioning is used by Apollo tyres, which emphasises the functional

benefits of the tyres and focuses communication on long life, stability, and how
wonderful their service is, ensuring that the consumer gets the most out of their
tyres. Apollo’s main aim is to increase the sales of tyres and their other products
such as flaps, tubeless tyres etc. For this they follow the following marketing
strategies:

• The traditional method of marketing i.e. Newspaper, tv ads and billboards.

• Pricing the products less than the competitors.
• For increasing awareness and contributing towards social as well as
environmental issues of the world, they build a foundation to carry out CSR
activities.
• By adapting the modern method of marketing, they started using unique hashtags
for each of their campaigns.
• They also promote safety measures to take while driving in their ad campaigns.
Recently they had collaborated with Sachin Tendulkar for the TV advertisement,
of which music is done by A.R. Rehman. The advertisement symbolized Sachin and
Ganga river as a spirit that keeps India moving forward towards progress. They
related this to their brand essence that is “go-to distance”.

They also promote their new launches in a very innovative cinematic way to lure
the customers to buy the product. There are many such mind-blowing
advertisements. If you want to watch the ads, you can see them on the youtube
channel Apollo Tyres.

Apollo Tyres Advertisement Campaigns

Apollo Tyres has participated in numerous CSR efforts on issues such as HIV/AIDS,
Clean India, and others. They educate drivers about the HIV situation by
delivering leaflets, and they also provide treatment, counselling, and tests at their
health care centres as part of an HIV awareness campaign. Workshops, one-on-
one interactions, musical dance displays, peer educators, and street plays were
also used to raise HIV awareness. For the past 11 years, this programme has been
functioning. They are dedicated to leaving a lasting impression.

The Apollo Tyres Foundation created SPARSH in support of the Clean India
movement. SPARSH stands for Segregating Waste, Practicing Composting, Raising
Awareness, Reduce-Reuse-Recycle, and Safe Sanitation. They operate in solid
waste management and carry out operations in the villages such as door-to-door
collection, segregation, and education to keep the environment clean.
Apart from that, Apollo Tyres has partnered with Manchester United Football
Club to promote their brand, as well as sponsoring Indian tennis players in tennis
tournaments to raise brand awareness among the youth.

Apollo's "Adopt a Pothole" public relations campaign won the Lion Award in
Cannes. "RocktheRoad," a social media campaign, earned the Global Dolphin
Award in the integrated communication category at Cannes, using music by DJ
Hardwell.
#BadRoadBuddies, a contest in which individuals had to post their tempting trip
stories with images in order to win some amazing gifts, was a recent promotion.
The amount of the prize has not been revealed. They've sent DMeds to the prize
recipients.
Let's take a look at how they've kept their digital platforms up to date and what
kind of information they're sharing to keep people interested.

Apollo Tyres Digital Presence

In today's environment, a brand's digital presence is critical. Apollo tyres may be
found on all social media sites, including Facebook, YouTube, Instagram, and
Twitter. Each platform has the same content.
Let's take a look at each platform individually.
1. Facebook

They have a Facebook page with 911,194 followers and 902,061 likes. The
majority of the content is about promotions, sweepstakes, and tying their product
to the epidemic by utilising the hashtag #maintainthedistance.

2. Youtube

This is where they post all of their ad campaigns. They have a total of 44.1
thousand subscribers.
3. Instagram

The content is identical to that of Facebook, which has 24.3k followers. Their
Instagram account has not been verified.

4. Twitter

They use Twitter to promote their current campaigns as well as their foundation's
efforts. On Twitter, they have 116.7k followers.
ENVIRONMENTAL ANALYSIS:
Environmental analysis is a useful tool in strategic planning. It is a method for
identifying all external and internal factors that can influence an organization's
performance. The analysis comprises determining the amount of threat or
opportunity presented by the factors. These assessments are then used in the
decision-making process. The study aids in the alignment of strategies with the
company's environment. Every day, our market undergoes adjustments. Many
new things emerge throughout time, and the entire situation might change in a
matter of seconds. There are some circumstances over which you have no
control. However, you have some control over many of these factors.
A company can utilise a variety of strategic analysis methods, but some are more
frequent. The PESTLE study is the most often utilised detailed environmental
analysis. This is a bird's-eye view of the company's operations. This study is used
by managers and strategists to determine where their market is at the moment. It
also aids in predicting where the company will be in the future. The PESTLE study
takes into account a variety of elements that influence the business environment.
Each letter in the acronym stands for a group of variables. These factors can have
a direct or indirect impact on any sector.
The letters in PESTLE, sometimes known as PESTEL, stand for the following:
1. Political factors
2. Economic factors
3. Social factors
4. Technological factors
5. Legal factors
6. Environmental factor
1. Political factors that Impact Apollo Tyres-
The image of Apollo Tyres And The Global Tyre Industry In Case Pestel Analysis is
clean and free of corruption. In the 2011 election, the Workers Party was
successful, which might harm Apollo Tyres And The Global Tyre Industry In Case
Pestel Analysis's image because this celebration may refuse to apply the
processes.
A. Size of Government Budgets- Both municipal and national governments are
running deficit budgets, which is boosting growth in the near term but may lead
to an increase in inflation in the medium term. The national government's bond
rating is investment grade.
B. Role Local Governments Play- Local governments have a significant impact on
policy development and execution because most policies and regulations are
administered by local governments, and enforcement agencies typically report to
local governments in their own states on various laws.
C. Judiciary Independence- The country's judiciary is mostly independent when it
comes to economic and business matters. When there is a contradiction between
public interest and proprietary technology, such as in South Africa, when the
government and judiciary enabled generic AIDS drugs to be sold regardless of
global company patents.
D. Regulatory Practices- The regulatory methods are in accordance with
international standards, which has aided the country's "ease of doing business"
score.

2. Economics factors that Impact Apollo Tyres-

Apollo Tyres And The Global Tire Industry In Case Pestel Analysis employs certified
workers and practises excellent environmental stewardship. In the Event That
Apollo Tyres And The Global Tire Industry Pestel Analysis' port is one of the most
well-known ports in terms of commerce volume and has a favourable tax system.
The country has a good track record and its currency is steady. The country also
has a rapid rate of development. In the Event That Apollo Tyres And The Global
Tire Industry Pestel Analysis is heavily reliant on tourism and export. It does not
have any raw material resources. In Case Pestel Analysis, Apollo Tyres And The
Global Tire Industry is a link between east and west. The expansion of the port
will open up a slew of new commercial prospects. Other countries, such as China
and India, could pose a threat to Apollo Tyres and the global tyre industry,
according to the Pestel Analysis.
A. Inflation Rate- The rate of inflation has the potential to influence the demand
for Tyre Segment products. Higher inflation may force Tyre Segment to increase
prices in lockstep with inflation, resulting in reduced brand loyalty and persistent
cost-cutting efforts. In these circumstances, Cost Based Pricing may be a poor
technique.
B. Consumer Disposable Income- In comparison to the US market, where family
income is still below 2007 levels and has not climbed in real terms since the early
1980s, the country's household income has steadily increased over the last
decade and a half. Tyre Segment can take advantage of this trend by using a
differentiated marketing effort to expand its market beyond its regular clients.
C. Price Fluctuations in both Local and International Markets- In the US market,
prices of Tyre Segment products and prices of overall products have stayed stable
in comparison to the degree of quantitative easing in the previous decade. Tyre
Segment should take into account the fact that high US deficit levels in an
emerging market might lead to high inflation and major currency devaluation
threats.
D. Demand Shifts from Goods Economy to Service Economy- In comparison to
manufacturing, products, and agriculture, the share of services in the economy is
steadily expanding.
E. GDP Trend & Rate of Economic Growth- The economy's demand is expanding,
as evidenced by the increased GDP growth rate. Tire Segment can take advantage
of this trend by broadening its product offering and reaching out to new clients.
One place to begin is to track changes in consumer purchasing behaviour and
emerging value propositions.
3. Social factors that Impact Apollo Tyres-
The literacy rate is quite high, and it has the fourth lowest infant mortality rate in
the world. Apollo Tyres And The Global Tire Industry In Case Pestel Analysis has a
low population development rate.
A. Gender Parity in the Workplace Tyre Segment can utilise the gender makeup of
the labour market to determine the society's level of liberality, women's rights,
and women's voice in societal issues and purchasing decisions. The gender
composition of the labour market is a good indicator of household disposable
income, priorities, and related demands.
B. Level of Social Concerns & Awareness in Society- When society's social
concerns are high, consumer activism and pressure from non-governmental
organisations and pressure groups often increase.
C. Education Level in Society- The quality of work and the degree of income are
both influenced by the society's educational level. Better jobs, more income, and
higher expenditure on sophisticated and aspirational things are frequently
associated with higher levels of education.
D. Attitude towards Leisure- Tyre Segment should do ethnographic research to
learn about people's attitudes toward leisure activities as well as their leisure
activity preferences. Both among millennials and baby boomers, the experience
economy is one of the fastest expanding categories.
E. Attitude towards Health & Safety- The quality of products and the cost
structures of manufacturing processes typically reflect a company's approach
toward health and safety. Tire Segment has strict health and safety standards,
thus it may have to compete with players who do not have the same high cost
structures as Tire Segment in emerging economies.

4. Technological factor that impact Apollo Tyres-

Apollo Tyres And The Global Tyre Industry In Case Pestel Analysis has the world's
largest telecommunication networks, all of which are connected seamlessly. It has
the world's busiest port and is considered a logistical hub.
A. Property Rights & Protection of Technology Oriented Assets- Tyre Segment
should investigate the legal status of various property and intellectual property
rights protections in the United States.
B. Level of Acceptance of Technology in the Society- Before launching new
products, the Tyre Segment must determine the level of technical adoption in
society. Frequently, businesses enter the market without the necessary
infrastructure to sustain the technology-driven model.
C. Intellectual Property Rights and Patents Protection- Before entering a new
market, be sure you've done your homework For intellectual property rights, the
tyre segment should concentrate on the environment.
D. Empowerment of Supply Chain Partners - Tyre Segment has to look into how
technology might help supply chain partners. This will allow Tire Segment to
increase openness and flexibility in its supply chain.
E. Preparedness for 5G Related Infrastructure- Countries all around the world are
attempting to prepare for the deployment of 5G infrastructure. Tyre Segment
should determine how prepared the local market is to implement 5G connectivity.

5. Environmental factors that impact Apollo Tyres-

Attempts are being made in countries all over the world to prepare for the
implementation of 5G infrastructure. The local market's readiness to implement
5G connection should be determined by tyre Segment.
A. Recycle Policies- What are the recycling policies in the potential market, and
how can tyre Segment comply with them?
B. Corporate Social Responsibilities Culture- Are the Tyre Segment's current CSR
initiatives applicable in the new market, or would a new initiative be required to
cater to the potential market?
C. Waste Management- What is the waste management policy in the projected
market, and how can Tire Segment comply with the waste management
requirements?
D. Focus & Spending on Renewable Technologies- How much of the money is
allocated to renewable energy sources, and how can Tyre Segment use this as a
competitive advantage?

6. Legal factors that impact Apollo Tyres-

The country boasts sophisticated financial regulations and a transparent legal
system. The legal tradition can be accepted in English. It is possible to make legal
advancements.
A. Independence of Judiciary and Relative Influence of Government- The
strength and legitimacy of a country's institutions are typically reflected in the
judiciary's independence.
B. Employment Laws- What are the country's labour laws, and are they
compatible with Tyre Segment's business model? For example, the Uber
employment system does not comply with French legislation, and it is currently
facing legal difficulties in France.
C. Securities Law- What is the country's securities law, and what are the
requirements for listing a company on a national or regional stock exchange?
D. Consumer Protection Laws- Tyre Segment has to know what consumer laws
exist, how often they are enforced, what authorities' attitudes about consumer
protection legislation are, and what role activist groups play in enforcing
consumer protection rules.
E. Adherence to Common Law- Is the country adhering to common law, which is
applicable to all parties – local and international? Tyre Segment cannot be certain
of the judgements if there is arbitrariness in the court procedure.
 COMPETITION ANALYSIS
Few major firms dominate the Indian tyre sector. The following is an analysis of
the competitors:

• MRF is at the top of the tyre manufacturing industry due to their social presence and
SEO ranking.
• Bridgestone also has a good SEO rank, but it ranks below Apollo Tyres due to its social
presence.
• Apollo Tyres implements Google ads more compared to JK Tyres.
• MRF content on social platforms is quite similar but Apollo advertisements are great.

If we compared prices with our competitors, we'd find that

• Apollo’s sedan tubeless car tyres cost approx around 43k-45k whereas Bridgestone
costs around 58k-60k per tyre.
• In the trucks category, Apollo tyres cost approx 17k- 17.5k whereas CEAT costs approx
18k- 18.5k.

Comparison of Apollo Tyres Ltd. With MRF

18000
16000
14000
12000
10000
Apollo Tyres Ltd.
8000
MRF Tyres
6000
4000
2000
0
Net Sales Total Income Operating Raw Material
Turnover Profit Consumed

Source:https://economictimes.indiatimes.com/mrf-ltd/yearly/companyid-11381.cms
https://economictimes.indiatimes.com/apollo-tyres-ltd/profitandlose/companyid-63.cms
 SWOT Analysis of Apollo Tyres Ltd.

1. Strengths:
A. Strong Brand Image
B. Strong Financial Performance
C. Emphasis of Research and Development
D. Market Share

2. Weaknesses:
A. Labor unrest production
B. Heavy Dependence on Indian Market

3. Opportunities:
A. Growing Four Wheeler Industry in India
B. Expansion in two wheeler segment
C. Global Expansion

4. Threats:
A. Strong Competition
B. Cheaper Tyres in China
C. Volatility in rubber production
 SWOT Analysis of MRF Tyres

1. Strengths:
A. Reaching milestone of Rs 5,000 crores
B. Building a strong network
C. Having a strong portfolio
D. Possessing a powerful exporting

2. Weaknesses:
A. List of volatility
B. Being in a very strong competition

3. Opportunities:
A. Going through a fast growth
B. Maintaining good relations
C. Having a lot of diversity

4. Threats:
A. An on-going strike
B. Constantly increasing the price of Raw Materials
C. Availability of cheaper goods
 Apollo Tyres Ltd. and MRF Tyres Financial Position

Company Name

Annual Report 2021 Apollo Tyres Ltd. MRF Tyres

Net Sales 4584.47 4183.96

Other Income 40.46 92.62

Total Income 4624.93 4276.58

Total Expenses 4018.63 3688.43

Operating profit 606.3 588.15

Net Profit 127.79 165.58

Equity Capital 63.51 4.24

Total Current Assets 4,897.57 10,151.82

Market Capital 14,360 CR 34,387 CR

Sources: https://www.business-standard.com/company/apollo-tyres-23.html
https://www.business-standard.com/company/mrf-391.html
Apollo Tyres Ltd. Infrastructure & Facilities
The company’s all-encompassing service begins with market need and requests
and concludes with happy customers. To stay up with market trends, the
company design new goods on a regular basis, strive to fulfil specific customer
needs, find cost-effective solutions, and make the most of every raw material
available.
The company’s high-quality formulas and exceptional goods are available at
affordable costs, allowing you and your company to succeed in the market. Our
international markets include the United States, Canada, Australia, Argentina,
Brazil, Chile, Peru, South Africa, Congo, Kenya, the Netherlands, Korea, and
Cameroon, among others. We develop new goods on a regular basis to stay on
top of market trends, strive to fulfill specific customer needs, find cost-effective
solutions, and make the most of every pharmaceutical product and raw material
available. Our main goal is to satisfy our customers. We stick by our promise to
provide the best prices to our consumers. We also endeavour to provide the
cheapest and quickest options for our customers.

Conclusion:
Apollo Tyres has a unique storey to tell about its journey to success. When it
comes to interacting with its audience through instructive and inventive
commercials, the brand is staying true to its roots. The brand's faithful services
are what gain them the most clients with the approaching digital technologies.
Furthermore, their marketing methods are improving.
REFRENCES:
https://business.mapsofindia.com/india-company/apollo-tyre.html
https://en.wikipedia.org/wiki/Apollo_Tyres
https://www.apollotyres.com/en-in/car-suv-van/tyre-
finder/?ef_id=CjwKCAjwn8SLBhAyEiwAHNTJbatB_W7UkCirJ_NkHsG0BozROgEQsDRgJRCOPBqiU
KQQJxqLPWlZERoCYnMQAvD_BwE:G:s&gclid=CjwKCAjwn8SLBhAyEiwAHNTJbatB_W7UkCirJ_Nk
HsG0BozROgEQsDRgJRCOPBqiUKQQJxqLPWlZERoCYnMQAvD_BwE
https://www.business-standard.com/company/apollo-tyres-23/information/company-
history#:~:text=Apollo%20Tyres%20Ltd%20is%20the,tyres%20for%20the%20farm%20category.
https://www.mrftyres.com/